Refurbed
Refurbed is a Vienna-based online marketplace for refurbished consumer electronics and household goods, connecting certified refurbishers with consumers across 24 European countries through an AI-driven platform with warranties and condition grading.
- Company typePrivate
- Founded2017
- HeadquartersVienna, Austria
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Refurbed does
Refurbed is a Vienna-based, online marketplace for refurbished consumer electronics and household goods, founded in 2017 and operating across 24 European markets under Refurbed Marketplace GmbH. The platform aggregates certified third-party refurbishers and resellers, presenting inventory in three graded condition tiers (Excellent, Very Good, Good) with a minimum 12-month warranty, a 30-day money-back guarantee, and ISO 14040/44-verified environmental impact metrics. The catalog spans smartphones (iPhone, Samsung), laptops (MacBook, Lenovo, Dell), tablets, smartwatches, audio, cameras, gaming consoles, monitors, TVs, household and kitchen appliances, e-bikes, fitness equipment, baby products, and musical instruments.
The underlying technology is an AI-driven marketplace platform that supports seller onboarding (API, integrator, CSV feed options), dynamic pricing optimization, refurbishment-process efficiency, and market intelligence, processing data from over 9 million devices sold to date. Distribution is via 24 localized country domains (refurbed.de, refurbed.fr, refurbed.ie, refurbed.co.uk, etc.), iOS and Android applications, a dedicated B2B procurement portal (business.refurbed.de), and a supplier platform (supplier.refurbed.com).
Refurbed generates revenue primarily through marketplace commissions on transactions between certified refurbishers and end consumers, with secondary streams from B2B corporate sales and a BuyBack trade-in program. The company achieved EBITDA profitability in March 2025 with €2 billion in annual GMV (targeting approximately £860 million in FY2025 GMV), surpassed €3 billion cumulative GMV by March 2026, and reported 40%+ year-on-year GMV growth, 4 million+ customers, 50%+ repeat-purchase rates, and 160,000+ Excellent Trustpilot reviews (4.5/5). It is B-Corp certified and has raised over €120 million across funding rounds, including a $54 million Series B (August 2021, Evli Growth Partners and Almaz Capital) and a €50 million round (October 2025, led by Alex Zubillaga and Orilla).
Refurbed firmographics
Firmographics- Name
- Refurbed
- Legal name
- Refurbed Marketplace GmbH
- Website
- https://refurbed.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Refurbed is a Vienna-based online marketplace for refurbished consumer electronics and household goods, connecting certified refurbishers with consumers across 24 European countries through an AI-driven platform with warranties and condition grading.
- Ownership category
- akta.pro rank
Refurbed industry classification
Industry- Product category
- Refurbished Consumer Electronics Marketplace
- NAICS
- Used Merchandise Retailers (45951), Used Merchandise Retailers (459510)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
- akta.pro secondary industries
- Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where Refurbed is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Refurbed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace commission: Refurbed operates as a marketplace platform connecting certified refurbishers and sellers with consumers. The company generates revenue through commissions on transactions between sellers and buyers, taking a percentage of each sale completed on the platform.
- Product sales (direct): Direct product sales through the marketplace platform where refurbed facilitates transactions between certified refurbishers and end consumers, earning margins on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Excellent condition - Like new functionality and appearance |
| Unit Pricing | Pay-as-you-go | Very Good condition - Like new functionality, minor cosmetic wear |
| Unit Pricing | Pay-as-you-go | Good condition - Like new functionality, visible cosmetic wear |
| Other | One time/ perpetual license | Newsletter signup discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Refurbed product offering
Product offeringCore offering
Refurbed operates a pan-European online marketplace connecting certified third-party refurbishers and resellers with consumers, offering professionally refurbished consumer electronics (smartphones, laptops, tablets, smartwatches, gaming consoles, cameras, audio) and household products at 40-70% lower prices than new retail, with minimum 12-month warranty, 30-day money-back guarantee, and three condition tiers (Excellent, Very Good, Good). The marketplace operates across 24 European country-specific domains supported by an AI-driven platform for pricing, grading, and operational efficiency.
Product overview
Refurbed operates as a multi-category online marketplace for refurbished consumer electronics and household products across Europe. The platform offers a unified marketplace connecting certified refurbishers and sellers with consumers, featuring products across categories including smartphones (iPhones, Samsung), laptops (MacBooks, Lenovo, Dell), tablets (iPads), smartwatches, audio/headphones, cameras, gaming consoles (PlayStation, Nintendo, Xbox), desktops, monitors, TVs, household appliances, kitchen appliances, printers, E-Bikes, fitness equipment, baby & kids products, and musical instruments. The platform's core value proposition includes products graded in three condition levels (Excellent, Very Good, Good), minimum 12-month warranty, 30-day money-back guarantee, and environmental benefits including 83% CO2 reduction versus new products. Additional offerings include a B2B corporate sales program, Supplier/Seller Platform for partners, BuyBack Program for device trade-ins, and a mobile app for iOS and Android. Refurbed has expanded to 24 European markets serving 486 million potential consumers, with recent AI-driven platform enhancements for pricing optimization and market intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbed Consumer Marketplace Pan-European online marketplace for certified refurbished consumer electronics and household products, offering 40-70% savings versus new retail with three condition tiers, minimum 12-month warranty, and 30-day money-back guarantee. Operates across 24 country-specific localized domains.
- Refurbed B2B Corporate Sales Dedicated B2B sales program enabling companies and organizations to purchase refurbished electronics in bulk for corporate or employee use, with dedicated business account support and bulk purchasing options.
- Refurbed Supplier/Seller Platform Marketplace platform for EU-based certified refurbishers and resellers to list and manage their refurbished product inventory across European markets, with API integrations, CSV feed options, data insights, and seller support.
- Refurbed BuyBack Program Trade-in program allowing customers to sell their old devices to Refurbed, with bulk purchase options available for quantities of 10+ units for business inquiries.
- Refurbed Mobile App Native iOS and Android mobile applications providing an optimized shopping experience for refurbished products with push notifications and mobile checkout functionality.
Quantifiable outcome
- 83% reduction in CO₂ emissions per refurbished product vs new purchase
- +5 more outcomes
Companies that use Refurbed
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Refurbed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Refurbed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoPromajorExclusive partnership announced March 2026 for refurbished GoPro products in Ireland, Denmark, and Sweden. This marks refurbed's first major consumer electronics brand collaboration in the camera category, demonstrating growing brand partnership strategy and significant demand for refurbished cameras.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Refurbed competitors and assessment
Company assessmentEmerging players
- Grover: Grover is a Berlin-based tech rental platform offering consumer electronics on subscription. While its model is rental rather than resale, it targets the same circular-economy-conscious consumer and overlaps with Refurbed's B2B and sustainability positioning.
Direct peers
- Rebuy: Rebuy is a German recommerce marketplace specializing in refurbished electronics, books, and media. It operates a similar buyback-and-resell model and is one of Refurbed's closest competitors in the DACH region.
- MusicMagpie: MusicMagpie is a UK-based recommerce company selling refurbished electronics, smartphones, and media products. It operates a similar buyback-and-resell model and competes with Refurbed in UK and European refurbished electronics.
- Back Market: Back Market is the leading European refurbished electronics marketplace, founded in France and operating across multiple countries. It competes directly with Refurbed in certified refurbished smartphones, laptops, and consumer electronics with similar warranty and quality assurance models.
- Decluttr: Decluttr is a UK-based recommerce platform selling refurbished CDs, DVDs, books, electronics, and tech. It operates a similar trade-in and resale model targeting value-conscious consumers in the UK and Europe.
- asgoodasnew: asgoodasnew is a German online retailer specializing in refurbished smartphones, tablets, laptops, and consumer electronics. It operates with similar certified-refurbishment and warranty guarantees, directly competing in DACH markets.
- Swappie: Swappie is a European marketplace focused on refurbished iPhones, with vertically integrated refurbishment operations. It competes directly with Refurbed in the high-margin refurbished smartphone segment across Europe.
Broad incumbents
- GameStop: GameStop is a major video game and consumer electronics retailer with a significant refurbished gaming and console business. It competes with Refurbed in the refurbished gaming console category as a broader omnichannel incumbent.
- Best Buy: Best Buy is a large US-based consumer electronics retailer with a certified refurbished (Geek Squad Certified) program. It competes as a broader incumbent offering refurbished electronics with warranty, though its primary focus is on new product retail.
- Amazon Renewed: Amazon Renewed is Amazon's certified refurbished electronics program, offering a broad range of pre-owned devices across categories. As a broader incumbent with massive logistics and marketing scale, it competes with Refurbed in the same value-conscious consumer segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Refurbed social profiles
Digital presenceRefurbed compliance and trust
Trust signalCompliance2 records
Refurbed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Refurbed leadership team
Management profileNumber of profiles
Profiles4 records
Refurbed funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Refurbed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Refurbed
What does Refurbed do?
Refurbed operates a pan-European online marketplace connecting certified third-party refurbishers and resellers with consumers, offering professionally refurbished consumer electronics (smartphones, laptops, tablets, smartwatches, gaming consoles, cameras, audio) and household products at 40-70% lower prices than new retail, with minimum 12-month warranty, 30-day money-back guarantee, and three condition tiers (Excellent, Very Good, Good). The marketplace operates across 24 European country-specific domains supported by an AI-driven platform for pricing, grading, and operational efficiency.
Is Refurbed a public or private company?
Refurbed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Refurbed founded?
Refurbed was founded in 2017. It employs 251 to 500 people.
Where is Refurbed based?
Refurbed is headquartered in Vienna, Austria, in the Europe region.
How does Refurbed make money?
Two revenue lines are on record. Marketplace commission is the primary driver. The others are product sales (direct).
Who are Refurbed's main competitors?
Grover is listed as an emerging player. Direct peers are Rebuy, MusicMagpie, Back Market, Decluttr, asgoodasnew and Swappie. Broad incumbents are GameStop, Best Buy and Amazon Renewed.
Does Refurbed have an API?
Yes. Refurbed offers a direct API connection for sellers and partners to integrate with their marketplace platform. The supplier page mentions 'Connect directly with us via our API' and indicates support for various integration methods including API, Integrator, CSV Feed, and manual management. Sellers can manage their refurbed accounts via API integration. Developer documentation is at Not specified.
What industry is Refurbed in?
Refurbed's product category is Refurbished Consumer Electronics Marketplace. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of CRACAJAE, Pre-Owned Electronics Buyback/Trade-In & Resale. Its NAICS code is 45951 and its SIC code is 5045.