Turf
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Turf firmographics
Firmographics- Name
- Turf
- Legal name
- Turf
- Website
- https://turfsports.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Turf industry classification
Industry- Product category
- Sports Prediction Markets
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Sports Data Feeds & Integrity Monitoring (MPAEACAE), Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)
Keywords
Where Turf is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Turf business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Prediction Market Fees: Creator fee charged on prediction markets created through sdk.markets. Winners split the losing pool in parimutuel structure.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Turf product offering
Product offeringCore offering
Turf operates a mobile platform that turns live sports events into real-time competitive prediction contests, letting fans forecast plays, drives, and scores during games and compete for rewards. The company also offers sdk.markets, a developer toolkit for building custom parimutuel prediction markets on any topic, built on the Base blockchain with Privy authentication and AI-powered outcome resolution.
Product overview
Turf is a sports prediction market company offering a dual-product portfolio: (1) Turf, the core consumer-facing platform that transforms live sports into real-time competitive prediction games during NFL games, and (2) sdk.markets, a developer toolkit built on Base blockchain enabling third-party communities to create custom parimutuel prediction markets on any topic. The company also has a partnership with Polymarket to integrate order book prediction markets into the Turf experience.
Differentiator
Problem solved
Functional benefit
Brands
- sdk.markets: A toolkit for creating custom, parimutuel prediction markets on anything, built on Base and protected by Privy. Currently in closed Alpha.
Products and services
- Turf A consumer-facing sports prediction market mobile application that turns live NFL and other sports games into real-time competitive prediction contests. Sports fans compete with friends by forecasting plays, drives, and scores during live games, with predictions priced and displayed as a scoreboard reflecting conviction and belief strength.
- sdk.markets A developer toolkit for creating custom parimutuel prediction markets on any topic, built on the Base blockchain with Privy authentication. It enables communities such as fantasy leagues, group chats, Discord servers, live events, and content creator audiences to deploy peer-to-peer ephemeral micro-prediction markets where winners split the losing pool with no house edge or spread. Currently in closed Alpha.
Quantifiable outcome
- Manipulation-resistant markets through 15-30 second contract windows that eliminate time for pool sniping
Companies that use Turf
Customer profileSegments1 record
Ideal customer profiles2 records
Turf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Turf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PolymarketcoreTurf is partnering with Polymarket to bring prediction markets to the Turf platform. This enables pricing of user opinions and conviction scores on sports outcomes, creating a scoreboard that reflects what users believe and how strongly.
- BasecoreBase blockchain serves as the underlying infrastructure for sdk.markets and Turf's prediction market infrastructure, enabling decentralized market creation and settlement.
- PrivycorePrivy provides authentication and security infrastructure protecting sdk.markets and Turf's prediction market platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Turf competitors and assessment
Company assessmentEmerging players
- Betr: Sports betting and pick'em app founded by Jake Paul, targeting younger sports fans with simplified micro-betting mechanics. Comparable focus on real-time, low-friction live sports engagement for the next generation of sports bettors.
- Prophet Exchange: Regulated peer-to-peer sports betting exchange operating under New Jersey gaming license. Comparable business model (peer-to-peer market without traditional sportsbook house edge) but operates within traditional US sports betting regulation.
- Novig: Peer-to-peer sports prediction exchange backed by major crypto-native investors. Directly comparable as a sports-focused prediction market seeking to replace sportsbooks, and a likely direct competitor for the same sports-prediction user segment.
- Limitless Exchange: Crypto-native prediction market platform on Base with a focus on social and creator-driven markets. Comparable infrastructure (Base blockchain, prediction markets) and target user (crypto-engaged early adopters), making it a direct on-chain competitor.
Broad incumbents
- FanDuel: Major US sportsbook and DFS operator with a sports-first consumer brand. Comparable target audience and live-game engagement goals, with vastly greater regulatory access, marketing budget, and operational scale.
- DraftKings: Largest US sportsbook and DFS operator with deep regulatory licenses, brand recognition, and liquidity. Competes for the same sports-fan wallet share and could easily launch competing live-prediction or market-based products if Turf's category gains traction.
Direct peers
- PrizePicks: Daily fantasy sports app where users pick player prop outcomes for cash prizes. Closely comparable to Turf's consumer-facing sports prediction experience but operates under DFS regulatory frameworks rather than prediction-market or crypto rails.
- Underdog Fantasy: DFS platform offering pick'em and best-ball contests across major US sports. Comparable target customer (engaged sports fans) and prediction-based gameplay, though delivered through traditional DFS mechanics rather than prediction markets.
- Kalshi: CFTC-regulated prediction market exchange offering event contracts including sports. Comparable as a regulated, real-money prediction platform; differs in being order-book based and focused on macro/economic events alongside sports.
- Polymarket: The largest crypto-native prediction market platform and Turf's strategic partner. Directly comparable as both operate prediction markets with monetary stakes, but Polymarket uses order books while Turf uses parimutuel - making them complementary in product design even as they compete for the same user attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Turf social profiles
Digital presenceTurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turf leadership team
Management profileNumber of profiles
Profiles7 records
Turf funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turf
What does Turf do?
Turf operates a mobile platform that turns live sports events into real-time competitive prediction contests, letting fans forecast plays, drives, and scores during games and compete for rewards. The company also offers sdk.markets, a developer toolkit for building custom parimutuel prediction markets on any topic, built on the Base blockchain with Privy authentication and AI-powered outcome resolution.
Is Turf a public or private company?
Turf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turf founded?
Turf was founded in 2025. It employs 1 to 10 people.
Where is Turf based?
Turf is headquartered in New York, United States, in the North America region.
How does Turf make money?
One revenue line is on record: prediction Market Fees.
Who are Turf's main competitors?
Emerging players on record are Betr, Prophet Exchange, Novig and Limitless Exchange. Broad incumbents are FanDuel and DraftKings. Direct peers are PrizePicks, Underdog Fantasy, Kalshi and Polymarket.
Does Turf have an API?
Yes. sdk.markets is a developer toolkit for creating custom, parimutuel prediction markets on anything. The SDK is currently in closed Alpha. Developers can create markets, pick resolution modes, set creator fees, and deploy. The SDK is built on Base blockchain and protected by Privy for authentication. Developer documentation is at sdk.markets.
What industry is Turf in?
Turf's product category is Sports Prediction Markets. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAE, Sports Data Feeds & Integrity Monitoring. Its NAICS code is 711219 and its SIC code is 7900.