What LoveFrom does

LoveFrom is a private, San Francisco-based multidisciplinary creative collective founded in 2019 by former Apple Chief Design Officer Jony Ive and industrial designer Marc Newson. The firm operates as an ultra-premium design consultancy, assembling architects, artists, engineers, filmmakers, graphic designers, industrial designers, interaction designers, motion designers, musicians, sound designers, type designers, and writers around bespoke client engagements. Its services span product, industrial, interface, packaging, and architectural design, with a stated design philosophy emphasizing tactile physical controls, mechanical feedback, and minimal visual distraction over touchscreen-dominant interfaces. Pricing is not publicly disclosed; client relationships are secured through founder-led referrals and the personal reputation of Ive and Newson rather than marketing activity.

LoveFrom's revenue model is professional services design consulting, anchored by a small number of long-duration, high-profile enterprise engagements. Its flagship disclosed projects include a five-year collaboration with Ferrari culminating in the interior and exterior design of the Ferrari Luce — Ferrari's first fully electric vehicle, revealed in February 2026 (interior) and May 2026 (exterior), with LoveFrom contributing over 60 new patents and design elements including an E Ink smart key, custom Samsung OLED displays, and Corning Gorilla Glass interior panels. In 2024, LoveFrom co-founded io Products, Inc. with OpenAI to engineer AI-enabled hardware products; in May 2026 OpenAI acquired io Products for approximately $6.5 billion, integrating the team into OpenAI's consumer-hardware roadmap targeting smart speakers, glasses, wearables, and ambient computing devices.

The firm's go-to-market is sales-led and relationship-led at the C-suite level — Ferrari's Chairman John Elkann personally initiated contact with Ive after admiring the Apple Watch — with distribution occurring through direct, multi-year enterprise partnerships rather than transactional sales channels. Customer segments are explicitly vertical: heritage luxury brands seeking to modernize while preserving identity, and frontier technology companies (notably AI labs) seeking premium industrial-design capability for physical products. LoveFrom maintains a small core team (listed at 1–10 employees in firmographic data, with a broader creative-collective footprint) and is headquartered in San Francisco.

Name

LoveFrom

Legal name

LoveFrom

Website

https://lovefrom.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LoveFrom is a private, San Francisco-based multidisciplinary creative collective founded in 2019 by Jony Ive and Marc Newson, offering premium industrial, interaction, and architectural design services to elite enterprise clients including Ferrari and OpenAI across automotive and AI hardware programs.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Industrial design services
• Creative design collective
• Product design consulting
• Automotive interior design
• AI hardware design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Design Consulting Services: LoveFrom generates revenue through bespoke design consulting engagements with premium clients. The firm collaborates with clients like Ferrari on major product design projects and has partnerships with technology companies like OpenAI for hardware development.
2. AI Hardware Product Development: Through io Products (co-founded by Jony Ive with OpenAI), LoveFrom is involved in creating AI-enabled hardware products. OpenAI acquired io Products for $6.5 billion, suggesting significant value creation through product development partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LoveFrom is a multidisciplinary creative collective that delivers bespoke design consulting services across industrial design, product design, user interface, packaging, sound, film, and architectural disciplines. The firm engages with select premium clients on long-term collaborations, notably designing the interior and exterior of Ferrari's first fully electric vehicle (Luce) and co-developing AI-enabled hardware products through its affiliated io Products venture with OpenAI.

Product overview

LoveFrom is a multidisciplinary creative collective founded by Jony Ive and Marc Newson, offering design services across architecture, industrial design, interaction design, filmmaking, sound design, and more. The firm collaborates on high-profile projects including automotive design (Ferrari Luce EV) and AI hardware development through its affiliated company io Products. LoveFrom serves as the design arm for AI-enabled hardware products in partnership with OpenAI.

Differentiator

Problem solved

Functional benefit

Brands

• io Products: AI-enabled product engineering and development company co-founded by Jony Ive in 2024

Products and services

• LoveFrom Creative Collective Design Services A multidisciplinary design studio offering bespoke creative services across architecture, industrial design, interaction design, film, sound, type design, packaging, and user interface design. Serves premium enterprise clients seeking world-class product design expertise.
• Ferrari Luce Design Collaboration A five-year design collaboration with Ferrari for the interior and exterior of the Ferrari Luce, Ferrari's first fully electric vehicle. Introduced physical-control cockpit design philosophy, custom Samsung OLED displays, E Ink key fob, and Apple-inspired anodized aluminum and Gorilla Glass elements.
• io Products AI Hardware Design An affiliated engineering and product development venture co-founded by Jony Ive with OpenAI to create AI-enabled hardware products including smart speakers, glasses, and wearable devices representing a new category of ambient computing.

Quantifiable outcome

• Over 60 patents developed for Ferrari Luce project
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• OpenAIflagshipStrategic or Co-development Partner · 1 January 2024LoveFrom co-founded io Products in 2024 with OpenAI to create AI-enabled products. In 2026, OpenAI acquired io Products for $6.5 billion, merging the team into OpenAI's operations. Jony Ive and former Apple executives are working on AI-centric hardware devices including smart speakers, glasses, and wearable devices. The collaboration aims to develop a new category of ambient computing devices.
• FerrariflagshipStrategic or Co-development Partner · 26 May 2021LoveFrom has been collaborating with Ferrari for approximately five years on the design of the Ferrari Luce, the brand's first fully electric vehicle. The partnership represents Ferrari's first major external design collaboration, with LoveFrom contributing both interior and exterior design elements. Chairman John Elkann specifically approached Jony Ive and Marc Newson after admiring their work on the Apple Watch. Ferrari CEO Benedetto Vigna described the Luce as launching a whole new segment in the company's range.
• Samsung DisplaycoreTechnology or IntegrationSamsung Display collaborated with LoveFrom and Ferrari on the Luce EV, providing custom OLED panels including overlapping displays in the instrument binnacle and a movable 10-inch central touchscreen. The displays feature Apple-inspired design elements using anodized aluminum frames.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses2 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoveFrom