What IRIS USA, Inc. does

IRIS USA, Inc. is a privately held U.S. consumer goods manufacturer founded in 1992 and headquartered in Surprise, Arizona, employing between 1,001 and 5,000 people. The company designs and produces plastic storage containers, home organization products, pet products, and small climate-control appliances, organized under multiple registered sub-brands including WOOZOO® (air circulators, H13 True HEPA air purifiers, and motion-sensor space heaters), WeatherPro® (gasket-sealed storage containers and file boxes), Stack & Pull® (modular translucent drawer systems), Remington (heavy-duty storage), and Litter Genie (cat litter boxes). Notable technical components include HEPA-grade air filtration, real-time air quality sensors, 360° oscillation fan motors, and tip-over and child-lock safety mechanisms in space heaters, alongside airtight latch systems in storage products. Product certifications include Energy Star, CARB, ETL, AHAM Verified, Zero Ozone, California Prop 65, and GreenCircle.

The company's revenue model is built on direct-to-consumer e-commerce sales through irisusainc.com at manufacturer-direct pricing with free shipping on many items, complemented by Amazon marketplace distribution and a dedicated B2B/bulk ordering page for enterprise and wholesale buyers. Pricing is one-time transactional across a wide SKU range (from $10.99 storage bins to a $499.99 large-room air purifier), with no subscription or recurring revenue model. Customer segments are primarily horizontal consumer households spanning home organization, pet ownership (cats and dogs), climate control, office/workspace, and hobbyist use cases. Marketing is executed via a multi-channel digital strategy across Instagram, Facebook, YouTube, TikTok, Pinterest, X, and LinkedIn, supplemented by earned media coverage in USA Today, NBC News, HGTV, Bustle, and Real Simple. The company is currently exposed to a proposed class-action lawsuit alleging that its airtight pet food container poses a suffocation risk to cats.

Name

IRIS USA, Inc.

Legal name

IRIS USA, Inc.

Website

https://irisusainc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: IRIS USA generates revenue through direct-to-consumer sales of plastic storage containers, home organization products, pet supplies, and climate control appliances through their e-commerce website. Products are sold at manufacturer-direct pricing with free shipping promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

IRIS USA, Inc. designs and manufactures consumer plastic storage containers, home organization products, pet supplies, and WOOZOO-branded climate control appliances (fans, air purifiers, and space heaters) under branded product lines including WOOZOO®, WeatherPro®, Stack & Pull®, and Remington. The company sells manufacturer-direct to consumers through its own e-commerce website at irisusainc.com and through Amazon marketplace, with free shipping on many items.

Product overview

IRIS USA, Inc. offers a diversified portfolio of consumer home products organized primarily under branded sub-categories. The core WOOZOO® brand encompasses air care solutions including air circulators/fans (Globe, 360, Macaron, HE10, desk, portable, and battery-operated models), air purifiers with H13 True HEPA filtration for medium to extra-large rooms, and portable space heaters with safety features. The WeatherPro® brand provides storage solutions including airtight storage containers (6.5 QT to 156 QT), file boxes, and heavy-duty Remington-branded storage. The pet products division includes WeatherPro® airtight pet food containers (8 QT to 69 QT), various cat litter boxes (top entry, hooded, corner, Litter Genie line), pet playpens, carriers, and feeders. Additional categories include office organization products (drawers, carts, desktop organizers), food storage meal prep sets, cleaning appliances (vacuums, carpet cleaners), utility storage, furniture, and seasonal home goods. The company operates as a manufacturer-direct retailer offering products primarily through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• WOOZOO®: Home air care solutions including air circulators, air purifiers, and space heaters
• WeatherPro®
• Stack & Pull®
• Remington
• Litter Genie

Products and services

• WOOZOO® Air Circulators/Fans
• WOOZOO® Air Purifiers
• WOOZOO® Heaters
• WeatherPro® Storage Containers
• WeatherPro® File Boxes
• Stack & Pull® Storage Boxes
• Airtight Pet Food Containers
• Cat Litter Boxes
• Pet Playpens and Carriers
• Office Storage and Organization
• Cleaning Appliances
• Food Storage Containers
• Japanese Rice and Food Products
• Remington Heavy Duty Storage
• Utility and Heavy Duty Storage
• Furniture (Desks, Racks, Shelves)
• Home Goods (Hand Warmers, Bed Warmers, Coolers)
• Pet Feeders and Training Products

Quantifiable outcome

• WOOZOO APF-45 H13 True HEPA filter lasts approximately 3 years, saving $127-$460 on filters compared to other brands
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dyson: Premium global brand for fans, air purifiers, heaters, and vacuums. Comparable as a premium-tier competitor to WOOZOO and IRIS cleaning line, though at significantly higher price points.
• Honeywell (Consumer Air): Broad consumer-grade air purifier, heater, and fan portfolio under the Honeywell brand. Comparable to WOOZOO air care line as a larger incumbent with deeper marketing budgets and wider retail presence.

Direct peers

• Lasko Products: US manufacturer of consumer fans, space heaters, and air quality products. Directly comparable to IRIS's WOOZOO line of air circulators, purifiers, and portable heaters across similar price points and channels.
• The Container Store: Specialty retailer of storage and organization solutions serving households and businesses. Comparable to IRIS on home organization use cases, though it is retailer-led versus IRIS's manufacturer-direct approach.
• Petmate: Manufacturer of pet products including litter boxes, pet carriers, kennels, and feeders. Overlaps directly with IRIS's pet segment (Litter Genie line, playpens, carriers, feeders).
• ClosetMaid: Manufacturer of closet, garage, and home storage systems. Overlaps with IRIS on home organization, shelving, and modular storage for residential consumers.
• Vornado Air: Specialty maker of air circulators and fans, including whole-room vortex designs. Closely comparable to WOOZOO's air circulator sub-brand on category and target consumer.
• mDesign (MetroDecor): D2C home organization and storage brand selling plastic and fabric organizers across Amazon and own site. Closely comparable to IRIS's direct-to-consumer motion and SKU breadth in storage and organization.
• Sterilite Corporation: Largest US manufacturer of plastic storage containers, totes, and organizational products. Directly comparable to IRIS's storage core (WeatherPro, Stack & Pull) on product category, target consumer, and big-box + mass distribution model.
• SimpleHouseware: Amazon-native storage and home organization brand with a comparable price-point and SKU strategy to IRIS's entry-level plastic storage bins and Stack & Pull line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/irisusainc
• YouTubeyoutube.com/channel/UCDaMYGDw64hHApGQDF_o00w
• Facebookfacebook.com/irisusa
• LinkedInlinkedin.com/company/iris-usa
• Instagraminstagram.com/irisusa
• Pinterestpinterest.com/irisusainc
• TikToktiktok.com/@irisusa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRIS USA, Inc.