Fitstop

Name

Fitstop

Legal name

Fitstop Australia Pty Ltd

Website

https://fitstop.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Fitness Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Functional group fitness
• Strength and conditioning
• Boutique fitness studios
• Fitness franchise operations
• Group fitness training

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Membership Subscriptions: Fitstop generates primary revenue through franchise memberships at individual studio locations. Memberships include Standard Month-to-Month (ongoing, cancellable with 28-day notice), Standard 6-month (26-week term, rolls to month-to-month), and Standard 12-month (52-week term, rolls to month-to-month). Billing is weekly, fortnightly, or monthly in advance via direct debit through Stripe. Membership fees vary by location.
2. Pay-Per-Use / Casual Sessions: Locations offer pay-per-use single sessions for casual users (non-members) and existing members visiting alternative locations. Single casual sessions are priced at $35/$40 per session. Additional session packs include 5 Pack ($179/$199, 1-month validity), 10 Pack ($339/$359, 2-month validity), and 20 Pack ($579/$599, 3-month validity).
3. Introductory Trial Memberships: Fitstop offers promotional trial memberships including: 2 Weeks for the price of one week, 3 Weeks for $59 (rolling into month-to-month or 6/12-month contracts), 28 Day Accelerate for $149 local currency, and 21 Day Jumpstarter for $99. These trials are non-refundable and roll into standard memberships upon continuation.
4. Franchisee Licensing: Fitstop generates revenue by licensing its brand, programming, systems, and operational frameworks to independent franchise operators. Franchise partners pay for the right to open and operate Fitstop studio locations within defined territories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fitstop is a functional fitness franchise that delivers coach-led, team-training group sessions in 50-minute classes built on a structured four-pillar weekly rotation: LIFT (strength), Perform (speed/power), Condition (endurance), and Sweat (high-intensity community). It operates 167+ franchised studios across Australia, New Zealand, the United States, and Singapore, supported by a centralized programming system, a proprietary iOS/Android member app, and a global brand infrastructure that franchise partners license into.

Product overview

Fitstop is a functional group fitness franchise offering coach-led, team-training sessions through a structured four-pillar program. The core offering comprises studio-based group fitness sessions (LIFT, PERFORM, CONDITION, SWEAT) supported by a proprietary mobile app for booking, membership management, and performance tracking. The product portfolio also includes competitive fitness events (Global Games, Game Day) which expand the offering from traditional studio training to a global competitive platform. Fitstop operates a franchise model across Australia, New Zealand, Singapore, and the USA, with 167+ locations supported by centralised programming, brand marketing, and technology systems.

Differentiator

Problem solved

Functional benefit

Brands

• Global Games: A stadium-style functional fitness competition event touring Singapore, Los Angeles, and Brisbane, featuring points-based workouts testing strength, endurance, and functional fitness capability.

Products and services

• Fitstop Functional Group Fitness (Core Studio) Coach-led, 50-minute team-training group fitness sessions delivered at franchised Fitstop studios. Members rotate through four programmed session styles each week to develop strength, speed, endurance, and functional capability under accredited trainer supervision. Sold via recurring memberships, casual session packs, and trial promotions to adult consumers.
• Fitstop Mobile App Native iOS and Android application providing members with session booking, multi-booking, real-time availability, waitlist management, membership pause, friend referrals, Google Calendar synchronization, performance trackers, streaks, tiers, and a recipe library. Available to members and trial users across all Fitstop markets.
• Fitstop Global Games Stadium-style, points-based functional fitness competition touring three continents in 2026 (Singapore, Los Angeles, Brisbane). Open to Fitstop members and the wider public, featuring pairs-based teams across All Star and Pro divisions. Registration is team-based and processed through the Circle 21 platform.
• Fitstop Franchise Franchise opportunity for entrepreneurs to license the Fitstop brand, programming, technology, marketing, and operational systems to open Fitstop studios within defined territories. Designed to support both first-time single-site operators and multi-site portfolio expansion, including the Fitstop Owner Advantage program for first-to-market territories.

Quantifiable outcome

• 167+ studio locations across 4 countries as of 2026
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• HyroxcoreStrategic or Co-development Partner · 19 June 2026Fitstop is positioned alongside Hyrox as a participant and training preparer in the competitive fitness space. Fitstop members train for and compete in Hyrox events, and Fitstop has developed Hyrox-specific programming to support members preparing for Hyrox races. Fitstop's US Athletic Director Semaj has competed at Hyrox Worlds. The brand actively promotes Hyrox participation among its member base and has participated in Hyrox Worlds events in Stockholm. This is a competitive/market positioning partnership in the shared competitive fitness ecosystem rather than a formal commercial alliance.
• Turf GamessupportingStrategic or Co-development Partner · 19 June 2026Fitstop participates in Turf Games competitions as part of its competitive fitness event strategy. Fitstop teams competed at Sydney Turf Games, and the brand uses Turf Games participation as a member engagement and brand visibility channel. The competitive fitness ecosystem partnership involves Fitstop members training specifically for and competing in Turf Games events.
• Circle 21 PlatformsupportingTechnology or Integration · 3 February 2026Fitstop uses the Circle 21 platform for Global Games competition registration. Competitors register for Fitstop Global Games events (Singapore debut at 209 SGD per team) through this platform. Circle 21 serves as the ticketing and registration technology provider for Fitstop's competitive fitness events.
• Stripe PaymentscoreTechnology or Integration · 2 February 2026Fitstop uses Stripe Payments Australia Pty Ltd (ACN 160 180 343) as its payment provider for all membership fee collection and card processing. Stripe handles direct debit and credit card payments on behalf of Fitstop studio locations. The payment authorization agreement is governed by Stripe's terms and involves processing failed payment fees, chargebacks, and card updater services. This is a critical financial technology infrastructure partnership enabling Fitstop's subscription revenue model.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• F45 Training: Australian-founded functional fitness franchise offering 45-minute group workouts across a global studio network. Closest direct comparable to Fitstop given shared origin market, franchise-based distribution, and focus on functional/strength training—F45's parent (Lift Brands) is also a Fitstop investor.
• 9Round Fitness: Franchised boutique kickboxing/HIIT fitness concept with several hundred global studios. Comparable as a multi-country fitness franchise targeting results-oriented consumers through structured, coach-led workouts.
• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio in coach-led indoor group sessions, with a global studio footprint. Comparable to Fitstop on coach-led team-format group training, premium positioning, and multinational franchise/distribution.
• BFT (Body Fit Training): Australian-origin functional group training franchise with multi-country presence. Operates near-identical model to Fitstop (coach-led team sessions, programming-driven franchise system) and is the closest head-to-head competitor in the ANZ functional training category.
• Orangetheory Fitness: Large U.S. boutique fitness franchise offering coach-led, technology-enabled group strength and conditioning classes. Comparable as a globally scaled boutique franchise competing for the same trainer-led, results-oriented consumer Fitstop targets in the U.S.

Broad incumbents

• Gold's Gym: Iconic global fitness brand with company-owned and franchised locations across multiple continents. Comparable as a globally franchised fitness brand with multi-country recognition competing for the same consumer training wallet share.
• Anytime Fitness: One of the world's largest 24/7 fitness franchises with thousands of global locations. Comparable as a broadly distributed fitness franchise operator competing for the same franchise entrepreneurs and consumers, though positioned in 24/7 access rather than boutique group training.
• Les Mills International: Global group fitness content provider whose branded programs (BODYATTACK, BODYPUMP, RPM) power thousands of clubs worldwide. Comparable as a centralized-programming system that supports multi-location operators—analogous to Fitstop's centralized LIFT/Perform/Condition/Sweat rotation at scale.

Emerging players

• HYROX: Operator of the world's largest indoor functional fitness race series. Comparable as the competitive fitness event platform that Fitstop aligns programming to and whose tailwinds drive the in-studio demand Fitstop captures; increasingly a focal content/event partner.

Others

• CrossFit: Globally recognized functional fitness methodology and affiliate network. Related ecosystem participant sharing the functional-training consumer base and competitive-fitness cultural adjacency, though operating a non-franchise affiliate model rather than Fitstop's centrally programmed franchise system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fitstopfitness
• Facebookfacebook.com/fitstopfunctionalfitness
• LinkedInlinkedin.com/company/torquetraining

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitstop