Alltricks

What Alltricks does

Alltricks is a French-headquartered online specialty retailer founded in 2008 that distributes bicycles, cycling components, running equipment, and outdoor gear to consumers, sports clubs, and small businesses across Europe. The platform serves more than 70 countries through localized websites in seven European markets (France, UK, Spain, Germany, Italy, Portugal, Netherlands), with dedicated offers for mountain bikers, road cyclists, gravel riders, BMX and urban/commuter cyclists, runners, triathlon athletes, and outdoor enthusiasts. A 300+ person team of sports enthusiasts supports customer technical questions on compatibility, mounting, and maintenance.

The catalog comprises 160,000+ product references from 600+ brands including Shimano, SRAM, Mavic, Salomon, Hoka, Asics, Garmin, The North Face, and Nike, organized across Bikes (MTB, Road, Gravel, City, BMX, E-Bikes), Running, Outdoor, Cycling Components, Apparel, Electronics/Training, Helmets, Transport/Accessories, Tools/Maintenance, Wheels, Triathlon, and Second Hand/Refurbished. Underlying infrastructure centres on a 17,000 m² centralized warehouse in Châteaudun stocking 700,000+ inventory references visible in real time, a multi-language and multi-currency e-commerce platform, and four physical retail stores near Paris, Lyon, and Marseille. Bi-annual promotional sales offer up to 60% discount and a referral programme provides €10 to referrers.

Revenue is generated through one-time direct-to-consumer product sales via the e-commerce platform and physical stores, supplemented by an Intra-Community B2B zero-rated VAT programme for foreign bike and running businesses and club-level reseller partnerships. Pricing is set per unit at category-specific price points, with no disclosed subscription or recurring component. The company is privately held; there is no public listing, parent entity, or recent disclosed funding round (last documented capital injection: July 2017, approximately $8.5 million led by Entrepreneur Venture, total disclosed funding roughly $14.5 million).

Name

Alltricks

Legal name

Alltricks

Website

https://alltricks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Alltricks is a French online specialty retailer distributing bicycles, cycling components, running equipment, and outdoor gear to consumers across seven European markets via localized websites, a 17,000 m² warehouse, and four physical retail stores.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Cycling, Running, Outdoor)

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Cycling equipment retail
• Bicycle components
• Running gear
• Outdoor sports equipment
• Athletic e-commerce

Headquarters

HQ city

Montigny-le-bretonneux

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Alltricks generates revenue through direct sales of bicycles, bicycle parts, mountain bike components, running equipment, and outdoor gear to consumers. The business operates on a standard retail model with one-time transactions for individual products. Sales occur through the company's e-commerce website and 4 physical retail locations. The company offers both new products and refurbished/second-hand items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Alltricks is a direct-to-consumer e-commerce retailer and physical store operator selling bicycles, cycling components, running equipment, and outdoor gear across 600+ brands and 160,000+ product references. The company serves cycling, running, triathlon, and outdoor enthusiasts through localized European websites and four physical retail stores, with next-day delivery available in five European countries.

Product overview

Alltricks is an online bicycle, running, and outdoor specialty retailer operating a multi-category e-commerce platform with both direct-to-consumer online sales and physical retail locations. The product portfolio centers on a unified e-commerce platform offering 160,000+ product references across 600+ brands, organized into distinct but interconnected product lines: Bikes (MTB, Road, Gravel, City, BMX, E-Bikes), Running (shoes, apparel, trail), Outdoor (hiking, camping), Cycling Components (drivetrain, brakes, wheels), Apparel (cycling clothing, running wear), Electronics (GPS, training), Accessories (helmets, transport, tools), Triathlon equipment, and a Second Hand/Refurbished category. The platform also features seasonal Sales promotions and offers services including real-time inventory tracking, next-day delivery in Europe, and B2B zero-rated VAT programs for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikes

Quantifiable outcome

• Next-day delivery available until 6pm (GMT+1) for orders in France, Spain, Italy, Belgium, and Germany
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bike24: German-headquartered online specialist for bikes, components, apparel and accessories across cycling, running and outdoor; bridges brand-agnostic specialist online retail with European-wide logistics, directly comparable to Alltricks' catalog-driven DTC model (now under Bridgestone ownership).
• Wiggle: UK-based online specialist retailer of cycling, running, swimming and triathlon equipment and apparel; the closest pure-play online peer to Alltricks in catalog breadth (hundreds of brands across cycling/running) and geographic multi-market online sales model.
• Chain Reaction Cycles: Online cycling retailer originating in Northern Ireland selling bikes, components, apparel and accessories globally; competes in the same pure-play online cycling specialist category as Alltricks with comparable brand portfolio and worldwide shipping.
• Bike-Components: German online specialist for high-end bike components, frames and accessories from premium brands (Shimano, SRAM, Fox, etc.); overlaps directly with Alltricks' components, wheels and technical accessories assortment and serves DACH and broader European cyclists online.
• Snowleader: French online and omnichannel (Paris store) sports retailer specializing in outdoor, trail running, cycling and winter sports gear; highly comparable to Alltricks on category mix (cycling, running, outdoor) and French-anchored DTC omnichannel model.
• Probikeshop: French online specialist retailer focused on bikes, cycling components and apparel with multi-brand portfolio and direct-to-consumer e-commerce model; competes head-to-head with Alltricks in the French cycling market on catalog, pricing and next-day delivery.
• SportsShoes.com: UK-based online retailer focused on running, trail, hiking and outdoor footwear and apparel from brands like Hoka, Salomon, Asics and Brooks; directly comparable to Alltricks' running and outdoor categories and to its multi-brand, multi-country e-commerce orientation.
• Rutile: French online cycling retailer focused on bikes and components from premium and niche brands; a smaller but directly comparable online specialist competitor in the French market overlapping with Alltricks on road, gravel and MTB categories.

Broad incumbents

• Decathlon: World's largest sporting goods retailer with own-brand-led assortment spanning cycling, running, hiking and outdoor; competes with Alltricks on cycling/running/outdoor assortment but at far broader scale and via a network of physical stores plus an aggressive D2C own-brand offer.
• Intersport: Large European sporting goods retailer cooperative with thousands of stores and growing online offering across cycling, running and outdoor; competes with Alltricks on cycling-and-running assortment but through a multi-brand, multi-channel model anchored by national retailer franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIofJq8Lv1OkAAuBOzB47Ng
• Facebookfacebook.com/alltricks
• LinkedInlinkedin.com/company/alltricks
• Instagraminstagram.com/alltricks
• Pinterestpinterest.com/alltricks_com
• Xx.com/Alltricks_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltricks