What Enterprise Mobility does

Enterprise Mobility is a privately held, family-owned global mobility solutions provider headquartered in St. Louis, Missouri, founded in 1957 by Jack C. Taylor and now led by third-generation CEO Chrissy Taylor. The company operates a portfolio of brands — Enterprise Rent-A-Car, National Car Rental, and Alamo — across 9,500+ rental branches in 90+ countries and territories, supported by a 2.4 million+ vehicle global fleet and 90,000+ team members. Its business spans car rental, fleet management (now over 900,000 vehicles under management in the U.S. and Canada), truck rental (including Class 7-8 heavy-duty vehicles acquired via Hogan Transports in December 2025), carsharing, vanpooling, car sales, vehicle subscription (Subscribe with Enterprise), luxury rental (Exotic Car Collection), and technology solutions (Entegral).

The company's core technology infrastructure centers on a connected fleet: 850,000+ rental vehicles connect directly through vehicle manufacturer telematics and 300,000+ connect through third-party telematics, enabling automated fuel and odometer readings, vehicle health monitoring, preventative maintenance alerts, and digital customer experiences. Proprietary assets include the Service Quality Index (SQI) customer measurement system, Enterprise LaunchPad mobile tablets for branch-anywhere service, and the trademarked "Virtual Car" neighborhood rental concept dating to 1997. Entegral provides integrated claims-processing software to transportation service providers.

Enterprise Mobility generates revenue through usage-based car and truck rentals (the dominant stream, with nearly 67 million transactions in FY2025 generating $39 billion in revenue), recurring fleet management and carsharing subscription fees, vehicle subscription monthly fees, and one-time vehicle sales. Distribution combines direct branch operations, franchise partnerships (now expanding internationally into Singapore, Taiwan, Thailand, and Bahrain), enterprise fleet management sales through 50+ offices, and digital self-service booking. Customer concentration is diversified across individual consumers, corporate accounts, and government agencies, with neighborhood-based physical distribution serving as a structural differentiator from airport-centric competitors.

Name

Enterprise Mobility

Legal name

Enterprise Holdings, Inc.

Website

https://enterprisemobility.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Enterprise Mobility is a privately held, family-owned global mobility solutions provider operating 9,500+ rental branches across 90+ countries with a 2.4 million+ vehicle fleet, serving individual consumers, corporate fleet customers, and government agencies through car rental, fleet management, truck rental, carsharing, subscription, and sales services.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Integrated Mobility Services

NAICS

Passenger Car Rental (532111), Other Transit and Ground Passenger Transportation (48599), Transit and Ground Passenger Transportation (485)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

akta.pro secondary industries

Corporate Mobility Policy, Compliance & Duty-of-Care Solutions (THADAOAG), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Corporate MaaS & Commuter Benefits Platforms (THADALAG)

Keywords

• Car rental services
• Fleet management solutions
• Vehicle subscription programs
• Commercial truck rental
• Mobility technology platforms

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Car Rental Transactions: Core rental business generating revenue from daily, weekly, and long-term vehicle rentals across Enterprise Rent-A-Car, National Car Rental, and Alamo brands. Nearly 67 million rental transactions reported for fiscal year 2025.
2. Fleet Management Services: Enterprise Fleet Management manages over 700,000 vehicles for companies, government agencies and organizations across 50+ fully-staffed offices in the U.S. and Canada, generating recurring management fees.
3. Truck Rental: Enterprise Truck Rental provides light-duty and medium-duty solutions including trucks, cargo vans, utility vehicles and tow-capable pickup trucks. After acquiring Hogan Transports, now offers Class 7 and Class 8 heavy-duty trucks.
4. Vehicle Sales: Enterprise Car Sales offers a quality selection of thousands of cars, SUVs, trucks and vans. Turnkey financing options provided for seamless purchasing experience.
5. Subscription Services: Subscribe with Enterprise offers flexible monthly access to vehicles for a single monthly fee, representing the U.S. car rental industry's first vehicle-subscription service.
6. Advertising: Enterprise Mobility is among the first brands running ads on ChatGPT through OpenAI's advertising platform, diversifiying revenue beyond subscriptions.
7. Carsharing: Enterprise Car Share provides on-demand access to on-site vehicles for business travel and airport pickups. Enterprise Car Club (UK/Ireland) offers 24/7 access to cars and vans including electric and hybrid options.
8. Vanpooling: Commute with Enterprise provides vanpooling services helping companies boost sustainability profiles and improve employee satisfaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Enterprise Mobility provides integrated transportation and mobility services through its portfolio of brands, including consumer and corporate car rental (Enterprise Rent-A-Car, National Car Rental, Alamo), large-scale fleet management (Enterprise Fleet Management for 700,000+ vehicles), truck and commercial vehicle rental (Enterprise Truck Rental, Enterprise Flex-E-Rent, Hogan Transports), carsharing (Enterprise Car Share, Enterprise Car Club), vanpooling (Commute with Enterprise), vehicle subscription (Subscribe with Enterprise), used vehicle sales (Enterprise Car Sales), and luxury/exotic rentals (Exotic Car Collection). Supporting technology includes the Entegral claims platform and a connected vehicle infrastructure spanning 850,000+ OEM-telematics-equipped vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Rent-A-Car: Car and truck rentals, carsharing and car sales - flagship brand serving customers at neighborhood locations
• National Car Rental
• Alamo Rent a Car
• Enterprise Fleet Management
• Enterprise Truck Rental
• Enterprise Flex-E-Rent
• Enterprise Car Sales
• Enterprise Car Share
• Enterprise Car Club
• Commute with Enterprise
• Exotic Car Collection
• Subscribe with Enterprise
• Entegral

Quantifiable outcome

• Nearly 67 million rental transactions in FY2025, a 6% increase from prior year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• Rob Mac, Wrexham A.F.C.minorGTM or Marketing Partner · 27 May 2026Enterprise Mobility partnered with Rob Mac, co-chairman of Wrexham A.F.C., for the #OnEveryCorner World Cup promotional campaign. The campaign gives fans in the U.S., Canada, U.K., Ireland, Germany, Spain, and France a chance to win a car when a corner kick results in a goal during the 2026 World Cup.
• PGA of America and Ryder Cup EuropeflagshipGTM or Marketing PartnerMulti-year partnership designating Enterprise Mobility as a Worldwide Supplier of the Ryder Cup through 2027. The company will provide transportation solutions including car and truck rental services for organizers, staff, and sponsors at the 2025 Ryder Cup at Bethpage Black in New York and the 2027 Ryder Cup at Adare Manor in Ireland. Partnership includes behind-the-scenes digital content and on-site hospitality.
• Arbor Day FoundationcoreStrategic or Co-development PartnerPartnership for reforestation and urban forestry programs including the 50 Million Tree Pledge (established 2006, commitment to plant 50 million trees by 2056) and Urban Tree Initiative (2018, 35k+ trees planted and distributed over 8 years). Programs help regenerate vital ecosystems, sequester carbon, and enhance green spaces in communities.
• The Nature ConservancycoreStrategic or Co-development PartnerRoutes & Roots Healthy Rivers Project established in 2017 to preserve freshwater resources. Enterprise Mobility pledged $60 million through the Enterprise Mobility Foundation to help protect and restore freshwater ecosystems, implement water management approaches, preserve watershed habitat, and keep pollution out of rivers worldwide. Impact: 23,000 river miles with secured or improved health; 1.9 million people benefiting.
• TerrapassminorStrategic or Co-development PartnerEnterprise Mobility partners with Terrapass, a third-party provider of carbon offset services, to source carbon credits from projects meeting international carbon market standards. Carbon Offset Program allows customers to purchase carbon credits to offset emissions from car rentals. Projects include landfill gas capture, agricultural soil carbon storage, and afforestation initiatives.
• American Red CrosscoreStrategic or Co-development PartnerEnterprise Mobility Foundation committed $18.5 million through 2028 to the American Red Cross Annual Disaster Giving Program, donating $2.5 million annually for disaster relief. The company also provides Mobile Emergency Response Vehicle (MERV) and Enterprise LaunchPad tablets for disaster response operations.
• Ranken Technical CollegecoreStrategic or Co-development PartnerThe Collision Engineering program was introduced by Enterprise Mobility Foundation and Ranken Technical College in St. Louis in fall 2020 as a pilot at four schools. The program addresses demand for collision repair technicians with 87.5% completion rate and 100% job placement before graduation. Now active at seven schools across the country.
• Fisher House FoundationminorStrategic or Co-development PartnerEnterprise Mobility works with Fisher House Foundation to help provide no-cost housing for military and veteran families while a loved one is in the hospital, as well as scholarships for children of fallen or disabled service members.
• Collision Engineering Career Alliance Industry PartnerscoreStrategic or Co-development PartnerPartners include insurance providers (CSAA Insurance Group, Liberty Mutual Insurance), collision repair facilities (Crash Champions donated $200,000), educational institutions, and Ford Philanthropy which provides scholarships, program startup costs, instructor training, and student support including toolkits, uniforms, PPE, certifications, tuition assistance.
• ROAD Forward Key PartnerscoreStrategic or Co-development PartnerROAD Forward initiative supports organizations advancing social equity in early childhood development, youth health & wellness, and career & college preparation. By 2030, nearly $165 million will be granted to local nonprofits and key partners. 1,150+ organizations have received grants totaling $64 million so far.
• Fill Your Tank Key PartnerscoreStrategic or Co-development PartnerFill Your Tank program addresses food insecurity by supporting food banks and food programs worldwide. By 2030, more than $210 million will be granted to key partner organizations and local food banks. 800+ organizations have received grants totaling $125 million so far, reaching 90 million people annually.

Scale indicators21 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Avis Budget Group: Avis Budget operates the Avis, Budget, Zipcar, and Payless brands and is Enterprise Mobility's closest direct competitor across consumer, corporate, and carsharing segments. Both companies offer loyalty programs, corporate accounts, and emerging mobility services with comparable scale in North America and Europe.
• The Hertz Corporation: Hertz is a global car rental operator with brands including Hertz, Dollar, and Thrifty, competing head-to-head with Enterprise Rent-A-Car, National, and Alamo at airports and neighborhood locations. Both companies generate the bulk of revenue from short-term vehicle rental and serve overlapping consumer and corporate customer bases.
• LeasePlan Corporation: LeasePlan is a global fleet management and vehicle leasing company managing ~1.8M vehicles, directly comparable to Enterprise Fleet Management's 900K+ under-management business. Both serve corporate and government fleet customers with similar subscription-style managed mobility offerings.
• ALD Automotive: ALD Automotive, owned by Société Générale, is a global full-service vehicle leasing and fleet management provider operating across 40+ countries. Directly competes with Enterprise Fleet Management in Europe and increasingly in North America for corporate fleet outsourcing contracts.
• Sixt SE: Sixt is a leading European car rental and mobility services company that has been expanding aggressively into the U.S. market with premium positioning. Comparable to Enterprise in fleet rental, corporate accounts, and fleet management services, with overlapping international footprint and similar subscription/mobility product roadmap.
• Element Fleet Management: Element Fleet Management is one of the largest pure-play fleet management companies in North America, managing ~1.4M vehicles for corporate clients. Competes directly with Enterprise Fleet Management for enterprise fleet outsourcing and offers comparable technology-enabled fleet services.

Broad incumbents

• Uber: Uber is a global mobility platform with UberX, Uber Comfort, and Uber Reserve that competes with Enterprise's short-trip and airport rental use cases, especially in dense urban markets. As Uber expands autonomous and multi-modal offerings, it represents an emerging threat to Enterprise's on-demand and consumer mobility segments.
• Europcar Mobility Group: Europcar, owned by Volkswagen, is a major European car rental and mobility platform operating brands including Europcar, Goldcar, and InterRent. While primarily Europe-focused and overlapping with Enterprise's European rental business, Europcar brings OEM backing and a different corporate structure relevant for competitive benchmarking.

Emerging players

• Zipcar: Zipcar, owned by Avis Budget Group, is a leading carsharing platform offering short-term vehicle access in urban and campus markets. Comparable to Enterprise Car Share and Enterprise Car Club as a competing carsharing service model, though with a more urban/density-focused footprint.
• Turo: Turo operates a peer-to-peer car-sharing marketplace that competes with Enterprise's traditional rental offering, particularly among consumers seeking flexible, often lower-priced vehicle access. While a different operating model, Turo targets overlapping customer use cases in personal and leisure travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnterpriseMobility
• YouTubeyoutube.com/@enterprisemobility
• Facebookfacebook.com/enterprisemobility
• LinkedInlinkedin.com/company/enterprise-mobility-
• Instagraminstagram.com/enterprise.mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Mobility