What Foodison does

Foodison (株式会社フーディソン, TSE Growth: 7114) is a Japanese fresh-food distribution and technology company founded in April 2013 and headquartered in Kachidoki, Chuo-ku, Tokyo. The company operates an integrated three-pillar business targeting the structural inefficiencies of Japan's seafood supply chain. The first pillar, 魚ポチ (Uopochi), is a Ruby on Rails-based B2B e-commerce platform serving 40,000+ registered restaurants nationwide — primarily izakaya, Italian, and sushi establishments — with 8,000+ SKUs of fresh seafood, frozen goods, produce, and meat sourced from 50+ production areas and delivered next-day via the company's own sales drivers from a logistics base at Tokyo's Ota Market. The second pillar, sakana bacca, is a chain of modernized urban retail fishmongers in Tokyo (including eki-naka/within-station locations via JR East partnership) targeting individual consumers with declining access to traditional fish shops. The third pillar, フード人材バンク (Food Talent Bank), is a food-industry-specialized recruitment agency originally focused on seafood technicians and now placing meat cutters, produce staff, and restaurant workers. A regional revitalization (地方創生) layer wraps all three services for municipal and producer-side clients.

Foodison controls the upstream-distribution interface through wholly-owned subsidiary Foodison Ota, a fish product intermediary (仲卸) at Ota Market established in October 2015, and bidding rights at Toyosu Market acquired in February 2021. A proprietary IT system digitizes product data from procurement to sale — including catch date, fishing method, and quality attributes — enabling traceability under Japan's 2022 水産流通適正化法 (Seafood Distribution Appropriateness Act). Logistics are coordinated via IoT button systems that send LINE notifications to forklift operators, processing 1,200+ daily orders at peak. The go-to-market is hybrid: sales-driver-led direct delivery in the Tokyo metro area combined with product-led self-service ordering on the platform; consumer retail is direct through sakana bacca stores. Revenue is generated primarily through product-margin transaction fees on 魚ポチ sales, supplemented by in-store retail and HR placement fees.

The company is publicly listed on the TSE Growth Market since December 2022. Revenue grew from ¥53B (FY3/2023) to ¥63B (FY3/2024) to ¥69B (FY3/2025), with operational expansion in 2026 adding Osaka, Kyoto, and Kobe to the next-day delivery footprint. Strategic partnerships include Retty (食べログ, gourmet media), Infomart (B2B platform data integration), JAL (High-Freshness Transport Project consortium), TEPCO (Fukushima seafood revival), and Bayesia (Miyagi seafood promotion at 150 retail stores).

Name

Foodison

Legal name

株式会社フーディソン

Website

https://foodison.jp

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Foodison (TSE Growth: 7114) is a Japanese fresh-food distribution technology company operating 魚ポチ, a B2B e-commerce platform serving 40,000+ restaurants nationwide with next-day delivery of fresh seafood and produce sourced from 50+ regions, complemented by sakana bacca consumer retail stores and a food-industry HR agency.

Ownership category

akta.pro rank

Product category

Fresh Food Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

akta.pro secondary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fresh food distribution
• B2B food procurement
• Restaurant supply services
• Food industry recruiting
• Retail seafood operations

Headquarters

HQ city

Kachidoki

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B E-commerce (魚ポチ): Restaurant-facing B2B e-commerce platform where restaurants purchase fresh seafood, frozen products, vegetables, and meat. Revenue is generated through product margins on sales. Next-day delivery service for restaurant customers.
2. Retail (sakana bacca): Physical retail fish store operation selling directly to consumers. Multiple stores in Tokyo, including station locations. Also develops private brand processed seafood products.
3. HR/Talent Introduction (フード人材バンク): Talent recruitment agency placing food industry workers including fresh fish processors, meat cutters, produce sellers, and restaurant staff with supermarkets, retailers, and restaurants.
4. Local Government Solutions (地方創生): Regional revitalization solutions for municipalities, utilizing the company's distribution network to help local fisheries and producers access Tokyo restaurant market.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foodison fundamentally operates a tech-enabled fresh food distribution platform centered on the Uopochi B2B e-commerce service, where Japanese restaurants order fresh seafood, frozen products, vegetables, and meat from 50+ production areas with next-day delivery from an Ota Market logistics base. The company complements this with sakana bacca physical retail fishmonger stores for consumers in Tokyo, a Food Talent Bank recruitment service for food industry workers, and regional revitalization solutions bundling all three services for local government clients.

Product overview

Foodison operates a multi-product portfolio centered on fresh food distribution in Japan, comprising three core services: 魚ポチ (uopochi), a BtoB e-commerce platform for restaurants to procure fresh seafood, frozen goods, produce, and meat directly from fishing ports and producers nationwide; sakana bacca, a modern retail fishmonger's chain with multiple urban stores that brings specialty and seasonal seafood directly to consumers; and フード人材バンク, a food-industry-focused HR recruitment service matching specialists in seafood processing, meat cutting, produce sales, and restaurant operations. These three services are interconnected: 魚ポチ and sakana bacca share sourcing networks and buyer relationships, while フード人材バンク supports the skilled labor needs of both internal operations and external food industry clients. A regional revitalization solution bundles all three services to address local government needs around fisheries and agricultural product distribution.

Differentiator

Problem solved

Functional benefit

Brands

• 魚ポチ (Uopochi): B2B e-commerce platform for restaurants to order fresh seafood, frozen products, vegetables, and meat. Offers 8,000+ product SKUs from 50+ production areas across Japan with next-day delivery.
• sakana bacca
• フード人材バンク (Food Talent Bank)

Products and services

• Uopochi (魚ポチ) A B2B e-commerce platform where Japanese restaurants procure fresh seafood, frozen products, vegetables, and meat directly from 50+ production areas nationwide. It lists 8,000+ pre-priced SKUs with catch date, fishing method, and quality data, and offers next-day delivery from the Ota Market logistics base. Serves 40,000+ registered restaurants with 3,500-4,000 monthly active users, including Japanese izakaya, Italian, and sushi specialty restaurants.
• sakana bacca A chain of modern retail fishmonger stores in Tokyo that sells fresh and seasonal seafood directly to consumers with in-store processing and cooking advice. Operates multiple physical locations including JR East station (eki-naka) sites such as Ekitate Shinagawa, with the goal of reviving Japan's fish-eating culture among general consumers.
• Food Talent Bank (フード人材バンク) A food-industry-specialized recruitment and staffing service that places workers such as fresh fish processing specialists, meat cutters, produce sellers, and restaurant staff with supermarkets, fresh produce retailers, and restaurants. Operated by a dedicated team of approximately 30 members as of October 2023.
• Regional Revitalization Solutions (地方創生) A bundled solution for municipalities and local governments that combines Uopochi's restaurant customer network, sakana bacca retail footprint, and Food Talent Bank recruitment network to help regional fisheries and producers access the Tokyo metropolitan market. Includes restaurant sales development, department store and supermarket fair hosting, and producer matching.

Quantifiable outcome

• 40,000+ restaurants now use the Uopochi platform nationwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Bayesia (ベイシア)majorStrategic or Co-development Partner · 27 January 2026Partnership with major supermarket chain to hold 'Miyagi Seafood Fair' at 150 stores in North Kanto region. Promoting Miyagi prefecture seafood products.
• HakoJET (ハコJET)coreTechnology or Integration · 8 January 2026Air-land combined transport service enabling next-day delivery from Osaka area. Eliminates regional delivery time gaps through combined air and ground logistics.
• 食べログ (Retty)coreGTM or Marketing Partner · 12 November 2025Strategic partnership with Japan's largest gourmet media site to accelerate regional revitalization. Combines fresh food distribution platform with gourmet media reach to create new value for regional food products.
• Infomart (株式会社インforma)coreTechnology or Integration · 11 November 2025Data integration with Infomart's B2B platform to enable cost management and labor efficiency for time-varying priced fresh fish products.
• JAL (日本航空)coreStrategic or Co-development Partner · 7 November 2025Participation in 'High-Freshness Transport Project' for shipping Okinawan seafood by air. 7-company consortium combining air transport with quality control and scientific freshness evaluation.
• Tokyo Electric Power Holdings (東京電力ホールディングス)majorStrategic or Co-development Partner · 31 October 2025Collaboration to promote recovery of Fukushima seafood sales in Greater Tokyo area through 'Fukushima Products Fair' promotional events at restaurants and retail locations.
• Noribei Sando (海苔弁山登り)minorStrategic or Co-development Partner · 26 August 2025Collaboration to develop and sell Kumamoto prefecture specialty 'Amakusa Red and White Donburi' for regional revitalization.
• Kesennuma (気仙沼)majorStrategic or Co-development Partner · 20 August 2025Ongoing 'Kesennuma Katsuo Festival' to promote brand value of Kesennuma bonito. High-speed Shinkansen same-day delivery of fresh catch to Tokyo.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Maruha Nichiro: One of Japan's largest seafood conglomerates, with vertically integrated fishing, aquaculture, processing, and distribution operations serving restaurants, retailers, and food service nationwide. Comparable to Foodison as a major seafood distribution incumbent, though at vastly larger scale and with broader global supply chains.
• Nissui (Nippon Suisan Kaisha): Japanese seafood giant with global operations spanning fishing, aquaculture, processing, and distribution of marine products to B2B and B2B customers. Comparable as a broad incumbent in Japanese seafood distribution, overlapping with Foodison's restaurant procurement and retail channels.
• Kyokuyo: Japanese seafood company with fishing, processing, and distribution operations serving both retail and food-service customers. Comparable as an established Japanese seafood distribution incumbent with overlap in fresh and processed seafood supply.
• Nichirei: Japanese frozen food manufacturer and logistics operator with extensive cold-chain infrastructure. Comparable to Foodison in cold-chain seafood distribution and in serving Japanese food-service and retail customers, though Nichirei operates at much larger scale and across broader food categories.
• Kibun Foods: Japanese seafood processor and B2B/B2C seafood products company with a long history of supplying surimi-based and other seafood items to food service and retail. Comparable as an established Japanese seafood products and distribution player, though more focused on processed seafood than fresh fish.
• Aeon: Japan's largest food retailer and supermarket operator, with seafood procurement, fresh fish counters, and a growing private-label business. Comparable to Foodison in seafood retail and procurement at scale, though Aeon is a broad incumbent across grocery, not specialized in seafood.

Direct peers

• Infomart: Japanese B2B platform company whose BtoBプラットフォーム serves restaurants and food service with back-office ordering, billing, and procurement workflows. Highly comparable as a restaurant-facing B2B platform with active data-integration partnership with Foodison (announced 2025-11).

Others

• Cookpad: Japan's largest recipe and food-discovery platform, reaching millions of home cooks and influencing restaurant discovery. Comparable as a Japanese food-tech platform that connects producers and consumers digitally, though focused on consumer recipes rather than commercial distribution.
• Sagawa Express: Major Japanese logistics and delivery company with extensive cold-chain and nationwide transport infrastructure. Comparable for the cold-chain logistics backbone underpinning Foodison's fresh-fish distribution, and a potential infrastructure partner or competitor for last-mile delivery expansion.
• Demae-can (LY Corporation): One of Japan's largest food delivery platforms, connecting restaurants and consumers. Comparable as a Japanese food-tech platform operating between restaurants and end users, though Demae-can focuses on delivery rather than restaurant-side procurement of ingredients.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/foodison
• LinkedInlinkedin.com/company/foodison-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodison