Hipotekarna Banka

What Hipotekarna Banka does

Hipotekarna Banka is a privately held Montenegrin commercial bank founded in 1991 and headquartered in Podgorica, serving retail individuals, small and medium enterprises, and larger corporate/investment banking clients through a combination of physical branches (filijale/ekspoziture) and digital channels across Montenegro. The bank is led by Esad Zaimović as President of the Management Board.

Its product portfolio centers on residential mortgage lending, consumer credit (notably the Super Senior pensioner loan up to €12,000 and the XL Credit Package up to €35,000), credit cards (Visa Relax with installment features, Premium Mastercard with up to 36 installments and bundled insurance), and a layered account/package offering (Premium Paket, Porto Premier, Sea Pack, Youth Paket, Relax Paket, among others). The digital ecosystem comprises the mHB klik mobile banking app (iOS, Android, Huawei AppGallery) with biometric authentication, the HB klik web platform, the mToken secure authentication module, MojPOS (a smartphone-based POS terminal for SMEs free for the first 6 months), and contactless payment integrations with Apple Pay and Google Pay.

Hipotekarna earns revenue through interest income from its lending book, transaction-based fees on cards and MojPOS (e.g., Visa Relax charges €6–€24 per installment purchase), recurring subscription fees for HB klik (€3 connection, €2.20/month) and mHB klik (€1.30–€4.20/month), and bundled insurance commissions via partnerships with Generali osiguranje and Sava osiguranje. In November 2024, EBRD extended a €10 million loan facility earmarked for expanding residential mortgage capacity, which alongside ongoing product and branch enhancements (Budva and Tivat relocations, XL Credit Package upgrade) signals active investment in scaling the mortgage and consumer credit book.

Name

Hipotekarna Banka

Legal name

Hipotekarna banka

Website

https://hipotekarnabanka.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Hipotekarna Banka is a privately held Montenegrin commercial bank offering residential mortgages, consumer loans, credit cards, and digital banking (mHB klik, HB klik, MojPOS, Apple Pay, Google Pay) to retail, SME, and corporate clients across Montenegro.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

General-Purpose Credit Card Schemes (FSAMAAAA)

akta.pro secondary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Retail banking services
• Consumer lending
• Mortgage lending
• Digital banking
• Payment cards

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: Primary revenue from mortgage loans, consumer loans (Super Senior, XL credit package), and other credit products. The bank specializes in residential mortgages as evidenced by EBRD partnership for mortgage lending expansion.
2. Fee and Commission Income: Fees from payment card services (issuance, reissuance, monthly maintenance), transaction fees, POS terminal services, and account management services. Tariff schedule available for various banking operations.
3. Digital Banking Services: Subscription-style fees for electronic and mobile banking services including HB klik (€3.00 connection, €2.20 monthly) and mHB klik (free connection, €1.30 monthly standalone, €4.20 when combined with HB klik).
4. Card-Based Installment Income: Visa Relax card generates fees based on purchase amounts: €6 for €25.01-75 purchases (3 installments), €12 for €75.01-300 (6 installments), €24 for purchases over €300 (12 installments).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hipotekarna Banka is a Montenegrin commercial bank providing residential mortgage loans, consumer credit (Super Senior for pensioners up to €12,000, XL Credit Package up to €35,000), payment cards (Premium Mastercard and Visa Relax with installment features), and corporate/investment banking services. The bank distributes these products through a national branch network supplemented by a digital banking ecosystem comprising mHB klik mobile app, HB klik web banking, MojPOS mobile POS terminal, and Apple Pay/Google Pay contactless payment integration. Bundled insurance partnerships with Generali osiguranje and Sava osiguranje provide differentiated value on credit cards.

Product overview

Hipotekarna Banka is a Montenegrin retail bank offering a comprehensive digital banking ecosystem. The product portfolio includes digital banking channels (HB klik for desktop and mHB klik for mobile), payment processing (MojPOS mobile POS terminal), and digital payment methods (Apple Pay, Google Pay). Retail banking products include credit cards (Premium Mastercard with up to 60% discounts, Visa Relax with installment features), consumer loans (XL Credit Package up to EUR 35,000, Super Senior pensioner loans), and various account packages (Premium, Porto Premier, Youth, Sea Pack, Relax, and others). The bank also offers Priority Pass for airport lounge access and cybersecurity advisory services for customer protection.

Differentiator

Problem solved

Functional benefit

Brands

• HB klik: Electronic banking service for managing finances via computer
• mHB klik
• MojPOS
• mToken
• Super Senior
• XL credit package
• Premium Mastercard
• Visa Relax

Products and services

• HB klik Electronic Banking Web-based electronic banking service that enables Montenegrin retail and corporate customers to manage accounts, execute payments, manage cards, set standing orders, and view exchange rates via desktop browser at hbklik.me with mToken security authentication.
• mHB klik Mobile Banking Mobile banking application available on iOS, Android, and Huawei AppGallery for Montenegrin retail and SME customers to access accounts, conduct transactions, perform currency conversion, and authenticate via fingerprint or Face ID biometric security.
• MojPOS Mobile POS Terminal Mobile application that converts a smartphone into a contactless POS terminal, enabling Montenegrin small businesses and registered entrepreneurs to accept Visa, Mastercard, and digital wallet payments without dedicated hardware; free monthly fees during the first 6 months of use.
• Premium Mastercard Credit Card Premium credit card for Montenegrin retail customers offering up to 36 installments at partner merchants, discounts up to 60% at over 2,000 Premium Club locations, free bundled insurance (anti-theft, travel health, accident, road assistance via Sava osiguranje), and Priority Pass digital airport lounge access. Over 70,000 cardholders.
• Visa Relax Credit Card Visa credit card for Montenegrin retail customers that automatically divides purchases into 3, 6, or 12 monthly installments (€6, €12, €24 fee tiers respectively), includes free home insurance and emergency home intervention coverage via Generali osiguranje and Europ Assistance, and replenishes limit automatically after installments are paid.
• XL Credit Package Consumer Loan Consumer loan package for Montenegrin retail customers offering up to €35,000 with repayment terms up to 8 years, nominal interest rate of 6.48% annually (6.77% effective), no guarantors required, and combinable with rate limits or overdraft facilities.
• Super Senior Pensioner Loan Consumer loan for Montenegrin pensioners offering up to €12,000 with repayment up to 8 years, 9.88% annual interest, no guarantor or medical certificate required, maximum exit age of 78 years, and a free insurance policy included.
• Aktiviraj sitniš Spare Change Savings Spare-change savings feature for Montenegrin retail customers that automatically rounds up card purchases and deposits the difference into a savings account, with real-time transaction monitoring for spending control.
• Residential Mortgage Loans Housing loans for Montenegrin retail customers to finance residential property purchases, with capacity expanded by an EBRD €10 million facility (November 2024) aimed at improving stability and broadening mortgage product offerings.
• Priority Pass Digital Card Digital Priority Pass membership card accessible via the Priority Pass mobile application for Premium Mastercard, Porto Premier, and Gold cardholders, providing access to over 1,700 VIP airport lounges worldwide plus additional benefits at restaurants and SPA centers.
• Cyber Security Advisory Services Customer education and advisory services for Hipotekarna Banka clients covering phishing prevention, identity theft protection, online fraud awareness, and secure internet banking practices, delivered through the bank's website and video content.

Quantifiable outcome

• Premium Mastercard has over 70,000 satisfied users at over 2,000 partner locations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• Generali osiguranje AD PodgoricacoreStrategic or Co-development PartnerPartnership with Generali osiguranje for bundled insurance products with Visa Relax card. Includes free home/building insurance (covering fire, explosion, lightning, storm, hail, earthquake) and emergency home intervention insurance for policyholders.
• Premium Club (Mastercard)coreChannel Partner/ Reseller/ DistributorPremium Club is the bank's card loyalty program with over 2,000 merchant partners offering discounts up to 60% in Montenegro. The Premium Mastercard is part of the most successful card brand in Montenegro.
• Sava osiguranjecoreStrategic or Co-development PartnerInsurance partner providing bundled coverage for Premium Mastercard cardholders including anti-theft protection, travel health insurance, accident insurance, and road assistance.
• Priority PassmoderateChannel Partner/ Reseller/ DistributorPriority Pass digital card available with Premium Mastercard, Porto Premier, and Gold cards, providing access to over 1,700 VIP airport lounges worldwide plus additional benefits at restaurants and SPA centers.
• Europ AssistancemoderateOthersEmergency home intervention services provider for Visa Relax card insurance coverage. Covers costs for plumbing, carpentry, glazing, electrical, and locksmith services, with 3 cases per year covered at €30 per case plus €15 for materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crnogorska Komercijalna Banka (CKB): Largest commercial bank in Montenegro, owned by OTP Group (Hungary). Directly competes with Hipotekarna across retail, SME, and mortgage lending in the same single-country market with similar product breadth including digital banking and credit cards.
• NLB Banka Podgorica: Montenegrin subsidiary of Slovenia-based NLB Group, one of the largest banking groups in the Western Balkans. Competes directly with Hipotekarna in retail deposits, consumer loans, mortgages, and corporate banking across Montenegro.
• Addiko Bank: Adriatic/Balkans-focused bank with Montenegro operations. Competes in retail consumer lending, credit cards, and digital banking with a focus on the SEE region, overlapping directly with Hipotekarna's customer segments.
• Lovćen banka: Domestic Montenegrin commercial bank offering retail and corporate banking services. Directly comparable as a same-market competitor with similar mid-sized scale and customer base profile to Hipotekarna.
• Prva banka Crne Gore: Montenegrin domestic commercial bank providing retail, SME, and corporate banking services in the same single-country market, with similar mid-market positioning relative to larger regional groups.

Broad incumbents

• Erste Group: Austrian banking major with extensive Central and Eastern European footprint including Montenegro. Operates as a broad incumbent offering the full suite of retail, corporate, and investment banking products in the same Montenegrin market.
• OTP Bank: Hungary-based universal banking group with major Montenegro presence via CKB ownership. Functions as a broad incumbent providing retail, SME, and corporate banking across multiple CEE countries including Hipotekarna's home market.
• Raiffeisen Bank International: Austrian banking group with universal banking operations across CEE/SEE including the Western Balkans. Competes as a broad incumbent in retail and corporate banking with materially larger scale than Hipotekarna.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HipotekarnaBank
• YouTubeyoutube.com/@hipotekarnabankaMNE
• Facebookfacebook.com/hipotekarna.banka
• LinkedInlinkedin.com/company/hipotekarna-banka-official-page-
• Instagraminstagram.com/hipotekarnabanka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hipotekarna Banka