Fox Rent A Car, Inc.
Fox Rent A Car is a privately-held, value-focused car rental company founded in 1989 and headquartered in Los Angeles, operating 100+ corporate and affiliate locations across 23 US states and 50+ countries, serving leisure, family, and business travelers with discounted airport rentals.
- Company typePrivate
- Founded1989
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Fox Rent A Car, Inc. does
Fox Rent A Car, Inc., founded in 1989 and headquartered in Los Angeles, California, is a privately-held value-focused car rental company operating more than 100 corporate and affiliate locations across 23 US states and 50+ international markets. The company positions itself as a discount alternative to the dominant US rental brands (Hertz, Avis, Enterprise, Budget, which together control over 70% of the market), emphasizing lower daily, weekly, and monthly rates, promotional codes, military/first-responder discounts, and destination-driven deals in leisure markets such as Florida, Nevada, California, and Hawaii.
The core product is time-based vehicle rental across economy through luxury classes (including SUVs, minivans, and hybrids), with unlimited mileage on most rentals and one-way rental capability. The technology stack centers on a web-based online reservation system with Pay Now and Pay Later pricing, the FOXpress mobile app for iOS/Android enabling counter-bypass and exit-booth bypass at LAX (with planned corporate-wide rollout), and integration with PlatePass license-plate toll billing, Garmin GPS add-ons, Wi-Fi hotspots, and 24/7 roadside assistance. Protection products include LDW, PAC, RLP, SLI, and Cancel for Any Reason Protection. The Fox Rewards loyalty program (4 points per $1 spent) provides modest retention mechanics.
Revenue mechanics combine usage-based rental fees with a rich per-transaction ancillary stack: additional-driver fees, young-driver surcharges, $29.99 counter-bypass unit fees, $1/day one-way specials, insurance add-ons, toll admin fees, child-seat and GPS rentals, and B2B corporate program rates. Go-to-market is primarily direct-to-consumer via website, mobile app, and on-airport/off-airport corporate counters with shuttle connectivity; secondary channels include Expedia and other OTAs, email/newsletter marketing, and a content blog. Customer segments center on leisure travelers and tourists, families visiting theme parks, business travelers (B2B), long-term/relocation renters, and insurance-replacement customers, with international partner locations extending reach into Mexico, the Caribbean, Europe, Asia Pacific, and the Middle East.
Fox Rent A Car, Inc. firmographics
Firmographics- Name
- Fox Rent A Car, Inc.
- Legal name
- Fox Rent A Car, Inc.
- Website
- https://foxrentacar.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fox Rent A Car is a privately-held, value-focused car rental company founded in 1989 and headquartered in Los Angeles, operating 100+ corporate and affiliate locations across 23 US states and 50+ countries, serving leisure, family, and business travelers with discounted airport rentals.
- Ownership category
- akta.pro rank
Fox Rent A Car, Inc. industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Local City / In-Town Car Rental (THADAAAC)
Keywords
Where Fox Rent A Car, Inc. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Fox Rent A Car, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology, Others
Revenue model
- Vehicle Rentals: Core revenue from time-based vehicle rentals (daily, weekly, monthly rates) across all vehicle classes from economy to luxury. Includes unlimited mileage on most rentals, with one-way rental fees for different pickup/return locations.
- Additional Driver Fees: Fees for additional authorized drivers beyond the primary renter. Spouse/partner may be added free with promotional offers.
- Protection and Insurance Products: Loss Damage Waiver (LDW), Personal Accident Coverage (PAC), Supplemental Liability Insurance (SLI), Renters Liability Protection (RLP), and Roadside Assistance sold as optional add-ons. Coverage products include LDW Long-Term Large and Small tiers.
- Toll Services (PlatePass): Electronic toll collection service billed automatically via license plate recognition. Maximum 15 rental days charged, plus $15 daily admin fee (up to $90/rental) for customers who decline PlatePass but use toll roads.
- Ancillary Products and Services: GPS navigation rental (Garmin Nuvi 650), car seats (infant, toddler, booster), hand controls for disabled drivers (72-hour advance notice required), ski racks, and Wi-Fi hotspots.
- Young Driver Surcharges: Daily surcharges for renters aged 19-20 and 21-24 years old at all locations.
- Fox Rewards Loyalty Program: Points-based loyalty program earning 4 points per $1 USD spent on rentals (before taxes, insurance, extras). Points redeemable as FoxBucks for future rental discounts at corporate locations.
- Cancel for Any Reason Protection: Optional travel insurance added to Pay Now reservations, costing as low as $5, providing 100% refund on prepaid rental amount for any cancellation reason within 48 hours of pickup time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Now (Prepaid) |
| Usage-based | Pay-as-you-go | Pay Later |
| Usage-based | Pay-as-you-go | Florida Summer Deal |
| Usage-based | Annual | Military Discount |
| Usage-based | Annual | First Responder Discount |
| Transaction based/ take rate | Pay-as-you-go | Fox Rewards Points Redemption |
| Usage-based | Daily | Young Driver Surcharge |
| Transaction based/ take rate | Pay-as-you-go | Additional Driver Fee |
| Unit Pricing | One time/ perpetual license | Counter Bypass Fee |
| Unit Pricing | Pay-as-you-go | One-Way Road Trip Special |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Fox Rent A Car, Inc. product offering
Product offeringCore offering
Fox Rent A Car, Inc. is a value-based airport car rental company founded in 1989 that rents vehicles to leisure and business travelers across major U.S. and select international markets. The core offering is daily, weekly, and long-term vehicle rentals accompanied by optional protection products (Loss Damage Waiver, Supplemental Liability Insurance, Personal Accident Coverage, Roadside Assistance Protection, Cancel for Any Reason Protection) and convenience add-ons (24/7 Roadside Assistance, PlatePass electronic toll service, GPS navigation, and child safety seats). The FOXpress Mobile App and Fox Rewards loyalty program support booking, counter bypass, and repeat-customer engagement.
Product overview
Fox Rent A Car operates as a value-focused car rental company offering a diverse fleet of vehicles ranging from economy to luxury classes across over 100 US and international corporate and affiliate locations. The core offering consists of daily, weekly, and long-term vehicle rentals supported by the FOXpress mobile app for booking and reservation management. The product portfolio includes protection add-ons (LDW, PAC, RLP, SLI, Roadside Assistance), convenience services (PlatePass tolls, GPS navigation, child seats), the Fox Rewards loyalty program, Cancel for Any Reason Protection for prepaid bookings, and business programs (B2B rates, affiliate partnership). The company differentiates through competitive pricing, efficient off-airport operations, and broad vehicle selection including hybrids and SUVs.
Differentiator
Problem solved
Functional benefit
Companies that use Fox Rent A Car, Inc.
Customer profileSegments6 records
Ideal customer profiles2 records
Fox Rent A Car, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Fox Rent A Car, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fox Rent A Car, Inc. competitors and assessment
Company assessmentRegional players
- Midway Car Rental: Named alongside Fox in fleet-operator industry sources, serving similar airport-leisure customers but primarily a regional US footprint rather than global.
Broad incumbents
- Hertz Global Holdings: Largest US car rental brand with broad airport coverage and premium positioning; competes head-on with Fox at major US airports but operates a much larger fleet and full-service tier that Fox explicitly undercuts on price.
- Avis Budget Group: Operates Avis, Budget, and Payless brands; Budget and Payless are direct value-segment competitors to Fox at airport counters nationwide, sharing the same leisure and price-sensitive customer base.
- Enterprise Mobility: Owner of Enterprise, National, and Alamo brands; competes with Fox across airport and off-airport locations and shares the leisure-traveler segment, especially via National/Alamo at airport counters.
Direct peers
- Sixt Rent A Car: European-headquartered rental brand expanding in the US via airport and off-airport locations; overlaps Fox in leisure/business traveler segments but differentiates on premium fleet and tech-forward booking.
- Dollar Car Rental: Value-tier rental brand under Hertz that targets the same price-sensitive leisure customer as Fox with comparable off-airport and airport-counter operations.
- Thrifty Car Rental: Budget-oriented sibling brand of Dollar and Hertz, serving the same value-conscious airport-traveler use cases and one-way road-trip market that Fox targets.
- ACE Rent A Car: Independent value-focused rental brand with on-airport operations at several US airports; directly comparable to Fox in fleet composition, pricing strategy, and leisure-leisure customer profile.
- Payless Car Rental: Discount rental brand serving budget-conscious airport travelers; competes with Fox for the same value-tier price-sensitive leisure customers at major US airports.
Emerging players
- Turo: Peer-to-peer car rental marketplace that competes for leisure and replacement-vehicle rentals outside the traditional fleet model; draws from the same value-conscious traveler pool but with fundamentally different supply economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fox Rent A Car, Inc. social profiles
Digital presenceFox Rent A Car, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fox Rent A Car, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Fox Rent A Car, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fox Rent A Car, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fox Rent A Car, Inc.
What does Fox Rent A Car, Inc. do?
Fox Rent A Car, Inc. is a value-based airport car rental company founded in 1989 that rents vehicles to leisure and business travelers across major U.S. and select international markets. The core offering is daily, weekly, and long-term vehicle rentals accompanied by optional protection products (Loss Damage Waiver, Supplemental Liability Insurance, Personal Accident Coverage, Roadside Assistance Protection, Cancel for Any Reason Protection) and convenience add-ons (24/7 Roadside Assistance, PlatePass electronic toll service, GPS navigation, and child safety seats). The FOXpress Mobile App and Fox Rewards loyalty program support booking, counter bypass, and repeat-customer engagement.
Is Fox Rent A Car, Inc. a public or private company?
Fox Rent A Car, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fox Rent A Car, Inc. founded?
Fox Rent A Car, Inc. was founded in 1989. It employs 1,001 to 5,000 people.
Where is Fox Rent A Car, Inc. based?
Fox Rent A Car, Inc. is headquartered in Los Angeles, United States, in the North America region.
How does Fox Rent A Car, Inc. make money?
Eight revenue lines are on record. Vehicle Rentals are the primary driver. The others are additional Driver Fees, protection and Insurance Products, toll Services (PlatePass), ancillary Products and Services, young Driver Surcharges, fox Rewards Loyalty Program and cancel for Any Reason Protection.
Who are Fox Rent A Car, Inc.'s main competitors?
Midway Car Rental is listed as a regional player. Broad incumbents are Hertz Global Holdings, Avis Budget Group and Enterprise Mobility. Direct peers are Sixt Rent A Car, Dollar Car Rental, Thrifty Car Rental, ACE Rent A Car and Payless Car Rental. Turo is listed as an emerging player.
Does Fox Rent A Car, Inc. have an API?
No public API is recorded for Fox Rent A Car, Inc..
What industry is Fox Rent A Car, Inc. in?
Fox Rent A Car, Inc.'s product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAL, Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside). Its NAICS code is 532111 and its SIC code is 7510.