New York Post

What New York Post does

The New York Post is a U.S. daily tabloid newspaper and multi-platform digital media property founded in 1801 and primarily distributed in the New York City metropolitan area. It is operated by NYP Holdings, Inc., a subsidiary of Rupert Murdoch-controlled News Corp (NASDAQ: NWS/NWSA), and is headquartered in New York. The publication reaches consumers via the nypost.com website, native iOS and Android applications, print home delivery, email newsletters, podcasts (including NY Postcast, Pod Force One and team-specific shows), and broad social distribution across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Snapchat, with sub-brands including Page Six (celebrity news) and Decider (streaming recommendations).

The core product is a continuously updated digital news website spanning U.S. and world news, metro, politics, business, sports, entertainment, lifestyle, health, real estate, and tech, supported by mobile apps, games, and horoscope features. Content sub-brands (Page Six, Sports+, Decider) and the California Post — a West Coast offshoot launched in January 2026 with roughly 80 staffers — extend the brand's coverage footprint. The underlying technology is a conventional web content management system with mobile-app delivery, email newsletter infrastructure, and social distribution integrations; no proprietary AI features, patents, or advanced technical components are reported.

Revenue is generated from four streams: recurring digital and print subscriptions (including the Post Sports+ premium tier and home delivery), display and sponsored digital advertising on nypost.com, merchandise and commemorative editions sold through the Official Store (shop.nypost.com), and affiliate referral revenue from sports-betting and prediction-market partners (Fanatics Sportsbook, Polymarket, Kalshi, Dabble Fantasy). Core customer segments are consumer personas — general metropolitan news readers, sports fans and bettors seeking picks and odds, and entertainment/celebrity news consumers — served through a direct-to-consumer go-to-market with multi-platform distribution.

Name

New York Post

Legal name

NYP Holdings, Inc.

Website

https://nypost.com

Company type

Private

Founded year

1801

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The New York Post is a 225-year-old U.S. daily tabloid newspaper and multi-platform digital news property serving New York metropolitan consumers through its website, mobile apps, print home delivery, podcasts, and social channels. It operates as a subsidiary of News Corp and monetizes via subscriptions, advertising, merchandise, and sports-betting affiliate partnerships.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Newspaper publishing
• Digital news media
• Sports journalism
• Entertainment news
• News subscriptions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital and Print Subscriptions: Revenue generated from digital subscriptions including Post Sports+ premium content, home delivery subscriptions, and digital-only access to content. The publication offers various subscription tiers including home delivery and digital-only options.
2. Advertising: Digital advertising across the nypost.com website including display ads, sponsored content, and affiliate promotional articles. The publication generates advertising revenue from major brands and gambling/sportsbook operators.
3. Merchandise and Commemorative Products: Sale of commemorative newspaper editions, framed covers, and merchandise related to major events such as Knicks championship celebrations. The publication sells these items through the Official Store.
4. Affiliate and Promotional Content: Revenue generated through affiliate marketing partnerships with sports betting platforms including Fanatics Sportsbook, Polymarket, Kalshi, and Dabble. The NY Post publishes promotional codes and affiliate content for these partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

The New York Post publishes a daily tabloid newspaper and operates a multi-platform digital news media business centered on the nypost.com website, mobile apps, podcasts, and email newsletters. Its core coverage spans New York metropolitan news, U.S. and world news, politics, sports, business, entertainment (via the Page Six brand), and lifestyle content. It also sells branded merchandise, commemorative newspaper editions, and earns advertising and affiliate revenue through sports betting partnerships.

Product overview

The New York Post operates as a multi-platform news and media company offering a unified digital news website supplemented by specialized sub-brands and subscription services. The core product is the nypost.com news website delivering breaking news across US News, World News, Politics, Business, Sports, Entertainment, Tech, Science, and Health. Key products include the Sports+ premium subscription providing exclusive sports journalism, Page Six for entertainment coverage, and team-specific sports podcasts. The company also offers a suite of digital engagement features including horoscopes, games, and email newsletters, alongside physical products through its official store and home delivery subscriptions. A notable expansion is the California Post, a West Coast regional offshoot launched in 2026. The company maintains mobile applications across iOS and Android platforms and produces branded podcasts including NY Postcast, Pod Force One, and team-specific sports podcasts covering New York teams.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Post (Core News Website)
• Page Six
• Sports+
• NY Postcast
• Pod Force One
• Sports Podcasts (Up in the Blue Seats, The Show, Blue Rush, Gang's All Here, NY Got Game, Pinstripe Post, Against the Cage, Straight Outta Flushing)
• NY Post Mobile Apps
• Email Newsletters
• NY Post Official Store
• Home Delivery Subscription
• California Post
• Decider

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Fanatics SportsbookminorGTM or Marketing PartnerFanatics Sportsbook partners with NY Post to publish promotional codes (NYPOST) for sports betting offers including welcome bonuses for new users. The NY Post receives affiliate commissions for sign-ups through their links.
• PolymarketminorGTM or Marketing PartnerNY Post publishes promotional codes (NYPMAX) for Polymarket prediction market platform, offering trading bonuses for new users. The promotional offers are available in most U.S. states excluding several. The NY Post may receive commission for sign-ups.
• KalshiminorGTM or Marketing PartnerNY Post publishes promotional codes (NYPMAX) for Kalshi prediction market platform, offering bonus trades for new users who complete at least $10 in trades.
• Dabble FantasyminorGTM or Marketing PartnerNY Post publishes promotional codes (NYPBONUS) for Dabble Fantasy sports betting platform as affiliate content. New users receive a $10 welcome bonus with no deposit required.
• News CorpcoreOthersNews Corp is the parent company of NYP Holdings, Inc. which owns the New York Post. News Corp also owns the Wall Street Journal, Barron's, MarketWatch, and other media properties. The company reported Q2 revenue of $2.36 billion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Mail: Leading UK/US tabloid with a near-identical editorial formula (celebrity, royal/政治, sports, sensationalist news) and a globally scaled digital audience, making it the closest analog to the Post's tabloid voice and content mix.
• Los Angeles Times: The dominant California metro daily newspaper and the most direct competitive incumbent against the newly launched California Post, competing for the same West Coast news, sports, and entertainment audience.
• New York Times: The flagship New York-based national newspaper competing for the same metro audience, advertising dollars, and digital subscription base, with a much larger subscription business but overlapping coverage of politics, business, and culture.
• USA Today: National general-interest newspaper with a comparable mix of breaking news, sports, and lifestyle content, distributed across print and digital, and competing for the same broad consumer news audience.
• New York Daily News: New York's other historic tabloid daily, the most direct head-to-head competitor for metro news, sports, and entertainment coverage in the same geographic market with a similar print-and-digital subscription model.
• Wall Street Journal: Sister publication under News Corp that competes for national news, business, and digital subscription share, with overlapping corporate infrastructure but a more business-focused editorial positioning versus the Post's tabloid/celebrity mix.

Broad incumbents

• Gannett: Largest US newspaper chain operating USA Today and hundreds of local dailies; competes with the Post for national advertising budgets and digital audience scale, with a much broader but less differentiated portfolio.
• Tribune Publishing: Major US metro newspaper group (Chicago Tribune, NY Daily News, Baltimore Sun, etc.) with a comparable mix of digital subscriptions, advertising, and print distribution serving overlapping urban audiences.

Emerging players

• Daily Beast: Digital-first news and entertainment site with a tabloid-style mix of politics, celebrity, and opinion content, targeting a similar mass-market online audience but with no print component.
• The Athletic: Subscription-based sports journalism property now owned by the New York Times, directly competing with the Post's Post Sports+ premium sports subscription for the same New York sports fan audience and subscription wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nypost
• YouTubeyoutube.com/nypost
• Facebookfacebook.com/nypost
• LinkedInlinkedin.com/company/new-york-post
• Instagraminstagram.com/nypost
• TikToktiktok.com/@nypost

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Post