FREY
- Company typePublic
- Founded2026
- HeadquartersBezannes, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
FREY firmographics
Firmographics- Name
- FREY
- Legal name
- FREY
- Website
- https://frey.fr
- Company type
- Public
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where FREY is headquartered
LocationHeadquarters
- HQ city
- Bezannes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
FREY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Rental Income: FREY generates revenue primarily through rental income from retail tenants occupying their open-air shopping destinations and outlet villages across Europe.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
FREY product offering
Product offeringCore offering
FREY is a developer, investor, and manager of open-air premium shopping destinations and outlet villages across Europe. The company acquires, develops, and operates retail parks hosting more than 1,000 brands across 10 European countries, generating revenue through leasing space to retail tenants. Its portfolio includes flagship destinations in France, Germany, and Sweden, with a combined €2.6 billion asset base and €591 million development pipeline.
Product overview
FREY is a developer, investor, and manager of over 40 open-air premium shopping destinations across Europe. The company operates a portfolio of shopping promenade retail parks and outlet villages, including flagship properties like Shopping Promenade Riviera (France), Shopping Promenade Coeur Alsace (France), Designer Outlet Berlin (Germany), and Malmö Designer Village (Sweden). Following the acquisition of ROS Retail Outlet Shopping in 2024, FREY expanded to 31+ sites across nine European countries. The company positions itself as a pioneer in responsible retail real estate, being the first French property company to adopt mission-driven company status and the first listed French company certified B Corp.
Differentiator
Problem solved
Functional benefit
Brands
- Shopping Promenade Riviera: Premium open-air shopping destination in Cagnes-sur-Mer, France
- Shopping Promenade Coeur Alsace
- Designer Outlet Berlin
- Malmö Designer Village
Products and services
- Shopping Promenade Riviera Premium open-air shopping destination in Cagnes-sur-Mer, France, featuring more than 160 brands across 77,100 m2 of gross leasable area. Operated by FREY as a core retail park asset for European brand tenants and consumer visitors.
- Shopping Promenade Coeur Alsace Open-air shopping destination in Strasbourg, France, featuring 86 retail units across 66,000 m2. Operated by FREY as a flagship French retail park asset.
- Designer Outlet Berlin Outlet shopping center in Wustermark, Germany, featuring 100 brands across 21,000 m2 of retail space. Operated by FREY as a key German outlet asset within its European portfolio.
- Malmö Designer Village Designer outlet village in Löddeköpinge, Sweden, featuring 130 brands across 26,000 m2. FREY's first Nordic market destination, expanding the company's European footprint into Sweden.
- ROS Retail Outlet Shopping Fourth-largest European operator of outlet shopping destinations, acquired by FREY in July 2024. ROS expands FREY's outlet footprint across Europe and serves as the platform for the company's Nordic market entry via Malmö Designer Village.
Quantifiable outcome
- 97.4% occupancy rate
- +3 more outcomes
Companies that use FREY
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
FREY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FREY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ROS Retail Outlet ShoppingcoreFREY acquired ROS Retail Outlet Shopping, the fourth largest European operator of outlet shopping destinations. The acquisition expands FREY's portfolio to 31 sites across nine European countries and aims to develop a large outlet in the Nordic market. ROS's assets and expertise will be leveraged for further growth, with the deal expected to positively impact earnings from 2024.
Scale indicators11 records
Recent moves3 records
Expansion highlights4 records
FREY competitors and assessment
Company assessmentDirect peers
- Value Retail (Chic Outlet Shopping): Operator of luxury outlet villages across Europe, owned by the Kering-linked Radice family. Competes head-to-head with FREY and ROS for premium brand outlet locations and consumer destination share.
- Klépierre: Leading European shopping-center operator headquartered in France with a continent-wide portfolio of retail destinations. Closest direct peer to FREY given overlapping French/European footprint and focus on managed retail real estate.
- McArthurGlen Group: European operator of designer outlet villages owned by Simon Property Group. Directly comparable to FREY's premium outlet village strategy and the closest competitor to ROS Retail Outlet Shopping's acquired platform.
- Mercialys: French retail REIT focused on shopping centers. Comparable French/European footprint and tenant base to FREY, making it a natural listed-peer benchmark for retail real-estate operating performance.
- Carmila: French/European REIT specializing in shopping centers adjacent to Carrefour hypermarkets. Comparable mid-sized European shopping-center operator with overlapping tenant mix and development model.
- VIA Outlets: European operator of fashion outlet destinations backed by Value Retail. Direct competitor in the European outlet village segment where FREY now operates via ROS.
Broad incumbents
- Unibail-Rodamco-Westfield: Europe's largest listed retail real estate operator, focused on premium and flagship shopping centers. Operates at significantly larger scale than FREY but in the same shopping-destination real-estate category across Europe.
- Hammerson: UK-listed REIT operating prime retail destinations in Europe. Overlaps with FREY in managed retail-property real estate, though Hammerson's portfolio skews toward UK and indoor flagship centers.
- ECE Marketplaces: German-based manager and developer of shopping centers across Europe. Comparable as a privately held European shopping-destination developer, including outlet and open-air formats where FREY operates.
Regional players
- Designer Outlet Berlin operator (ROS / FREY Germany): German outlet market is a key regional node for FREY via ROS, and Designer Outlet Berlin is one of the flagship assets. Cited as a regional peer reflecting FREY's German-market exposure rather than as a separate competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FREY social profiles
Digital presenceFREY compliance and trust
Trust signalCompliance2 records
FREY financial estimates
Financial estimateRevenue estimate
Valuation estimate
FREY leadership team
Management profileNumber of profiles
Profiles1 record
FREY subsidiaries and ownership
Company hierarchySubsidiaries1 record
FREY funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FREY M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FREY
What does FREY do?
FREY is a developer, investor, and manager of open-air premium shopping destinations and outlet villages across Europe. The company acquires, develops, and operates retail parks hosting more than 1,000 brands across 10 European countries, generating revenue through leasing space to retail tenants. Its portfolio includes flagship destinations in France, Germany, and Sweden, with a combined €2.6 billion asset base and €591 million development pipeline.
Is FREY a public or private company?
FREY is a public company. It is classified as public and is currently operating.
When was FREY founded?
FREY was founded in 2026. It employs 1 to 10 people.
Where is FREY based?
FREY is headquartered in Bezannes, France, in the Europe region.
How does FREY make money?
One revenue line is on record: rental Income.
Who are FREY's main competitors?
Direct peers on record are Value Retail (Chic Outlet Shopping), Klépierre, McArthurGlen Group, Mercialys, Carmila and VIA Outlets. Broad incumbents are Unibail-Rodamco-Westfield, Hammerson and ECE Marketplaces. Designer Outlet Berlin operator (ROS / FREY Germany) is listed as a regional player.
Does FREY have an API?
No public API is recorded for FREY.