What BoomBit does

BoomBit Spółka Akcyjna is a publicly listed (WSE: BBT) international mobile, PC, and console game developer and publisher headquartered in Gdańsk, Poland, with 250+ specialists across development, business intelligence, design, porting, marketing, and user acquisition. The company has published 218 games since 2021 across hyper-casual, casual, and mid-core genres, accumulating more than 1.7 billion downloads and 223 million downloads in 2024 alone. Its core catalog includes mid-core franchises such as Hunt Royale (RPG/MOBA), Car Driving School Simulator, and Darts Club, complemented by a steady cadence of hyper-casual stunt, idle, and simulation titles. Games are distributed globally across seven platforms — Google Play, Apple App Store, Nintendo Switch, Steam, Roblox, Telegram, and Crazy Games — with secondary partners including Bemobi and Azerion.

The company's technology backbone is built on the Unity engine, augmented by in-house proprietary capabilities: an AI-based game parameter modification system (developed under EU GAMEINN R&D funding and filed as a patent-pending invention), state-of-the-art business intelligence solutions, internal UA management dashboards, and cross-platform porting infrastructure for mobile-to-console and console-to-mobile adaptation. Beyond first-party publishing, BoomBit operates a full-stack publishing-services division for external development teams, providing production office coordination, technical integration, games creatives, UA, ads optimization, BI analytics, porting, and marketing/PR support.

BoomBit monetizes through a freemium model with in-app purchases (processed via Apple and Google), in-game advertising (Unity Ads, AdMob, Applovin, Facebook Audience Network), subscription tiers for select titles, and revenue-share publishing agreements with external developers. FY2024 revenue was 224.8 million PLN with adjusted EBITDA of 30.5 million PLN, and the company reported its strongest quarterly performance since Q4 2022 in Q4 2025, followed by 31.2% year-over-year revenue growth in Q1 2026. Ownership is concentrated, with strategic investor ATM Grupa S.A. holding 30.30% of voting rights, We Are One Ltd. 28.91%, CEO Marcin Olejarz 14.89%, and Karolina Szablewska-Olejarz 14.34% as of June 2026.

Name

BoomBit

Legal name

BoomBit Spółka Akcyjna

Website

https://boombit.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

BoomBit is a Warsaw-listed Polish game developer and publisher of free-to-play mobile, PC, and console titles. Operating across seven platforms with 218+ games and 1.7B+ cumulative downloads, it serves global casual and mid-core gamers and external developers through integrated publishing services.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing

NAICS

Publishing Industries (513)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Mobile game development
• Game publishing services
• Hyper-casual games
• Free-to-play games
• Multiplatform game porting

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Free-to-Play with In-App Purchases: Games are offered free to download with optional in-app purchases for virtual currency, items, and premium content. Purchases are processed through Apple App Store and Google Play; BoomBit does not store payment information.
2. Advertising Revenue: Video and display advertisements served within mobile games through integrated ad networks. The Ads team optimizes ad waterfalls and works with UA department on monetization solutions.
3. Subscription Model: Some games and services offer subscription-based access to dynamic content, with automatic renewal and trial periods.
4. Publishing Partnerships: Revenue generated through publishing agreements with external development teams, including production office support, tech integration, marketing, and user acquisition services.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

BoomBit is an international mobile, PC, and console game developer and publisher that creates free-to-play games across hyper-casual, casual, and mid-core genres, with over 1.7 billion cumulative downloads. The company also provides end-to-end publishing services to external game development teams, covering production coordination, technical integration, user acquisition, business intelligence analytics, ad optimization, cross-platform porting, and marketing. Revenue is generated primarily through in-app purchases and in-game advertising.

Product overview

BoomBit is an international mobile, PC and consoles game developer and publisher offering a portfolio of games across Hyper-Casual, Casual, and Mid-core genres. The core product portfolio includes flagship titles like Hunt Royale (RPG/MOBA), Car Driving School Simulator (driving simulation), Darts Club (multiplayer sports), and Dog Life Simulator (animal simulation), alongside numerous hyper-casual stunt games such as Mega Ramp Car Jumping, Construction Ramp Jumping, and Bike Jump. The company also publishes idle/tycoon games like Idle Farm: Harvest Empire and Idle Inventor, RPG titles like Mine & Slash, and collectible games like Hyper Cards. All games follow a Free-to-Play model. Beyond internal development, BoomBit operates a comprehensive publishing services division offering external developers production coordination, technical support, game creatives, user acquisition, business intelligence analytics, ad optimization, game porting (PC, mobile, console), and marketing/PR support. The company has published 218 games since 2021, achieved over 1.7 billion total downloads, and distributes games across 7 platforms including Nintendo, Steam, Crazy Games, Bemobi, Azerion, Roblox, and Telegram.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunt Royale Mid-core action RPG/MOBA multiplayer game for mobile, combining Battle Royale and MOBA genres where players fight fantasy creatures as Hunters while competing against other players, featuring 30 unique warriors with varied gameplay styles and clan creation.
• Car Driving School Simulator Mid-core driving simulation game focused on realism and traffic rule learning, offering 8 varied maps inspired by global locations, dynamic weather system, missions and challenges across 28 cars, and online multiplayer mode.
• Mine & Slash RPG/Casual dungeon exploration game where players explore ancient dungeons, mines, and underground areas full of dangers and treasures; develop heroes with new skills, acquire powerful equipment, and fight hordes of monsters.
• Darts Club Mid-core multiplayer darts game with collectible elements where players develop throwing skills, collect dart upgrades, and compete with players worldwide.
• Dog Life Simulator Hyper-casual animal simulation game where players embody a virtual dog and make decisions shaping their pet's life, with open locations for parkour and skill upgrades.
• Mega Ramp Car Jumping Hyper-casual car stunt game featuring incredible cars, powerful ramps, and breathtaking stunt performances with many vehicles to unlock and locations to discover.
• Construction Ramp Jumping Hyper-casual physics-based game featuring construction equipment such as road rollers, excavators, and cranes; players can throw construction vehicles at buildings and perform aerial stunts.
• Bike Jump Hyper-casual motorcycle stunt game where players drive down steep ramps, gain speed, jump, and perform mid-air stunts with the driver jumping off the bike.
• Car Mechanic Casual simulation game where players enter a garage to repair, repaint, and restore old cars to look brand-new, with many cars to unlock and new tools to discover.
• Guns Master Shooting challenge game featuring various weapon types to unlock at different shooting ranges, testing accuracy, speed, and reflexes on diverse targets.
• Jump Into The Plane Hyper-casual stunt game featuring spectacular entries into planes — whether in flight or taxiing on the runway — combining fun and action-movie vision.
• Super Hero Flying School Hyper-casual superhero game where players choose one of many powerful heroes and help them learn to fly using their own powers or gadgets.
• Idle Inventor Strategic idle tycoon game where players create and manage their own car factory, expanding with assembly lines and hiring specialists to build a business empire that works even when offline.
• Idle Farm: Harvest Empire Idle farming simulation game where players build and manage their own farm empire.
• Falling Art Casual game featuring unique falling art physics-based gameplay.
• Hyper Cards Collectible community card game where players open packs, trade cards, hunt for rarest cards, and create their own collections.
• Publishing Services Comprehensive publishing services for external game development teams, including production office coordination, technical support, game creative production, user acquisition, business intelligence analytics, advertising optimization, game porting, and marketing/PR campaigns.
• Game Porting Services Specialized porting services bringing games to global audiences across PC, mobile, and console platforms including Nintendo Switch, Sony PlayStation, Microsoft Xbox, Steam, and Epic Games Store, whether adapting PC or mobile titles for consoles or bringing console/PC games to mobile.
• GAMEINN AI Configuration System AI-based system that modifies mobile game configuration parameters in real-time during gameplay to maximize revenue for Unity engine-based game developers and increase efficiency in adapting games to player needs using machine learning algorithms.

Quantifiable outcome

• Over 1.7 billion total downloads achieved
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• NintendocoreChannel Partner/ Reseller/ DistributorDistribution partner for publishing games on Nintendo Switch platform. Part of 7-platform distribution strategy.
• SteamcoreChannel Partner/ Reseller/ DistributorPC gaming platform distribution partner for publishing games. Games are ported and adapted for Steam storefront including Epic Games Store.
• Crazy GamescoreChannel Partner/ Reseller/ DistributorWeb gaming platform partner for browser-based game distribution.
• RobloxcoreChannel Partner/ Reseller/ DistributorGaming platform partner for publishing games on Roblox platform.
• TelegramcoreChannel Partner/ Reseller/ DistributorMessaging platform partner for publishing and distributing games through Telegram mini-games.
• BemobiminorChannel Partner/ Reseller/ DistributorDistribution partner for mobile game publishing.
• AzerionminorChannel Partner/ Reseller/ DistributorDistribution partner for mobile game publishing and monetization.
• AppsFlyercoreTechnology or IntegrationMobile analytics and attribution platform used for tracking user acquisition campaigns, install attribution, and campaign optimization.
• Google Analytics / FirebasecoreTechnology or IntegrationAnalytics tools for tracking user behavior, game performance, and in-game analytics data collection.
• Singular Labs Inc.coreTechnology or IntegrationMarketing analytics platform used for campaign tracking and attribution across multiple networks.
• ApplovincoreTechnology or IntegrationMobile advertising and monetization platform providing ad inventory and user acquisition solutions.
• Unity AdscoreTechnology or IntegrationIn-game advertising platform integrated for serving video and display ads within BoomBit games.
• Facebook Audience NetworkcoreTechnology or IntegrationAd network for serving personalized and targeted advertising to users within mobile games.
• AdMob (Google)coreTechnology or IntegrationGoogle's mobile advertising platform used for in-game ad serving and monetization.
• EU Smart Growth Operational Program / GAMEINNcoreStrategic or Co-development PartnerEU-funded R&D partnership (Project POIR.01.02.00-00-0148/20-00) under Smart Growth Operational Program 2014-2020, sectoral program GAMEINN. Funding of 3,842,832.92 PLN for AI-based game optimization system development.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Regional players

• 11 bit studios: Polish game developer and publisher (This War of Mine, Frostpunk) listed on the Warsaw Stock Exchange. 11 bit studios is a regional peer sharing the Polish gaming ecosystem, WSE listing, and mid-core publishing model, though focused on premium PC/console titles.
• PlayWay: Polish game publisher and developer listed on the Warsaw Stock Exchange. PlayWay is a regional peer in the same Polish market, with a comparable WSE-listed small/mid-cap gaming profile and similar publishing-of-external-developers model.

Direct peers

• Playrix: Russian-founded mobile casual game developer behind Homescapes and Gardenscapes. Playrix operates in the same casual/mid-core mobile gaming category as BoomBit, with similar free-to-play and ad-supported monetization models.
• Azerion: Dutch digital entertainment and gaming platform operating both as a publisher and a distribution partner of BoomBit's games. Azerion is both a partner and a competitor in casual/hyper-casual mobile game distribution and monetization.
• CrazyLabs: Israeli hyper-casual game developer and publisher (formerly TabTale). CrazyLabs directly competes with BoomBit in hyper-casual mobile game publishing, offering similar services to external developers and serving similar player demographics.
• Voodoo: Paris-based global leader in hyper-casual and casual mobile game publishing. Voodoo is a direct competitor to BoomBit in hyper-casual game development, publishing, and user acquisition on the same app stores.

Broad incumbents

• Zynga: US-based social and mobile game developer (Words With Friends, CSR Racing), now part of Take-Two Interactive. Zynga is a broader incumbent in mobile gaming that overlaps with BoomBit in mid-core multiplayer titles and ad-supported casual games.
• Playtika: Israeli mobile and social casino game publisher. Playtika operates in the broader mobile gaming publishing space with a wider portfolio of casual titles, sharing the freemium IAP and ad-revenue model with BoomBit.
• Rovio Entertainment: Finnish mobile game developer (Angry Birds franchise), acquired by Sega. Rovio operates a comparable free-to-play mobile games portfolio with mid-core and casual titles, sharing distribution channels and ad/IAP monetization with BoomBit.

Emerging players

• Scopely: US-based mobile game developer and publisher (Monopoly GO, Stumble Guys), owned by Savvy Games Group. Scopely is an emerging player in the mid-core mobile games space that overlaps with BoomBit's Hunt Royale and Mine & Slash genre ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boombitgames
• Facebookfacebook.com/boombitgames
• LinkedInlinkedin.com/company/boombit-games

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoomBit