Numerous

What Numerous does

Numerous operates a consumer mobile application that lets individuals create personal data profiles, consent to share selected attributes with partner brands, and receive rewards (cashback, discounts, gift cards) in exchange. The product is built around user-controlled data ownership: profiles span 15+ categories, users can revoke brand-level consent at any time, and all data is encrypted in transit and at rest with strict access controls. Underlying technology centers on a personal data profile management system and a brand-matching algorithm that surfaces brands aligned with the user's stated values, interests, and lifestyle. The platform distributes exclusively through the Apple App Store and Google Play, with no premium tier or subscription model.

The company monetizes via transaction fees: when a user makes a purchase through the platform, Numerous takes a small commission from the brand, which it states does not reduce the user reward. It does not charge consumers. As of July 2025, Numerous reports 100,000+ users, $2.5 million in cumulative user rewards, 500+ ethical brand partners, and 25,000+ community-driven referrals. Go-to-market is product-led and direct-to-consumer, supported by a content marketing program focused on data privacy, GDPR/CCPA rights, and ethical consumption.

Numerous was founded in 2019, is based in Hatfield, United Kingdom, remains privately held, and operates with a small (1-10) team. Leadership includes CEO Jason Bullock and CMO Alex Heys. The company has raised approximately $612,000 across two Crowdcube rounds in July 2020 and discloses no institutional VC backing. Marketing emphasizes positioning against "big tech" data harvesting, with the company's stated mission centered on redistributing data value to consumers.

Name

Numerous

Legal name

Numerous

Website

https://numerous.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Numerous is a free mobile app that lets consumers build personal data profiles, consent to share selected attributes with ethical brands, and earn cashback, discounts, and gift cards in return. Founded in 2019, it operates as a product-led direct-to-consumer platform monetizing through purchase commissions from 500+ partner brands across 100,000+ users.

Ownership category

akta.pro rank

Headquarters

HQ city

Hatfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission from Brand Purchases: Numerous earns revenue by taking a small commission from brands when users make purchases through the platform. This is the primary revenue stream and does not affect user rewards or deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Numerous operates a free mobile application (iOS and Android) that lets consumers build and control a personal data profile, choose which vetted ethical brands can access their data, and earn cashback, discounts, and gift cards in return. The platform matches each user's preferences and values to personalized deals from 500+ partner brands, and charges brands a commission when users complete purchases through the app.

Product overview

Numerous offers a single unified mobile application that allows users to create personal data profiles, receive personalized brand recommendations based on their preferences, share data with partner brands in exchange for rewards, and discover deals from ethical companies. The core product is the Numerous app available on iOS and Android platforms, which serves as the sole interface for all user interactions with the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Numerous App: Mobile application for personal data control and brand rewards

Products and services

• Numerous mobile app

Quantifiable outcome

• Users can earn $50-$200 per month through various engagement activities
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Datawallet: Datawallet is a personal data management platform that lets users control and monetize their data for marketing use. It is a direct peer to Numerous' core value proposition of user-controlled data sharing with brands in exchange for value.
• Ibotta: Ibotta is a mobile-first cashback rewards app that returns money to consumers for purchases at grocery and retail partners. It competes with Numerous for the same consumer wallet share and uses an analogous app-store-distributed, consumer-direct model.
• Fetch Rewards: Fetch Rewards is a mobile receipt-scanning rewards app that gives consumers points for purchases. It directly competes for consumer mindshare in the rewards/cashback category and shares Numerous' mobile-only, free-to-consumer distribution model.
• Shopkick: Shopkick is a location and shopping rewards app that incentivizes consumers with gift cards and offers. It is a direct peer to Numerous in the consumer shopping-rewards mechanic via mobile distribution and brand-funded rewards.

Broad incumbents

• Honey (PayPal): Honey is a browser-based coupon and cashback platform acquired by PayPal for ~$4B. It is the most direct analog to Numerous' deal-discovery and consumer rewards mechanic, but at vastly greater scale, distribution, and capital.
• Rakuten: Rakuten is a global cashback shopping platform with thousands of merchant partners and tens of millions of users. It directly mirrors Numerous' commission-based rewards model and consumer value proposition, with substantially more brand integrations and geographic reach.
• DuckDuckGo: DuckDuckGo is a privacy-first consumer technology company spanning search, browser, and email. It shares Numerous' user-facing data ownership narrative and is a partial competitor for privacy-conscious consumer mindshare, though it does not offer brand rewards.

Emerging players

• Brave Software: Brave is a privacy-focused browser that rewards users with BAT tokens for opt-in ad viewing and data sharing. It overlaps with Numerous on the consumer data ownership narrative but operates in a different functional layer (browser vs. deal-discovery app).
• Mine: Mine is a consumer data privacy platform that helps users discover and manage their digital footprint across companies. It overlaps with Numerous on personal data ownership and user-facing privacy tooling, though it does not currently include a rewards marketplace.
• MePrism: MePrism is a consumer data rights platform that enables users to opt out of data broker sales. It shares Numerous' data ownership mission and consumer privacy positioning, but operates in a different functional niche (data broker removal vs. rewards).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NumerousApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numerous