What Aisle Planner does

Aisle Planner Pro is a cloud-based vertical SaaS platform serving wedding and event industry professionals, founded in 2013 and headquartered in Auburn, Alabama, with customer support operations in Solana Beach, California. The platform operates as an all-in-one business management system combining CRM/lead management, project management, document automation, invoicing, and a client-facing portal. Its six core product modules — Revenue & Sales, Payments & Profit, Event Planning Suite, Project Management, Lead Management, and Client Portal — are supplemented by features including a Design Studio, sales tools, an integrated account calendar, and the AP Connect integration suite that synchronizes with Google, Outlook, Apple calendars, Stripe payments, and Zapier-connected apps (QuickBooks, Mailchimp). The company serves 8,000+ monthly active event professionals, primarily wedding planners, and secondarily caterers, venues, florists, photographers, and other event professionals, predominantly SMBs.

The company monetizes via a subscription SaaS model with monthly and annual billing, offering a 30-day free trial but not publicly disclosing pricing tiers. Go-to-market is product-led growth via self-serve website signup, supplemented by 45-minute demo calls, an active Facebook community (AP Pro Collective), content marketing (blog, video library, webinars), and a referral/affiliate program. The platform rebranded to "Aisle Planner Pro" in August 2025, launched the AP Connect integration suite, and introduced AI-powered features for content generation, recommendations, and automated responses. The legal entity is FS Operations Corp. (DBA Aisle Planner Pro), a subsidiary of Fullsteam Operations LLC, indicating a holding-company structure. Operating geographies include the United States, Canada, the United Kingdom, the European Union, Mauritius, and South Africa, with GDPR (via VeraSafe), CCPA, and PCI DSS compliance in place.

Notable technology components include native mobile access (iOS/Android), a Zapier integration layer for third-party workflow automation, Stripe-backed payment processing, calendar sync via AP Connect, and AI features reliant on third-party language models. The company has raised two revenue-based financing rounds from Lighter Capital (December 2016 and January 2019), with no disclosed venture or private equity backing. Customer-reported outcomes include a 35% average revenue increase and 30 hours saved per month over 12 months of use.

Name

Aisle Planner

Legal name

FS Operations Corp. DBA Aisle Planner (or Aisle Planner Pro)

Website

https://aisleplanner.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aisle Planner Pro is a cloud-based SaaS platform founded in 2013 serving 8,000+ monthly wedding and event industry professionals. It combines CRM, project management, payments, and client portal capabilities into a vertical-specific business management solution for SMB planners, caterers, venues, florists, and photographers.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Interior Design Services (54141), Convention and Trade Show Organizers (56192)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Event management software
• Wedding planning software
• Event CRM platform
• Wedding business tools
• Event professional SaaS

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS: Software subscription model with monthly or annual billing. Users pay recurring fees for access to the platform, with different pricing tiers based on features and team size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aisle Planner Pro is an all-in-one subscription SaaS platform that combines CRM/lead management, project management, event planning tools, invoicing, integrated Stripe payment processing, and a client-facing portal for wedding and event professionals. The platform is offered on a monthly subscription basis with a 30-day free trial and serves planners, caterers, venues, florists, photographers, and other event industry businesses.

Product overview

Aisle Planner Pro is an all-in-one event professional software platform designed for wedding and event planners, caterers, venues, florists, photographers, and other event professionals. The platform operates as a unified system combining six core modules: Revenue & Sales (CRM and lead conversion), Payments & Profit (invoicing and payment processing), Event Planning Suite (planning and organization tools), Project Management (workflow and task management), Lead Management (inquiry capture and CRM), and Client Portal (client-facing access). The platform also includes Sales Tools, Calendar & Scheduling Assistant, Contacts Address Book, and Business Settings as integrated components. Additional features include Design Studio for visual layouts, the Integrated Account Calendar for unified scheduling, AP Connect for third-party integrations, and customizable project templates for weddings and events. The product serves 8,000+ event professionals monthly and is marketed as a comprehensive alternative to combining multiple standalone tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue & Sales CRM and sales module that helps event professionals turn leads into revenue with tools to capture inquiries, manage documents (brochures, proposals, contracts, questionnaires), build quotes, and close faster.
• Payments & Profit Invoicing and payment processing module that lets event professionals send invoices, track payments, and automate collections through integrated Stripe payment processing.
• Event Planning Suite All-in-one event planning module providing checklists, timelines, vendor management, notes, and design studio tools to manage every event detail in one place.
• Project Management Project organization and workflow module that helps event professionals keep every project organized in one place, streamlining task and workflow management across events.
• Lead Management Smart CRM module for capturing, tracking, and converting inquiries into paying clients, with customizable lead contact forms tailored to event businesses.
• Client Portal Client-facing interface that gives customers (couples and clients of event professionals) real-time access to plans, files, checklists, timelines, and communication.

Quantifiable outcome

• 8,000+ event professionals use the platform monthly
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe serves as the integrated third-party payment processor for Aisle Planner's payment services. Users who opt to use payment processing must enroll through Stripe's platform. Customer payment information is stored by Stripe, not Aisle Planner.
• VeraSafecoreStrategic or Co-development PartnerVeraSafe has been appointed as Aisle Planner's representative in the United Kingdom and European Union for GDPR data protection matters pursuant to Article 27 of UK GDPR and EU GDPR. VeraSafe handles data protection inquiries and compliance matters for UK and EEA residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HoneyBook: Direct vertical SaaS competitor for SMB service businesses (especially wedding and event professionals), offering CRM, proposals, contracts, invoicing, and payments. Closest comparable on product surface and target customer.
• Planning Pod: Direct vertical peer offering event management software for planners, venues, and event professionals — highly comparable feature set (floor plans, timelines, CRM, payments) for the same SMB customer base.
• Dubsado: Direct peer serving creative SMBs (including wedding and event professionals) with client management, proposals, contracts, invoicing, and client portals — overlapping CRM and workflow capabilities.
• 17hats: Direct peer offering CRM, project management, invoicing, and client portals for SMB service businesses, frequently adopted by wedding and event planners as an alternative workflow hub.

Broad incumbents

• Asana: Broader work management incumbent competing for the project management and team workflow portion of Aisle Planner's offering, especially among larger event teams.
• Trello: Broad incumbent project management tool often used by small event teams; competes for the project management use case though it lacks integrated CRM, payments, and client portal.
• The Knot Worldwide: Wedding media and marketplace incumbent (The Knot / WeddingPro / Love Actually) offering vendor tools, websites, and planning software — broad competitive overlap in the wedding vendor software space.
• WeddingWire: Major wedding marketplace that has expanded into vendor software and lead generation tools; overlaps with Aisle Planner on serving wedding vendors with business software.

Emerging players

• Caterease: Niche vertical SaaS for catering and event professionals with proposals, BEOs, and client management — directly comparable on the catering segment of Aisle Planner's customer base.
• Bloom Software: Emerging vertical SaaS in the wedding and event industry with planning and CRM tools; competes at the smaller end of the same wedding planner customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aisleplanner
• LinkedInlinkedin.com/company/aisle-planner-pro-inc
• Instagraminstagram.com/aisleplanner
• Xx.com/AislePlanner

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aisle Planner