What Bulbulshop does

Bulbulshop is an Indian mobile-first live streaming commerce marketplace, headquartered in Gurugram, Haryana, and operated by Bulbulshop Shopping Network Private Limited, a private limited company incorporated under the Companies Act, 2013. Founded in 2018, the company describes itself as India's first live streaming commerce platform, targeting consumers in Tier 2 and Tier 3 cities through interactive video broadcasts where viewers watch hosts present products in real time, chat with them during the stream, and purchase directly. The platform's stated goal is to enable indigenous Indian sellers to bring their products online through a more engaging format than traditional e-commerce listings.

The core product is the Bulbulshop mobile application, available on both Android and iOS, with a complementary website at bulbul.tv (though Terms of Use explicitly restrict browser-based access and require installation as a standalone mobile app). The platform's principal technical capability is live video streaming with synchronized chat for viewer-to-host interaction during product presentations, covering product categories including health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. Bulbulshop does not offer public APIs, SDKs, or developer-facing tools, and the service is delivered exclusively through its proprietary applications. The company operates two informal DBAs (Bulbul and Bulbul TV) and holds registered trademarks for the Bulbulshop brand.

Bulbulshop earns revenue via marketplace commissions on transactions between sellers and registered buyers. It runs a horizontally segmented two-sided marketplace, serving both small-to-medium indigenous Indian sellers seeking digital distribution and consumers seeking live shopping experiences. Between 2019 and 2020, the company raised approximately $12.2M in aggregate from 10XF, Leo Capital, Peak XV Partners (then Sequoia Capital India), Surge, and Info Edge (lead on the 2020 Series A of $8.7M). Leadership comprises Sachin Bhatia (CEO and Co-founder) and Atit Jain (Co-founder and COO); the firm had 251-500 employees as of the most recent disclosure. Legal and operational compliance is anchored to India's IT Act 2000, IT Intermediaries Guidelines Rules 2011, and the Indian Contract Act 1872.

Name

Bulbulshop

Legal name

Bulbulshop Shopping Network Private Limited

Website

https://bulbul.tv

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Bulbulshop is India's first live streaming commerce platform that connects indigenous Indian sellers with Tier 2/3 city consumers via Android and iOS apps, enabling viewers to watch, chat with hosts, and purchase products in real time across categories including jewellery, kitchen gadgets, and personal care.

Ownership category

akta.pro rank

Product category

Live Streaming Commerce

NAICS

General Merchandise Retailers (455)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Live streaming commerce
• Online marketplace
• Video shopping
• Mobile commerce
• Live commerce platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Bulbulshop operates as an online marketplace connecting indigenous Indian sellers with buyers. The platform facilitates transactions between sellers and Registered Users, taking a commission on sales facilitated through the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bulbulshop operates a mobile-first live streaming commerce marketplace that connects indigenous Indian sellers with buyers, primarily in Tier 2/3 cities. Hosts present products live on video, and viewers can chat in real time and purchase directly through the Android and iOS applications. Product categories include kitchen gadgets, jewellery, and personal care and wellness.

Product overview

Bulbulshop is an online marketplace operated by Bulbulshop Shopping Network Private Limited, positioned as India's first live streaming commerce platform. The company offers a mobile-first product portfolio consisting of standalone mobile applications for Android and iOS, complemented by a web platform at bulbul.tv. The core offering enables indigenous Indian sellers to make their products available online through live video presentations where viewers can watch, interact via chat, and purchase products in real-time. Product categories include kitchen gadgets, jewellery, personal care and wellness, with early access to thousands of products. The service is not browser-based and requires installation as a standalone mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulbulshop Mobile Application (Android & iOS)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Shopee (Sea Group): Sea Group's live-commerce-led marketplace in Southeast Asia; comparable business model combining mobile-first marketplace with integrated live shopping, though operating in a different geography than Bulbulshop's India focus.
• Taobao Live: Live commerce vertical of Alibaba's Taobao marketplace; the global benchmark for live commerce at scale, with the same host-presented + real-time purchase format that Bulbulshop replicates for India.

Emerging players

• Limeroad: Indian social commerce marketplace with community-led discovery and shoppable feeds; comparable as a smaller Indian marketplace pursuing social/shoppable commerce, though with less emphasis on live streaming than Bulbulshop.

Direct peers

• DealShare: India-based social/group-buying commerce platform focused on Tier 2/3 city consumers and SMB sellers; comparable given shared geographic segment, community-led commerce model, and multi-category general merchandise focus.
• Trell: Indian live commerce and creator-led shopping platform enabling hosts to sell products via live video; direct overlap with Bulbulshop's live-streaming-shopping model and India focus.
• SimSim: Indian live commerce platform where creators host live shopping sessions for products; closely comparable to Bulbulshop's live streaming commerce format and India-only geographic focus.
• Meesho: Indian social commerce marketplace enabling small sellers and resellers to sell via social channels; comparable as a multi-category, mobile-first marketplace targeting Tier 2/3 Indian consumers with a similar SMB seller base.

Broad incumbents

• Myntra: Major Indian fashion and lifestyle e-commerce platform with Myntra Studio live shopping; comparable as an established multi-category Indian e-commerce incumbent now competing directly in the live commerce format.
• Amazon India (Amazon Live): Amazon's India marketplace with Amazon Live shoppable livestreams; a broad incumbent offering overlapping live commerce capabilities across general merchandise, comparable in category and live format.
• Flipkart Video: Video commerce feature within Flipkart, India's largest horizontal e-commerce marketplace; comparable as it overlays live and shoppable video onto a broad multi-category retail experience, competing for the same live commerce consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BulbulTvShop
• LinkedInlinkedin.com/company/bulbultv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulbulshop