Europ Assistance

What Europ Assistance does

Europ Assistance, now operating under the unified Redion brand since May 2026, is a global care platform and wholly owned subsidiary of Generali Group. Founded in 1963, the company pioneered the global assistance industry concept and now operates across more than 190 countries and territories with 12,000 employees and 57 assistance centers, serving over 300 million customers. Its portfolio spans seven core service lines: Travel, Mobility, Home & Living, Health, Senior Care, and Concierge services for consumers, alongside Redion Employee Benefits covering multinational workforces across 133+ countries.

The underlying platform combines assistance services, travel insurance, and employee benefits under a unified technology infrastructure with integrated data strategy and pooled AI investment across Europ Assistance and Generali Employee Benefits. Distribution operates through three primary channels: direct-to-consumer services in country-specific markets, business partner integrations with travel platforms, insurance carriers, mobility brands, healthcare organizations, and senior care networks, and direct enterprise sales to multinational employers for global employee benefits. Recent regulatory developments (e.g., APRA general insurance licence in Australia) have enabled a shift from third-party carrier distribution toward direct underwriting on own balance sheet.

Revenue is generated primarily through subscription-style recurring arrangements (travel insurance premiums, employee benefits contracts, concierge subscriptions), with pricing quote-based and not publicly disclosed. The combined Redion platform reports €5.8 billion in annual business volume, ranked #2 globally in assistance and travel insurance and #1 globally in employee benefits. Geographic expansion is weighted toward Asia-Pacific markets (Japan, Hong Kong, Malaysia, Singapore, Thailand), while the North American footprint is being reorganized under new regional leadership.

Name

Europ Assistance

Legal name

Redion (formerly Europ Assistance)

Website

https://europ-assistance.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Europ Assistance (now Redion) is a global care platform and Generali Group subsidiary providing travel insurance, mobility, home, health, senior care, concierge, and employee benefits services to over 300 million consumers and multinational employers across 190+ countries.

Ownership category

akta.pro rank

Product category

Travel Insurance and Assistance Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), All Other Business Support Services (561499)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

akta.pro secondary industry

Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

Keywords

• Travel assistance services
• Roadside assistance
• Travel insurance
• Employee benefits solutions
• Global care services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Assistance Services: Providing emergency assistance, roadside assistance, travel assistance, and home assistance services to individuals and corporations globally
2. Travel Insurance: Travel insurance products and medical assistance coverage for travelers worldwide
3. Employee Benefits: Global employee benefits solutions for multinational employers covering 133+ countries
4. Concierge Services: Premium concierge advisory services including lifestyle management and personalized assistance

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Europ Assistance (now Redion) is a global care services provider offering travel insurance and medical assistance, roadside/mobility assistance, home assistance, health services, senior care solutions, and premium concierge services to individuals and corporations across 190+ countries. The company also delivers multinational employee benefits solutions and white-label assistance services to business partners, supported by 57 assistance centers and a network of 750,000 approved providers.

Product overview

Europ Assistance (now Redion as of June 2026) operates as a unified global care platform offering a comprehensive portfolio of consumer and business services. The core offerings include Travel Services (travel insurance and medical assistance), Mobility Services (roadside and auto care), Home & Living Services, Health Services, Senior Care Services, and Concierge Services. The company also offers Redion Employee Benefits for business partners. Founded in 1963, the company pioneered the global assistance industry concept and now operates across 190+ countries with 12,000 employees, serving as a single integrated platform under the Generali Group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Services Travel insurance and medical assistance services providing peace of mind and care for travelers and their belongings worldwide. Available to individual consumers and through travel platform partners.
• Mobility Services Roadside and mobility assistance ranging from emergency response to routine auto care, delivering effective resolutions for motoring and mobility issues. Offered to individual consumers, automotive partners, and mobility providers.
• Home & Living Services Assistance services for home emergencies, appliance breakdowns, pest problems, and environmental concerns, delivered by qualified and specialized professionals. Available to individual consumers and home services partners.
• Health Services Medical care solutions spanning everyday medical care to complex situations such as accidents or chronic illness, supporting physical and mental wellness. Available to individual consumers, insurers, and healthcare partners.
• Senior Care Services Smart solutions helping seniors live longer, safer, and healthier at home, providing peace of mind to seniors, families, and caregivers through monitoring and emergency response. Available to seniors, families, and senior care provider partners.
• Concierge Services 24/7 private concierge advisory service with more than 100 lifestyle advisors acting as personal assistants for day-to-day services and extraordinary tailor-made experiences. Offered to premium individual consumers and corporate clients.
• Redion Employee Benefits Comprehensive global employee benefits solutions supporting teams wherever they work and live, with trusted solutions in 133+ countries and a growing global network. Designed for multinational employers needing consistent worldwide protection.

Quantifiable outcome

• 80% of Americans feel happy or excited about summer travel, with 72% planning at least one trip and 44% purchasing travel protection
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Generali GroupcoreStrategic or Co-development Partner · 1 April 2026Parent company support for Europ Assistance Australia expansion and APRA licensing, part of wider regional strategy in Asia-Pacific markets including Japan, Hong Kong, Malaysia, Singapore, and Thailand.
• SNCFminorStrategic or Co-development Partner · 4 March 2026Partnership for 'Train des Neiges' special TGV services for injured skiers returning from ski trips. Service includes medical support and assistance for injured passengers in first class during peak February-March holiday periods.
• Mondial AssistanceminorStrategic or Co-development Partner · 4 March 2026Co-partner with Europ Assistance in the Train des Neiges service for injured winter sports travelers, providing combined medical support and assistance services.
• IpsoscoreStrategic or Co-development Partner · 21 October 2025Annual partnership for the Holiday Barometer global travel research study, providing consumer insights on travel trends, behaviors, and protection purchasing patterns across multiple countries.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• MetLife: Major global insurer with significant employee benefits, accident & health, and group insurance products for multinational employers. Competes with Redion Employee Benefits in multinational corporate benefits and indirect overlap in individual protection products.
• Zurich Insurance: Global multi-line insurer offering travel, accident, and corporate benefits products with significant European presence. Comparable to Redion in multinational employer benefits and travel insurance distribution through partner channels.
• Cigna Global Health: Global health services and insurance company with significant expatriate and corporate health benefits operations. Competes with Redion in multinational employee benefits, particularly for health and medical coverage of globally mobile employees.
• Bupa Global: Global health insurance and healthcare provider with international private medical insurance (IPMI) and corporate health products. Comparable to Redion's health services and multinational employee benefits offerings for globally mobile populations.
• Chubb: Global property & casualty insurer with personal accident, travel, and supplemental health products. Competes with Europ Assistance in travel insurance and overlaps in concierge/assistance services through Chubb's high-net-worth product suite.

Direct peers

• AIG Travel: AIG's travel insurance division providing travel protection, medical assistance, and trip cancellation coverage globally. Directly competes with Europ Assistance in travel insurance distribution through travel platforms and direct channels.
• Mapfre Asistencia: Mapfre's global assistance arm providing roadside, travel, home, and health assistance across Latin America, Europe, and other regions. Directly comparable to Europ Assistance in assistance products, geographic coverage model, and B2B partner distribution.
• Allianz Partners: Allianz Partners is the global assistance, travel insurance, and health division of Allianz Group — the world's #1 in assistance and travel insurance. It is the most direct competitor to Europ Assistance/Redion in roadside, travel, and home assistance across multiple geographies.
• AXA Partners: AXA's global assistance arm offering travel insurance, roadside assistance, home, and health services across Europe, North America, and Asia. It is a direct global competitor to Europ Assistance in both B2C assistance and B2B partner-embedded services.
• International SOS: Specialist in medical and travel security assistance for multinational corporations, governments, and high-net-worth individuals. Directly comparable to Europ Assistance's medical assistance and corporate employee benefits lines, particularly for globally mobile workforces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ea_group
• Facebookfacebook.com/EuropAssistance/?locale=fr_FR
• LinkedInlinkedin.com/company/europ-assistance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europ Assistance