Audi

What Audi does

Audi AG is a German premium automotive manufacturer founded in 1909 and currently operating as a wholly-owned subsidiary of Volkswagen Group, producing vehicles under the Audi, Audi Sport, and e-tron sub-brands alongside the China-exclusive AUDI brand developed with SAIC Motor. The company develops, assembles, and sells sedans (A3 through A8), SUVs (Q3 through Q9), performance models (RS 3 through RS e-tron GT), and electric vehicles (Q4 e-tron, Q6 e-tron, A6 e-tron, e-tron GT, plus AUDI E5 and E7X for China) on the VW Group's shared Premium Platform Electric and Premium Platform Combustion architectures. Core proprietary technologies include the Quattro all-wheel-drive system with Dynamic Torque Control torque vectoring, the Edge Cloud 4 Production digital twin platform built on Nvidia Omniverse and Siemens virtual PLCs, Digital Matrix LED adaptive headlights, bi-directional charging on the refreshed Q4 e-tron, and Audi connect PLUS digital services (Disney+ streaming, Wi-Fi, remote functions).

Audi's business model combines one-time vehicle sales through a global network including 330+ US authorized dealers with recurring revenue from Audi Financial Services (financing, leasing, insurance), Audi Care prepaid maintenance, the myAudi subscription ecosystem, and certified pre-owned financing at 4.99% APR. Pricing spans from $40,100 (A3) and $43,700 (Q3) to $170,500 (RS e-tron GT Performance) and the ~$700,000 Nuvolari, with most US sales executed through 36-month leases starting at $529/month for the Q3. The company sells to affluent individual buyers, fleet and corporate customers through a Partner Program, and tech-forward Chinese consumers via the AUDI sub-brand, and is expanding its motorsport presence through the Audi Revolut F1 Team that debuted in 2026. The brand has been challenged by a 12% Q1 2026 China delivery decline and a 27% North America drop, and is responding with 7,500 job cuts by 2029 alongside a major product offensive.

Name

Audi

Legal name

Audi of America

Website

https://audiusa.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Audi is a German luxury automaker and wholly-owned VW Group subsidiary selling sedans, SUVs, performance, and electric vehicles globally through 330+ US dealers and the China-exclusive AUDI-SAIC joint venture brand, complemented by Audi Financial Services, myAudi digital subscriptions, and the Audi Revolut F1 Team.

Ownership category

akta.pro rank

Product category

Luxury Automobiles

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Luxury automobiles
• Electric vehicles
• Premium SUVs
• High-performance cars
• Automotive manufacturing

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from selling new Audi vehicles across sedan, SUV, coupe, and electric segments through dealer network
2. Automotive Financial Services: Financing and leasing services through Audi Financial Services including loan products, lease agreements, and vehicle protection plans
3. Certified Pre-Owned Vehicles: Sale of certified pre-owned vehicles with extended warranty coverage
4. Digital Services Subscriptions: Recurring subscription revenue from Audi connect PLUS, remote services, and in-vehicle entertainment features
5. Genuine Parts and Accessories: Sales of Audi Genuine Parts, accessories, and Audi Collection merchandise

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Audi develops, manufactures, distributes, and sells premium vehicles across sedans (A3–A8), SUVs (Q3–Q9), the e-tron family of battery-electric vehicles, RS high-performance models, the limited Nuvolari supercar, and the China-exclusive AUDI E7X/E5 EVs. The brand also operates the Audi Revolut F1 Team, offers connected services via the myAudi app and Audi connect PLUS, and provides financing, leasing, and maintenance through Audi Financial Services and Audi Care.

Product overview

Audi is a German luxury automotive manufacturer offering a diverse portfolio of vehicles across sedans, SUVs, coupes, convertibles, and electric vehicles. The product lineup includes the flagship Q9 three-row SUV, Nuvolari supercar (limited to 499 units), Q6/Q4 e-tron electric SUVs with up to 307 miles range, performance RS models (RS 5 PHEV, RS e-tron GT Performance at 912 hp), and the AUDI sub-brand for China with E7X/E5 EVs featuring 900V architecture. Audi operates the Revolut F1 Team in Formula 1 and provides connected services through myAudi app and Audi connect PLUS with Disney+ integration. The portfolio spans combustion (Q7, Q5, A6, A5), plug-in hybrid (RS 5, Q5), and fully electric (Q6 e-tron, Q4 e-tron, e-tron GT) powertrains.

Differentiator

Problem solved

Functional benefit

Brands

• Audi Sport: High-performance vehicle division offering RS models including RS e-tron GT, RS Q8, RS 6 Avant, RS 7, RS 3
• e-tron

Products and services

• Audi Q9 Full-size flagship three-row SUV built on the Premium Platform Combustion (PPC) architecture, offered with both ICE and plug-in hybrid powertrains. Features triple-screen dashboard, 16-square-foot panoramic glass roof with variable-opacity panels, Bang & Olufsen 4D Sound, power-opening doors, and Digital Matrix LED adaptive headlights. Positioned against Mercedes GLS, BMW X7, and Cadillac Escalade.
• Audi Nuvolari Limited-production supercar sharing the platform and powertrain with the Lamborghini Temerario. Features a 4.0L twin-turbo V8 paired with three electric motors (axial flux motors) in a plug-in hybrid configuration producing 987 hp and a 217 mph top speed. Limited to 499 units at approximately $700,000, with deliveries beginning in H1 2027.
• Audi Q6 e-tron Premium mid-size all-electric SUV on the PPE (Premium Platform Electric) platform with EPA-estimated 307 miles of range (Q6 RWD), 270 kW DC fast charging (10-80% in about 21 minutes), and dual motors with up to 509 hp in the SQ6 variant. Features a 100 kWh battery and advanced digital cockpit. Starting at $64,500.
• Audi Q4 e-tron Compact all-electric SUV with up to 288 miles EPA-estimated range and 150 kW DC charging. The refreshed 2027 model replaces physical climate buttons with a 12.8-inch center screen, adds an optional 12-inch passenger display, bi-directional charging (V2L up to 3.6 kW, V2H in Germany/Austria/Switzerland), increased DC peak charging to 185 kW, and up to 592 km WLTP range.
• Audi RS e-tron GT Performance The most powerful road car Audi has ever produced, featuring 912 HP from dual electric motors, 0-60 mph in 2.4 seconds, a 97 kWh battery with up to 378 miles of range, and 320 kW DC fast charging. Priced from $170,500.
• Audi RS 5 Performance plug-in hybrid with a 2.9L twin-turbo V6 (510 hp) paired with a 130 kW electric motor producing 470 kW (630 hp) combined. Features the world's first quattro with Dynamic Torque Control electro-mechanical torque vectoring (15 ms response, 1,475 lb-ft torque difference). Available in sedan and Avant wagon body styles.
• Audi Sport
• AUDI E7X China-exclusive electric SUV developed under the Audi-SAIC partnership. Features 900V architecture, up to 751 km CLTC range (109 kWh CATL battery), up to 671 hp, 0-100 km/h in 3.9 seconds, Audi Assistant 2.0 with Doubao LLM (ByteDance), cinema-grade 21.4-inch rear entertainment display, Momenta autonomous driving, and an electrochromic smart-dimming panoramic roof with 96-RGB LED starlight matrix.
• Audi e-tron Family Full lineup of all-electric Audi vehicles including Q4 e-tron, Q6 e-tron, A6 e-tron Sportback, S6 e-tron Sportback, S e-tron GT, and RS e-tron GT. Features EPA-estimated ranges up to 392 miles (A6 Sportback e-tron Ultra package), DC fast charging up to 320 kW, and bi-directional charging on select models.
• Audi Revolut F1 Team Audi's Formula 1 racing team competing in the 2026 season with drivers Nico Hülkenberg (200+ races experience) and Gabriel Bortoleto. Represents Audi's entry into F1 as a full manufacturer team with the AFR26 power unit, taking over the former Sauber/Kick Sauber team.
• Audi Digital Services (Audi connect PLUS / myAudi) Connected vehicle services including the myAudi app (remote start, climatization, service scheduling), Audi connect PLUS (Wi-Fi hotspot, Disney+ streaming, passenger gaming), remote safety features, and 12-month subscription model with 10-month payment option.
• Audi Financial Services In-house financing, leasing, and insurance services for Audi vehicles, including loan products, lease agreements, and vehicle protection plans, enabling vehicle purchases through monthly payments. Reached at (888) 237-2834.
• Audi Certified Pre-Owned Program Audi Certified Pre-Owned vehicles sold exclusively through authorized dealers, including a comprehensive 125-point inspection and 1-year/20,000-mile warranty, with financing at 4.99% APR for up to 72 months on most MY21-27 models and 1.99% APR for CPO Battery Electric Vehicles.
• Audi Q3 Entry-level luxury compact SUV with a 2.0L turbo engine producing 255 HP, starting at an MSRP of $43,700 and a 36-month lease from $529/month. The Q3 has sold over 2 million units globally since 2018.
• Audi A6 Sedan Luxury sport sedan with a 14.5-inch MMI touch display, standard quattro all-wheel drive, starting at $64,100. The A6 Sportback e-tron RWD with Ultra package achieves an EPA-estimated 392 miles of range.
• Audi A3 Entry-level luxury sedan starting at $40,100, with the S3 performance variant at $52,000 and RS 3 at $66,100. The 2026 A3 received 'good' IIHS ratings across crashworthiness tests including moderate and small overlap front crashes.
• Audi Q7 (Third Generation) Third-generation Q7 SUV on the Premium Platform Combustion architecture with end-to-end electronic architecture. The European 3.0L TDI includes mild-hybrid technology; the US gets a 2.9L TFSI (429 hp) and 4.0L TFSI (591 hp in SQ7). Starting at 87,900 euros in Europe. First major redesign in 11 years.
• Audi RS 6 Avant High-performance luxury wagon (Avant) produced at the Neckarsulm, Germany facility, with a farewell edition marking the end of RS6 Avant production in 2026.
• Audi Q4 Sportback e-tron All-electric Sportback variant of the Q4 e-tron with EPA-estimated range up to 258 miles, starting at $59,000.
• Audi Care Maintenance Programs Prepaid scheduled maintenance programs for Audi owners, providing service coverage and helping to manage ownership costs across the vehicle lifecycle.

Quantifiable outcome

• Audi with more 2026 IIHS Top Safety awards than any other luxury brand (as of May 2026)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Volkswagen GroupflagshipStrategic or Co-development Partner · 26 May 2026Parent company providing Premium Platform Combustion (PPC) and Premium Platform Electric (PPE) architectures across brands including Q9 built on PPC platform. VW exploring US manufacturing options with Audi at Chattanooga facility to mitigate tariff exposure.
• MomentacoreTechnology or Integration · 9 May 2026Audi E7X equipped with Momenta's reinforcement-learning driver-assist system alongside Audi Assistant 2.0 powered by Doubao large model for autonomous driving features tailored for Chinese roads. Momenta, founded in 2016, has filed for Hong Kong IPO raising up to $752 million and operates partnerships with major automakers and ride-hailing firms.
• Sky SportscoreGTM or Marketing Partner · 1 May 2026Fifth year of partnership launching Flying Lap series combining real-world driving with Audi's R26 simulation technology. Series fronted by former F1 driver Karun Chandhok, transitioning between high-performance Audi road cars on actual circuits and fully rendered virtual environments featuring Audi's F1 car, enriched with data visualization.
• SpiriicoreTechnology or Integration · 23 April 2026Audi became first partner to implement Plug&Charge technology via Spirii's Connect platform, enabling automatic vehicle identification and payment processing at charging stations without physical payment methods. Deployment initiated at Audi charging hubs as part of EV charging infrastructure enhancement.
• SAIC MotorflagshipStrategic or Co-development Partner · 17 April 2026Audi and SAIC signed strategic cooperation agreement establishing AUDI Innovation & Technology Center in Shanghai to jointly develop next-generation electric vehicles for China market. Partners plan to launch four all-new AUDI brand EV models built on Advanced Digitized Platform (ADP), with E7X SUV debuting at Auto China 2026 following E5 Sportback launched in September 2025. R&D center focuses on AI cockpits and advanced driver-assistance systems tailored for China's premium EV market.
• NvidiacoreTechnology or Integration · 9 April 2026Nvidia provides Omniverse platform for Audi's Edge Cloud 4 Production (EC4P) digital twin technology enabling real-time control of factory operations including robots and automated assembly lines using virtual programmable logic controllers.
• SiemenscoreTechnology or Integration · 9 April 2026Siemens provides Simatic S7-1500V virtual PLC for Audi's EC4P digital twin platform enabling simulation of production changes digitally before deployment and millisecond-latency path planning.
• RivianflagshipStrategic or Co-development Partner · 2 April 2026Rivian Volkswagen Tech (RV Tech) partnership completed development of Volkswagen ID.Every1 city car using Rivian's network architecture. Winter testing validated alongside Audi and Scout reference vehicles triggering additional $1 billion investment from VW Group, potentially reaching $5.8 billion by 2027. VW has already invested over $3 billion in the partnership.
• CastrolcoreTechnology or Integration · 2 April 2026Castrol supplies lubricants to Audi's AFR26 Formula 1 power unit, developing approximately 470 pilot oils over several years of collaboration. lubricants engineered to handle highly electrified hybrid systems with 350kW MGU-K output and sustainable fuel compatibility requirements.
• Clean Energy Finance Corporation (CEFC)minorGTM or Marketing Partner · 1 April 2026Australian government CEFC announced buyers of Volkswagen Group EVs including Audi eligible for discounted finance through VW Financial Services with discounts up to 1.0% on loan rates from $100M fund.

Scale indicators14 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• BMW Group: BMW is Audi's most direct global luxury automotive competitor with 2.17M vehicles delivered in 2024 (vs Audi's 1.623M), competing head-to-head across sedans (3/5/7 Series vs A4/A6/A8), SUVs (X3/X5/X7 vs Q3/Q5/Q9), and EVs (iX/i4/i7 vs e-tron family). Both target affluent buyers with premium positioning and competing EV roadmaps.
• Tesla: Tesla competes directly with Audi's e-tron family (Model S vs e-tron GT, Model X vs Q6 e-tron, Model Y vs Q4 e-tron) and leads in software-defined vehicles, charging infrastructure (Supercharger network), and EV brand cachet. Tesla's NHTSA-approved adaptive lighting precedent and OTA capability set benchmarks Audi must match.
• Cadillac (General Motors): Cadillac directly competes with Audi in North American luxury sedans and SUVs (CT5 vs A6, Escalade vs Q9, Lyriq vs e-tron family). Both target affluent US buyers with comparable price points, dealer networks, and brand heritage in luxury vehicles.
• Mercedes-Benz Group: Mercedes-Benz is Audi's closest traditional luxury rival, delivering 1.8M vehicles in 2024, with direct model-for-model competition across C-Class/A-Class, E-Class/A6, S-Class/A8, GLC/Q5, GLE/Q7, and EQE/EQS vs e-tron GT. Both are German premium OEMs with comparable pricing, dealer networks, and EV transition strategies.
• Volvo Cars: Volvo competes with Audi across luxury SUVs (XC60/XC90 vs Q5/Q7) and electric vehicles (EX30/EX90 vs Q4/Q6 e-tron), with comparable safety credentials (IIHS awards) and similar positioning toward affluent, safety-conscious buyers seeking premium Scandinavian vs German engineering.
• Lexus (Toyota): Lexus competes with Audi in the luxury sedan and SUV segments (ES/IS vs A4/A6, RX/TX vs Q5/Q7/Q9) with comparable pricing and a strong reliability/reputation position, plus the RZ electric SUV competing with Audi's e-tron family. Lexus represents the Japanese premium alternative to German luxury.
• Jaguar Land Rover (JLR): JLR competes with Audi across luxury SUVs (Range Rover vs Q7/Q8, Defender vs Q models) and sedans (Jaguar XF vs A6) with comparable pricing, premium positioning, and brand heritage. JLR's electric transition (Jaguar Type 00, Range Rover Electric) places it in direct competition with Audi's e-tron lineup.

Emerging players

• Lucid Motors: Lucid competes in the premium electric segment with the Lucid Air sedan and Gravity SUV, offering class-leading range (over 500 miles EPA) and 900V+ architecture that matches Audi's most advanced EVs. Lucid represents an emerging direct competitor to Audi's e-tron GT and Q6/Q8 e-tron models in the technology-forward luxury EV segment.
• Genesis (Hyundai Motor Group): Genesis is a newer luxury entrant targeting Audi's sedan and SUV segments (G70/G80 vs A4/A6, GV70/GV80 vs Q5/Q7, GV60/Electrified G80 vs e-tron family) with competitive pricing, strong warranty, and improving brand perception in the US luxury market.

Broad incumbents

• Porsche AG: Sibling brand under Volkswagen Group, sharing PPE platform technology with Audi (Q6 e-tron and Macan EV co-developed) and Premium Platform Electric Sport architecture for the upcoming electric TT successor. Porsche competes in the upper luxury segment with similar buyer demographics and dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AudiUSA
• Xx.com/Audi
• Facebookfacebook.com/audi
• LinkedInlinkedin.com/company/audi-of-america

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi