Jays Care Foundation

What Jays Care Foundation does

Jays Care Foundation is a registered Canadian charitable foundation founded in 1992 and headquartered in Toronto. It operates as the official charitable arm of the Toronto Blue Jays MLB franchise and is purpose-built to channel baseball-and-softball-driven fundraising into youth development programs across Ontario and Nova Scotia.

The foundation's core products and underlying 'technology' are not software- or IP-based; rather, they are event-driven fundraising mechanisms. The primary revenue engine is the Toronto Blue Jays' 50-50 raffle program — described in source data as the largest in MLB history, with jackpots nearing $25 million on a single draw. Additional fundraising channels include Rogers Communications-hosted watch parties at Rogers Centre during Blue Jays away games (for example during the 2025 World Series, which drew 85,331 fans and directed all proceeds to Jays Care), plus government grant funding, notably the Government of Canada's Community Sport for All Initiative, which deployed a $4.5M envelope across 13 national sport organizations in August 2025 (with Jays Care receiving a direct grant of $324,513).

Its business model is purely donations and charitable contributions: there are no products or services sold, no pricing model, and no GTM motion beyond game-day and event-driven donor acquisition. The customer is segmented as children and adolescents across Ontario and Nova Scotia, with a horizontal segmentation approach focused on removing participation barriers to youth baseball and softball for underrepresented groups. Distribution is regional and tightly bound to the Rogers Centre venue and the Toronto Blue Jays event calendar, supplemented by federal government program funding.

Name

Jays Care Foundation

Website

https://mlb.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jays Care Foundation is the Toronto Blue Jays' official Canadian charitable foundation, funding youth baseball and softball programs across Ontario and Nova Scotia through 50-50 raffles, watch-party proceeds, and government grants.

Ownership category

akta.pro rank

Product category

Youth Sports Nonprofit

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Youth sports programs
• Charitable foundation services
• Community baseball programs
• Youth development services
• Nonprofit sports funding

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. 50-50 Raffle Proceeds: The foundation receives proceeds from the Toronto Blue Jays' 50-50 raffle program, which has grown to become the largest in MLB history with jackpots nearing $25 million. These funds support Jays Care's youth programs.
2. Watch Party Donations: Rogers Communications donates proceeds from watch parties hosted at Rogers Centre during Toronto Blue Jays World Series away games to the foundation.
3. Government Grants: The Government of Canada has invested $4.5 million in national sport organizations through the Community Sport for All Initiative, which supports projects that remove participation barriers and promote inclusivity in sport, potentially benefiting Jays Care Foundation programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Jays Care Foundation is the official charitable arm of the Toronto Blue Jays, funding and delivering youth baseball and softball programs across Ontario and Nova Scotia. The foundation raises money primarily through game-day 50-50 raffles at Rogers Centre — the largest in MLB history with jackpots nearing $25 million — and through partner-hosted watch parties, directing the proceeds to remove participation barriers and create inclusive sport opportunities for youth.

Product overview

Jays Care Foundation is the charitable arm of the Toronto Blue Jays baseball team. Based on the source data, the foundation focuses on youth programs across Ontario and Nova Scotia, supported by fundraising initiatives including 50-50 raffles and community events. No specific named products, modules, or service offerings were identified in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Baseball and Softball Programs Jays Care Foundation's core community programs that fund and deliver youth baseball and softball participation opportunities for children and adolescents across Ontario and Nova Scotia, targeting underrepresented groups and removing participation barriers.
• 50-50 Raffle Program Game-day 50-50 raffle sold to Toronto Blue Jays fans at Rogers Centre during MLB home games, with proceeds supporting Jays Care Foundation's youth programs; described as the largest 50-50 raffle in MLB history with jackpots nearing $25 million.

Quantifiable outcome

• Jackpot nearing $25 million for single 50-50 draw
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Rogers CommunicationscoreGTM or Marketing Partner · 31 October 2025Rogers Communications hosts watch parties at Rogers Centre for Toronto Blue Jays World Series away games, with all proceeds donated to Jays Care Foundation. The partnership leverages Rogers' venue and media assets to drive fundraising for youth programs.
• Toronto Blue JayscoreStrategic or Co-development Partner · 31 October 2025As the official charitable foundation of the Toronto Blue Jays, Jays Care operates in partnership with the MLB team to raise funds through 50-50 raffles and other game-day initiatives. Joe Carter, former Blue Jays star, serves as celebrity announcer for the largest 50-50 draw in MLB history.
• Government of CanadacoreStrategic or Co-development Partner · 19 August 2025The Government of Canada announced a $4.5 million investment in 13 national sport organizations through the Community Sport for All Initiative, supporting projects that remove participation barriers and promote inclusivity in sport, which aligns with Jays Care Foundation's mission.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boston Red Sox Foundation: Charitable foundation of the Boston Red Sox focused on youth education, health, and baseball/softball programs. Most directly comparable peer because of identical structure: official charitable arm of an MLB franchise operating youth-development programs through team-affiliated fundraising.
• Chicago Cubs Charities: Charitable arm of the Chicago Cubs supporting youth sports, education, and health in the Chicago area. Closely analogous model as an MLB team-aligned nonprofit raising funds through gameday activations and corporate partnerships to underwrite youth programs.
• Los Angeles Dodgers Foundation: Official charity of the LA Dodgers running education, homelessness, and youth baseball programs throughout Southern California. Comparable as a large-scale MLB-affiliated foundation leveraging team brand and on-site fundraising to underwrite community youth initiatives.
• San Francisco Giants Community Fund: The Giants' charitable arm funding youth baseball, education, and health programs in the Bay Area. Directly comparable in that it operates gameday-based fundraising tied to a single MLB team and channels proceeds into youth baseball/softball access.
• Atlanta Braves Foundation: The Atlanta Braves' charitable foundation supporting youth, education, and military programs across Georgia. Comparable as an MLB-team foundation using home-game activations to fund youth-community initiatives in its regional market.
• Cardinals Community Fund: Charitable arm of the St. Louis Cardinals investing in youth baseball and community development in the St. Louis region. Comparable organizational model: MLB team-aligned, fundraising-driven, youth baseball/softball programming.

Broad incumbents

• Toronto Blue Jays (MLB franchise): The parent MLB franchise whose brand, venues, and gameday audiences drive all of Jays Care's revenue. Not a peer in the foundation sense but the operating counterpart without which Jays Care's fundraising would not exist; the relationship is symbiotic rather than competitive.

Emerging players

• Right to Play (Canada): International nonprofit using sport and play to improve outcomes for children in vulnerable communities, with Canadian operations. Partial overlap with Jays Care on sport-based youth development but operates globally rather than team-anchored.

Regional players

• MLSE Foundation: Charitable foundation of Maple Leaf Sports & Entertainment (parent of the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and formerly the Toronto Marlies) investing in Canadian youth through sport. Most regionally proximate peer: a Canadian pro-sports-affiliated foundation funding youth access to sport in overlapping Ontario geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JaysCare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jays Care Foundation