GoKoan

What GoKoan does

GoKoan is a Valencia, Spain-based EdTech company founded in 2017 that operates a subscription-based online study platform for candidates preparing for Spanish civil service competitive examinations (oposiciones). The platform serves individuals targeting positions across Spain's national General State Administration (e.g., Auxiliar Administrativo del Estado, Administrativo del Estado, Tramitación Procesal, Auxilio Judicial), as well as several autonomous-community and local-corporation tracks in Madrid, Andalucía, Galicia, Castilla y León, Castilla-La Mancha, Extremadura, and the Comunidad Valenciana. Its two core products are GoKoan Método, a structured long-term preparation plan with personalized scheduling and full syllabus coverage, and GoKoan Mini, a short daily test-practice habit priced at €19.90/month; a premium tier starts from €25/month on 3-, 6-, or 12-month plans, and gift cards (€10-€300) extend the funnel.

The platform's technical core combines a scientifically validated spaced repetition methodology, developed and tested with the Universitat de València, with an AI tutor called Sofía that delivers on-demand explanations, comparison tables, and mnemonic rules, plus progress analytics that surface weak points and estimated preparation level. Supporting modules include Simulacros mock exams, a grade calculator, timed Retos challenges with leaderboards, and a library of downloadable schemas and flashcards, distributed through a self-service web registration and a dedicated study application.

GoKoan goes to market through a content-driven, product-led motion: a 7-day free trial with no credit-card requirement, an SEO-focused blog covering specific oposiciones, free downloadable resources as lead magnets, email nurture, and community rankings inside Retos. Revenue is recurring subscriptions augmented by gift cards, and the company is backed by a €1.2M 2021 round led by Sabadell Venture Capital alongside Athos Capital, Draper B1, and Institut Valencià de Finances, plus non-dilutive support from ENISA, CDTI's Cervera program, IVACE, and ICEX Next/FEDER. The legal entity is GoKoan Education, Sociedad Limitada, and the project is associated with NoSpoon Lab.

Name

GoKoan

Legal name

GoKoan Education, Sociedad limitada

Website

https://gokoan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GoKoan is a Valencia-based EdTech platform using an AI tutor (Sofía) and validated spaced repetition to help individuals in Spain prepare for civil service competitive examinations (oposiciones) via a subscription-based, self-service website and study app.

Ownership category

akta.pro rank

Product category

Online Civil Service Exam Preparation Software

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Online Exam Delivery & Test Administration Platforms (EDAFADAA)

Keywords

• Civil service exam preparation
• Adaptive learning platform
• AI tutoring software
• Spaced repetition training
• Online oposiciones prep

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans - GoKoan Método: Monthly subscription for the full Método plan offering structured preparation, study materials, planning tools, and comprehensive resources for long-term oposición preparation.
2. Subscription Plans - GoKoan Mini: Monthly subscription for the Mini plan focused on daily test practice, quick sessions, and feedback, ideal for those in final preparation stages or supplementing with academy study.
3. Gift Cards: Prepaid gift cards available in denominations of €20, €50, €135 (3 months), €300 (1 year), or custom amounts between €10-€300. Valid for 12 months from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GoKoan sells an AI-powered, subscription-based online study platform that helps Spanish candidates prepare for competitive civil service examinations (oposiciones). Its core products are GoKoan Método, a long-term structured preparation program with personalized planning, syllabus material, practice tests, and an AI tutor named Sofía; and GoKoan Mini, a short-session daily test-practice and feedback habit. The platform is delivered digitally via gokoan.com and a dedicated study app, supported by mock exams, a grade calculator, downloadable resources, and gift cards.

Product overview

GoKoan is an online civil service exam (oposiciones) preparation platform offering two main study products: GoKoan Método for comprehensive, long-term structured preparation with personalized planning, syllabus, and resources; and GoKoan Mini for quick test practice and habit-building. Additional offerings include Simulacros (mock exams), Test de Oposiciones (online test practice), a Calculadora de nota (grade calculator), gift cards, challenges (Retos), downloadable study resources (Recursos/Esquemas), an educational Blog, and Sofía, an AI-powered virtual tutor. The platform supports exam preparation across various Spanish public administration categories including State, Community of Madrid, Valencia, Andalusia, Galicia, Castilla y León, and Castilla-La Mancha.

Differentiator

Problem solved

Functional benefit

Brands

• GoKoan Método: The intelligent study method for achieving public service exam success with structured long-term preparation, planning, and comprehensive resources
• GoKoan Mini

Products and services

• GoKoan Método A structured, long-term study method with personalized planning, comprehensive syllabus, practice tests, activities, and AI-powered tutoring (Sofía) for full civil service exam (oposición) preparation, aimed at candidates seeking an ordered, goals-oriented preparation path.
• GoKoan Mini A mini-habit study tool focused on quick test practice with sessions of 5–15 minutes, error review with the Sofía AI tutor, and progress tracking, intended for candidates in the final stretch of exam preparation or those supplementing academy study.
• Tarjeta Regalo (Gift Cards) Prepaid gift cards sold in preset (€20, €50, €135, €300) or custom (€10–€300) amounts, redeemable on the GoKoan platform with a 12-month validity period.
• Simulacros Mock exams that replicate official civil service exam conditions by reusing real questions from previous official calls and adaptively generated questions of equivalent difficulty and topic distribution.

Quantifiable outcome

• Students using GoKoan showed statistically significant improvement in academic performance in controlled experimental study with 175 participants
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• European Commission Excellence SealminorOthersGoKoan received the European Commission's Excellence Seal, recognizing quality and excellence in their educational technology approach.
• NoSpoon LabminorOthersGoKoan is described as 'Un proyecto de NoSpoon Lab' (A project of NoSpoon Lab), indicating NoSpoon Lab is likely the parent company or development partner behind GoKoan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Opositatest: Spanish online platform focused exclusively on opposition test preparation through question banks and practice tests. Direct competitor to GoKoan in the Spanish oposición market with overlapping target customer (civil service exam candidates) and a similar web-based, self-serve model.

Broad incumbents

• MasterD: One of Spain's largest private training companies, offering opposition preparation alongside vocational and professional certifications via both online and in-person centers. Comparable to GoKoan as a major player in Spanish oposición prep, though its portfolio is much broader.
• Centro de Estudios Financieros (CEF): Long-established Spanish education group providing opposition preparation, finance, and professional training through classroom and online channels. Competes with GoKoan in the same candidate segment (Spanish civil service aspirants) but with a much wider portfolio and offline heritage.
• Adams Formación: Veteran Spanish opposition prep academy with decades of brand recognition and a national footprint of training centers. Targets the same Spanish public administration candidates as GoKoan but relies primarily on in-person and live-online classes rather than AI-driven self-study.
• Academia Postal: Spanish opposition prep specialist focused on postal service (Correos) and other state-level oposiciones, with online and in-person offerings. Comparable to GoKoan as a dedicated opposition-prep provider in the Spanish state civil service market, though narrower in scope.
• Quizlet: Global consumer study platform using spaced repetition and AI-generated study aids across many subjects. Relevant comparable to GoKoan on the spaced-repetition learning methodology and self-serve, mobile-first delivery model, though it serves a much broader and more general student base.
• Duolingo: Global AI-driven consumer learning app with strong consumer brand, subscription model, and adaptive personalization. Comparable to GoKoan as a precedent for AI-powered consumer learning subscriptions at scale, though applied to language rather than civil-service exam preparation.

Emerging players

• Brainscape: Adaptive flashcard platform built on confidence-based repetition, comparable to GoKoan's spaced-repetition methodology. Serves professional certification and exam-prep users with a similar self-paced, mobile-first UX, though without a dedicated opposition-prep content vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubegokoan.com/blog
• LinkedIngokoan.com/blog
• Xx.com/gokoan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoKoan