Végétalement Provence
Végétalement Provence is a French botanical haircare brand that develops and sells plant-based shampoos, conditioners, masks, and supplements through its vegetalement.com e-commerce platform and a network of over 600 professional hair salons in France and internationally.
- Company typePrivate
- Founded2011
- HeadquartersSaint-rémy-de-provence, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Végétalement Provence does
Végétalement Provence is a French botanical haircare brand founded in 2011 in Saint-Rémy-de-Provence, operating under the legal entity Universal Beauty Group (SAS registered in Tarascon, France, share capital €85,000). The company develops and sells professional-grade plant-based haircare products formulated with essential oils, botanical extracts, and natural active ingredients, organized into approximately 73 SKUs across shampoos, conditioners, leave-in mists, treatments and masks, styling products, solid bars, men's grooming, dietary supplements, and accessories, segmented by hair type (colored, blonde, curly/textured, oily, fine, dry, damaged, sensitive scalp). Differentiated technical components include the Kerarice complex (a rice-derived protein system for keratin reinforcement and thermal protection), Lamellar micro-molecule technology in the Instant Glow resurfacing treatment, and curated essential oil blends (Patchouli, Jasmine, Ylang-Ylang, Lavender, Rose, Orange, plus Argan, Linseed, and Wheat protein actives). Unit pricing spans $19 to $52 per product with multiple sizes (100ml to 1000ml).
The brand sells through two channels: a direct-to-consumer e-commerce storefront (vegetalement.com) targeting individuals globally with shipping to roughly 20 countries across Europe, North America, Asia Pacific, and the Middle East, and a B2B partner program to over 600 professional hair salons in France and internationally who use the products in services and resell to clients. The salon partner program is supported by the Académie Végétalement Provence training platform, dedicated coaching, marketing toolkits, and performance-based challenges. Marketing is driven by earned French press (ELLE, Marie-Claire, Femme Actuelle, Version Femina, Public, BFM TV, Côté Santé, BIBA), Instagram (@vegetalement), email newsletter, and content on the brand website. Revenue mechanics are one-time product sales (no disclosed subscription product), split between DTC consumer purchases and B2B wholesale to partner salons.
In December 2021, Universal Beauty Group raised €6 million led by Connect Pro with BNP Paribas Développement and Étoile Capital to develop the brand. Co-founders Vincent Faraco and Jean-Marc Delabre retained leadership following the investment. Reported headcount of 1–10 employees indicates a lean operating model that likely leverages contract manufacturing and partner-driven salon distribution rather than direct staffing, defining the company's current scale ceiling and capital efficiency relative to broader professional haircare competitors.
Végétalement Provence firmographics
Firmographics- Name
- Végétalement Provence
- Legal name
- UNIVERSAL BEAUTY GROUP
- Website
- https://vegetalement.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Végétalement Provence is a French botanical haircare brand that develops and sells plant-based shampoos, conditioners, masks, and supplements through its vegetalement.com e-commerce platform and a network of over 600 professional hair salons in France and internationally.
- Ownership category
- akta.pro rank
Végétalement Provence industry classification
Industry- Product category
- Professional Haircare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)
Keywords
Where Végétalement Provence is headquartered
LocationHeadquarters
- HQ city
- Saint-rémy-de-provence
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Végétalement Provence business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales: Sale of botanical haircare products directly to consumers through e-commerce platform. Products include shampoos, conditioners, masks, styling products, and dietary supplements. Revenue generated through one-time purchases with subscription-ready infrastructure.
- Professional Salon Distribution: B2B sales to partner hair salons who purchase products for professional use and retail resale to their clients. Includes structured partner program with coaching, training, and marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shampooing Hydratant: from $19.00 (100ml to 1000ml sizes) |
| Unit Pricing | Pay-as-you-go | Baume Hydratant: from $21.00 |
| Unit Pricing | Pay-as-you-go | Brume n°1 L'Originale: from $24.00 |
| Unit Pricing | Pay-as-you-go | Instant Glow: $47.00 |
| Unit Pricing | Pay-as-you-go | Lait Thermoactif Protecteur: $52.00 |
| Unit Pricing | Pay-as-you-go | Coiffant Pur Sérum: from $47.00 |
| Unit Pricing | Pay-as-you-go | Discounted/Closeout Products: 20-70% off |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Végétalement Provence product offering
Product offeringCore offering
Végétalement Provence manufactures and sells plant-based professional haircare products including shampoos, conditioners, leave-in mists, masks, styling products, solid bars, men's care lines, hair food supplements, and accessories. The company sells directly to individual consumers through its e-commerce storefront and distributes through a network of 600+ professional partner hair salons in France and internationally.
Product overview
Végétalement Provence is a French botanical hair care brand founded in 2011 in Provence, specializing in professional-grade botanical hair care products. The company operates as a multi-category product portfolio sold through over 600 partner salons in France and internationally, with direct-to-consumer e-commerce. The core product offerings include Shampooings (shampoos), Baumes (conditioners), Brumes (leave-in mists), Soins et Masques (treatments and masks), Coiffants (styling products), Solides (solid bars), Coffrets cadeaux (gift sets), Soins homme (men's care), Compléments alimentaires (nutritional supplements), and Accessoires (accessories). Products are organized by hair type collections including colored hair, blonde/bleached hair, curly and textured hair, oily hair, fine hair, damaged hair, and sensitive scalp. The formulations are based on botanical actives, essential oils, and natural extracts, with a focus on delivering professional salon-quality results at home. The brand is part of Universal Beauty Group, which secured €6 million in funding in December 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Shampooings (Shampoos)
Quantifiable outcome
- 600+ partner salons served in France and internationally
- +2 more outcomes
Companies that use Végétalement Provence
Customer profileNamed customers2 records
Segments4 records
Végétalement Provence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Végétalement Provence partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CapillumminorHair recycling association partnering with Végétalement Provence for sustainable practices. Supports the brand's eco-responsibility commitment by providing proper disposal and recycling solutions for hair products.
- Ruban RoseminorBreast cancer awareness association receiving donations through October Rose (Octobre Rose) campaigns. Végétalement Provence supports breast cancer awareness through charitable giving.
- Partner Hair Salons (600+)coreNetwork of 600+ professional hair salons in France and internationally using and reselling Végétalement Provence products. Partners receive training, coaching, marketing support, and exclusive access to botanical product lines.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Végétalement Provence competitors and assessment
Company assessmentDirect peers
- René Furterer: French botanical haircare brand owned by Pierre Fabre, offering salon-grade plant-based shampoos, treatments, and scalp care. Same professional-salon + consumer channels and same Provence-adjacent positioning as Végétalement Provence, making it the most directly comparable peer.
- Phyto (Phyto Specific): French botanical and plant-based haircare brand with a deep salon heritage. Directly competes for the same "natural, professional-grade" positioning and shares the French-market salon channel with Végétalement Provence.
- Klorane (Pierre Fabre): French botanical haircare brand from Pierre Fabre built around plant-based active ingredients (oats, mango, quinoa). Competes with Végétalement Provence for the same natural-positioned, pharmacy-and-salon distributed consumer.
- Davines: Italian professional salon haircare brand emphasizing sustainability, botanical ingredients, and B Corp values. One of the closest international parallels to Végétalement Provence's professional salon-first, plant-based formulation approach.
- Léonor Greyl: French premium botanical haircare brand sold through high-end salons and own DTC channels. Comparable heritage positioning, salon channel, and natural-ingredient story to Végétalement Provence.
- Oribe (Kao): Luxury salon haircare brand distributed through high-end salons with botanical-leaning formulations and a strong prestige positioning. Comparable professional-channel, premium-positioning competitor.
- Moroccanoil: Professional haircare brand built around signature argan-oil-infused products, sold through salons and DTC. Directly comparable professional-grade, ingredient-led positioning and dual channel model.
Broad incumbents
- Kérastase (L'Oréal): Global professional luxury haircare brand under L'Oréal, dominating the same professional salon channel that Végétalement Provence serves. A broader incumbent but directly relevant given shared distribution model and product categories.
- Aveda (Estée Lauder): Estée Lauder-owned professional botanical haircare brand with salon distribution. A scaled incumbent with a botanical/natural positioning that overlaps with Végétalement Provence's core narrative.
Emerging players
- Pai Skincare: Independent British botanical/clean-beauty brand with a similar small, founder-led DTC profile and natural-positioning ethos. Useful as an emerging-player analogue for organizational scale and DTC best practices, though focused on skincare rather than haircare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Végétalement Provence social profiles
Digital presenceVégétalement Provence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Végétalement Provence leadership team
Management profileNumber of profiles
Végétalement Provence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Végétalement Provence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Végétalement Provence
What does Végétalement Provence do?
Végétalement Provence manufactures and sells plant-based professional haircare products including shampoos, conditioners, leave-in mists, masks, styling products, solid bars, men's care lines, hair food supplements, and accessories. The company sells directly to individual consumers through its e-commerce storefront and distributes through a network of 600+ professional partner hair salons in France and internationally.
Is Végétalement Provence a public or private company?
Végétalement Provence is a private company. It is currently operating.
When was Végétalement Provence founded?
Végétalement Provence was founded in 2011. It employs 1 to 10 people.
Where is Végétalement Provence based?
Végétalement Provence is headquartered in Saint-rémy-de-provence, France, in the Europe region.
How does Végétalement Provence make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are professional Salon Distribution.
Who are Végétalement Provence's main competitors?
Direct peers on record are René Furterer, Phyto (Phyto Specific), Klorane (Pierre Fabre), Davines, Léonor Greyl, Oribe (Kao) and Moroccanoil. Broad incumbents are Kérastase (L'Oréal) and Aveda (Estée Lauder). Pai Skincare is listed as an emerging player.
Does Végétalement Provence have an API?
No public API is recorded for Végétalement Provence.
What industry is Végétalement Provence in?
Végétalement Provence's product category is Professional Haircare. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 2844.