BoomLand
BoomLand is a Dubai-based blockchain gaming platform that develops Hunters On-Chain, a mobile-first multiplayer RPG with an integrated NFT marketplace and dual-token economy, targeting traditional Web2 mobile gamers for Web3 onboarding.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What BoomLand does
BoomLand is a Dubai-based, privately-held blockchain gaming platform founded in 2021, developing and publishing Web3 games for a primarily mobile audience. Its flagship product, Hunters On-Chain, is a mobile-first multiplayer RPG in which players select from four warrior characters, engage in combat against fantasy enemies, and participate in clan wars, co-op modes, and seasonal events. The company targets two horizontal customer segments: traditional Web2 mobile gamers being onboarded to Web3, and existing blockchain gaming enthusiasts seeking deeper gameplay. Distribution relies on a product-led growth model that combines airdrop campaigns with community channels on Discord, Telegram, X, and Medium.
The company operates an integrated Web3 stack rather than a single-game studio. Its proprietary NFT marketplace enables trading of character cards, artifacts, and Genesis items, with settlement supported on Polygon and Immutable X and discoverability extended through Magic Eden. A dual-token economy underpins the ecosystem: BGEM functions as an in-game reward token earned through gameplay, while $BOOM serves as the platform utility token with swap functionality. Infrastructure partners include Polygon (chain), Sequence (wallet and developer tooling with account abstraction), and CertiK (smart contract security auditing). Security, wallet abstraction, and multi-chain availability are positioned as core technical differentiators.
Commercially, BoomLand monetizes through marketplace commissions on NFT trading (including USDC-denominated transactions), sales of in-game chests containing Hunters, Genesis Artifacts, Legendary BGEM, and premium passes, and token-related transaction activity. Pricing for in-game items and marketplace fees is not publicly disclosed. The leadership team is composed of veterans from the mobile gaming industry with a track record of publishing 200+ games and generating over 1.5 billion downloads, which provides production credibility but does not, on the evidence available, translate into disclosed revenue, user scale, or AI-driven product differentiation.
BoomLand firmographics
Firmographics- Name
- BoomLand
- Legal name
- BoomLand
- Website
- https://boomland.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BoomLand is a Dubai-based blockchain gaming platform that develops Hunters On-Chain, a mobile-first multiplayer RPG with an integrated NFT marketplace and dual-token economy, targeting traditional Web2 mobile gamers for Web3 onboarding.
- Ownership category
- akta.pro rank
BoomLand industry classification
Industry- Product category
- Blockchain Gaming
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- Web3/Blockchain Game Studios (MPAFAAAO), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where BoomLand is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
BoomLand business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- NFT Marketplace Trading: BoomLand operates its own NFT marketplace where players trade in-game assets including character cards, artifacts, and genesis items. Trading occurs on-chain with tokens like USDC stablecoins.
- In-Game Asset Sales: Sale of in-game chests containing Hunters, Genesis Artifacts, Legendary BGEM tokens, and premium passes for future game content.
- Token Economics: The $BOOM token powers the ecosystem, available for swap and used within the game economy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BoomLand product offering
Product offeringCore offering
BoomLand develops and publishes blockchain-integrated mobile games, with its core product Hunters On-Chain being a multiplayer RPG featuring 4 warrior characters, clan wars, and co-op modes. The company operates its own NFT marketplace for trading in-game assets (character cards, artifacts, genesis items) and powers the ecosystem with native tokens ($BOOM and BGEM), enabling on-chain ownership, rewards, and asset trading.
Product overview
BoomLand is a blockchain gaming company operating a unified ecosystem consisting of Hunters On-Chain (a mobile-first multiplayer RPG), a proprietary NFT marketplace for trading in-game assets, and native token infrastructure ($BOOM and BGEM). Hunters On-Chain serves as the core game driving player engagement, with the NFT marketplace enabling asset ownership and trading. The token system provides in-game rewards (BGEM) and platform utility ($BOOM). The loot chest feature ties these elements together by offering NFT-based rewards with real blockchain ownership.
Differentiator
Problem solved
Functional benefit
Brands
- Hunters On-Chain: The company's first mobile-first, multiplayer RPG blockchain game where players enter hunting grounds as one of 4 warriors and survive in combat against fantasy enemies.
Products and services
- Hunters On-Chain A mobile-first, multiplayer RPG where players enter hunting grounds as one of 4 warriors and survive in combat against fantasy enemies. Built on blockchain technology with NFT-based characters and assets, featuring clan wars, co-op modes, and seasonal events. Targeted at traditional mobile gamers and blockchain gaming enthusiasts.
- BoomLand NFT Marketplace BoomLand's proprietary NFT marketplace enabling trading of in-game NFTs including character cards, artifacts, and other digital assets within the gaming ecosystem. Trading occurs on-chain with tokens like USDC stablecoins.
- $BOOM Token Platform token that powers the BoomLand ecosystem, available for swap and used within the game economy.
- BGEM Token In-game reward token earned through gameplay activities such as opening chests, completing hunts, and participating in events. Used for various in-game utilities.
- Loot Chests NFT-based treasure chests available on Polygon blockchain containing Genesis Artifacts, Legendary BGEM tokens, character cards, and premium passes for future game content.
Companies that use BoomLand
Customer profileSegments2 records
Ideal customer profiles2 records
BoomLand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BoomLand partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PolygoncorePolygon is a core blockchain infrastructure partner. Hunters On-Chain operates on Polygon mainnet, providing low-cost transactions and established Web3 gaming infrastructure for the platform.
- SequencecoreSequence provides wallet and developer infrastructure solutions supporting the BoomLand gaming ecosystem with account abstraction and Web3 gaming tools.
- CertiKcoreCertiK provides security auditing and verification services for BoomLand's smart contracts and blockchain infrastructure, ensuring platform security.
- Immutable XcoreHunters On-Chain is also deployed on Immutable X (imx.boomland.io), providing an additional blockchain platform for NFT trading and gaming assets with Ethereum security.
- Magic EdencoreMagic Eden serves as the primary marketplace for purchasing BoomLand NFT chests and in-game assets, available through their Polygon collections.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BoomLand competitors and assessment
Company assessmentDirect peers
- Illuvium: Illuvium builds an open-world RPG with NFT-based creatures and a native ILV token on Immutable. It competes directly with Hunters On-Chain for Web3 RPG players and uses the same Immutable X infrastructure.
- Gala Games: Gala Games operates a Web3 gaming ecosystem with multiple in-house titles, a native GALA token, and an NFT marketplace. It directly competes with BoomLand's integrated game-plus-marketplace-plus-token model targeting Web3 gamers.
- Mythical Games: Mythical Games develops AAA Web3 games (NFL Rivals, Blankos Block Party) with its own Mythos Marketplace and ecosystem tokens. It is a direct competitor pursuing the same integrated game-plus-marketplace model.
- The Sandbox: The Sandbox is a Web3 voxel gaming platform with a native SAND token and active NFT marketplace for in-game assets. It competes for the same Web3 gaming audience with an integrated token-and-marketplace model.
- WEMIX Play: WEMIX Play is a Web3 gaming platform from WEMADE featuring multiple blockchain games, a WEMIX token economy, and an integrated NFT marketplace. It mirrors BoomLand's full-stack ecosystem approach.
- Big Time Studios: Big Time Studios builds multiplayer action RPGs (Big Time) with NFT-based in-game assets and a player-driven economy. It mirrors BoomLand's mobile-leaning multiplayer RPG with blockchain-integrated asset ownership.
Emerging players
- Magic Eden: Magic Eden is a leading NFT marketplace and BoomLand's distribution partner for NFT chest sales. While primarily a marketplace, it has expanded into Web3 gaming and overlaps with BoomLand's marketplace operations.
- Sequence (Horizen Labs): Sequence provides Web3 gaming infrastructure including wallets and developer tools, and is a partner of BoomLand. It overlaps as an enabling layer in the same Web3 gaming stack rather than a direct game competitor.
Broad incumbents
- BoomBit: BoomBit is a publicly-listed mobile game publisher credited in the website footer as the parent entity ('The BoomBit Group'). It shares the leadership team's DNA and provides a mobile gaming distribution backbone for BoomLand's Web3 strategy.
- Animoca Brands: Animoca Brands is a major Web3 gaming investor and publisher with a portfolio of blockchain games, NFTs, and metaverse platforms. It is comparable as both a competitor and a potential acquirer/partner in the same Web3 gaming space where BoomLand operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
BoomLand social profiles
Digital presenceBoomLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoomLand leadership team
Management profileNumber of profiles
BoomLand funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoomLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoomLand
What does BoomLand do?
BoomLand develops and publishes blockchain-integrated mobile games, with its core product Hunters On-Chain being a multiplayer RPG featuring 4 warrior characters, clan wars, and co-op modes. The company operates its own NFT marketplace for trading in-game assets (character cards, artifacts, genesis items) and powers the ecosystem with native tokens ($BOOM and BGEM), enabling on-chain ownership, rewards, and asset trading.
Is BoomLand a public or private company?
BoomLand is a private company. It is classified as corporate owned and is currently operating.
When was BoomLand founded?
BoomLand was founded in 2021. It employs 11 to 50 people.
Where is BoomLand based?
BoomLand is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does BoomLand make money?
Three revenue lines are on record. NFT Marketplace Trading is the primary driver. The others are in-Game Asset Sales and token Economics.
Who are BoomLand's main competitors?
Direct peers on record are Illuvium, Gala Games, Mythical Games, The Sandbox, WEMIX Play and Big Time Studios. Emerging players are Magic Eden and Sequence (Horizen Labs). Broad incumbents are BoomBit and Animoca Brands.
Does BoomLand have an API?
No public API is recorded for BoomLand.
What industry is BoomLand in?
BoomLand's product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios.