MediaCo Holding

What MediaCo Holding does

MediaCo Holding Inc. (Nasdaq: MDIA) is a publicly traded, multi-platform media company headquartered in New York that serves multicultural — primarily Hispanic and urban — audiences across the United States. Its portfolio spans broadcast television (EstrellaTV linear, app, and FAST streaming; HOT 97 TV; Estrella News), radio (HOT 97, WBLS, Que Buena Los Angeles, Don Cheto Radio Network), and digital audio (Sigma Audio Networks, InterWave, Dot 2 Audio), reaching over 40 million people monthly and nearly 50 million households and devices. The asset base was built largely through the April 2024 acquisition of Estrella Media's content and digital operations, funded by a $45 million debt facility from WhiteHawk Capital Partners, which converted MediaCo from a New York-anchored radio operator into a national Hispanic broadcast platform. New product launches through 2026 (Sigma Audio Networks, InterWave, HOT 97 TV, HOT 97 News) and broadcast upgrades in San Antonio and Phoenix have extended distribution into additional Hispanic markets.

The company monetizes almost entirely through advertising — television, radio, and digital ad sales — with digital advertising contributing 49.5% of total advertising revenue in Q1 2026. The go-to-market is direct sales (local, regional, and national) for the radio and digital properties, combined with Katz Television Group as the exclusive national sales partner for EstrellaTV stations. Customer segments are advertisers seeking to reach multicultural and Hispanic audiences, supplemented by political and advocacy advertisers tied to election cycles. The underlying technology is conventional broadcast and digital audio distribution infrastructure; no proprietary AI, data, or software platform is disclosed. Revenue grew 39.5% in FY2025 to $133.3 million with Q1 2026 revenue of $31.4 million (+12% YoY), but the company remains unprofitable with negative EBITDA and net losses, and faces a Nasdaq minimum bid price deficiency notice requiring compliance by mid-2026.

Name

MediaCo Holding

Legal name

MediaCo Holding Inc.

Website

https://mediacoholding.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

MediaCo Holding Inc. (Nasdaq: MDIA) is a publicly traded, multi-platform media company operating broadcast television (EstrellaTV, HOT 97 TV), radio (HOT 97, WBLS, Don Cheto), and digital audio (Sigma, InterWave) properties serving Hispanic and multicultural audiences across the United States, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Multicultural Broadcast Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Multicultural media broadcasting
• Spanish-language television
• Radio advertising networks
• Digital audio platforms
• Broadcast content distribution

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Advertising revenue from EstrellaTV broadcast network, including linear television, app, and FAST channel streaming platforms. Digital revenue represents 49.5% of advertising sales.
2. Radio Advertising: Advertising revenue from radio stations including HOT 97, WBLS, Que Buena Los Angeles, and Don Cheto Radio Network across multiple markets
3. Digital Advertising: Digital revenue growth driving overall revenue increase; represents 49.5% of total advertising sales in Q1 2026

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

MediaCo Holding operates a diversified multi-platform media business that generates revenue primarily by selling advertising across its portfolio of Spanish-language and urban-culture television, radio, digital, and streaming properties. The company's flagship brands include EstrellaTV (Spanish-language broadcast TV), HOT 97 and WBLS FM (New York radio), Don Cheto Radio Network, Sigma Audio Networks, and InterWave, collectively reaching over 40 million people monthly across the United States. Content spans music, news, sports, and entertainment with programming tailored to multicultural audiences.

Product overview

MediaCo Holding is a diversified, multi-platform media company operating a portfolio of television, radio, digital, and streaming properties serving multicultural audiences in the United States. The core offering is organized around two flagship platforms: EstrellaTV (a Spanish-language broadcast television network available on linear channels, app, and FAST streaming) and the company's radio division anchored by HOT 97 and WBLS FM in New York, along with Que Buena Los Angeles and the Don Cheto Radio Network. These brands are supplemented by newer digital platforms including Sigma Audio Networks (a national multicultural audio network consolidating the company's audio assets) and InterWave (a digital audio network targeting multicultural audiences). Content spans live sports broadcasting (COMBATE GLOBAL MMA and TBL boxing on EstrellaTV in Spanish), daily news programming (Estrella News and HOT 97 News), music/entertainment shows, and reality competition programming including the long-running 'Tengo Talento, Mucho Talento.' The company reaches over 40 million people monthly across its television, radio, digital, and streaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• EstrellaTV: Spanish-language broadcast television network, currently the fastest-growing Spanish-language broadcast network among Adults 18-49 in prime time
• HOT 97
• WBLS
• Sigma Audio Networks
• InterWave

Products and services

• EstrellaTV MediaCo's flagship Spanish-language broadcast television network featuring entertainment, news, and sports programming targeted at Hispanic audiences. EstrellaTV is currently the fastest-growing Spanish-language broadcast network among Adults 18-49 in prime time, distributed via multiple linear channels, a mobile app, and FAST streaming platforms, reaching nearly 50 million households and devices.
• HOT 97 MediaCo's iconic New York hip-hop and urban culture radio station (WQHT-FM), also extended into television (HOT 97 TV), digital platforms, and a morning show. HOT 97 holds the highest Adult 18-49 audience levels in its history and is the highest-rated multicultural station regardless of language.
• WBLS FM MediaCo's New York-based urban adult contemporary radio station (WBLS-FM) serving multicultural audiences with urban music and culture content, also available in Dot 2 audio format.
• Estrella News MediaCo's Spanish-language news television network providing real-time breaking news coverage, including a strategic alliance with EVTV MIAMI for coverage from Venezuela and around the world, and a Senior Advisor engaged to expand news operations across TV, audio, digital, and streaming platforms.
• Que Buena Los Angeles A Spanish-language radio brand serving the Los Angeles market, part of MediaCo's portfolio of regional Mexican radio properties across major U.S. markets.
• Don Cheto Radio Network A national Spanish-language audio network featuring personality-driven regional Mexican content, expanding nationally through stations like KZOM-FM 96.5 in Phoenix and targeting multicultural audiences.
• Sigma Audio Networks A national multicultural audio platform powered by MediaCo, consolidating the company's audio brands across radio, digital, and streaming formats to simplify multicultural media buying. It syndicates content including Don Cheto and HOT 97 Mornings with Mero across the United States, targeting 150 million consumers.
• InterWave A new digital audio network launched in January 2026 targeting multicultural audiences across premium digital audio environments, expanding MediaCo's digital audio reach.
• HOT 97 TV A multi-platform TV channel featuring programming rooted in hip hop culture and local New York content, distributed across OTA, cable, streaming, and digital platforms.
• HOT 97 News A daily live national TV show with both national and local editions including HOT 97 News – Atlanta, featuring news, entertainment, and cultural discussions targeting a modern audience.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WAPA MediacoreStrategic or Co-development Partner · 8 June 2026MediaCo and WAPA Media announced a strategic partnership to syndicate Puerto Rico's top radio show La Tendencia de Molusco across the U.S. through Sigma Audio Networks powered by MediaCo. The show hosted by Jorge 'Molusco' Pabón will expand advertising opportunities across the U.S.
• TBL Team Boxing LeaguecoreStrategic or Co-development Partner · 20 March 2026TBL Team Boxing League broadcast partnership with EstrellaTV enabling fights to be broadcast in Spanish for the first time in the United States. EstrellaTV broadcasts all TBL fights across linear network, app, and FAST channel streaming platforms reaching nearly 50 million households.
• COMBATE GLOBALcoreStrategic or Co-development Partner · 23 February 2026EstrellaTV official U.S. Spanish-language broadcast and streaming schedule for COMBATE GLOBAL 2026 MMA season. All events air live from Los Angeles every Thursday across EstrellaTV's linear television and digital platforms, featuring bilingual storytelling targeted at Hispanic audiences nationwide.
• The Kid MerominorStrategic or Co-development Partner · 13 January 2026The Kid Mero appointed as new morning show host for HOT 97, launching 'Hot 97 Mornings with Mero' on January 13. Mero is a Bronx-native, New York Times best-selling author and Writers Guild Award winner.
• EVTV MIAMIminorStrategic or Co-development Partner · 3 January 2026Strategic alliance between EstrellaTV and EVTV MIAMI for real-time breaking news coverage from Venezuela and around the world. Partnership involves EVTV's reporters and correspondents to enhance EstrellaTV's live news broadcasts.
• Orozco BroadcastingminorChannel Partner/ Reseller/ Distributor · 18 December 2025Partnership with Orozco Broadcasting for addition of KZOM-FM 96.5 Phoenix to Don Cheto Network, broadcasting from December 15. Targets one of the fastest-growing Latino markets in the United States.
• Katz Television GroupcoreChannel Partner/ Reseller/ Distributor · 17 December 2025Katz Television Group appointed as exclusive national sales partner for MediaCo's EstrellaTV stations including key U.S. Hispanic markets. The partnership coincides with EstrellaTV achieving record prime-time growth with +92% increase in November.
• Katz (iHeartMedia)coreChannel Partner/ Reseller/ Distributor · 17 December 2025Media sales agreement with Katz, a unit of iHeartMedia. The partnership coincides with MediaCo's Research Director retirement after 35 years in the industry.
• Dot 2 AudiominorChannel Partner/ Reseller/ Distributor · 6 November 2025Expansion of HOT 97 and WBLS brands to Dot 2 audio in four U.S. cities: Los Angeles, Riverside, Dallas, and Houston, starting December 1, 2025. Connects multicultural audiences with urban music and culture through various content formats.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Townsquare Media: Multi-platform local media company operating radio stations, digital, and live events in mid-sized U.S. markets. Comparable in operating model — multi-platform local/regional media with advertising monetization — to MediaCo's diversified portfolio.
• TelevisaUnivision: The largest Spanish-language media company in the U.S., operating the Univision broadcast network, cable channels, radio, and streaming. Direct competitor to MediaCo's EstrellaTV for Hispanic broadcast audiences and ad budgets.
• Spanish Broadcasting System: Operates Spanish-language radio stations in major U.S. Hispanic markets (including Los Angeles, New York, Miami). Directly comparable to MediaCo's Que Buena, Don Cheto Network, and other Spanish-language radio assets.
• Entravision Communications: U.S. Spanish-language media company operating Univision-affiliated TV stations and Spanish-language radio. Comparable in size and Hispanic-market focus to MediaCo's EstrellaTV and Spanish-language radio portfolio.
• Audacy: U.S. multi-platform audio company operating radio stations and digital audio (including the BetQL sports betting network). Comparable to MediaCo's HOT 97/WBLS radio stations and growing digital audio business (InterWave).
• NBCUniversal Telemundo: Operates the Telemundo broadcast network and related Spanish-language content properties targeting U.S. Hispanic audiences. Competes directly with EstrellaTV for Spanish-language ratings, distribution, and national advertising.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with multi-platform digital audio, podcasts, and live events. Comparable to MediaCo's HOT 97/WBLS/Que Buena/Don Cheto portfolio and is MediaCo's partner via the Katz Television Group sales agreement.
• Cumulus Media: Major U.S. radio broadcaster with multi-platform audio distribution. Operates stations across formats including urban, country, and news/talk; comparable to MediaCo's radio and digital audio strategy.
• Sinclair Broadcast Group: One of the largest U.S. television broadcast operators, owning and operating local TV stations and networks. Comparable to MediaCo's broadcast TV operations at EstrellaTV and HOT 97 TV.

Regional players

• Grupo Prisa: Spanish-language global media company operating radio (Cadena SER), news (El País), and education. Comparable to MediaCo's Spanish-language content and audio operations as a fellow Spanish-language media operator, although primarily serving Spanish rather than U.S. Hispanic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediaco-holding-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaCo Holding