SoFresh
Sofresh, Inc. is a privately held U.S. consumer packaged goods company that designs and sells disposable, tear-resistant drawstring cat litter box liners under the So Phresh brand. The company distributes its products primarily through Petco retail locations and serves cat-owning consumers seeking convenient litter box maintenance solutions.
- Company typePrivate
- Founded2018
- HeadquartersPleasant Prairie, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
SoFresh firmographics
Firmographics- Name
- SoFresh
- Legal name
- SoFresh, Inc.
- Website
- https://sofresh.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sofresh, Inc. is a privately held U.S. consumer packaged goods company that designs and sells disposable, tear-resistant drawstring cat litter box liners under the So Phresh brand. The company distributes its products primarily through Petco retail locations and serves cat-owning consumers seeking convenient litter box maintenance solutions.
- Ownership category
- akta.pro rank
SoFresh industry classification
Industry- Product category
- Pet Care Products
- NAICS
- Pet and Pet Supplies Retailers (45991), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
Keywords
Where SoFresh is headquartered
LocationHeadquarters
- HQ city
- Pleasant Prairie
- HQ country
- United States
- HQ region
- North America
Markets served
SoFresh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Pet Consumer Products Sales: Sale of pet care products including disposable cat litter box liners through retail distribution channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | So Phresh Drawstring Cat Litter Box Liners - 40 count |
Distribution channels1 record
Marketing channels1 record
SoFresh product offering
Product offeringCore offering
SoFresh manufactures and sells "So Phresh Drawstring Cat Litter Box Liners," a consumer pet care product designed to line cat litter boxes for easier waste disposal. The product features a drawstring closure that allows cat owners to tie up and remove used litter without direct handling. The brand is distributed primarily through Petco retail and online channels.
Product overview
SoFresh appears to offer pet care products under the So Phresh brand. The primary product identified is the So Phresh Drawstring Cat Litter Box Liners, a disposable accessory designed for cat owners to simplify litter box maintenance. The product is sold through retail channels such as Petco.
Differentiator
Problem solved
Functional benefit
Products and services
- So Phresh Drawstring Cat Litter Box Liners
Companies that use SoFresh
Customer profileSegments1 record
Ideal customer profiles1 record
SoFresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SoFresh partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PetcocorePetco serves as the primary retail distribution channel for SoFresh's So Phresh pet products, including the Drawstring Cat Litter Box Liners. Products are featured on Petco's website with customer reviews, pricing, and product specifications. The partnership enables broad consumer access through Petco's nationwide retail presence.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
SoFresh competitors and assessment
Company assessmentBroad incumbents
- PetSafe: PetSafe is a large specialty pet products brand covering litter solutions, waste management, and behavior products. It competes with SoFresh in cat litter maintenance accessories and sells through the same national pet retail channel (including Petco).
- Arm & Hammer (Church & Dwight): Arm & Hammer sells cat litter and related cat-care accessories through mass and pet retail. It overlaps with SoFresh's cat litter accessories category and competes for similar retail placement and consumer spend.
- Tidy Cats (Nestlé Purina PetCare): Tidy Cats is Nestlé Purina's flagship cat litter brand and offers disposable litter box liners alongside litter. It competes directly in the same category as SoFresh but is part of a much larger CPG portfolio with greater scale and retailer leverage.
Direct peers
- Fresh Step (The Clorox Company): Fresh Step is a leading mass-market cat litter and accessories brand from Clorox, including disposable litter box liners sold at major retailers. It directly competes with SoFresh's So Phresh Drawstring Cat Litter Box Liners in the same product category and shelf set.
- Litter Genie: Litter Genie is a dedicated cat waste disposal solution brand (pails and refill liners) sold through major pet and mass retailers. It targets the same cat-owner hygiene/odor-control use case as So Phresh liners and competes for the same retail shelf.
Emerging players
- Modkat: Modkat designs premium modern litter boxes and liners sold through specialty pet retail and DTC. It overlaps with SoFresh's cat litter maintenance use case and shares channels such as Petco and online pet specialty.
- World's Best Cat Litter: World's Best Cat Litter is a specialty cat litter brand sold through pet specialty and natural channels. While primarily a litter brand, it competes for the same cat-owner maintenance spend and shelf space as SoFresh's liner product.
- Dr. Elsey's: Dr. Elsey's is a specialty cat products brand focused on premium litter and litter-box solutions. It competes with SoFresh in the cat litter accessories category, particularly at pet specialty retailers.
Others
- IRIS USA: IRIS USA manufactures and distributes cat litter boxes and related pet containment products through major retailers including Petco. It is adjacent/complementary rather than a direct liner competitor, competing for the same shelf and consumer basket.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SoFresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoFresh leadership team
Management profileNumber of profiles
Profiles3 records
SoFresh funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoFresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoFresh
What does SoFresh do?
SoFresh manufactures and sells "So Phresh Drawstring Cat Litter Box Liners," a consumer pet care product designed to line cat litter boxes for easier waste disposal. The product features a drawstring closure that allows cat owners to tie up and remove used litter without direct handling. The brand is distributed primarily through Petco retail and online channels.
Is SoFresh a public or private company?
SoFresh is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoFresh founded?
SoFresh was founded in 2018. It employs 1 to 10 people.
Where is SoFresh based?
SoFresh is headquartered in Pleasant Prairie, United States, in the North America region.
How does SoFresh make money?
One revenue line is on record: pet Consumer Products Sales.
Who are SoFresh's main competitors?
Broad incumbents on record are PetSafe, Arm & Hammer (Church & Dwight) and Tidy Cats (Nestlé Purina PetCare). Direct peers are Fresh Step (The Clorox Company) and Litter Genie. Emerging players are Modkat, World's Best Cat Litter and Dr. Elsey's. IRIS USA is listed as an others.
Does SoFresh have an API?
No public API is recorded for SoFresh.
What industry is SoFresh in?
SoFresh's product category is Pet Care Products. Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail. Its NAICS code is 45991 and its SIC code is 2673.