What Booster does

Booster (legal name Booster Fuels, Inc.) is a private, venture-backed mobile energy delivery company founded in 2015 and headquartered in San Mateo, California (with origins in Seattle). The company delivers gasoline, diesel, renewable diesel, and Diesel Exhaust Fluid (DEF) directly to fleet vehicles at their parking locations using a fleet of proprietary Smart Tankers, eliminating the need for drivers to make detours to gas stations. Its core technology stack combines IoT-enabled Smart Tankers (capable of 100+ fills per load at roughly 3x the speed of conventional pumps) with the proprietary Kasparov AI-powered routing engine and a customer-facing Fleet Portal that provides real-time visibility into fuel consumption, costs, emissions, and invoices.

Booster serves two primary customer segments: large enterprise fleets (Amazon, UPS, Walmart, Ferguson, Cintas, IBM, Waste Management, Enterprise Rent-A-Car, and others) and small-to-medium local businesses across verticals including logistics, landscaping, home services, public sector, and construction. The company distributes through dedicated enterprise field sales teams, inside sales and self-service digital channels for SMBs, and a channel partner network powered by its BoosterOS software platform licensed to regional fuel providers. Booster generates revenue primarily through recurring fuel delivery service contracts that combine fuel product sales with delivery fees, with customized pricing based on location, fuel type, and frequency.

The company operates across 28 U.S. states and approximately 150 cities where it holds exclusive mobile fueling permits, has delivered over 10 million gallons across more than 1 million individual boosts, and has raised over $236 million in total funding, including a $125 million Series D in May 2022 led by Rose Park Advisors with strategic participation from Mitsubishi Corporation and Equinor Ventures. Booster is actively pursuing geographic expansion (including into Saudi Arabia), adjacent product lines such as mobile EV charging and emergency fuel delivery, and software-enabled channel expansion through BoosterOS.

Name

Booster

Legal name

Booster Fuels, Inc.

Website

https://boosterusa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Booster is a mobile energy delivery company that brings gasoline, diesel, renewable diesel, and DEF directly to commercial and government fleet vehicles on-site using proprietary Smart Tankers, AI-powered routing, and a Fleet Portal management platform, serving enterprise accounts (Amazon, UPS, Walmart, Ferguson) and SMBs across 28 U.S. states.

Ownership category

akta.pro rank

Product category

Mobile Fleet Fueling Services

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Mobile fuel delivery
• Fleet fuel management
• Renewable diesel delivery
• Smart Tanker technology
• Fleet portal software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Fuel Delivery Services: Booster delivers gasoline, diesel, renewable diesel, and DEF directly to fleet vehicles on-demand. Pricing is customized based on location, fuel type, and delivery frequency. Revenue is generated through fuel delivery fees combined with fuel product sales, providing a recurring revenue stream from ongoing fleet fueling contracts.
2. Fuel Product Sales: Direct sale of fuel products (gasoline, diesel, renewable diesel, DEF) delivered wholesale from source directly to customer vehicles. High-quality fuel purchased at competitive wholesale prices and delivered to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Booster delivers gasoline, diesel, renewable diesel, and Diesel Exhaust Fluid (DEF) directly to fleet vehicles at the customer's location using proprietary Smart Tanker vehicles, eliminating the need for drivers to visit gas stations. The service is supported by an AI-powered routing engine (Kasparov), a customer-facing Fleet Portal dashboard for consumption and emissions analytics, and integrations with major fleet card systems (WEX, Voyager, Comdata).

Product overview

Booster is a tech-driven mobile energy delivery company offering a unified platform combining on-demand fuel delivery with AI-powered logistics software. The core offering is mobile fuel delivery using proprietary Smart Tankers, supported by the Fleet Portal dashboard for customer visibility and the Kasparov AI routing engine for optimization. Additional products include fuel-specific delivery services (gasoline, diesel, DEF, renewable diesel), the BoosterOS platform for fuel industry partners, and emerging electric vehicle charging services. The company also provides emergency fueling, UST removal support, and driver training through CDL Academy.

Differentiator

Problem solved

Functional benefit

Brands

• BoosterOS: State-of-the-art fuel delivery software platform available to fuel marketers and distributors, integrating payment systems, OPIS, and fuel cards.

Products and services

• Mobile Fuel Delivery Service Booster's flagship on-demand mobile fuel delivery service that brings gasoline, diesel, and alternative fuels directly to fleet vehicles at their parking locations, eliminating the need for drivers to visit gas stations.
• Gasoline Delivery On-demand delivery of high-quality blend gasoline purchased wholesale from the source directly into customer vehicles, available around the clock.
• Diesel Delivery Delivery of ultra-low sulfur diesel (ULSD) directly to fleet vehicles from suppliers, equipped with special filters and nozzles to protect diesel from contaminants.
• Diesel Exhaust Fluid (DEF) Delivery Delivery of DEF (32.5% high-quality urea and 67.5% deionized water) for use in Selective Catalytic Reduction systems to neutralize NOx emissions in diesel engines.
• Renewable Diesel Delivery Delivery of renewable diesel made from fats and oils (soybean oil, canola oil) via exclusive partnership with Chevron Renewable Energy Group, offering up to 70% lower lifecycle emissions with no vehicle modifications required.
• Emergency Fuel Delivery Rapid-deployment mobile fuel delivery services for first responders and emergency situations including natural disasters, providing dedicated tanker and round-the-clock fueling capabilities.
• UST Removal Support Underground storage tank mitigation services in partnership with Ambipar Response, including tank removal, remediation, and bridge fueling solutions to ensure continuous fuel access during transition.
• Electric Vehicle Charging Emerging mobile electric charging service for fleets, with Booster collaborating with OEMs to support zero-emission fleets including electric semi-trucks and exploring mobile charging hubs.
• Fleet Portal Customer-facing dashboard platform providing comprehensive fleet visibility including fuel delivered, miles traveled, cost savings, labor hours saved, emissions prevented, and total vehicles serviced by location with real-time monitoring and customizable reporting.
• BoosterOS Software platform available to fuel marketers and distributors providing driver technology solutions, order management, customer management, notifications, and manual tax calculation to modernize fuel delivery operations.

Quantifiable outcome

• Saves approximately $2,000 per vehicle per year in hidden fueling costs (labor, mileage, wear/tear, fraud)
• +7 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Ambipar ResponsecoreStrategic or Co-development Partner · 19 October 2022Booster partnered with Ambipar Response to address hazardous underground storage tanks (USTs), ensuring continuity in fueling operations during tank removal and remediation. Ambipar handles tank removal and environmental remediation while Booster provides bridge fueling solutions.
• Chevron Renewable Energy GroupflagshipStrategic or Co-development Partner · 1 January 2021Booster is the exclusive mobile fueler to Chevron Renewable Energy Group, providing exclusive access to UltraClean Blend renewable diesel and other renewable fuels. This partnership guarantees consistent delivery of Chevron's innovative renewable fuels to Booster clients, helping fleets meet aggressive environmental standards and sustainability targets.
• AmeriGascoreStrategic or Co-development PartnerAmeriGas and Booster partnered to reduce carbon emissions with innovative mobile fueling solutions, combining AmeriGas's propane and fuel expertise with Booster's mobile delivery technology.
• Saudi Arabia's Front EndflagshipStrategic or Co-development PartnerSaudi Arabia's Front End and Booster joined forces to launch revolutionary mobile fuel delivery services in the Kingdom of Saudi Arabia, marking Booster's international expansion.
• Ambipar ResponsecoreImplementation/ SI/ Consulting PartnerBooster partners with Ambipar Response to facilitate underground storage tank removal and replacement services, including compliance with regulations, environmental issue identification, required reporting, and soil remediation.
• BoosterOS PartnerscoreChannel Partner/ Reseller/ DistributorBooster provides its proprietary BoosterOS software platform to local fuel providers and distributors, enabling them to modernize their operations with order management, customer management, payment systems, and routing tools.
• WEXcoreTechnology or IntegrationBooster integrates with WEX fuel card programs, allowing seamless tracking of fuel purchases and fleet management.
• VoyagercoreTechnology or IntegrationBooster integrates with Voyager fleet card system for fuel purchase tracking and fleet expense management.
• ComdatacoreTechnology or IntegrationBooster integrates with Comdata fuel card programs for fleet management and fuel expense tracking.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yoshi: Earlier-stage mobile fuel delivery startup that raised venture funding to deliver fuel directly to consumer and fleet vehicles. Yoshi pursued a similar on-demand model to Booster but with a more consumer-leaning initial focus, making it a partial overlap emerging player.
• Fleetio: Cloud-based fleet maintenance and management software platform serving thousands of commercial fleets. Fleetio addresses an adjacent pain point (maintenance, fuel tracking) that overlaps with Booster's Fleet Portal, and could integrate with or compete against Booster's software layer.
• Samsara: Public IoT and fleet telematics platform providing vehicle tracking, fuel consumption, and operational analytics to commercial fleets. Samsara is an emerging software incumbent in fleet operations that competes for the same analytics real estate as Booster's Fleet Portal.

Direct peers

• Filld: Mobile on-demand fuel delivery startup that operated the same direct-to-fleet fueling model as Booster. Filld was acquired by Shell in 2020, validating the model while turning it into a Shell Mobility-operated offering that competes head-to-head with Booster in overlapping markets.

Broad incumbents

• Shell Mobility: Global downstream and retail fuel arm of Shell. Acquired Filld in 2020 and operates extensive fleet card programs and retail fueling infrastructure, making it both a potential partner and a large strategic competitor to Booster in mobile fueling.
• Comdata: Fleet fuel card and payment subsidiary of FleetCor serving commercial trucking and enterprise fleets. Comdata is one of the fuel-card integrations Booster plugs into, and a broader incumbent whose fleet relationships could enable it to enter mobile delivery.
• Fuelman: Fleet fuel card and discount program owned by FleetCor, serving small and mid-sized commercial fleets across the US. Fuelman competes for fleet fuel wallet share and could expand into direct delivery services as the mobile fueling market matures.
• WEX Inc. Public payments and fleet management company offering fleet cards, fuel payment programs, and telematics to commercial fleets. WEX is a fleet fuel ecosystem incumbent that Booster integrates with for billing, and represents both a partner and a potential competitor if it expands into mobile delivery.

Others

• Chevron Renewable Energy Group: Producer of renewable diesel and a flagship strategic partner of Booster, supplying exclusive UltraClean Blend renewable diesel. As a fuel supplier rather than a delivery operator, REG is an ecosystem partner but also a strategic relationship that could route supply to other delivery models.

Regional players

• Minit-Men Mobile Fueling: Long-standing on-site mobile fueling services company primarily serving commercial fleets in Northern California. Minit-Men operates a similar on-site fleet fueling model to Booster but on a smaller, regional scale with limited technology differentiation.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/energydelivered
• LinkedInlinkedin.com/company/energydelivered

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds6 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booster