SalaryFits
SalaryFits is a multi-benefit management platform with payroll deduction, operated under Serasa Experian, that connects HR departments, financial institutions, and employees across Brazil to deliver credit, salary advance, insurance, education, health, and discount benefits through a unified digital portal and mobile app, monetizing via provider transaction fees.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SalaryFits does
SalaryFits is a multi-benefit management platform with payroll deduction (desconto em folha) operated as a product within Serasa Experian, the Brazilian subsidiary of global data analytics company Experian. The platform connects HR departments, financial institutions, and employees through a cloud-native digital portal and mobile app (iOS and Android), consolidating diverse employee benefits — including consigned credit (Crédito do Trabalhador), salary advances, insurance, education, health and wellness, and a discount club with 25,000+ partner establishments — into a single interface with automated payroll-deducted repayment processing.
The underlying technology is a cloud-native platform hosted on AWS infrastructure, designed for integration with enterprise HR and payroll systems. The platform is differentiated by four international ISO certifications (27701 privacy, 27001 information security, 9001 quality, 37001 anti-bribery), described as unique within its segment, and by full compliance with Brazil's LGPD data protection regime. Distribution operates through a hybrid model: enterprise field sales via Serasa Experian's sales organization targeting HR directors and CHROs at companies with 100+ employees, complemented by self-serve mobile app and web portal adoption (meuportal.salaryfits.com.br for HR; colaborador.salaryfits.com.br for employees). SalaryFits is positioned in the source material as the market leader in multi-benefit solutions with payroll deduction in Brazil.
The business model is a B2B2C transaction-fee structure: the platform is offered free of charge to employers (no subscription, setup, or per-seat fees), and revenue is generated by charging benefit providers — banks, insurers, educational platforms, wellness providers — a fee when employees contract their products or services through the SalaryFits platform. The product line includes SalaryPay (instant salary advance via Pix or Mastercard card), Crédito Consignado (payroll-deducted credit), Seguros (insurance with up to 60% discounts), Educação (courses and postgraduate programs), Saúde e Bem-Estar (telemedicine, therapy, dental), Lazer (leisure and travel), and the Clube de Descontos discount club. The claimed outcome for employees is up to 10.7% effective increase in purchasing power without raising employer payroll costs.
SalaryFits firmographics
Firmographics- Name
- SalaryFits
- Legal name
- SalaryFits (operated under Serasa Experian)
- Website
- https://salaryfits.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SalaryFits is a multi-benefit management platform with payroll deduction, operated under Serasa Experian, that connects HR departments, financial institutions, and employees across Brazil to deliver credit, salary advance, insurance, education, health, and discount benefits through a unified digital portal and mobile app, monetizing via provider transaction fees.
- Ownership category
- akta.pro rank
SalaryFits industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Payroll Services (541214)
- akta.pro primary industry
- Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)
- akta.pro secondary industries
- Contractor / Freelancer Payments (FSAMAKAC), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Expense Management & Reimbursements Administration (BPACAIAH), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
Keywords
Where SalaryFits is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
SalaryFits business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fee / Provider Commission: SalaryFits is free for employers. The company generates revenue by charging benefit providers (financial institutions, insurers, educational platforms, wellness providers) a fee when an employee contracts their product or service through the SalaryFits platform. This is analogous to a payment processor model — providers pay a fraction of the transaction value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for all companies (no cost to employer) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SalaryFits product offering
Product offeringCore offering
SalaryFits is a cloud-native multi-benefit management platform with payroll deduction (desconto em folha) that connects HR departments, financial institutions, and employees through a unified digital portal and mobile app. It consolidates consigned credit, salary advances (SalaryPay), insurance, education, health and wellness, leisure benefits, and a discount club with 25,000+ retailers under a single platform. The solution is free for employers and monetizes via transaction fees from benefit providers.
Product overview
SalaryFits is a multi-benefit management platform for HR departments offered by Serasa Experian. The platform operates as a unified ecosystem connecting HR teams, financial institutions, and employees through a digital portal and mobile app. The core platform (SalaryFits) integrates multiple benefit modules: SalaryPay (salary advances via Pix and Mastercard), Crédito Consignado (consigned credit with payroll deduction), Seguros (insurance with up to 60% discounts), Educação (educational benefits including courses and postgraduate programs), Saúde e Bem-Estar (health solutions including dental, telemedicine, and therapy), Lazer (leisure and travel discounts), and Clube de Descontos (discount club with 25,000+ partner stores). The platform includes dedicated portals for HR management and employee self-service, with full integration to payroll systems.
Differentiator
Problem solved
Functional benefit
Brands
- SalaryPay: Salary advance product allowing employees to receive part of their next salary in advance via Pix or Mastercard debit card.
Quantifiable outcome
- Employees can increase their effective purchasing power by up to +10.7% without raising employer payroll costs.
- +3 more outcomes
Companies that use SalaryFits
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
SalaryFits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SalaryFits partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Serasa Experian (Parent Company)flagshipSalaryFits is a product and brand owned by Serasa Experian. Serasa Experian provides the brand, sales infrastructure, distribution channels, data infrastructure (credit bureau), and enterprise customer relationships that power SalaryFits' go-to-market motion.
- AWS (Amazon Web Services)coreSalaryFits' technology infrastructure is hosted on AWS, described as the most secure possible infrastructure for storing employee data. AWS provides the cloud computing backbone for the platform's application and data layers.
- MastercardcoreMastercard is integrated into the SalaryPay (salary advance) product, enabling a branded credit card for instant salary advances without costs for employees. The Mastercard partnership enables the card-based salary advance option.
- Financial Institution Partners (Banks)coreBanks and financial institutions offer payroll-deducted loans (Crédito do Trabalhador) through the SalaryFits platform. The platform automates the processing, integrates with payroll systems, and connects financial institutions with employees. These partners pay a transaction fee to SalaryFits when loans are contracted.
- Benefit Provider Partners (Insurers, Educators, Wellness Providers)coreProviders of insurance (cell phone, car, travel), education (language courses, MBAs, ENEM prep), health and wellness (telemedicine, therapy, dental plans), and leisure services are available on the SalaryFits platform. These providers pay a fee to SalaryFits when employees contract their products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SalaryFits competitors and assessment
Company assessmentBroad incumbents
- TOTVS: Brazil's largest enterprise software vendor, providing HR, payroll, and HCM platforms (TOTVS RH). Competes with SalaryFits at the HR systems layer, with potential to bundle multi-benefit capabilities into its established ERP and payroll suite.
- Pluxee (formerly Sodexo BRS): Global benefits and engagement solutions provider with a large Brazilian footprint in meal/food cards and employee benefits. Competes with SalaryFits in the broader employee-benefits wallet category, though with a more incumbent, single-category emphasis.
- Alelo: One of Brazil's largest corporate benefit and prepaid card issuers (food, meal, culture, transport, gift), with deep payroll integration. Competes with SalaryFits in the multi-benefit wallet space and operates at significantly larger scale as an established incumbent.
Regional players
- Banco Pan: Brazilian bank with a large consignado (payroll-deducted credit) book and direct employer relationships. Adjacent competitor to SalaryFits in consigned credit distribution, capable of bypassing platforms to offer loans directly to employees via payroll deduction.
Direct peers
- Caju: Brazilian multi-benefit platform offering meal, food, culture, and payroll-deducted benefits to corporate employees via a single card and app. Directly competes with SalaryFits in consolidating HR benefits onto one platform with payroll deduction, targeting the same enterprise and mid-market HR buyer.
- Vee (Vee Benefícios): Brazilian corporate benefits platform combining meal cards, multi-benefits, and corporate wellness, with payroll integration. Directly comparable to SalaryFits in selling consolidated benefit wallets to HR teams of mid-market and enterprise Brazilian employers.
- Flash: Brazilian benefits and payroll card platform providing flexible multi-category benefits (food, meal, culture, transport, health) with payroll deduction. Competes head-to-head with SalaryFits for HR departmental contracts and employer wallet share in the Brazilian multi-benefit category.
Emerging players
- iFood Benefícios: Corporate benefits arm of Brazilian food-delivery giant iFood, offering flexible-benefit and meal cards with payroll integration. Emerging direct competitor to SalaryFits targeting the same HR buyer with a digital-native multi-benefit card proposition.
- Neon Payroll (Neon Pagamentos): Brazilian digital bank offering payroll accounts and salary-advance features to employer clients. Overlaps with SalaryFits' SalaryPay product and could expand into a fuller multi-benefit stack, competing at the earned-wage-access and payroll-anchored benefits layer.
- Solvvi: Brazilian corporate benefits and well-being platform providing flexible benefits, telemedicine, and financial wellness for employers. Comparable to SalaryFits in bundling non-traditional benefits (health, wellness, financial) on top of payroll deduction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SalaryFits social profiles
Digital presenceSalaryFits compliance and trust
Trust signalCompliance4 records
SalaryFits financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalaryFits leadership team
Management profileNumber of profiles
Profiles4 records
SalaryFits funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalaryFits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalaryFits
What does SalaryFits do?
SalaryFits is a cloud-native multi-benefit management platform with payroll deduction (desconto em folha) that connects HR departments, financial institutions, and employees through a unified digital portal and mobile app. It consolidates consigned credit, salary advances (SalaryPay), insurance, education, health and wellness, leisure benefits, and a discount club with 25,000+ retailers under a single platform. The solution is free for employers and monetizes via transaction fees from benefit providers.
Is SalaryFits a public or private company?
SalaryFits is a private company. It is classified as corporate owned and is currently operating.
When was SalaryFits founded?
SalaryFits was founded in 2015. It employs 51 to 100 people.
Where is SalaryFits based?
SalaryFits is headquartered in London, United Kingdom, in the Europe region.
How does SalaryFits make money?
One revenue line is on record: transaction Fee / Provider Commission.
Who are SalaryFits's main competitors?
Broad incumbents on record are TOTVS, Pluxee (formerly Sodexo BRS) and Alelo. Banco Pan is listed as a regional player. Direct peers are Caju, Vee (Vee Benefícios) and Flash. Emerging players are iFood Benefícios, Neon Payroll (Neon Pagamentos) and Solvvi.
Does SalaryFits have an API?
No public API is recorded for SalaryFits.
What industry is SalaryFits in?
SalaryFits's product category is Employee Benefits Platform. Its primary akta.pro industry code is FSAMAKAA, Employer Payroll Processing (SMB & Enterprise), with a secondary code of FSAMAKAC, Contractor / Freelancer Payments. Its NAICS code is 541214.