FinGo

What FinGo does

FinGO (legal entity FINGO.SK s.r.o.) is a Slovak-headquartered, commission-based financial intermediary founded in 2017 and operating across Slovakia and the Czech Republic. The company operates an open broker-pool model, combining a digital comparison platform (fingo.sk) covering mortgages, life and non-life insurance, investments, savings, and consumer lending with a nationwide network of 1,115+ affiliated financial advisors across all Slovak regions. Consumers use FinGO at no direct cost; FinGO earns transaction commissions from 50+ product partners spanning major Slovak banks (Slovenská sporiteľňa, VÚB banka, Tatra banka, ČSOB), insurers (Allianz, Uniqa, Generali, NN, Kooperativa), and asset managers (Amundi, Finax, IAD).

The underlying technology is the proprietary Finnology platform, which combines contract management, commission tracking, team performance dashboards, a CRM with cross-sell automation, and a differentiated Trhovisko príležitostí (Opportunity Marketplace) that sources leads from digital channels, validates them through a contact center, and distributes them to affiliated advisors. FinGO has extended into adjacent verticals through FinGO Reality (real estate brokerage and valuation) and FinGO Recloud (homestaging and real estate cloud services), and operates community-building sub-brands including FinGO Day, FinGO Awards, and FinGO Cup.

Commercially, FinGO is a private company with Enterprise Investors as a minority shareholder following a €19.1M investment in October 2021 that funded the Czech Republic entry. The company has reported 157,000+ served clients and a 4.7/5 independent review rating, and has received multi-year Top External Partner recognition from major Slovak banks (VÚB 2018 and 2019; Slovenská sporiteľňa 2019).

Name

FinGo

Legal name

FINGO.SK s.r.o.

Website

https://fingo.sk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

FinGO is a Slovak-headquartered, commission-based financial intermediary operating across Slovakia and the Czech Republic, combining a digital comparison platform (mortgages, insurance, investments) with a network of 1,115+ affiliated financial advisors serving 157,000+ individual consumers via 50+ product partners.

Ownership category

akta.pro rank

Product category

Financial Intermediary and Advisory Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Financial intermediation services
• Mortgage brokerage services
• Insurance brokerage services
• Investment advisory services
• Broker pool network

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Commission from Financial Product Providers: FinGO acts as an independent financial agent (samostatný finančný agent) earning commissions from financial institutions for placing insurance, mortgage, investment and other financial products. The company operates a broker pool model where affiliated financial advisors generate revenue through commissions on placed products, with FinGO taking a share.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

FinGO.sk is an open financial intermediary (broker pool) that helps Slovak consumers compare and arrange mortgages, life and non-life insurance, investments, and savings products from more than 50 partner banks, insurers, and asset managers through online comparison tools and a nationwide network of 1,115+ affiliated financial advisors, while providing those independent advisors with the proprietary Finnology platform, lead generation, CRM, and commission processing.

Product overview

FinGO.sk is a multichannel financial brokerage and advisory platform operating in Slovakia and Czech Republic. The company offers a unified platform combining proprietary Finnology technology with financial advisory services, enabling clients to compare and arrange mortgages, insurance, investments, savings, and other financial products both online and in-person through a network of 1,115+ financial advisors nationwide. The core offering includes mortgage comparison and arrangement (via Hypotekárna kalkulačka), investment products, various insurance types (life, property, auto, travel), and financial advisory services. For brokers, FinGO provides the Trhovisko príležitostí (opportunity marketplace) for lead sharing, CRM integration, and commission management through its Finnology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Finnology: Unikátna technologická platforma pre inovatívny predaj finančných produktov a správu sietí finančných sprostredkovateľov (Unique technology platform for innovative sales of financial products and management of financial intermediary networks)
• FinGO Reality
• FinGO Recloud
• FinGO Awards
• FinGO Cup
• FinGO Day
• Fingo pre maklérov

Products and services

• FinGO.sk Financial Advisory Platform Digital financial advisory and brokerage platform serving Slovak consumers (and Czech Republic since 2021), helping them compare and arrange mortgages, insurance, investments, savings, and other financial products online and in-person through a network of 1,115+ advisors and 50+ product partners.
• Mortgage Comparison and Advisory (Hypotéky)

Quantifiable outcome

• 157,000+ satisfied clients
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FinnologycoreTechnology or IntegrationFinnology is the proprietary technology platform powering FinGO's innovative financial product sales and intermediary network management. The partnership combines Finnology's technology with FinGO's market expertise.
• ČSOBcoreChannel Partner/ Reseller/ DistributorČSOB is one of 50+ financial product partners whose products are distributed through FinGO's platform and advisor network.
• Slovenská sporiteľňacoreChannel Partner/ Reseller/ DistributorSlovenská sporiteľňa is a major banking partner recognized as TOP External Partner. Their products are distributed through FinGO's network.
• VÚB bankacoreChannel Partner/ Reseller/ DistributorVÚB banka has recognized FinGO as a Top 10 external partner multiple years. Products distributed through the FinGO network.
• Tatra bankacoreChannel Partner/ Reseller/ DistributorTatra banka is a key banking partner in FinGO's product network.
• Allianz poisťovňacoreChannel Partner/ Reseller/ DistributorAllianz insurance company is a key insurance partner in FinGO's network.
• UniqacoreChannel Partner/ Reseller/ DistributorUniqa insurance company is a partner in FinGO's insurance distribution network.
• Generali poisťovňacoreChannel Partner/ Reseller/ DistributorGenerali insurance company partners with FinGO for product distribution.
• NN životná poisťovňacoreChannel Partner/ Reseller/ DistributorNN life insurance company is a partner in FinGO's network.
• FinaxminorChannel Partner/ Reseller/ DistributorFinax is an investment partner in FinGO's network.
• AmundiminorChannel Partner/ Reseller/ DistributorAmundi investment management company is a partner in FinGO's distribution network.
• KooperativacoreChannel Partner/ Reseller/ DistributorKooperativa insurance company is a key partner in FinGO's insurance network.
• Union poistovňaminorChannel Partner/ Reseller/ DistributorUnion insurance company is a partner in FinGO's insurance distribution.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swiss Life Select: Czech/Slovak wealth advisory and financial intermediary network affiliated with Swiss Life, providing insurance, investment and mortgage products through independent advisors — directly competing for the same Czech broker-pool segment.
• TRIM Broker: Slovak financial intermediary broker pool operating in mortgages, insurance and investments with a comparable affiliate-advisor model and Slovak market footprint, competing directly with FinGO for advisor recruitment and product distribution.
• Partners Financial Services: Czech financial intermediary group offering mortgages, insurance and investments via a regional broker network, comparable in size, multi-product approach and target customer to FinGO's Czech ambitions.
• HypoPortal: Slovak online mortgage comparison and brokerage platform — directly overlapping FinGO's mortgage calculator and mortgage intermediation core product, primarily digital rather than hybrid.
• Broker Consulting: Czech multi-product financial intermediary (sprostredkovatel) offering mortgages, insurance, investments and advisory through a large affiliated broker network — the closest direct competitor in the CEE broker-pool model that FinGO is replicating in Czechia.
• EKOFIN: Established Slovak financial intermediary specializing in mortgages and consumer credit with a network of contracted advisors — overlapping service offering and Slovak customer base with FinGO.

Emerging players

• Finax: Slovak/Czech robo-advisor and investment platform; already a FinGO distribution partner and overlapping investment product offering for retail customers in the same geography.

Broad incumbents

• OVB Holding: Frankfurt-listed European financial intermediary with deep CEE presence (including Slovakia and Czech Republic), offering a broad product portfolio through a contracted advisor base — a more mature, larger-scale template of the broker-pool model FinGO is building.

Others

• Capital Markets o.c.p. Slovak licensed investment intermediary already partnered with FinGO; comparable in geography but more narrowly focused on investment products, useful as an adjacent infrastructure/partner reference.

Regional players

• AKCENTA: Czech financial intermediary and broker with multi-product advisory services — comparable intermediary business model, primarily Czech-focused, providing a benchmark for FinGO's Czech market entry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FinGO.Slovensko
• LinkedInlinkedin.com/company/fingo-sk

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinGo