Pagantis
Pagantis is a Madrid-based BNPL fintech founded in 2011 that provides automated installment-based consumer finance for e-commerce merchants and shoppers across European markets, operating under the Clearpay brand.
- Company typePublic
- Founded2014
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pagantis does
Pagantis is a Spanish fintech company founded in 2011 and headquartered in Madrid that provides automated consumer finance for e-commerce transactions across European markets. The company employs 101-250 people and operates through the Clearpay consumer brand (pagantis.com resolves to clearpay.com), positioning it within the broader Afterpay/Clearpay BNPL ecosystem. Its core product is a buy-now-pay-later (BNPL) platform that allows consumers to split online and in-store retail purchases into installment payments at partner merchants.
The platform supports two principal consumer products: a Pay-in-4 interest-free installment structure and a longer-duration Pay Monthly financing option with terms of 3, 6, 12, or 24 months. Pay Monthly loans are underwritten and issued by First Electronic Bank with APRs of up to 36%, and late fees are capped. Distribution occurs through self-serve mobile apps (Google Play and Apple App Store), a developer API at developers.afterpay.com, and embedded checkout integrations with partner retailers both online and in-store. The Afterpay Card extends acceptance to any retailer that takes Mastercard.
Pagantis generates revenue via transaction-based fees charged to merchants at checkout and from consumer finance fees on longer-term installment loans. The company employs a product-led growth motion targeting both individual consumers and retail merchants, with marketing across social media, app store optimization, and promotional events. Pagantis has raised approximately $87.3 million cumulatively across two funding rounds in 2014 and 2019 from investors including Credit Suisse, Prime Ventures, and Rinkelberg Capital. Leadership includes co-founder and president Pascal Pegaz-Paquet and CFO Gianluca Bergamaschi.
Pagantis firmographics
Firmographics- Name
- Pagantis
- Legal name
- Afterpay US Services, LLC
- Website
- https://clearpay.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pagantis is a Madrid-based BNPL fintech founded in 2011 that provides automated installment-based consumer finance for e-commerce merchants and shoppers across European markets, operating under the Clearpay brand.
- Ownership category
- akta.pro rank
Pagantis industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Consumer Lending
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) (CRAFALAD), Cross-Border / Multi-Currency BNPL (FSAKACAM)
Keywords
Where Pagantis is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Pagantis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Installment Payments: Revenue from processing installment payments from consumers. For loans with a finance fee, annual percentage rate could be 36%. For example, a $110 loan could have a down payment of $27.50 followed by 3 biweekly payments of $28.26 at 36% APR.
- Merchant/Retailer Fees: Retailers pay fees to offer Afterpay's BNPL service at checkout
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay in 4 - Interest-free |
| Transaction based/ take rate | Pay-as-you-go | Pay Monthly - With Finance Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pagantis product offering
Product offeringCore offering
Pagantis is a European fintech that provides automated, friction-free Buy Now Pay Later (BNPL) consumer financing for e-commerce transactions. It enables shoppers to split purchases into installments at online checkout, and offers merchants an integrated payment solution to increase conversion and average order value. The platform operates under the Clearpay brand across European markets.
Product overview
Afterpay is a Buy Now Pay Later (BNPL) platform that offers a unified product portfolio centered on its core Afterpay BNPL service. Users can choose between the standard Pay in 4 interest-free installment option or the Pay Monthly financing product for longer repayment terms. The Afterpay App serves as the primary consumer interface with curated deals and brand round-ups. Retailers access the platform through Afterpay Access and can accept payments via the Afterpay Card. All products are available across online and in-store channels in the United States, Australia, New Zealand, the United Kingdom, and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Pagantis / Clearpay BNPL Platform Automated Buy Now Pay Later consumer financing platform for European e-commerce transactions, enabling shoppers to split purchases into installments at checkout and merchants to offer flexible payment options online and in-store.
Companies that use Pagantis
Customer profileSegments2 records
Ideal customer profiles2 records
Pagantis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pagantis partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pagantis competitors and assessment
Company assessmentRegional players
- Aplazo: Mexico-based BNPL provider focused on Latin American e-commerce. While geographically distinct from Pagantis, Aplazo shares the BNPL-for-emerging-market-e-commerce thesis and is a relevant regional peer as Pagantis considers Iberian/LATAM cross-border expansion.
- Zilch: UK-based BNPL provider combining Pay-in-4 with an advertising-revenue model. While geographically focused on the UK, Zilch competes with Pagantis for UK-based e-commerce merchants and overlapping consumer cohorts.
Direct peers
- Klarna: Sweden-based global BNPL leader and the most direct competitor to Pagantis in European e-commerce checkout financing. Klarna competes head-to-head for the same merchants and consumers across Spain, the UK, Germany, and other EU markets Pagantis serves.
- Sezzle: US-based BNPL platform offering Pay-in-4 and longer-term installment products. While primarily North American, Sezzle competes with Pagantis in product mechanics and increasingly in cross-border merchant enablement.
- Scalapay: Italy-headquartered BNPL platform focused on Southern Europe, directly competing with Pagantis for e-commerce merchants in Spain, Italy, and France. Scalapay's regional concentration and similar merchant-integrated model make it a close comparability match.
- Alma: France-based BNPL provider serving European merchants with installment payments at checkout. Overlaps directly with Pagantis in product offering (Pay-in-3/4) and target merchant segment, with strong presence in France that overlaps with Pagantis's Iberian base.
- Splitit: BNPL provider that uses consumers' existing credit cards for installment payments, serving e-commerce merchants globally. Comparable to Pagantis in targeting e-commerce checkout financing with a differentiated credit-asset-light model.
- Zip Co: Australia-listed BNPL provider with global ambitions. Zip competes with Pagantis through similar Pay-in-4 mechanics and is expanding into European markets, providing a relevant peer benchmark on take rates, credit performance, and capital strategy.
Broad incumbents
- Affirm: US-headquartered BNPL and point-of-sale lender now expanding internationally. Affirm's longer-tenor installment product and enterprise merchant strategy increasingly overlap with Pagantis's e-commerce BNPL positioning as both companies chase cross-border retailers.
- Afterpay (Block, Inc.): Global BNPL leader owned by Block, Inc. (NYSE: SQ). Afterpay's expansion into the UK and EU markets places it as a broad incumbent competitor to Pagantis, with significantly greater capital backing, broader product portfolio (Pay-in-4, Pay Monthly, Card), and integrated Square/Sell adoption.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights4 records
Customer concentration
Pagantis social profiles
Digital presencePagantis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pagantis leadership team
Management profileNumber of profiles
Profiles2 records
Pagantis funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pagantis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pagantis
What does Pagantis do?
Pagantis is a European fintech that provides automated, friction-free Buy Now Pay Later (BNPL) consumer financing for e-commerce transactions. It enables shoppers to split purchases into installments at online checkout, and offers merchants an integrated payment solution to increase conversion and average order value. The platform operates under the Clearpay brand across European markets.
Is Pagantis a public or private company?
Pagantis is a public company. It is classified as venture growth investor backed and is currently operating.
When was Pagantis founded?
Pagantis was founded in 2014. It employs 101 to 250 people.
Where is Pagantis based?
Pagantis is headquartered in Madrid, Spain, in the Europe region.
How does Pagantis make money?
Two revenue lines are on record. Consumer Installment Payments are the primary driver. The others are merchant/Retailer Fees.
Who are Pagantis's main competitors?
Regional players on record are Aplazo and Zilch. Direct peers are Klarna, Sezzle, Scalapay, Alma, Splitit and Zip Co. Broad incumbents are Affirm and Afterpay (Block, Inc.).
Does Pagantis have an API?
Yes. Pagantis exposes a public API. Developer documentation is at developers.afterpay.com.
What industry is Pagantis in?
Pagantis's product category is Buy Now Pay Later (BNPL) Consumer Lending. Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of CRAFALAD, Buy Now, Pay Later (BNPL).