mePrism

What mePrism does

mePrism Inc. is a Delaware-incorporated privacy technology company founded in 2019 and headquartered in Carlsbad, California, with an additional New York presence. The company operates the Priwall platform, which scans, removes, and continuously monitors personal information across more than 600 data broker and people-search sites, and provides a unified social media privacy dashboard covering Google, Facebook, LinkedIn, YouTube, and X. Core technology combines automated opt-out request generation, authorized-agent action under CCPA, CPRA, VCDPA, and UCPA, and continuous reappearance detection with real-time alerting.

Revenue is generated primarily through tiered annual subscriptions. Individual consumers pay $299.99 per year and a two-person plan is offered at $349.99 per year, with a free scan tier driving self-serve conversion. An enterprise motion targets Fortune 500 buyers across Healthcare, Finance, Cybersecurity, Retail, Legal, Government, Utilities, Automotive, Nonprofits, Education, Political, and Executive verticals, delivered through a dedicated business portal (portal.meprism.com), demos, and direct field sales. Distribution is digital-first via web and native iOS and Android applications, supplemented by content marketing and a monthly Privacy Pulse newsletter.

The company has raised approximately $12.07M cumulatively across three SEC-exempt securities offerings in January 2022, June 2023, and November 2024, with no disclosed institutional venture backing. Founder and CEO Tom Daly leads the company, which maintains SOC 2 Type 2 compliance for over three consecutive years. In March 2026, the flagship privacy suite was rebranded from mePrism Privacy to PrivacyCloak, signaling a strategic shift from reactive identity theft notification toward proactive, preventative digital defense.

Name

mePrism

Legal name

mePrism Inc.

Website

https://meprism.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

mePrism is a private privacy technology company that operates Priwall, a subscription platform removing personal information from 600+ data broker sites for individual consumers and enterprise clients across healthcare, finance, legal, cybersecurity, and other verticals.

Ownership category

akta.pro rank

Product category

Privacy Protection Software

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

akta.pro secondary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Data broker removal
• Privacy protection software
• Personal information removal
• Identity theft prevention
• Data privacy platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscription (Priwall): Tiered annual subscription model for individual consumers. Free scan tier allows users to see their exposure without initiating removal. Paid tiers provide automated continuous removal and monitoring.
2. Business/Enterprise Subscription: Enterprise-tier subscription for organizations to protect employee and customer data from data broker exposure. Includes customizable protection by role, executive protection, and organizational footprint monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

mePrism operates the Priwall privacy protection platform, which scans and removes personal information (names, addresses, phone numbers, emails, family details) from over 600 data broker and people-search sites. The service provides continuous monitoring with automatic re-removal when data resurfaces, integrates social media privacy controls across Google, Facebook, LinkedIn, Twitter, and YouTube, and is offered to both individual consumers and enterprise organizations.

Product overview

mePrism operates as a unified privacy protection platform under the Priwall brand, offering both individual and business-facing solutions. The core product is Priwall by mePrism, which scans and removes personal data from 600+ data broker sites. Individual users access the service through the Priwall for Individuals app (iOS/Android) and web dashboard, while organizations use Priwall for Business through an enterprise portal. A key differentiator is the integrated Social Media Privacy Controls module, which allows users to manage privacy settings across Google, Facebook, LinkedIn, YouTube, and X from a single dashboard. The platform provides continuous monitoring with automated removal requests and real-time alerts.

Differentiator

Problem solved

Functional benefit

Brands

• Priwall: Priwall by mePrism is the company's flagship privacy protection product that removes personal information from over 600 data broker sites and provides social media privacy controls.

Products and services

• Priwall for Individuals Subscription service for individual consumers that removes personal data (names, addresses, phone numbers, emails, family details) from 600+ data brokers, continuously monitors for re-exposure, and manages social media privacy across Google, Facebook, LinkedIn, Twitter/X, and YouTube. Priced at $299.99/year for an individual plan and $349.99/year for a two-person/family plan, with a free scan tier for exposure assessment only.
• Priwall for Business Enterprise product that removes employee, executive, and customer PII from 600+ data broker sites to reduce phishing, ransomware, social-engineering, and doxxing risk, and to support compliance with HIPAA, CCPA, CPRA, VCDPA, and UCPA. Includes customizable protection by role, executive protection with family coverage, and quarterly exposure reports, sold via direct sales to Fortune 500 companies.
• PrivacyCloak Rebranded flagship privacy suite (formerly mePrism Privacy) that proactively minimizes personal data exposure by automatically removing personal information from people-search sites and data brokers, providing credit-freeze assistance, and adjusting social media privacy settings. Launched in March 2026 as the strategic evolution of the company's core privacy offering.

Quantifiable outcome

• First 72 hours: Removal from 30-50 primary brokers; First 30 days: Full removal from 90% of targeted sites
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• DeleteMe (Abine): The incumbent leader in consumer and business data-broker removal services, offering recurring subscriptions across individuals, families, and enterprise. Direct head-to-head competitor on broker coverage, monitoring, and enterprise executive protection.
• Incogni (Surfshark): Surfshark-owned data-broker removal subscription product targeting privacy-conscious consumers globally. Competes directly on price point, broker coverage, and recurring monitoring — and benefits from Surfshark's larger marketing budget.
• Optery: Personal data removal service for individuals and businesses with a focus on breadth of broker coverage and exposed-data reporting dashboards. Closely comparable on product functionality and B2C + B2B GTM motion.
• OneRep: Automated PII removal from data-broker and people-search sites for individuals, families, and businesses. Directly comparable core value proposition and subscription pricing model.
• Kanary: Privacy service that scans for exposed personal data, submits opt-out requests, and continuously monitors for re-appearance. Closely overlaps with Priwall's continuous monitoring and re-removal positioning.
• Privacy Duck: Subscription-based data-broker opt-out service for individuals and businesses. Competes on the same core function of automated removal and ongoing monitoring with tiered individual/family/enterprise plans.

Broad incumbents

• Norton LifeLock (Gen Digital): Large incumbent identity-theft protection suite that includes some data-broker removal features as part of a broader consumer security portfolio. Competes indirectly as a bundle alternative rather than a specialist.
• Experian (Personal Information Removal services): Major consumer credit bureau that offers personal information removal and suppression services. Comparable in regulatory familiarity and scale, though positioned as part of a broader credit/identity suite.
• IDX (Identity Theft Protection): Privacy and identity-protection platform with breach response, monitoring, and data-removal services. Overlaps with mePrism's enterprise offering for employee PII exposure and executive protection.

Emerging players

• Mozilla Monitor: Mozilla's free data-breach and data-broker exposure scanner with paid auto-removal tiers. Comparable on scanning and removal functionality and adds a brand-name, low-cost alternative in the consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/tom-daly-07864a178
• Xx.com/mePrism1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mePrism