What Ferrari does

Ferrari N.V. (NYSE: RACE) is an Italian ultra-luxury sports car manufacturer headquartered in Maranello, founded in 1947 and listed independently since 2015. The company produces approximately 14,000 vehicles annually under a deliberately supply-constrained model, generating FY2025 revenue of €7.2 billion at a 29.5% EBIT margin (40.1% EBITDA ex-FX). Its core products are front-engined V12 berlinettas such as the 12Cilindri (including the limited 12Cilindri Manuale capped at 1,499 units from €590,000) and the new Luce full-electric vehicle (from ~$586,000), with the Hypersail 100-foot foiling yacht extending the brand into marine applications for 2027 delivery.

The technology stack centers on proprietary powertrain, chassis, and electronic-control IP: the in-house Manuale By-Wire transmission (five-year development led by Valentin Marguet), an 800V electric architecture adapted from the Ferrari Luce into the Hypersail, aluminum wiring reducing weight 15–20%, and Formula 1-derived aerodynamics via the ADUO power unit program targeting the 2027 season. Scuderia Ferrari serves simultaneously as a revenue-generating professional racing operation (250 F1 victories, including Charles Leclerc's 2026 British Grand Prix win) and as the primary marketing platform that drives road-car pricing power and technology transfer.

Ferrari operates a direct-to-consumer go-to-market through an owned global dealership network with appointment-only sales and the Tailor Made personalization program, targeting ultra-high-net-worth individuals and classic collectors across EMEA, the Americas, and Greater China (where the Luce allotment sold out immediately). Revenue mechanics rely on hardware sales at €530,000–€680,000+ price points, supplemented by F1 prize money, brand licensing and merchandising, and bespoke commissions via Michelotto. Order books extending through 2027, a €500M notes issuance in May 2024, and a multi-year share buyback program of ~€3.5B by 2030 underscore balance-sheet strength supporting EV, yacht, and F1 investment without dilution.

Name

Ferrari

Legal name

Ferrari N.V.

Website

https://ferrari.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferrari N.V. designs, manufactures, and sells ultra-luxury sports cars (V12 berlinettas and the new Luce EV) through an owned appointment-only dealership network, targeting ultra-high-net-worth individuals globally with vehicles priced from €530,000 to over €680,000.

Ownership category

akta.pro rank

Product category

Luxury Sports Cars

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)

Keywords

• Luxury sports cars
• V12 grand tourers
• Formula 1 racing
• Automotive manufacturing
• Bespoke vehicles

Headquarters

HQ city

Maranello

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Sports Car Sales: Ferrari generates the majority of revenue from manufacturing and selling ultra-luxury sports cars and limited-edition vehicles. Production is constrained at approximately 14,000 cars annually with order books extending through 2027, enabling strong pricing power and margin capture. The 12Cilindri Manuale is priced from €590,000 with limited production of 1,499 units.
2. Formula 1 Team Operations: Ferrari operates the Scuderia Ferrari Formula 1 team, one of the most storied teams in motorsport. The F1 program serves as both a revenue center through prize money and a critical marketing platform that drives brand value and technology transfer to road cars.
3. Brand Licensing and Merchandising: Ferrari generates licensing revenue from its iconic brand through official merchandise, apparel, and licensed products sold through Ferrari stores and authorized retailers worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ferrari designs, manufactures, and sells ultra-luxury sports cars and limited-edition vehicles, including the V12-powered 12Cilindri and its Manuale by-wire variant, the first electric Luce, and the Hypersail foiling ocean racing yacht. The company also operates the Scuderia Ferrari Formula 1 team and licenses its brand globally through official merchandise and apparel. Production is constrained at approximately 14,000 cars annually with order books extending through 2027.

Product overview

Ferrari offers a portfolio of luxury sports cars centered on its iconic front-engined V12 berlinettas and mid-engined sports cars. The current lineup includes the 12Cilindri (available with Manuale by-wire transmission variant), the electric Luce, and extends into marine technology with the Hypersail foiling yacht. Ferrari maintains combustion-engine models alongside electrified options, with EV models projected to comprise only 20% of lineup by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Luce: Ferrari's first full-electric vehicle unveiled in May 2026, designed by Jony Ive's firm, with orders extending to late 2027.
• Hypersail
• 12Cilindri Manuale

Products and services

• 12Cilindri Manuale Limited-edition front-engined V12 grand tourer featuring Ferrari's first manual transmission in 14 years, using in-house Manuale By-Wire technology that recreates the tactile feel of a traditional manual gearbox with a physical gear lever and clutch pedal electronically linked to the dual-clutch transmission. Production capped at 1,499 units offered exclusively through Ferrari's Tailor Made programme.
• Luce Electric Vehicle Ferrari's first full-electric vehicle featuring minimalist design developed in collaboration with LoveFrom (Jony Ive and Marc Newson). Built on 800V electric architecture and representing the brand's entry into the EV market, positioned as the most progressive ultra-luxury EV offering.
• Hypersail Foiling Yacht 100-foot fully foiling monohull ocean racing yacht designed to achieve complete energy autonomy through solar panels, wind turbines, and crew-generated power via Winch-by-Wire system. Technology components adapted from Ferrari road cars, representing the company's expansion into marine applications.
• Scuderia Ferrari Formula 1 Team Operations Scuderia Ferrari Formula 1 racing team operation, one of the most storied teams in motorsport, competing at the highest level with drivers including Charles Leclerc and Lewis Hamilton. The F1 program serves as both a revenue center through prize money and sponsorship, and a critical marketing platform with direct technology transfer to Ferrari road cars.
• Ferrari Branded Merchandise and Licensing Official Ferrari branded merchandise, apparel, and licensed products sold through Ferrari stores and authorized retailers worldwide, generating licensing revenue from the iconic prancing horse brand.

Quantifiable outcome

• Order backlog extends through 2027, indicating sustained demand despite vehicle pricing starting at $586,000+
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Guillaume Verdier (French Naval Architect)coreStrategic or Co-development Partner · 8 July 2026Ferrari collaborated with French naval architect Guillaume Verdier to design the Hypersail 100-foot foiling ocean racing yacht. Verdier is known for designing multiple America's Cup boats and other high-performance vessels. The partnership enables Ferrari to apply automotive engineering expertise to marine applications.
• Niels van Roij DesignminorStrategic or Co-development Partner · 8 July 2026Dutch coachbuilder Niels van Roij Design created the Daytona Shooting Brake Hommage, a bespoke tribute to the one-off 1972 Ferrari 365 GTB/4 Shooting Brake. Based on a Ferrari 599 GTB, the conversion features extensive custom bodywork with approximately 15,000 hours invested in design, engineering and construction.
• MichelottocoreStrategic or Co-development Partner · 7 July 2026Michelotto, Ferrari's renowned competition specialist based in Padua, Italy, performs extensive vehicle modifications for competition and special projects. The company modified Jean Sage's Ferrari F40 with dual turbochargers, Chabord exhaust system, and comprehensive weight reduction, transforming it into a road-legal endurance racer.
• LoveFrom (Jony Ive and Marc Newson)flagshipStrategic or Co-development Partner · 1 May 2026Ferrari collaborated with LoveFrom, the design firm founded by ex-Apple chief designer Jony Ive and industrial designer Marc Newson, to develop the Luce electric vehicle. The partnership generated 60+ patents and represented a significant departure from Ferrari's traditional design language, featuring minimalist aesthetics that drew mixed reception from Ferrari enthusiasts.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bugatti: French hypercar manufacturer (part of Volkswagen Group via Rimac) producing ultra-limited vehicles above €2M; competes with Ferrari in the top tier of exclusivity and limited-edition hypercar performance.
• Lamborghini: Italian ultra-luxury sports car manufacturer owned by Volkswagen Group; competes directly with Ferrari in the V12 supercar and limited-edition segments with comparable pricing and direct-to-consumer distribution.
• McLaren Automotive: British ultra-luxury supercar manufacturer with deep Formula 1 DNA; competes with Ferrari on performance, exclusivity, and limited-production runs at similar price points (€500K+).
• Maserati: Italian luxury sports car brand (Stellantis); competes with Ferrari in the GT and luxury performance segment with shared Italian heritage, though positioned at a lower price point and volume tier.
• Aston Martin: British luxury sports car maker with F1 connections; competes with Ferrari in the GT and grand tourer segments, offering similar pricing and bespoke personalization programs.
• Porsche: German luxury sports car maker listed on the Frankfurt Stock Exchange; competes with Ferrari across the high-performance and luxury GT segments with shared motorsport heritage (Le Mans) and similar pricing tiers.

Emerging players

• Koenigsegg: Swedish boutique hypercar manufacturer focused on record-breaking performance and limited production; competes with Ferrari at the apex of the hypercar segment with similar exclusivity and pricing.
• Rimac Automobili: Croatian electric hypercar manufacturer and EV technology supplier; competes with Ferrari in the electric hypercar space, with the Nevera directly rivaling Ferrari's future EV halo products.
• Pagani: Italian boutique hypercar manufacturer producing ultra-limited vehicles with bespoke craftsmanship; competes with Ferrari in the highest-end limited-edition segment with comparable pricing and exclusivity.

Broad incumbents

• Mercedes-AMG: Mercedes-Benz's high-performance division; competes with Ferrari in the upper-luxury performance segment with broader model breadth and lower entry pricing, though not in the ultra-limited supercar tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ferrari
• Facebookfacebook.com/Ferrari
• LinkedInlinkedin.com/company/ferrari

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari