Hot Mic
Hot Mic is a white-label video platform that lets brands embed creator-driven live streaming, recording, AI clipping, and interactive engagement features directly inside their own iOS, Android, and Web apps, primarily serving sports media and enterprise customers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hot Mic does
Hot Mic, Inc. is a San Francisco-based private company founded in 2019 that operates a white-label video platform enabling brands to embed creator-driven interactive experiences inside their own iOS, Android, and Web applications rather than on third-party social platforms. The platform centers on a Creator Studio for live streaming and recording, supported by a broad module set including AI Clipping, AI Producer, AI Chat Moderation, AI Background Removal, real-time transcription, video editing, overlay and asset libraries, moderation dashboards, and workflow automation. Distribution is API- and SDK-first, with REST APIs, webhooks, and native SDKs (JavaScript, iOS, Android) plus Player and Headless SDK variants enabling deep white-label embedding, and infrastructure built on AWS S3 and CloudFront with a GPU-accelerated real-time composer service.
The company operates a three-tier subscription model — Starter (free, one user), Pro (quote-based, up to 100 users, quote-based annual), and Enterprise (custom multi-year contracts with unlimited users, SSO, GDPR, sub-orgs, and customized SLAs) — complemented by an advertising and monetization stack including video ads (Google AdMob, FreeWheel, SpringServe, Publica, IMA), sponsorships, branded engagement overlays, banner ads, paywalls, and live shopping via Shopify and Custom Cart integrations. Its go-to-market combines a self-serve free tier, developer-led adoption via comprehensive documentation, and enterprise field sales. Notable customers are concentrated in sports media and broadcasting, including Manchester City, WBD Sports, Rangers FC, Bleacher Report, All The Smoke, That's Football, Panini, and Aibuy.
Hot Mic has raised approximately $3 million in disclosed funding across a 2019 seed round and a January 2020 round led by Founders Fund. The company is founder-led, with Sean Longworth as Founder and CEO and Jeff Chandler as Co-founder and CTO. It is privately held with no parent company, no acquisitions, and no IPO activity disclosed. Platform-level scale metrics highlight 100,000+ videos powered globally and 1.2 million hours of accumulated watch time, but the company has not disclosed its own revenue, headcount trend, or valuation.
Hot Mic firmographics
Firmographics- Name
- Hot Mic
- Legal name
- Hot Mic, Inc.
- Website
- https://hotmic.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hot Mic is a white-label video platform that lets brands embed creator-driven live streaming, recording, AI clipping, and interactive engagement features directly inside their own iOS, Android, and Web apps, primarily serving sports media and enterprise customers.
- Ownership category
- akta.pro rank
Hot Mic industry classification
Industry- Product category
- Video Streaming Platform
- NAICS
- Sound Recording Studios (512240)
- akta.pro primary industry
- Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)
- akta.pro secondary industry
- Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)
Keywords
Where Hot Mic is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Hot Mic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription Tiers: Three-tier subscription model: Starter (free), Pro (team production), and Enterprise (customized). Revenue from recurring subscription fees based on tier features, user limits, and support levels. Enterprise tier includes custom SLAs, unlimited users, and white-label capabilities.
- Video Advertising: Pre-roll, mid-roll, and post-roll video ads served during streams and VOD playback through customer's own ad stack (Google IMA/AdMob, FreeWheel, SpringServe, Publica). HotMic SDK integrates with customer's existing player and monetization infrastructure.
- Sponsorships: Brand integrations including sponsor lower thirds, on-screen logos, branded segments, sponsor-baked templates, break slates, and sponsored contests. Revenue from brands paying for visibility within creator broadcasts.
- Branded Engagement: Sponsor branding applied to interactive features (chat, polls, Q&A, contests) turning audience interactions into measurable sponsorship inventory. Each engagement module can be branded independently.
- Banner Advertising: Display banner ads shown to viewers during broadcasts via Google AdMob integration or creator-pushed banners with destination URLs. Creators can manually push banners tied to live events.
- Paywall/Gated Content: Entry paywalls, time-based preview paywalls, and exit-intent prompts for subscriptions, pay-per-view, or tipping. Customer handles payment processing; HotMic manages entitlement checks via SDK and webhooks.
- Live Shopping: Shopify integration and custom cart integration for live shopping experiences during broadcasts in Enterprise tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for individual creators testing on iOS, Android, and Web |
| Subscription | Annual | Team tier for small teams producing highly engaging live streams |
| Subscription | Multi-year contract | Customized solutions for companies delivering live streaming inside apps |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Hot Mic product offering
Product offeringCore offering
Hot Mic provides a white-label video platform that enables enterprises to embed creator-powered interactive live streaming, recording, and short-form video experiences directly inside their own iOS, Android, and Web applications via SDKs and APIs. The platform combines a Creator Studio with AI-powered clipping, real-time moderation, GPU-accelerated video composition, transcription, and monetization features (advertising, sponsorships, live shopping) for brand-owned creator communities.
Product overview
Hot Mic is a white-label video platform that enables creator-driven interactive experiences within native applications. The platform follows a platform-plus-modules architecture centered on the Hot Mic Video Platform core, with Creator Studio as the primary production hub. Key modules include the Live Streaming Studio and Recording Studio for content production, the Video Editor and AI Clipping for post-production, and AI Producer for content planning. Monetization is handled through Video Advertising, Sponsorships, and Branded Content modules. The platform offers SDKs (JavaScript, iOS, Android, Player, and Headless variants) for native app integration, plus Webhooks for event-driven automation. Additional production tools include Overlay Editor, Asset Library, Moderation Dashboard, Custom Fields & Tags, Workflows, Stream Manager, Recording Manager, and Clip Manager for comprehensive content lifecycle management.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Mic Video Platform White-label video platform enabling creator-driven interactive experiences including live streaming, pre-recorded content, AI-powered clipping, and monetization within customer-owned iOS, Android, and Web applications. Sold via three subscription tiers: Starter (free), Pro (up to 100 users), and Enterprise (unlimited users, custom SLA, white-label).
- Creator Studio
Quantifiable outcome
- 3.2x Growth Rate
- +5 more outcomes
Companies that use Hot Mic
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Hot Mic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability8 records
Feature8 records
Hot Mic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Opus (AI Clipping)coreHotMic has built-in support for Opus as an AI clipping provider, enabling automatic generation of short-form clips from long-form streams and recordings. The integration is part of HotMic's partner-agnostic AI clipping architecture.
- YouTube Live, Facebook Live, Twitch, X, LinkedIncoreHotMic supports restreaming to these external platforms simultaneously via RTMP forwarding. Creators can add credentials for each platform and broadcast to all of them alongside their HotMic stream with a single toggle.
- ShopifycoreShopify integration available in Enterprise tier for live shopping experiences during broadcasts. Enables purchase functionality directly within the streaming experience.
- Google AdMobcoreHotMic integrates with Google AdMob for serving banner advertisements to viewers. Customers pass their GADApplicationIdentifier to the HotMic SDK for programmatic ad delivery.
- AWS S3 / CloudFrontcoreRaw tracks and composed videos stored in S3 with CloudFront CDN for delivery. Recording infrastructure stores files directly to S3.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hot Mic competitors and assessment
Company assessmentDirect peers
- Agora: Agora provides real-time video and audio infrastructure APIs used by developers to embed live streaming into apps. It is directly comparable to HotMic's SDK-first, real-time video platform serving enterprise and developer customers building interactive live experiences.
- Restream: Restream is a multi-streaming platform that lets creators broadcast live to 30+ destinations simultaneously. It overlaps with HotMic's restreaming-to-multiple-platforms feature and creator-studio tooling.
- Mux: Mux offers a video API platform for streaming, recording, and real-time video, with a developer-first go-to-market. It competes with HotMic on the infrastructure layer powering embedded video in customer apps.
- Riverside.fm: Riverside.fm is a cloud-based remote recording and live streaming platform for creators and podcasters. It overlaps with HotMic's remote multi-host recording and live broadcasting capabilities.
- StreamYard: StreamYard (Hopin/Hopin Studio) provides a browser-based live streaming studio with multistreaming. It competes with HotMic's Creator Studio for individual creators and small teams producing live content.
- Wowza: Wowza provides live streaming and video infrastructure software for enterprise customers. It is comparable to HotMic's enterprise-tier real-time video composition and CDN-backed delivery capabilities.
Broad incumbents
- YouTube Live: YouTube Live is the largest live streaming distribution platform globally and one of HotMic's restreaming destinations. As a broad incumbent, it competes for creator-hosted live audiences but lacks HotMic's white-label embedded SDK model.
- Twitch: Twitch is the dominant consumer live streaming platform and is used by sports media and creators for distribution. While not directly competing for HotMic's white-label enterprise contracts, it competes for the same creator audience attention and ad spend.
- Vimeo Live: Vimeo offers a live video platform as part of its broader SaaS video suite (OTT, hosting, OTT). It is a broader incumbent with overlapping live streaming capabilities but a wider portfolio than HotMic's creator-focused offering.
Others
- Bitmovin: Bitmovin provides video player and encoding infrastructure and is integrated as a custom player option in HotMic's Android SDK. As an infrastructure provider, it is adjacent rather than directly competitive but shapes the same enterprise video ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hot Mic social profiles
Digital presenceHot Mic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hot Mic leadership team
Management profileNumber of profiles
Profiles3 records
Hot Mic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hot Mic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hot Mic
What does Hot Mic do?
Hot Mic provides a white-label video platform that enables enterprises to embed creator-powered interactive live streaming, recording, and short-form video experiences directly inside their own iOS, Android, and Web applications via SDKs and APIs. The platform combines a Creator Studio with AI-powered clipping, real-time moderation, GPU-accelerated video composition, transcription, and monetization features (advertising, sponsorships, live shopping) for brand-owned creator communities.
Is Hot Mic a public or private company?
Hot Mic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hot Mic founded?
Hot Mic was founded in 2019. It employs 11 to 50 people.
Where is Hot Mic based?
Hot Mic is headquartered in San Francisco, United States, in the North America region.
How does Hot Mic make money?
Seven revenue lines are on record. Platform Subscription Tiers are the primary driver. The others are video Advertising, sponsorships, branded Engagement, banner Advertising, paywall/Gated Content and live Shopping.
Who are Hot Mic's main competitors?
Direct peers on record are Agora, Restream, Mux, Riverside.fm, StreamYard and Wowza. Broad incumbents are YouTube Live, Twitch and Vimeo Live. Bitmovin is listed as an others.
Does Hot Mic have an API?
Yes. REST API with endpoints for streams, users, clips, and tags. Authentication uses API key. Webhooks are supported for event-driven integrations. Developer documentation is at docs.withhotmic.com.
What industry is Hot Mic in?
Hot Mic's product category is Video Streaming Platform. Its primary akta.pro industry code is MPAIAIAD, Cloud Collaboration & Remote Recording Platforms, with a secondary code of MPAIACAF, Creator/Artist Direct-to-Fan Streaming & Membership. Its NAICS code is 512240.