Fabula

Generative AI Image Platformbusiness.fabula-ai.com

Fabula-AI LLC is a Kazakhstan-based API-first generative AI company that sells text-to-image generation, FaceSwap, and image editing tools to enterprise clients and startups worldwide, delivered through GPU infrastructure in Finland and the Netherlands.

Company typePrivate
Founded2023
HeadquartersPavlodar, Kazakhstan
Headcount—
GTM typeB2B
OfferingSoftware

What Fabula does

Fabula-AI LLC is a Kazakhstan-registered, API-first generative AI company founded in 2023 in Pavlodar that provides neural-network-based image generation and editing tools to enterprise clients and startups. Its core offering, branded Fabula Business, packages a proprietary FaceSwap model, image editing utilities (Upscale, BG Remove, Enhance, Magic Eraser, Uncrop), and nine custom fine-tuned text-to-image variants built on Flux, Stable Diffusion XL, and Stable Diffusion 3.5 behind a unified API. The company also operates a consumer-facing Fabula mobile app that has accumulated over 2 million users across platforms.

The business model is a tiered B2B API subscription priced in USD from a Startup tier at $229/month (30,000 requests) to an Enterprise tier at $1,999/month (250,000 requests), with per-request overage charges between $0.008 and $0.029 and custom pricing available for higher volumes; a 3-day free trial and annual discounts are offered. Go-to-market combines self-serve API sign-up with a structured enterprise sales motion (online meeting, sandbox onboarding, 1-sprint integration, contract signing, trial launch). The product is delivered through GPU infrastructure running on RTX4090 and RTX3090 servers located in Finland and the Netherlands, with a stated 99.99% uptime SLA.

Fabula has raised approximately $1.56 million in total outside capital — a 5 million RUB (~$56,000) pre-seed from Russian blogger Evgeny Chebatkov in January 2024 and a $1.5 million seed round at a $25 million post-money valuation in mid-2024. The company's stated use of funds is R&D, finalizing a Deepfake Detector currently in testing, and expanding its enterprise client base across verticals that include stock photos, dating, marketplaces, chatbots, image editing, and web2print.

Fabula firmographics

Firmographics

Name: Fabula
Legal name: Fabula-AI LLC
Website: https://business.fabula-ai.com
Company type: Private
Founded year: 2023
Operating status: Operating
Short description: Fabula-AI LLC is a Kazakhstan-based API-first generative AI company that sells text-to-image generation, FaceSwap, and image editing tools to enterprise clients and startups worldwide, delivered through GPU infrastructure in Finland and the Netherlands.
Ownership category
akta.pro rank

Fabula industry classification

Industry

Product category: Generative AI Image Platform
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

Generative AI API
Image editing tools
Face swap technology
Text-to-image models
AI infrastructure platform

Where Fabula is headquartered

Location

Headquarters

HQ city: Pavlodar
HQ country: Kazakhstan
HQ region: Asia

Offices1 record

Markets served

Fabula business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

API Usage-Based Subscriptions: Tiered subscription plans with monthly request limits and per-request pricing beyond limits. Plans range from Basic (10,000 requests/month) to Enterprise (250,000 requests/month). Additional per-request charges apply beyond plan limits.
API Request Consumption: Usage-based revenue model where customers pay per API request beyond included monthly limits, with varying rates per request depending on tier.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Basic - 10,000 requests/month
Subscription	Monthly	Startup - 30,000 requests/month
Subscription	Monthly	Growth - 50,000 requests/month
Subscription	Monthly	Business - 150,000 requests/month
Subscription	Monthly	Enterprise - 250,000 requests/month

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Fabula product offering

Product offering

Core offering

Fabula provides a turnkey generative AI platform offering image creation, editing, and FaceSwap capabilities via API, with pre-built AI tools and text-to-image models (Flux, Stable Diffusion XL, Stable Diffusion 3.5) for enterprise clients and startups. The service runs on high-performance RTX4090 and RTX3090 GPU servers with 99.99% uptime and is designed for implementation within one sprint.

Product overview

Fabula is a turnkey generative AI platform with ready-made infrastructure. The offering consists of Fabula App (mobile application for AI portrait creation) and Fabula Business (enterprise B2B platform). Fabula Business provides pre-built AI tools including FaceSwap (face replacement in photos and video), Upscale, BG Remove, Enhance, Magic Eraser, and Uncrop, along with text-to-image models (Flux, Stable Diffusion XL, Stable Diffusion 3.5) available via Versatile API. Implementation is designed for enterprise clients and startups with 1-sprint deployment, high-performance servers on RTX4090/RTX3090, and 99.99% uptime. The company targets industries including stock photos, dating, marketplaces, chatbots, image editing, web2print, and collaboration platforms.

Differentiator

Problem solved

Functional benefit

Products and services

Fabula Business (Fabula API) Turnkey generative AI platform with ready-made infrastructure providing API access to FaceSwap, image editing AI tools, and text-to-image models. Targeted at enterprise clients and startups across industries such as stock photos, dating, marketplaces, chatbots, image editing, web2print, and collaboration platforms. Implementation designed to be completed within one sprint.
Fabula App Mobile application for creating portraits drawn by artificial intelligence, operated by Fabula-AI LLC, registered in Kazakhstan.
FaceSwap Model Proprietary FaceSwap neural network model for replacing faces in real photos, artwork, and video, marketed as the world's best FaceSwap model and exposed via the Fabula API.

Companies that use Fabula

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Fabula technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Fabula partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Fabula competitors and assessment

Company assessment

Direct peers

Replicate: API marketplace for running open-source AI models including image generation, upscaling, background removal, and FaceSwap. Competes head-to-head with Fabula's Versatile API across the same developer/enterprise buyer.
Stability AI: Creator of Stable Diffusion and an API provider for image generation and editing. Directly competes with Fabula's SDXL/SD3.5 offerings and is one of the base-model providers whose models Fabula resells.
fal.ai: Developer-focused API platform for generative image and video models with usage-based pricing similar to Fabula's. Targets the same enterprise and startup developers integrating image AI into products.
Segmind: API-first generative AI platform offering image generation, upscaling, background removal, and face-swap tools to enterprises. Closest functional analog to Fabula in product scope and GTM.
Together AI: Cloud API for open-source generative models including Stable Diffusion and Flux variants, served via GPU infrastructure. Directly comparable in technology stack, pricing model, and target customer to Fabula.

Broad incumbents

Midjourney: Leading image generation brand with growing API availability. Competes indirectly with Fabula for high-quality image generation workloads, though distribution remains more consumer/creative-team oriented.
OpenAI (DALL-E API): Provides proprietary image generation through the DALL-E API alongside a much broader AI portfolio. Competes with Fabula for enterprise image-generation budget but at materially greater scale and brand recognition.
Hugging Face Inference Endpoints: Provides hosted inference for thousands of open-source image models including SD and Flux variants. Competes as a broader AI infrastructure layer where developers can self-serve the same models Fabula packages.
Runway: Generative AI platform spanning image and video with API and studio products. Larger incumbent with overlapping FaceSwap-adjacent video capabilities and enterprise presence.
Adobe Firefly API: Adobe's commercially-safe image generation and editing API embedded in the Creative Cloud ecosystem. Represents a much larger incumbent targeting the same enterprise customers, especially in stock photo and marketing use cases Fabula serves.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Fabula financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fabula leadership team

Management profile

Number of profiles

Fabula funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fabula M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabula

What does Fabula do?

Is Fabula a public or private company?

Fabula is a private company. It is classified as venture growth investor backed and is currently operating.

When was Fabula founded?

Fabula was founded in 2023.

Where is Fabula based?

Fabula is headquartered in Pavlodar, Kazakhstan, in the Asia region.

How does Fabula make money?

Two revenue lines are on record. API Usage-Based Subscriptions are the primary driver. The others are API Request Consumption.

Who are Fabula's main competitors?

Direct peers on record are Replicate, Stability AI, fal.ai, Segmind and Together AI. Broad incumbents are Midjourney, OpenAI (DALL-E API), Hugging Face Inference Endpoints, Runway and Adobe Firefly API.

Does Fabula have an API?

Yes. Fabula offers a Versatile API for enterprise clients and startups. Integration process includes: online meeting, onboarding and access to Fabula sandbox tools, integration via API, and contract signing and trial launch. High-performance servers on RTX4090 and RTX3090 with 99.99% uptime. API documentation available at https://profile.fabula-ai.com/about. Developer documentation is at profile.fabula-ai.com/about.

What industry is Fabula in?

Fabula's product category is Generative AI Image Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51821 and its SIC code is 7372.