What Finax does

Finax, o.c.p., a.s. is a Bratislava-headquartered, EU-licensed online investment platform founded in 2018 that operates a robo-advisor distributing automated, globally diversified ETF portfolios to retail investors across Central, Eastern and parts of Western Europe. The platform constructs 11 model portfolios (0% to 100% equity) from 10 ETFs covering more than 9,500 securities in 92 countries, pairs them with a goal-based onboarding questionnaire, and applies a proprietary tax-aware rebalancing engine that the company reports adds 0.41%-0.65% of annual return via disciplined rebalancing. The product surface spans long-term wrappers (Intelligent Investing, European Pension PEPP, Annuity, Finax Elite), short-term vehicles (Smart Deposit, Wallet), and free add-ons (Financial Coach, life insurance) and is delivered entirely through self-serve web and mobile apps in six to eight languages.

The company earns the bulk of its revenue from a single 1% p.a. + VAT management fee on average assets under management (effective 0.69% in 2025 after discounts), with reduced-fee tiers for larger clients and short-term products. A secondary B2B revenue stream comes from white-label backend portfolio management and licensing for partners such as German fintech UnitPlus, which contributed about 15.7% of AUM and grew 215% year over year in 2024. Go-to-market is product-led: clients onboard entirely online via web/iOS/Android, with acquisition driven by content marketing (blogs, podcasts, YouTube in six languages), SEO, social media and a referral program that can effectively zero out the fee.

Finax was profitable on a preliminary basis in 2024 (≈€200K profit on €6.19M revenue, +57% YoY), manages €1.66B AUM (mid-2026) across more than 110,000 clients, and remains privately held after a December 2025 €8.4M public share offering to retail investors. Its January 2024 acquisition of ETFmatic and the investment activities of Aion Bank (Belgian-Polish) brought a new trading system, the UnitPlus partnership, and a foothold in Polish distribution that has since been expanded through a localised Złoty Portfel portfolio.

Name

Finax

Legal name

Finax, o.c.p., a.s.

Website

https://finax.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Finax is a Slovakia-licensed robo-advisor offering automated, low-fee ETF portfolio management and PEPP retirement products to retail investors across 8 European markets, with a white-label B2B backend for fintech partners such as UnitPlus.

Ownership category

akta.pro rank

Product category

Robo-Advisory Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)

akta.pro secondary industries

Net Worth & Personal Balance Sheet Tracking (FSAGADAF), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Robo-advisory services
• ETF portfolio management
• Automated investment platform
• Passive index investing
• European pension PEPP

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Portfolio Management Fee: Finax charges a single management fee of 1% per annum plus VAT (1.23% total) on the average value of assets under management, deducted monthly. For assets above €100,000 the fee reduces to 0.85% p.a. + VAT; for assets above €500,000 it reduces to 0.65% p.a. + VAT. The effective fee in 2025 was 0.69% due to discounts and campaigns. This is the company's only direct fee and primary revenue stream.
2. PEPP Management Fee: European Pension (PEPP) product charges 0.6% per annum management fee (part of total costs of ~0.9% p.a. including ETF internal costs and VAT).
3. Smart Deposit / Wallet Fee: Short-term products (Smart Deposit and Wallet) charge a reduced fee of 0.5% per annum including VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Finax is a Slovak-regulated online investment broker that builds, manages, and rebalances globally diversified ETF portfolios on behalf of individual investors and B2B partners. The platform algorithmically allocates assets across 10 ETFs spanning 92 countries, offers 11 risk-profile portfolios from 100% bonds to 100% equity, and charges a single recurring management fee of 1% p.a. + VAT (effective 0.69% in 2025).

Product overview

Finax is a licensed securities broker offering an online investment platform with multiple integrated products. The core offering is Intelligent Investing - managed portfolios built on global ETFs with automated rebalancing and algorithmic portfolio selection based on client risk profiles. Long-term products include ETF Portfolios (0-100% equity allocation), European Pension PEPP (transferable EU retirement savings), and Annuity (regular payout portfolio). Short-term products include Smart Deposit (money-market ETFs, up to 1 year) and Wallet (short-term bond ETFs, 1-3 years). Premium tier Finax Elite provides private asset management for clients with assets over 100,000 euros at reduced fees. The free Financial Coach add-on enables expense tracking, budget management, and net worth monitoring. B2B Solutions provide white-label backend services for partners like UnitPlus. The platform also offers goal-based investing where Finax handles product selection and portfolio composition based on client goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Investing (ETF Portfolios) Managed portfolios built on global ETFs with automated rebalancing, offering goal-based investing strategies from 0% to 100% equity allocation, designed for retail investors seeking diversified long-term wealth building.
• European Pension PEPP Transferable EU 3rd-pillar retirement savings built on ETFs with tax advantages and portability across EU countries; Finax bills a 0.6% p.a. management fee within total costs of ~0.9% p.a.
• Annuity ETF portfolio designed for comfortable living off assets through regular payouts, enabling clients to receive systematic income from their investment.
• Smart Deposit Conservative short-term investment product for up to one year, built on money-market ETFs with reduced fee of 0.5% per year including VAT.
• Wallet Conservative product for 1-3 years built on short-term bond ETFs with reduced fee of 0.5% per year including VAT.
• Finax Elite Private asset management with personal care and benefits for clients with assets over €100,000, featuring reduced fees of 0.85% p.a. for assets above €100K and 0.65% p.a. for assets above €500K.
• Life Insurance Advantageous group life insurance available exclusively for Finax clients.
• B2B Solutions White-label investment management services for business partners, including backend licensing and portfolio management for fintech companies; used by partners such as UnitPlus in Germany to offer ETF-based products to their customers.
• Financial Wellness (Employer Program) Financial literacy training program for employees, offered as an employee benefit directly in companies with structured retirement benefit solutions.

Quantifiable outcome

• Clients who started with Finax in 2018 had average assets of ~€4,200; by end of 2024, that rose to >€44,000 — a 10x increase
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ETFmaticminorOthers · 1 January 2024Finax acquired the investment activities of the robo-advisor ETFmatic in early 2024 as its first acquisition. Former ETFmatic clients' assets were transferred to Finax management on January 1, 2024. These clients' portfolios contribute to Finax's effective fee being lower than the listed fee.
• Aion BankminorOthers · 1 January 2024Finax acquired the investment activities of Belgian-Polish Aion Bank in early 2024. This acquisition brought a new trading system (more flexible, better suited for larger asset volumes, supports daily trading) and B2B partnership with German company UnitPlus. The new system is being gradually rolled out across all Finax products.
• UnitPluscoreChannel Partner/ Reseller/ DistributorGerman fintech company UnitPlus uses Finax's backend infrastructure, licensing, and portfolio management capabilities to offer ETF-based investment products to its customers in Germany. Finax manages the backend activities including licensing for UnitPlus. Assets from UnitPlus clients grew to €166M (15.7% of total Finax AUM) by end of 2024, with 215% YoY growth. UnitPlus primarily offers short-term investment products tied to central bank interest rates and payment cards.
• National Bank of SlovakiacoreOthersFinax is a licensed securities broker (o.c.p.) supervised by the National Bank of Slovakia. The regulator oversees Finax's operations and ensures compliance with financial market regulations. Finax's official permission from NBS can be verified on the NBS register.
• Association of Securities Traders (Slovakia)minorOthersFinax is a member of the Association of Securities Traders (Asociácia obchodníkov s cennými papiermi, AOCP), which oversees compliance by its members and enforces an ethical code. Finax has committed to following the association's ethical standards.
• Investment Guarantee Fund (Slovakia)minorOthersFinax is affiliated with a deposit insurance scheme administered by the Investment Guarantee Fund (Garančný fond). Client wealth is protected up to €50,000. Managed by the Slovak guarantee fund system.

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yomoni: France's largest robo-advisor offering automated ETF portfolio management; same product category and customer type as Finax but primarily serves the French market.

Direct peers

• Whitebox: Stuttgart-based digital asset manager offering quantitatively managed ETF portfolios to retail investors; similar product, fee structure, and German-speaking market orientation to Finax.
• Nutmeg: UK-based robo-advisor (acquired by JPMorgan) offering globally diversified ETF portfolios to retail investors — comparable digital-first wealth management proposition to Finax.
• Quirion: German robo-advisor subsidiary of Fidelity offering science-based ETF portfolios with transparent fees — directly comparable product model and target customer.
• Moneyfarm: UK/Italian digital wealth manager offering goal-based, ETF-driven robo-advisory to European retail clients with a similar fee structure. Directly comparable on product, customer segment, and business model to Finax.
• Ginmon: Frankfurt-based robo-advisor providing automated ETF portfolio management to German and European retail clients via a regulated platform, mirroring Finax's core proposition.
• Indexa Capital: Spanish robo-advisor managing index-driven portfolios with low fees; operates across Spain and Portugal with growing European ambitions — comparable passive-ETF robo model.
• Scalable Capital: Germany-based robo-advisor and brokerage offering global ETF portfolios and a free broker plan; one of the largest European competitors with overlapping DACH/CEE market reach.

Broad incumbents

• Betterment: US pioneer of goal-based robo-advisory with global ETF portfolios; broader incumbent setting the reference product template that European players like Finax emulate.

Emerging players

• Trade Republic: German neobroker with saving plans (ETF/SRD) and recent foray into interest-bearing cash products; not a pure robo-advisor but a fast-growing competitor for the same retail flow in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinaxInvesting
• YouTubeyoutube.com/channel/UC5rnpvYkBoWtiw8Xt-Rp5sA
• Facebookfacebook.com/FINAXen
• LinkedInlinkedin.com/company/finax-en
• Instagraminstagram.com/finax_en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finax