Untappd
Untappd operates a two-sided beverage platform: a consumer mobile app for logging, rating, and discovering drinks, and Untappd for Business, a B2B SaaS serving nearly 20,000 venues across 75 countries with menu management, analytics, and customer engagement tools, generating subscription, marketplace, advertising, and data revenue.
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Untappd does
Untappd operates a two-sided beverage platform built around consumer check-ins and venue-side SaaS tools. The consumer product is a free iOS/Android mobile application that lets users log drinks (originally beer-centric, now covering wine, spirits, and other categories), rate them, maintain a personal drink journal, unlock badges, follow venues for new-drink notifications, and discover nearby pubs, restaurants, bars, bottle shops, breweries, and wineries. Underlying the consumer experience is a large, proprietary dataset of nearly 100 million cumulative user check-ins that powers features such as Untappd Recappd, a data-rich year-end review, and venue recommendation personalization.
The commercial layer is Untappd for Business (UTFB), a B2B SaaS platform used by nearly 20,000 retailers across 75 countries for menu management, QR-code menus, customer engagement, and beverage analytics. UTFB is sold through a hybrid go-to-market — sales-led for larger venues (with "Request a Demo" and "Start FREE TRIAL" CTAs) and self-serve for smaller operators — and integrates with restaurant technology platforms including Toast for automated menu synchronization. Untappd monetizes through B2B subscriptions, marketplace commissions via Untappd Shop (an e-commerce marketplace routing alcoholic-beverage orders to licensed third-party fulfillment providers), interest-based advertising, and aggregate data licensing to beverage-industry customers.
The company is incorporated as Untappd, Inc. in North Carolina, headquartered in Charlotte, and operates as a subsidiary of Next Glass, a holding company whose broader portfolio includes BeerAdvocate, HopCulture, Goekos, and Ollie. Untappd has 51–100 employees and was founded in 2010; consumer and B2B products are supported by compliance with GDPR, CCPA/CPRA, PIPEDA, and UK GDPR requirements, and by AI-assisted sales and support tooling layered onto the core platform.
Untappd firmographics
Firmographics- Name
- Untappd
- Legal name
- Untappd, Inc.
- Website
- https://untappd.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Untappd operates a two-sided beverage platform: a consumer mobile app for logging, rating, and discovering drinks, and Untappd for Business, a B2B SaaS serving nearly 20,000 venues across 75 countries with menu management, analytics, and customer engagement tools, generating subscription, marketplace, advertising, and data revenue.
- Ownership category
- akta.pro rank
Untappd industry classification
Industry- Product category
- Social beverage discovery and venue management software
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)
- akta.pro secondary industry
- Online Alcohol & Adult Beverage Delivery (CRAHAIAH)
Keywords
Where Untappd is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Untappd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Untappd for Business Subscriptions: B2B SaaS revenue from breweries, restaurants, bars, and venues subscribing to the Untappd for Business platform for menu management, analytics, and customer engagement tools.
- Untappd Shop Marketplace Commission: E-commerce platform connecting consumers to licensed third-party fulfillment providers (Half Time Beverage, Dare to Drink Different, Good Times Oakland, Cambridge, Liquor Barn) for alcoholic beverage sales, earning commission on transactions.
- Advertising and Promotional: Interest-based and targeted advertising through the platform, leveraging user engagement data and location information for beverage industry marketing.
- Data Analytics Services: Providing non-personal beverage industry data to customers in the beverage industry for their own measurement, communications, and marketing purposes, including menu updates and product selection.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Untappd product offering
Product offeringCore offering
Untappd operates a two-sided beverage platform: a free consumer mobile app where users check in drinks, rate them, unlock badges, and discover nearby venues, paired with Untappd for Business, a SaaS platform giving breweries, restaurants, bars, and bottle shops menu management, analytics, QR code menus, and customer engagement tools. The ecosystem also includes the Untappd Shop marketplace for alcoholic beverage purchases via licensed fulfillment partners and a developer API for beer and venue data access.
Product overview
Untappd operates a dual-sided platform consisting of a consumer mobile app (Untappd) for social drinking discovery and tracking, and a B2B offering (Untappd for Business) that provides menu management, analytics, and customer engagement tools to nearly 20,000 retailers. The ecosystem also includes an e-commerce Shop connecting consumers to fulfillment providers, and a developer API for accessing beer and venue data. The Untappd Recappd feature provides personalized year-end reviews leveraging the platform's near 100 million check-ins.
Differentiator
Problem solved
Functional benefit
Products and services
- Untappd Consumer App A free social drinking app available on iOS and Android that enables users to check in drinks, rate them, maintain a personal drink journal, unlock badges, and explore nearby venues including pubs, restaurants, breweries, bottle shops, and wineries.
- Untappd for Business A B2B SaaS platform serving nearly 20,000 retailers across 75 countries, providing menu management, data analytics, QR code menus, real-time menu updates, and customer engagement tools for breweries, restaurants, bars, and bottle shops.
- Untappd Shop An e-commerce marketplace connecting consumers to licensed third-party fulfillment providers for the sale and shipping of alcoholic beverages.
- Untappd API A developer API providing access to Untappd's beer database, venue information, check-in data, and ratings for third-party application integration.
- Untappd Recappd
Quantifiable outcome
- Publish menus quickly to millions of Untappd app users
- +2 more outcomes
Companies that use Untappd
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Untappd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Untappd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ToastcoreUntappd for Business announced a new integration with the Toast platform, a digital platform for restaurants. This integration enables automatic menu updates across platforms, allowing seamless synchronization of menus including food and beverage items, improving efficiency and customer experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Untappd competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp is a venue discovery and review platform used by bars, restaurants, and bottle shops — directly overlapping with Untappd's venue-discovery use case, while offering a much broader (non-beverage-focused) set of categories.
- BeerAdvocate: BeerAdvocate is a beer ratings and review community operating under the same Next Glass parent as Untappd; it is a direct peer in beer discovery and ratings, sharing audience and corporate ownership.
- Drizly: Drizly (now part of Uber) is an alcohol e-commerce and delivery marketplace that overlaps with Untappd Shop's marketplace model and shares the same regulatory and logistics dynamics for licensed alcohol fulfillment.
Emerging players
- Vivino: Vivino is a wine-focused discovery and marketplace app where users scan, rate, and buy wine — directly comparable to Untappd's social check-in and Shop e-commerce model but specialized in wine rather than the broader beverage category.
- BevSpot: BevSpot provides beverage inventory, menu, and analytics software to bars and restaurants — a close functional peer to Untappd for Business on the menu and analytics side, though focused on back-of-house inventory rather than consumer engagement.
Broad incumbents
- Toast: Toast is a leading restaurant POS and operations platform and a now-integrated partner of Untappd for Business; it is a broad incumbent that serves the same venue customer base with menu, ordering, and payments rather than beverage-specific engagement.
- Tripadvisor: Tripadvisor is a global venue discovery and reviews platform covering restaurants, bars, and attractions, competing with Untappd for consumer attention on the venue-discovery use case but at a much broader travel-and-dining scale.
- Google Maps: Google Maps dominates local venue discovery and includes reviews, hours, and increasingly menu/ordering features for bars and restaurants, making it the largest generalist competitor to Untappd's consumer-side venue discovery flow.
Regional players
- OpenTable: OpenTable is a restaurant reservation and discovery platform with strong penetration in North America and parts of Europe; it is a peer on the restaurant-venue engagement and discovery side, though oriented around reservations rather than beverage check-ins.
Others
- HopCulture: HopCulture is a craft beer media outlet also owned by Next Glass; it is thematically and corporately related to Untappd, providing adjacent content, audience, and brand synergies within the same holding-company portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Untappd social profiles
Digital presenceUntappd compliance and trust
Trust signalCompliance4 records
Untappd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untappd leadership team
Management profileNumber of profiles
Profiles2 records
Untappd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Untappd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untappd M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untappd
What does Untappd do?
Untappd operates a two-sided beverage platform: a free consumer mobile app where users check in drinks, rate them, unlock badges, and discover nearby venues, paired with Untappd for Business, a SaaS platform giving breweries, restaurants, bars, and bottle shops menu management, analytics, QR code menus, and customer engagement tools. The ecosystem also includes the Untappd Shop marketplace for alcoholic beverage purchases via licensed fulfillment partners and a developer API for beer and venue data access.
Is Untappd a public or private company?
Untappd is a private company. It is classified as corporate owned and is currently operating.
When was Untappd founded?
Untappd was founded in 2010. It employs 51 to 100 people.
Where is Untappd based?
Untappd is headquartered in Wilmington, United States, in the North America region.
How does Untappd make money?
Four revenue lines are on record. Untappd for Business Subscriptions are the primary driver. The others are untappd Shop Marketplace Commission, advertising and Promotional and data Analytics Services.
Who are Untappd's main competitors?
Direct peers on record are Yelp, BeerAdvocate and Drizly. Emerging players are Vivino and BevSpot. Broad incumbents are Toast, Tripadvisor and Google Maps. OpenTable is listed as a regional player. HopCulture is listed as an others.
Does Untappd have an API?
Yes. Untappd offers an API for developers. A link to the API is accessible at /api on the website. The API enables developers to access Untappd's beer and venue data. Developer documentation is at untappd.com/api.
What industry is Untappd in?
Untappd's product category is Social beverage discovery and venue management software. Its primary akta.pro industry code is CRANAAAF, Alcohol Delivery & On-Demand Off-Premise, with a secondary code of CRAHAIAH, Online Alcohol & Adult Beverage Delivery. Its NAICS code is 44532 and its SIC code is 2080.