cheersy

What cheersy does

Cheersy is a digital marketplace that connects engaged couples with vetted day-of wedding coordinators. The platform addresses a specific gap in the wedding services market by offering curated, on-the-day execution support for couples who have planned their own weddings but need professional coordination during the event itself. Cheersy targets the pain point that 58% of couples report being too stressed to enjoy their wedding day, and that venue coordinators represent the venue's interests rather than the couple's.

The platform's core technology is a self-serve marketplace with booking, scheduling, contracting, and payment processing infrastructure purpose-built for day-of coordination. Coordinators are vetted by the Cheersy team, set their own availability and pricing, and benefit from a backup guarantee system. Cheersy also maintains a venue directory with detailed pages for 17+ Brooklyn, Manhattan, and Queens venues, plus a community Slack and event programming. The company monetizes through three coordinator membership tiers: a Community Membership ($25/month) for Slack and event access, a Marketplace Membership ($500/year plus a 20% commission per booking), and a Junior Coordinator Program ($500/year plus 20% per booking, with training and assistant gigs for newcomers). The go-to-market is product-led and community-led, leveraging founder Amy Shack Egan's nine years of wedding industry relationships from Modern Rebel (founded 2015), content marketing through an SEO-optimized blog and venue pages, social media (Instagram, TikTok), earned media coverage, and referral partnerships with venues.

Cheersy was founded in 2024 and is headquartered in New York City with operations spanning New York City, Hudson Valley, Vermont, Los Angeles, and New Jersey. The company raised a $550,000 pre-seed round in 2025 led by actress Kerry Washington, and operates with 1–10 employees. The current customer base consists of individual couples (one-time bookings) and freelance coordinators (recurring subscription supply), making it a two-sided consumer marketplace rather than enterprise software.

Name

cheersy

Legal name

Cheersy

Website

https://cheersy.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheersy is a digital marketplace connecting engaged couples with vetted day-of wedding coordinators. Founded in 2024 by Amy Shack Egan, it operates in NYC, Hudson Valley, Vermont, LA, and New Jersey, monetizing via coordinator subscriptions and per-booking commissions.

Ownership category

akta.pro rank

Product category

Wedding Services Marketplace

NAICS

Caterers (722320), Caterers (72232)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Wedding coordinator marketplace
• Day-of coordination
• Wedding planning platform
• Vendor booking marketplace
• Wedding services directory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Membership Subscription: Coordinators pay $500/year for a listing on the platform plus 20% commission per booking. This covers access to booking infrastructure, client leads, contracting, and payments. Community tier costs $25/month for Slack access and events.
2. Booking Transaction Fee: Cheersy takes 20% of the booking fee on each coordination service booked through the platform. Coordinators are paid out 24-48 hours after successful event completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Cheersy operates a digital marketplace that connects engaged couples with vetted day-of wedding coordinators. Couples browse coordinator profiles by location, compare pricing and reviews, and book directly through the platform. The platform handles scheduling, contracting, payment processing, and coordinates the booking workflow, while individual coordinators set their own availability and pricing.

Product overview

Cheersy is a digital marketplace platform for quality day-of wedding coordinators. The core product is the marketplace connecting couples with vetted day-of coordinators, featuring booking infrastructure, contracting, and payment processing. The platform operates two coordinator membership tiers: Community Membership ($25/month) for Slack community and events access, and Marketplace Membership ($500/year + 20% per booking) for platform listings and lead access. The Junior Coordinator Program supports newcomers to the industry. Supporting offerings include a Venue Directory, NYC Vendor Favorites List, and blog content covering wedding planning topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Day-of Wedding Coordinator Marketplace Digital marketplace where engaged couples browse vetted day-of wedding coordinators by location, compare profiles, reviews, pricing, and availability, and complete bookings online. The platform handles scheduling, contracting, payment processing, and the end-to-end booking workflow for the day-of coordination service.
• Community Membership Coordinator subscription providing access to a private Slack community, in-person and virtual events (venue tours, happy hours, workshops), and ongoing education. Available to coordinators anywhere regardless of service area.
• Marketplace Membership Full platform listing for coordinators at $500 per year plus 20% commission per booking. Includes streamlined booking, contracting, and payments; direct access to vetted customer leads; preferred coordinator status at partner venues; and expert advice from the Cheersy team.
• Junior Coordinator Program Onboarding and support pathway for coordinators with 6 or fewer lead weddings, offered at $500 per year plus 20% commission per booking. Includes Cheersy Coordinator Training, team support, and 1-2 wedding assistant gigs to gain experience with seasoned coordinators.

Quantifiable outcome

• 58% of couples report being too stressed to enjoy their wedding day

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: The Knot (now merged with WeddingWire/XO) is the largest US wedding marketplace, connecting couples with vendors across every category. Cheersy competes for couple-side attention and vendor supply but with a narrower, day-of coordination focus.
• HoneyBook: HoneyBook is a business management platform for event and creative professionals including wedding vendors, providing CRM, contracts, invoicing, and payments. It is comparable on the coordinator operations/infrastructure side.
• Thumbtack: Thumbtack is a broad local services marketplace where couples can find wedding coordinators alongside many other service categories. It is comparable as a marketplace business model but covers vastly more verticals.

Direct peers

• Zola: Zola is a direct-to-consumer wedding platform combining registry, planning tools, and vendor marketplace. It competes for the same engaged-couple audience and is expanding into wedding services coordination.
• Aisle Planner: Aisle Planner provides wedding planning software and CRM for professional wedding planners and coordinators. It overlaps with Cheersy on the coordinator supply side as workflow infrastructure for day-of professionals.
• Joy: Joy is a wedding planning app and website for couples offering planning tools, websites, registries, and vendor connections. It targets the same engaged-couple top-of-funnel with broader planning utility.
• Loverly: Loverly is a wedding inspiration and vendor marketplace connecting couples with venues, photographers, and planners. It is comparable as a wedding-specific marketplace though broader than Cheersy's day-of focus.
• Here Comes The Guide: Here Comes The Guide is a wedding venue and vendor directory with strong regional presence on the US West Coast. It overlaps with Cheersy's venue directory and couples-vendor discovery flow.

Others

• Eventbrite: Eventbrite is a ticketing and event management platform. It is thematically adjacent to Cheersy's event-day execution concept but serves a fundamentally different event-discovery and ticketing use case.
• BizBash: BizBash is a media and directory resource for event professionals covering corporate and social events. It is thematically related as an event-services community and lead-generation platform though focused on broader event types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cheersy
• TikToktiktok.com/@.cheersy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cheersy