Bike24
Bike24 is a Dresden-headquartered online specialty retailer serving cycling enthusiasts across 80+ countries with 80,000+ SKUs from 800+ brands, spanning bikes, components, apparel, electronics, and adjacent running, swimming, triathlon, and fitness categories.
- Company typePublic
- Founded2002
- HeadquartersDresden, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bike24 does
Bike24 is a Dresden-headquartered online specialty retailer of bicycles and cycling-related products, operating as BIKE24 Holding AG since its 2021 IPO. Founded in 2002 by Andres Martin-Birner and Lars Witt, the company serves cycling enthusiasts across more than 80 countries with a catalog of over 80,000 SKUs drawn from 800+ brands, including Shimano, SRAM, Garmin, CUBE, ASSOS, and Castelli. Core categories span complete bikes, components, accessories, electronics, and cycling apparel, and the assortment has been extended into adjacent fitness verticals (running, swimming, triathlon, and gym equipment) to broaden wallet share with the existing enthusiast base. Leadership comprises Founder & CEO Andres Martin-Birner, CFO Sylvio Eichhorst, CMO Carsten Wich, CIO Martin Wünnenberg, Founder (Legal & Own Brands) Lars Witt, and Head of Marketing Sasha Leps.
The platform differentiates through proprietary tooling, notably the Bike Matrix component-compatibility engine and a Frame Size Guide, which address the technical complexity that historically pushed consumers toward offline bike shops. The business model is direct-to-consumer e-commerce with country-localized online shops, supported by two fulfillment centers in Dresden (headquarters) and Barcelona. Customer reach exceeds one million active buyers, transactions are unit-priced across thousands of SKUs, and there are no disclosed enterprise contracts; merchandise margin across the broad assortment is the principal revenue mechanism.
Q2 2026 financials showed revenue of EUR 96.1 million (+20.1% year-over-year), adjusted EBITDA of EUR 5.9 million (6.1% margin), EBIT of EUR 1.6 million, and net profit of EUR 0.6 million. The same quarter saw localized shops launched in Denmark, Slovenia, and Ireland, a CFO transition from Timm Armbrust to Sylvio Eichhorst, and continued operation of the Barcelona logistics hub. The firmographic field describing Bike24 as a "provider of automotive hitches and related products" is inconsistent with all other source material and is disregarded.
Bike24 firmographics
Firmographics- Name
- Bike24
- Legal name
- BIKE24 Holding AG
- Website
- https://bike24.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bike24 is a Dresden-headquartered online specialty retailer serving cycling enthusiasts across 80+ countries with 80,000+ SKUs from 800+ brands, spanning bikes, components, apparel, electronics, and adjacent running, swimming, triathlon, and fitness categories.
- Ownership category
- akta.pro rank
Bike24 industry classification
Industry- Product category
- Online Cycling Retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Bike24 is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Bike24 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: BIKE24 generates revenue through the sale of bikes, components, accessories, cycling apparel, electronics, and sports nutrition. The company operates as a traditional e-commerce retailer with one-time transaction revenue from merchandise sales. Products are sold at retail prices with discounts and promotions on selected items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bike24 product offering
Product offeringCore offering
Bike24 is a direct-to-consumer online retailer that sells complete bicycles, replacement components, accessories, electronics, apparel, and adjacent categories (running, triathlon, fitness) from over 800 brands to cycling consumers in 80+ countries. Orders are fulfilled from logistics centers in Dresden, Germany and Barcelona, Spain, with proprietary tools (Bike Matrix and Frame Size Guide) supporting purchase decisions.
Product overview
BIKE24 is an online bike shop founded in Dresden, Germany in 2002, operating as a comprehensive e-commerce platform for cyclists. The offering consists of complete bikes (road, gravel, mountain, e-bikes, city, kids, touring, BMX, folding), bike components (drivetrain, brakes, wheels, tires, pedals), accessories (lights, locks, bags, pumps, trainers), electronics (bike computers, GPS, power meters), and cycling clothing (shoes, helmets, jerseys). The platform also extends into adjacent sports including running, swimming, triathlon, and fitness. Key differentiating features include Bike Matrix (component compatibility checking), Frame Size Guide, and professional Bike Assembly Service. Products are shipped from logistics centers in Dresden and Barcelona to over 80 countries. The company carries more than 800 brands and over 80,000 products total, with popular brands including Shimano, SRAM, Schwalbe, Garmin, CUBE, ASSOS, Castelli, Bianchi, BMC, Cannondale, and Trek.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Bikes
Quantifiable outcome
- 20.1% revenue growth in Q2 2026
- +2 more outcomes
Companies that use Bike24
Customer profileSegments1 record
Ideal customer profiles1 record
Bike24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bike24 partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights4 records
Bike24 competitors and assessment
Company assessmentDirect peers
- Wiggle (WiggleCRC): UK-headquartered online cycling and tri-sports retailer with comparable multi-brand catalog model, multi-country European shipping, and similar premium-brand assortment — a direct head-to-head competitor for Bike24's core cycling enthusiast segment.
- Chain Reaction Cycles: Northern Ireland-based global online bike and cycling components retailer. Overlaps directly with Bike24 on bikes, parts, and accessories across road, MTB, and e-bike categories with comparable international shipping footprint.
- Rose Bikes: German direct-to-consumer bike retailer with strong online presence. Competes with Bike24 in the German-speaking market across complete bikes, components, and accessories, including its own private-label brands.
- Competitive Cyclist: US-based online specialty bike retailer offering premium road, mountain, and gravel bikes and components. Comparable curated premium-brand catalog model targeting enthusiast cyclists, though focused on the North American market.
- Evans Cycles: UK's largest specialist bike retailer, combining omnichannel stores with online sales. Competes with Bike24 in the UK market on bikes, parts, apparel, and accessories across premium and mass-market brands.
- Merlin Cycles: UK-based online bike retailer focused on road, MTB, and gravel bikes and components. Comparable online-first model with broad brand assortment and international shipping.
Emerging players
- Canyon Bicycles: German premium bike manufacturer selling exclusively direct-to-consumer online. While a bike brand rather than a multi-brand retailer, Canyon's D2C model and listing on Bike24's catalog make it both a supplier and an emerging competitive threat on premium complete bikes.
- Backcountry: US-based premium outdoor and cycling online retailer. Partial overlap with Bike24 on premium cycling apparel, components, and accessories; comparable curation and expert-driven merchandising model.
Broad incumbents
- Decathlon: Global sporting goods mass-market retailer with extensive cycling assortment across bikes, parts, accessories, and apparel. While not a cycling specialist, its scale and private-label brands (e.g., Triban, Van Rysel) compete on price across multiple Bike24 categories.
Regional players
- Probikeshop: France-headquartered online bike retailer with pan-European reach. Direct competitor on bikes and components with overlapping premium-brand assortment, primarily serving the French-speaking European market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bike24 social profiles
Digital presenceBike24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike24 leadership team
Management profileNumber of profiles
Profiles6 records
Bike24 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike24
What does Bike24 do?
Bike24 is a direct-to-consumer online retailer that sells complete bicycles, replacement components, accessories, electronics, apparel, and adjacent categories (running, triathlon, fitness) from over 800 brands to cycling consumers in 80+ countries. Orders are fulfilled from logistics centers in Dresden, Germany and Barcelona, Spain, with proprietary tools (Bike Matrix and Frame Size Guide) supporting purchase decisions.
Is Bike24 a public or private company?
Bike24 is a public company. It is classified as public and is currently operating.
When was Bike24 founded?
Bike24 was founded in 2002. It employs 11 to 50 people.
Where is Bike24 based?
Bike24 is headquartered in Dresden, Germany, in the Europe region.
How does Bike24 make money?
One revenue line is on record: product Sales.
Who are Bike24's main competitors?
Direct peers on record are Wiggle (WiggleCRC), Chain Reaction Cycles, Rose Bikes, Competitive Cyclist, Evans Cycles and Merlin Cycles. Emerging players are Canyon Bicycles and Backcountry. Decathlon is listed as a broad incumbent. Probikeshop is listed as a regional player.
Does Bike24 have an API?
No public API is recorded for Bike24.
What industry is Bike24 in?
Bike24's product category is Online Cycling Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 45911 and its SIC code is 3751.