RHB Bank Berhad

What RHB Bank Berhad does

RHB Bank Berhad, incorporated in 1997 and listed on Bursa Malaysia, is Malaysia's fourth largest fully integrated financial services group, operating with RM358 billion in total assets, RM34 billion in shareholder equity, and a 47.3% cost-to-income ratio. The bank delivers retail, SME, corporate, Islamic, and investment banking services through a multi-channel architecture combining physical branches with digital platforms (RHB Online Banking, RHB Mobile Banking App, RHB Reflex for SME cash management, RHB Invest, RHB TradeSmart, and the RHB Financing SME Mobile App). Distribution extends across Malaysia, Thailand, and Cambodia, supplemented by a 40%-owned digital bank joint venture, Boost Bank, in partnership with Boost Holdings (Axiata).

Revenue is generated primarily through net interest income from lending and deposit spreads, fee and commission income from transactions, wealth management, trade finance, and credit card services, and insurance and takaful distribution commissions through partnerships with Tokio Marine Life Insurance Malaysia and Syarikat Takaful Malaysia Keluarga. Credit card pricing is tiered (RM70-RM200 annual fees), while RHB Reflex follows a freemium-to-RM50-per-month subscription model bundled with integrated accounting (Financio) and HR/payroll (Talenox) software. Sub-brands include RHB Islamic, RHB Premier (HNW), RHB PayLater, RHB Joy@Work, and RHB Family Banking, addressing both conventional and Shariah-compliant segments.

Key recent strategic actions include the May 2026 BNM-approved negotiation to merge RHB Insurance Bhd into Tokio Marine Insurans Malaysia (RHB retaining a 35% stake), the April 2026 launch of RHB Wealth Advance and Takaful mySmart Income Enhanced, an AI agentic payments pilot with Mastercard and CIMB, and a 2024 BNM fine of RM2.5 million for data and FX compliance violations. AI is deployed for fraud detection, customer analytics, and the agentic payments pilot, with FY2025 net profit of RM3.4 billion and 14.2% year-on-year profit growth in 1QFY2026.

Name

RHB Bank Berhad

Legal name

RHB Bank Berhad

Website

https://rhbgroup.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RHB Bank Berhad is Malaysia's fourth largest fully integrated financial services group, providing retail, SME, corporate, Islamic, and investment banking across Malaysia, Thailand, and Cambodia via branches, digital platforms, and a 40%-owned digital bank JV.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

National Commercial Banks (6021), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industries

Islamic Corporate Banking (FSABAGAC), Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF), Islamic Trade Finance & Supply Chain (Shariah-compliant) (FSABAGAE), Islamic Private Banking & Wealth (FSABAGAD)

Keywords

• Retail banking
• Commercial banking
• Islamic banking
• Wealth management
• Trade finance

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Primary revenue driver from the spread between interest earned on loans (retail, SME, corporate) and interest paid on customer deposits. Represents the core banking margin across conventional and Islamic financing products.
2. Fee and Commission Income: Non-interest income from transaction fees, service charges, wealth management fees, trade finance charges, and credit card fees. Includes annual card fees ranging from RM70-RM200 for credit cards and RM150 for business cards.
3. Insurance Distribution Revenue: Commission income from distribution of insurance and takaful products through bank branches, including partnership products with Tokio Marine Life Insurance Malaysia and Syarikat Takaful Malaysia Keluarga.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

RHB Bank Berhad is an integrated financial services group providing retail banking (current/savings accounts, credit cards, mortgages, personal loans), commercial and SME banking (RHB Reflex cash management, RHB TradeSmart, RHB Invest, working capital and trade financing), corporate and investment banking (corporate cards, financial supply chain financing, treasury and advisory), Islamic banking under RHB Islamic, wealth management, and insurance/takaful distribution. Its offering is delivered through an extensive branch network in Malaysia plus regional operations in Thailand and Cambodia, complemented by RHB Online Banking, the RHB Mobile Banking App, and dedicated SME digital platforms.

Product overview

RHB Bank Berhad is the fourth largest fully-integrated financial services group in Malaysia, operating a multi-channel platform combining digital banking services, cash management solutions, trade financing, and business banking products. The core digital banking infrastructure centers on RHB Online Banking and RHB Mobile Banking App, supplemented by specialized platforms including RHB Reflex (cash management), RHB TradeSmart (trading), and RHB Invest (investment services). For business customers, RHB offers trade financing solutions (Domestic Trade Financing, Export Trade Financing, Financial Supply Chain), commercial cards (Corporate Card, Purchasing Card), and SME financing products (BizPower Property Loan, SME Mobile App). The product portfolio extends to retail banking with multi-currency accounts, PayLater services, and family banking solutions, all available through both conventional and Islamic (Shariah-compliant) channels. RHB Reflex Premium Plus represents the advanced tier offering integrated accounting (Financio), HR/payroll (Talenox), and POS software, positioning the bank as a platform provider beyond traditional banking services.

Differentiator

Problem solved

Functional benefit

Brands

• RHB Islamic: Islamic banking products and services
• RHB Premier
• RHB Reflex
• RHB Invest
• RHB TradeSmart
• RHB Joy@Work
• RHB PayLater

Products and services

• RHB Online Banking Digital banking platform providing customers access to account management, fund transfers, bill payments, and other banking services through web channel, available to retail and business customers.
• RHB Mobile Banking App Mobile banking application providing banking services on-the-go with features for account management, transfers, and payments accessible from smartphones, including credit card controls.
• RHB Reflex Online cash management platform combining cash management, trade and payment solutions for small and medium enterprises. Offers real-time account balances, trade inquiries, cheque management, mobile app access, and API-enabled bulk payment processing.
• RHB TradeSmart Investment and trading platform providing access to a wide range of investment and trading products in local and global markets, including foreign exchange management for SME import/export operations.
• RHB Invest Investment services platform offering access to financial insights, market outlook updates, and investment product distribution for SME and individual customers.
• RHB Corporate Card Business credit card offering streamlined corporate expenditure management with unlimited 1% cash back on overseas retail spend and 0.5% on local business retail spends, integrated with RHB Reflex for expense tracking, at an annual fee of RM150 per card.
• RHB Purchasing Card Business procurement card optimizing the purchasing process by freeing up cash flow with charge-free period up to 50 days, offering data consolidation for effective purchase management.
• RHB Domestic Trade Financing Domestic trade financing solutions including Domestic Bills Purchased, Letter of Credit Negotiation, Vendor Financing, Banker's Acceptance, Trust Receipt, Flexitab-Invoice Financing, and Promissory Note Financing for local business transactions.
• RHB Export Trade Financing International trade financing products including Banker's Acceptance, Foreign Currency Trade Financing, Export Factoring, Export Credit Refinancing, Foreign Bills Purchased, Multi-Currency Trade Finance, and Indirect Exporter Financing Scheme.
• RHB Financial Supply Chain End-to-end supply chain financial solutions including Distributor Financing, Supplier Financing, Receivable Financing, and SME Receivable Financing Program for working capital support.
• RHB BizPower SME Property Loan Property financing product offering financing starting at RM100,000 up to RM10 million with up to 90% margin of finance and tenure up to 25 years, including additional working capital as Term Loan or Overdraft for SMEs.
• RHB Multi Currency Account Interest-bearing account supporting 33 foreign currencies and 2 precious metals in one account, with associated Multi Currency Visa Debit Card enabling transactions without currency conversion fees on overseas retail spend.
• RHB PayLater Buy-now-pay-later service allowing customers to split purchases into easy installments with zero hassle.
• RHB Financing (SME) Mobile App Mobile application designed for SME customers to enhance working capital and boost cash flow management.
• RHB Wealth Advance and Takaful mySmart Income Enhanced Wealth and protection solutions combining life protection with wealth accumulation features, distributed through RHB Bank branches targeting both conventional and Shariah-compliant customer segments, in partnership with Tokio Marine Life Insurance Malaysia and Syarikat Takaful Malaysia Keluarga.

Quantifiable outcome

• RM3.4 billion net profit for FY2025 with 14.2% year-on-year growth in 1QFY2026
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Boost Holdings (Axiata)coreStrategic or Co-development PartnerJoint venture partnership to establish Boost Bank, Malaysia's fifth digital bank. RHB Bank holds a 40% stake in the joint venture while Boost Holdings (Axiata's fintech arm) holds 60%. The partnership combines RHB's banking expertise and license with Boost's digital customer base and fintech capabilities to compete in the digital banking segment.
• Tokio Marine AsiaflagshipStrategic or Co-development PartnerOngoing merger negotiations for RHB Insurance, a wholly-owned subsidiary of RHB Bank, with Tokio Marine Asia. The proposed transaction aims to consolidate insurance operations under Tokio Marine's regional platform, with completion targeted for 2026 subject to regulatory approvals.
• Tokio Marine Life Insurance MalaysiacoreChannel Partner/ Reseller/ DistributorProduct launch partnership for insurance and family takaful solutions distributed through RHB Bank branches. Products include RHB Wealth Advance and Takaful mySmart Income Enhanced, combining life protection with wealth accumulation features.
• Syarikat Takaful Malaysia KeluargaminorChannel Partner/ Reseller/ DistributorProduct partnership for Shariah-compliant takaful products distributed through RHB Bank's Islamic banking channels, complementing the bank's Islamic financial services offering.
• MastercardcoreTechnology or IntegrationStrategic collaboration on AI agentic payments, piloting next-generation payment solutions leveraging artificial intelligence. The partnership focuses on developing intelligent payment capabilities including automated decision-making and enhanced fraud prevention in the payment processing ecosystem.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Malayan Banking Berhad (Maybank): Maybank is Malaysia's largest financial services group and the most direct comparable to RHB in terms of fully integrated banking, Islamic banking, and regional ASEAN footprint. Both operate similar retail, SME, corporate, and Islamic banking franchises across Malaysia.

Direct peers

• AmBank Group: AmBank is a Malaysian banking group offering retail, SME, corporate, and Islamic banking (AmBank Islamic). It was also fined alongside RHB by BNM in 2024, indicating similar regulatory exposure, and competes head-to-head with RHB across most domestic segments.
• Public Bank Berhad: Public Bank is Malaysia's third largest banking group focused on retail and SME lending with a similar multi-channel branch-and-digital model. It is a direct competitor for RHB's core retail deposits, mortgages, and SME financing segments.
• Bank Muamalat Malaysia Berhad: Bank Muamalat is another Malaysian Islamic bank offering Shariah-compliant retail and SME banking, competing directly with RHB Islamic's product suite across deposits, financing, and wealth management.
• Hong Leong Bank Berhad: Hong Leong Bank is a Malaysian banking group with comparable retail, SME, and corporate banking offerings, including a strong digital banking platform (HLB Connect). Direct competitor in the Malaysian SME and retail banking segments where RHB operates.
• Bank Islam Malaysia Berhad: Bank Islam Malaysia is the country's largest pure-play Islamic bank, directly competing with RHB Islamic in Shariah-compliant retail, SME, and corporate banking products, including takaful distribution.
• CIMB Group Holdings Berhad: CIMB is one of ASEAN's largest banking groups with deep operations in Malaysia, Indonesia, Thailand, and Singapore — directly overlapping RHB's geographic footprint. Both compete in retail banking, SME cash management, Islamic banking, and investment banking across the region.

Regional players

• Standard Chartered Bank Malaysia: Standard Chartered operates in Malaysia as part of its global network, competing with RHB in corporate banking, trade finance, and wealth management for affluent and corporate segments, but primarily serves a different geographic center of gravity than RHB.
• HSBC Bank Malaysia Berhad: HSBC Malaysia is a foreign bank subsidiary competing with RHB in corporate banking, treasury, trade finance, and HNW/premier banking. While not headquartered in Malaysia, it serves overlapping corporate and high-net-worth customer segments.

Emerging players

• Boost Bank Berhad: Boost Bank is Malaysia's fifth licensed digital bank and a 40%-owned RHB joint venture with Boost Holdings (Axiata). It serves as both a partner and a test case for how digital banks compete against RHB's traditional branch-and-digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rhbgroup
• Facebookfacebook.com/rhbgroup
• LinkedInlinkedin.com/company/rhb-bank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHB Bank Berhad