Rhyde
Rhyde is a Madrid-based circular-e-commerce company that refurbishes used electric scooters and e-bikes and resells them across Europe at 30–70% below new retail prices, serving individual consumers, families, and mobility companies.
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rhyde does
Rhyde (RHYDE.CO S.L.) is a Madrid-based private company, founded in 2021, that operates a circular-economy model for light electric mobility. It acquires used electric scooters and e-bikes — including from individuals via a buyback program and from partners — professionally refurbishes them in-house through its RHYDE Certified Refurbishment Process, and resells them to European consumers at 30–70% discounts versus new retail prices. Each unit is graded on a three-tier cosmetic scale (Like New, Very Good, Good), fitted with new or like-new batteries, and backed by a 1-year warranty and a 14-day money-back guarantee; the catalog spans brands such as Xiaomi, Ninebot, SmartGyro, NIU, Pure Electric, Apollo, Jeep, and Ossby.
The business is executed as a direct-to-consumer e-commerce operation on Shopify, shipping across the EU with free 24-48h delivery to Spain and Portugal and 3-10 day delivery elsewhere. Revenue is generated through one-time refurbished vehicle sales (entry-level scooters from €89, mid-range to ~€499, premium models to €1,299, e-bikes from €229 to €1,090), accessories (helmets, locks), branded streetwear merchandise, and a circular buyback/trade-in service. The company is supported by EIT Urban Mobility (an EU initiative), raised €460k in November 2024 from Blast Spain and EIT Urban Mobility, and reports 6,000+ customers across 10+ European countries. Distribution partnerships with EcoXtrem and a Plan Renove trade-in collaboration with SmartGyro extend the model beyond the standalone DTC storefront.
Rhyde firmographics
Firmographics- Name
- Rhyde
- Legal name
- RHYDE.CO S.L.
- Website
- https://rhyde.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rhyde is a Madrid-based circular-e-commerce company that refurbishes used electric scooters and e-bikes and resells them across Europe at 30–70% below new retail prices, serving individual consumers, families, and mobility companies.
- Ownership category
- akta.pro rank
Rhyde industry classification
Industry- Product category
- Refurbished Electric Micro-Mobility Vehicles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industry
- Used & Refurbished Bike Retail (CRAMAHAK)
Keywords
Where Rhyde is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Rhyde business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Refurbished E-Scooter Sales: One-time purchase revenue from selling professionally refurbished electric scooters and e-bikes. Products are sold at 30-70% discount compared to new retail prices. The company sources used vehicles, refurbishes them in-house, and resells directly to consumers.
- E-Scooter Buyback Program: Company purchases used e-scooters and e-bikes from individuals, offering payment via bank transfer. Vehicles are then refurbished and resold, creating a circular economy revenue stream.
- Accessories Sales: Sale of complementary products including helmets, locks, and phone holders. Products include Electric Scooter Helmet (€25.99-€29.99), Livall helmet (€69.99), and cable locks (€19.99-€39.99).
- Streetwear/Merchandise Sales: Sale of branded streetwear clothing items including hoodies (€49.99), t-shirts (€29.99), and caps (€25.99). The collection is positioned as lifestyle merchandise for the 'culture on wheels' community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished E-Scooters (Entry Level) |
| Unit Pricing | Pay-as-you-go | Refurbished E-Scooters (Mid-Range) |
| Unit Pricing | Pay-as-you-go | Refurbished E-Scooters (Premium) |
| Unit Pricing | Pay-as-you-go | Refurbished E-Bikes |
| Unit Pricing | Pay-as-you-go | Safety Accessories |
| Unit Pricing | Pay-as-you-go | Streetwear Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rhyde product offering
Product offeringCore offering
Rhyde sources used electric scooters and e-bikes, professionally refurbishes them in-house to factory-like condition with new or like-new batteries, and resells them direct-to-consumer through a Shopify online storefront at 30-70% discounts versus new retail prices. All vehicles are sold under a three-tier cosmetic grading system (Like New, Very Good, Good) and backed by a 1-year warranty and 14-day money-back guarantee. The company also operates a buyback/trade-in program for used vehicles, sells accessories (helmets, locks) and branded streetwear, and serves 10+ EU countries from its Madrid/Coslada base.
Product overview
Rhyde is a Madrid-based startup specializing in refurbished electric scooters and e-bikes, offering a circular economy model where high-quality used vehicles are professionally restored to factory-new working condition. The core product portfolio includes refurbished electric scooters from major brands (Xiaomi, Ninebot, SmartGyro) and electric bikes from brands like Jeep and Ossby. All vehicles are sold in three aesthetic conditions (Like New, Very Good, Good) with new or like-new batteries and backed by a 1-year warranty. The company also offers accessories (helmets, locks), branded streetwear merchandise, a sell-my-e-scooter buyback service, and a trade-in program. Supported by EIT Urban Mobility, Rhyde ships EU-wide with free 24-48h delivery to Spain and Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished Electric Scooters Professionally refurbished electric scooters from brands such as Xiaomi, Ninebot, and SmartGyro, restored to factory-like working condition with new or like-new batteries and sold in three cosmetic grades (Like New, Very Good, Good). Targeted at European individual consumers seeking affordable, sustainable urban mobility.
- Refurbished Electric Bikes Refurbished electric bikes from Jeep, Ossby, and UrbanGlide, professionally restored for optimal performance and reliability, sold to European individual consumers.
- Safety Accessories (Helmets and Locks) Accessories for e-scooters and e-bikes including Electric Scooter Helmets, Livall C21 helmets, Xiaomi Commuter helmets, key locks, and password cable locks. Targeted at vehicle buyers seeking safety and security add-ons.
- Rhyde Streetwear Collection Branded lifestyle merchandise including hoodies, t-shirts, and caps carrying the Rhyde 'culture on wheels' branding, sold to the Rhyde community of urban mobility riders.
- Sell My E-Scooter (Buyback) Service Buyback service allowing individuals to sell their used e-scooters and e-bikes to Rhyde, receiving offers in minutes and bank-transfer payment within 48 hours; vehicles are then refurbished and resold.
- Trade-In E-Scooter Program Trade-in program enabling customers to upgrade to newer e-scooter models, offered in collaboration with SmartGyro as the 'Plan Renove' renewal plan.
Quantifiable outcome
- Up to 70% savings compared to new vehicle prices (e.g., Ninebot P100SE from €1,799 new to €529-599 refurbished)
- +2 more outcomes
Companies that use Rhyde
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Rhyde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Rhyde partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and significant.
- SmartGyrocoreSmartGyro and Rhyde launched a revolutionary 'Plan Renove' (Renew Plan) for electric scooters. This collaboration combines SmartGyro's manufacturing capabilities with Rhyde's refurbishment expertise to offer trade-in and upgrade options for customers looking to refresh their electric scooters sustainably.
- EcoXtremsignificantRhyde's partnership with EcoXtrem, a leader in electric transportation from Spain, enriches Rhyde's inventory with additional products. This collaboration sparks exciting growth in Spain and France, expanding Rhyde's market presence and product offerings in key European markets.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Rhyde competitors and assessment
Company assessmentRegional players
- Asgoodasnew: Asgoodasnew is a Germany-based recommerce retailer specializing in refurbished consumer electronics (smartphones, tablets, cameras) with a focus on quality certification and warranty-backed resale. It parallels Rhyde's certified-refurbishment positioning in a different product vertical and a different EU geography.
- Rebuy: Rebuy is a Germany-headquartered recommerce platform that buys used electronics and resells them refurbished, primarily serving the DACH region. It demonstrates the localized recommerce operating model in a specific EU geography and is a useful comparison point for how Rhyde could deepen a single-country footprint before broader expansion.
Broad incumbents
- Back Market: Back Market is a global recommerce marketplace specializing in refurbished electronics (smartphones, laptops, appliances) with significant EU presence. It is a broad incumbent that could extend into refurbished e-mobility and dwarfs Rhyde in scale, brand awareness, and capital — a credible future competitor and useful benchmark for the recommerce business model.
- Decathlon: Decathlon is Europe's largest sporting-goods retailer with a growing second-life and refurbished bike program (e.g., 'Decathlon Second Life') for traditional bicycles and select e-bikes. As a vertically integrated incumbent with massive retail reach, it represents a potential channel for, or competitor to, Rhyde's refurbished e-bike offering.
- Refurbed: Refurbed is an Austria-based recommerce marketplace for refurbished consumer electronics operating across multiple EU countries. Like Back Market, it represents the scaled recommerce playbook Rhyde is applying to e-mobility and could expand into adjacent verticals including light mobility.
Direct peers
- Upway: Upway is a France-headquartered marketplace for refurbished e-bikes sold across Europe with multi-country shipping. It is the closest direct competitor to Rhyde's e-bike arm, operating in the same recommerce category with overlapping customer profile (urban commuters, value-conscious buyers) and similar warranty/condition-grading mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Rhyde social profiles
Digital presenceRhyde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhyde leadership team
Management profileNumber of profiles
Profiles2 records
Rhyde funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhyde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhyde
What does Rhyde do?
Rhyde sources used electric scooters and e-bikes, professionally refurbishes them in-house to factory-like condition with new or like-new batteries, and resells them direct-to-consumer through a Shopify online storefront at 30-70% discounts versus new retail prices. All vehicles are sold under a three-tier cosmetic grading system (Like New, Very Good, Good) and backed by a 1-year warranty and 14-day money-back guarantee. The company also operates a buyback/trade-in program for used vehicles, sells accessories (helmets, locks) and branded streetwear, and serves 10+ EU countries from its Madrid/Coslada base.
Is Rhyde a public or private company?
Rhyde is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rhyde founded?
Rhyde was founded in 2021. It employs 1 to 10 people.
Where is Rhyde based?
Rhyde is headquartered in Madrid, Spain, in the Europe region.
How does Rhyde make money?
Four revenue lines are on record. Refurbished E-Scooter Sales are the primary driver. The others are E-Scooter Buyback Program, accessories Sales and streetwear/Merchandise Sales.
Who are Rhyde's main competitors?
Regional players on record are Asgoodasnew and Rebuy. Broad incumbents are Back Market, Decathlon and Refurbed. Upway is listed as a direct peer.
Does Rhyde have an API?
No public API is recorded for Rhyde.
What industry is Rhyde in?
Rhyde's product category is Refurbished Electric Micro-Mobility Vehicles. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of CRAMAHAK, Used & Refurbished Bike Retail. Its NAICS code is 441227 and its SIC code is 5500.