Joinery

Rental Marketplacejoinery.nyc

Company typePrivate
Founded2016
HeadquartersNew York, United States
Headcount1–10
GTM typeB2C
OfferingSoftware

Joinery firmographics

Firmographics

Name: Joinery
Legal name: Lighthouse Financial Technologies, Inc.
Website: https://joinery.nyc
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Joinery industry classification

Industry

Product category: Rental Marketplace
NAICS: Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro industry: PRIMARYBPAJAAAJ
Buyer Representation Services
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

Rental marketplace
Renter matching
Apartment search
Leasing platform
Property referrals

Where Joinery is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Joinery business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Referral/Commission Fees from Property Managers: Lighthouse earns commissions from apartment properties when users who discover properties through the platform sign leases. The cash back rebate is funded by these referral fees paid by property managers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Joinery product offering

Product offering

Core offering

Joinery is a technology-driven rental marketplace platform that uses technology to connect renters directly with each other, making the leasing experience more fun, affordable, and fair. The platform enables users to search 9,000+ apartments across Texas, schedule tours, apply for leases, and earn cash back rebates funded by referral commissions paid by property managers when leases are signed. The service is free for renters with revenue generated exclusively from property manager referral fees.

Product overview

Lighthouse is a single unified product — a rental marketplace platform that enables users to discover and lease apartments while earning cash back rebates. The core offering combines apartment search functionality with a cash back rewards program, operating across a network of over 9,000+ properties primarily in Texas markets including Dallas, Austin, Houston, and Las Colinas.

Differentiator

Problem solved

Functional benefit

Products and services

Rental Marketplace Platform Mobile-first rental marketplace platform that helps users find apartments across 9,000+ properties and earn cash back rebates when signing new leases at apartments in the network. Connects renters with property managers and offers cash back rewards funded by referral fees paid by property managers when leases are signed. Available via iOS app, Android app, and web platform with dedicated locator support.

Companies that use Joinery

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Joinery technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Joinery partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Joinery competitors and assessment

Company assessment

Direct peers

Apartment List: Apartment marketplace that connects renters with apartments and offers personalized search plus incentives. Most directly comparable in business model (marketplace + locator + incentives) and target customer (US apartment seekers).
Zumper: National rental marketplace with listings, application tools, and landlord-side services. Directly comparable in serving both renters and landlords, with a similar two-sided marketplace model across multiple US metros.
HotPads: Map-based apartment and rental home search platform owned by Zillow Group. Comparable in offering a consumer-facing rental search experience and competing for renter mindshare, particularly for apartment listings in dense US metros.

Broad incumbents

Zillow: The dominant US real estate search platform with a substantial rentals vertical. Comparable because it serves apartment searchers and competes for the same renter attention and property manager advertising dollars, though it operates as a broad incumbent across purchase and rent.
Apartments.com (CoStar): Largest US apartment listing network, owned by CoStar. Comparable as the de facto incumbent for apartment search; property managers advertise on it for tenant leads, putting Apartments.com in direct competition for referral/lead-gen economics.
Realtor.com: Major US real estate listings portal operated by Move (News Corp). Comparable for its rentals search vertical serving the same consumer intent (finding a place to live), though it is a broad incumbent primarily focused on for-sale inventory.
RentCafe (Yardi): Apartment search portal layered on Yardi's property management software, serving the same property managers that Joinery/Lighthouse monetizes. Comparable from both the renter and property manager sides; represents a risk if Yardi vertically integrates renter acquisition.

Emerging players

Bungalow: Operates a rental marketplace and flexible-lease co-living product targeting urban professionals. Comparable in bringing tech-enabled discovery and incentives to the apartment rental experience, with overlap in the renter persona.
Landing: Flexible-lease furnished apartment network. Comparable in offering a tech-enabled rental experience with curated apartments, and overlapping in target renter demographics (relocation, flexibility seekers) that Joinery serves via employer partnerships.
PadSplit: Room-by-room rental marketplace addressing workforce and affordable housing. Comparable as a tech-driven rental marketplace with a differentiated value prop and similar P2P-style matching ethos implied by Joinery's mission of connecting renters directly with each other.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Joinery financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Joinery leadership team

Management profile

Number of profiles

Joinery funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Joinery M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joinery

What does Joinery do?

Is Joinery a public or private company?

Joinery is a private company. It is classified as venture growth investor backed and is currently operating.

When was Joinery founded?

Joinery was founded in 2016. It employs 1 to 10 people.

Where is Joinery based?

Joinery is headquartered in New York, United States, in the North America region.

How does Joinery make money?

One revenue line is on record: referral/Commission Fees from Property Managers.

Who are Joinery's main competitors?

Direct peers on record are Apartment List, Zumper and HotPads. Broad incumbents are Zillow, Apartments.com (CoStar), Realtor.com and RentCafe (Yardi). Emerging players are Bungalow, Landing and PadSplit.

Does Joinery have an API?

No public API is recorded for Joinery.

What industry is Joinery in?

Joinery's product category is Rental Marketplace. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.