Decolores

What Decolores does

Decolores is a Brazilian natural stone manufacturer founded in 2000, specializing in the processing and trading of quartzite, marble, granite, dolomite marbles, travertines, limestones, exotics, volcanic lava, and soapstone. The company operates a modern industrial park in Cachoeiro de Itapemirim with diamond multiwire saws, automated resin lines, 20-head polishing machines, robotic slab handling, and a dedicated R&D laboratory, supported by a regional office and showroom in Serra. It sells processed slabs, tiles, and custom-cut pieces under a quote-based B2B model targeting architects, interior designers, stonemasons, and luxury real estate developers, primarily through direct field sales, trade show presence (Cachoeiro Stone Fair, Expo Revestir), and immersive Vivenciarq events hosted with regional stone channel partners.

The company's go-to-market blends enterprise field sales with event-driven and community-led engagement, evidenced by its Inspiration Gallery, Photography Project, Lusso Magazine publication, and recurring Vivenciarq editions featuring a Geological Immersion Room. Decolores also operates an Environment Simulator (online visualization tool) and a 360° Virtual Tour of its Serra Unit Showroom to support the specification process for architects and designers. With 300+ employees and GPTW certification (2023), the company emphasizes ESG initiatives including solar power acquisition, water reuse, and maintenance of a 50,000+ square meter green area.

Decolores sells in 40 countries across 5 continents and celebrated its 25th anniversary in 2025, having secured a $22.9M funding round led by TreeCorp Investimentos on 2025-01-17. Ownership is private with no disclosed parent company or external institutional shareholders beyond TreeCorp, and revenue figures are not publicly disclosed. Competitive positioning rests on quartzite processing expertise, an automated industrial footprint, curated exclusive stone varieties (notably the Poesia Collection), and a distribution ecosystem anchored by Brazilian stonemason partners.

Name

Decolores

Legal name

Decolores

Website

https://decolores.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Decolores is a Brazilian manufacturer of natural stones, specializing in quartzite processing, selling processed slabs and tiles via quote-based B2B sales to architects, interior designers, stonemasons, and luxury developers across 40 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Coronel Fabriciano

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Natural Stone Sales: Sale of processed ornamental stones including quartzites, marbles, granites, travertines, limestones, dolomite marbles, soapstone, volcanic lava, and exotic materials. Products sold as slabs, tiles, and custom-cut pieces for architectural applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Decolores quarries, processes, and distributes natural stone slabs for architectural and interior design applications. Its portfolio spans quartzites, marbles, granites, exotics, travertines, limestones, volcanic lava, soapstone, and dolomite marbles, sold primarily as finished slabs to professional buyers on a quote-based basis.

Product overview

Decolores is a Brazilian natural stone company with 25 years of experience, specialized in quartzite processing and trading. The company operates a modern industrial park with diamond multiwire saws, automated resin lines, 20-head polishing machines, and robotic slab handling. Decolores offers an extensive portfolio of natural stones including Quartzites (their specialty), Marbles, Dolomite Marbles, Granites, Travertines, Limestones, Exotics, Volcanic Lava, and Soapstone. Notable products include Mont Blanc, Bronzite, Makalu, Blue Bahia, Da Vinci, and others. The company serves over 40 countries across 5 continents and provides products with various finishes (polished, brushed, honed, flamed, ribbed) and tools including an Environment Simulator for visualizing stones in spaces and a 360° Virtual Tour of their Serra showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Quartzites

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• DeCarli MármorescoreStrategic or Co-development PartnerLong-standing partnership hosting Vivenciarq events together, bringing architects and designers for immersive experiences in Decolores' facilities. Multiple editions documented including the 17th and 18th Vivenciarq 2025 editions.
• Via PetracoreStrategic or Co-development PartnerPartnership for Vivenciarq 2025 17th Edition, hosting architects from Rio Verde for immersion into natural stone world.
• Bella MarmicoreStrategic or Co-development PartnerPartnership for Vivenciarq 2025 16th Edition, bringing architects from São Paulo for exclusive natural stone experience.
• Marmoraria De CarlicoreChannel Partner/ Reseller/ DistributorPartnership for Vivenciarq 2025 15th Edition, bringing architecture and interior design professionals from Porto Alegre for immersive experience.
• Marmoraria Pedras IpirangacoreChannel Partner/ Reseller/ DistributorPartnership for Vivenciarq 2025 14th Edition, hosting design and architecture professionals from São Paulo.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antolini Luigi & C. Italian family-owned natural stone processor and global distributor of marble, quartzite, onyx, and exotic stones, serving architects and luxury projects worldwide. Closest direct peer to Decolores: similar business model (quarry-to-finished slab processor), premium positioning, and reliance on architect/specifier relationships.
• Levantina: Spanish multinational that quarries, processes, and distributes natural stone (Crema Marfil, marble, granite) globally. Operates its own quarries and processing plants similar to Decolores, serving the same architecture and construction segments with comparable product categories.
• Mistral Mármores: Brazilian natural stone processor based in Espírito Santo state, specializing in quartzites, marbles, and exotics for export markets. Headquartered in the same Brazilian stone-producing region as Decolores with overlapping product portfolio, customer base, and GTM motion targeting architects internationally.
• Cajugram: Brazilian stone processor from Cachoeiro de Itapemirim (same hub as Decolores) producing quartzites, marbles, and exotics for international markets. Direct geographic and product-line peer, competing in the same export-oriented premium natural stone category.
• Magban Group (Stone International): UAE-based natural stone processor and trader sourcing premium marble, quartzite, and onyx for Middle East and international architectural projects. Comparable in product mix, project-based B2B sales motion, and reliance on premium architectural specification.

Broad incumbents

• Cosentino: Spanish global leader in engineered stone surfaces (Silestone, Dekton, Sensa natural stone) with broad product portfolio and global distribution. Overlaps with Decolores in the architectural surfaces category and competes for the same specifier audience, though Cosentino's core offerings are engineered rather than quarried natural stone.
• Caesarstone: Publicly-traded pioneer of engineered quartz surfaces, now expanding into porcelain and natural stone categories. Competes with Decolores for countertops and architectural surfacing projects globally, though its core product is engineered rather than natural stone.
• Daltile: North American subsidiary of Mohawk Industries and one of the largest tile and stone distributors in the U.S. market. Competes indirectly with Decolores in the architectural surfacing category, though its model is more distribution/retail-focused and includes significant engineered product lines.
• GranitiFiandre / Iris Ceramica Group: Italian manufacturer of high-end porcelain and stone-effect slabs for architectural applications, part of the broader Iris Ceramica Group. Competes with Decolores for premium architectural surfacing specifications, though primarily through engineered porcelain rather than natural stone.

Regional players

• Pokarna Limited: Indian processor and exporter of granite and engineered stone, serving global architectural and countertop markets. Comparable business model in stone processing and export, though primarily serving Asia, Middle East, and North America rather than competing directly in Decolores' core European and Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@decoloreses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decolores