Neon
Neon Pagamentos is a Brazilian digital bank authorized by the Banco Central do Brasil, serving over 32 million customers with a fee-free mobile account, Visa credit/debit cards, proprietary CDB investments, Pix payments, Consignado loans, and MEI services.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Neon does
Neon Pagamentos S.A. is a Brazilian digital bank and payments institution (Instituição de Pagamento) authorized by the Banco Central do Brasil, founded in 2016 and headquartered in São Paulo. The company operates a single mobile app that wraps a unified "conta de pagamentos" around a vertically integrated suite of products: a no-annual-fee Visa debit and credit card, a proprietary CDB investment product (yielding up to 113% of CDI daily liquidity), a camera-based Pix payment experience ("Lente Neon"), payroll-deductible Consignado loans, personal loans, insurance products (Fatura Protegida, Seguro de Vida, Bolso Protegido), an MEI micro-entrepreneur compliance module (originating from the 2019 MEI Fácil acquisition), and a Corban (Correspondente Bancário) partner channel for distributing Consignado credit under Resolução CMN nº 4.935. As of latest disclosed metrics, Neon serves over 32 million Brazilian customers, up from 1.6 million in 2019, and reached financial breakeven in 2024.
The underlying platform combines Pix instant payments, in-house CDB issuance via Neon Financeira, Visa debit/credit and virtual card issuing, Open Finance balance aggregation and Pix initiation, and digital wallet support (Apple Pay, Google Pay, Samsung Pay). Differentiated proprietary features include Viracrédito Neon (a deposit-as-credit mechanism converting FGC-guaranteed CDB positions into credit-card limit, available to negative-listed CPF customers), Modo +Seguro (contextual security tied to trusted Wi-Fi networks and devices), and Lente Neon (camera-based Pix capture). Neon operates strictly as a digital institution with no physical branches, regulated under Banco Central do Brasil authorization with FGC coverage up to R$250,000 per CPF on CDB deposits.
Neon monetizes through a distributed revenue stack: interchange on Visa card transactions, yield spread on proprietary CDB issuance, interest income from personal and Consignado loans (including via Corban partner channel), subscription revenue from Cashback Neon (R$4.90/month for 0.5% cashback), insurance premiums, cross-border fees (4% + IOF on international purchases), and commissions from Corban partner origination. The customer base spans mass-market Brazilian consumers (including thin-file/negative-listed), MEI micro-entrepreneurs, CLT workers eligible for Consignado, and a B2B2C partner channel of banking correspondents. Ownership is fragmented across growth-equity and strategic backers including BBVA (~29.7% via UK holding Neon Payments Ltd.), General Atlantic, PayPal, Microsoft M12, Banco Votorantim, Monashees, and DEG, with total capital raised exceeding US$754M across multiple rounds from 2018 through 2026.
Neon firmographics
Firmographics- Name
- Neon
- Legal name
- Neon Pagamentos S.A.
- Website
- https://neon.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Neon Pagamentos is a Brazilian digital bank authorized by the Banco Central do Brasil, serving over 32 million customers with a fee-free mobile account, Visa credit/debit cards, proprietary CDB investments, Pix payments, Consignado loans, and MEI services.
- Ownership category
- akta.pro rank
Neon industry classification
Industry- Product category
- Digital Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Neon is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Neon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cashback subscription program: Monthly subscription of R$4.90 granting 0.5% cashback on credit/debit card purchases above R$1; predictable recurring revenue per enrolled user.
- Investment float (CDB spread): Spread between yields paid to CDB depositors (e.g., 113% CDI liquidity daily, 109%-115% CDI planned-term, 150% CDI promotional) and Neon's deployment of those funds; investment book drives interest income.
- Credit card interchange and fees: Interchange revenue on Visa credit-card transactions (no annual fee to user), plus the Pix-via-credit fee per transfer and elasticity/limit-related charges.
- Personal and Consignado loan interest: Interest income from Pessoal loans (instant digital disbursement) and Crédito Consignado (worker's loan, payroll-deducted, up to 84 months) originated via the Neon app and Corban channel.
- Insurance premiums: Premiums from Fatura Protegida (credit-card invoice protection insurance), Seguro de Vida Neon (life insurance), Bolso Protegido (wallet protection), and Empréstimo Protegido attached to Consignado.
- Correspondente Bancário (Corban) commissions and partner revenue: 100%-variable commission paid to Corban partners who originate Consignado, plus portal/incentive revenue from the partner ecosystem; embedded into Neon's correspondent banking operations.
- Cross-border card fees: International purchase fees of 4% + IOF plus Visa FX spread applied to debit and credit transactions outside Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cashback Neon: R$4.90/month subscription for 0.5% back on credit/debit purchases above R$1. |
| Unit Pricing | Pay-as-you-go | CDB Neon yield tiers: 150% CDI (2 months, promo), up to 113% CDI daily liquidity, 109%-115% CDI planned-term (3/6/12/24 months). |
| Other | Pay-as-you-go | Viracrédito Neon: deposit starting at R$30 (max R$10,000) converts to credit-card limit at 100% CDI. |
| Freemium | Monthly | Neon credit card: no annual fee; Visa-branded; no maintenance fees. |
| Usage-based | Monthly | Personal loans (Empréstimo Pessoal): digital origination, rates vary per risk profile. |
| Outcome Based/ Performance | Monthly | Empréstimo Consignado (Crédito do Trabalhador): payroll-deducted, up to 84 months. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Neon product offering
Product offeringCore offering
Neon Pagamentos S.A. operates a 100% digital, app-based financial platform authorized by the Banco Central do Brasil, offering a fee-free payment account (Conta Digital Neon) bundled with a no-annual-fee Visa credit card, Visa debit and virtual cards, Pix-based instant payments, fixed-income CDB investments (up to 113% of CDI), personal and payroll-deductible (Consignado) loans, insurance products, and an integrated MEI micro-entrepreneur compliance module.
Product overview
Neon is a Brazilian digital payment institution (Instituição de Pagamento) authorized by the Banco Central do Brasil, organized as a single mobile app that wraps a unified conta digital around a suite of distinct but interconnected products and modules. The core offering is the Conta Digital Neon, inside which customers can access the Cartão de Crédito Neon (no annual fee, with Viracrédito and Limite Elástico), the Cartão de Débito Neon and Cartão Virtual Neon (both Visa, supported by the Carteira Digital Neon that adds the cards to Apple Pay, Samsung Pay and Google Pay), the Cashback Neon rewards program, and the Pix feature set (including the camera-driven "Lente Neon", Pix via crédito and Pix Automático). On top of payments, Neon layers fixed-income investments through CDB Neon (daily liquidity, up to 113% of CDI) and CDB Planejado Neon (terms of 3–24 months at 109%–150% of CDI), with the Viracrédito Neon module linking CDB balances to credit-card limit. Credit is further extended through Empréstimo Pessoal Neon, Empréstimo Consignado Neon (Crédito do Trabalhador), and the FGTS Saque-Aniversário anticipation, while insurance products (Fatura Protegida, Seguro de Vida Neon, Bolso Protegido) and add-ons like Poupa Fatura, Fatura no Azul, Compra Planejada, Modo +Seguro, Open Finance, Buscador de Boletos and the Negocia Neon/Desenrola Brasil renegotiation sit alongside. For micro-entrepreneurs, the Área MEI Neon (originally MEI Fácil) handles CNPJ MEI, DAS and DASN, and for the credit channel Neon operates a Correspondente Bancário program (Corban Parceiro) that distributes Consignado Crédito Privado through partner companies under CMN Resolution 4.935.
Differentiator
Problem solved
Functional benefit
Brands
- Viracrédito Neon: Neon's CDB-backed credit product that converts deposited savings into credit-card limit.
- Cashback Neon
- MEI Fácil
- Consiga Mais (Neon ConsigaMais)
- Lente Neon
Products and services
- Conta Digital Neon Core digital payment account authorized by the Banco Central do Brasil, with Pix, transfers, bill payment, mobile recharge, withdrawals, and free lifetime debit; container for all Neon products.
- Cartão de Crédito Neon No-annual-fee Visa credit card with adjustable in-app limit, contactless, installments, Pix via credit, and optional Viracrédito and Fatura Protegida add-ons.
- Cartão de Débito Neon International Visa debit card issued to all Neon account holders (including negative-listed customers), usable in debit or credit fields at online checkouts; 4% + IOF international purchase fee.
- Cartão Virtual Neon Virtual card stored in the Neon app for online purchases and subscriptions, in debit and credit variants, with emergency blocking and digital-wallet support.
- Carteira Digital Neon Mobile-wallet capability allowing Neon credit and debit cards to be added to Apple Pay, Samsung Pay and Google Pay for NFC contactless payments and online checkout.
- Cashback Neon Subscription rewards program (R$4.90/month) returning 0.5% on every credit/debit card purchase above R$1, with no minimum redemption threshold.
- Viracrédito Neon CDB-backed credit feature where customers invest from R$30 (up to R$10,000) into a 100%-CDI FGC-guaranteed CDB and that money converts into credit-card limit.
- CDB Neon Proprietary CDB investment product issued by Neon Financeira, with daily-liquidity tier yielding up to 113% of CDI and planned-term tiers at 109%-115% of CDI (3/6/12/24 months), plus promotional 150% CDI offerings; FGC-guaranteed up to R$250,000 per CPF.
- Pix na Neon Full Pix feature set in the Neon app: QR/copia-e-cola payments, camera-based Lente Neon scan, Pix via credit card with installments, Pix Automático recurring authorizations, Pix Saque/Troco, and Pix key portability.
- Empréstimo Pessoal Neon Unsecured personal loan originated in-app with reduced rates and quick disbursement, available depending on analysis to negative-listed customers, with renegotiation and early-amortization features.
- Empréstimo Consignado Neon (Crédito do Trabalhador) Payroll-deductible loan for CLT workers with direct folha discount, terms up to 84 months, eligibility from 6 months of employment, and the Crédito do Trabalhador framework with refinancing and Troca de Dívida features.
- Fatura Protegida Insurance for the Neon credit card that guarantees payment of the invoice or total outstanding balance under contracted coverages, hired in-app.
- Seguro de Vida Neon Life-insurance product managed entirely in the Neon app, with coverages, beneficiaries, upgrade/downgrade, suspension, and cancellation flows plus a claim channel.
- Bolso Protegido Personal insurance covering specified risks, contractable in-app with clear coverage/exclusion lists and claims process.
- Área MEI Neon MEI module inside the Neon app that opens a free CNPJ MEI, integrates with gov.br to import existing MEI data, manages DAS payment (with credit-card installment option and auto-debit) and DASN annual declaration.
- Correspondente Bancário Neon (Corban Parceiro) Banking-correspondent program enabling partner companies to offer Neon Consignado Crédito Privado through the Portal de Negócios, with commission-based remuneration and onboarding in 15-30 days.
- Negocia Neon / Novo Desenrola Brasil na Neon In-app debt-renegotiation program, including the Novo Desenrola Brasil offering up to 90% discount and up to 35 days to pay, with eligibility rules and FGTS use cases.
Quantifiable outcome
- 32 million Brazilian customers served
- +5 more outcomes
Companies that use Neon
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Neon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature9 records
Neon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core card-network partner, core digital-wallet partner, major operational partner, operational partner, captive operating entity, embedded credit partner, distribution-grade integration and core b2b2c distribution channel.
- Visacore card-network partnerVisa is the card network for Neon's debit and credit cards (Visa Classic benefits, international acceptance, protection). Neon's cartões are 'liberados para compras internacionais' with 4% + IOF for international purchases.
- Apple Paycore digital-wallet partnerApple Pay integration lets Neon customers add their virtual/credit card to Apple Wallet on iPhone for contactless and online payments via NFC.
- Google Paycore digital-wallet partnerGoogle Pay integration allows Neon debit and credit cards to be tokenized on Android devices for in-store contactless and online purchases.
- Samsung Paycore digital-wallet partnerSamsung Pay integration provides an alternative digital wallet for Neon cardholders on Samsung devices.
- Itaú Unibancomajor operational partnerItaú Unibanco S.A. (CNPJ 60.701.190/0001-04) acts as banking correspondent for Neon's bill-payment product (boletos and concessionárias), under Resolução nº 4.935/21.
- Banco Citibankoperational partnerBanco Citibank S.A. (CNPJ 33.479.023/0001-80) acts as Neon banking correspondent for specified products under Resolução nº 4.935/21.
- Neon Financeira SCFI S.A.captive operating entityNeon Financeira (CNPJ 11.285.104/0001-06) operates as banking correspondent for Neon Pagamentos for CDB, credit card, and personal-credit products under Resolução nº 4.935/21.
- QI Sociedade de Crédito Direto S.A. (Qi Tech)embedded credit partnerQi Tech (CNPJ 32.402.502/0001-35) acts as banking correspondent for Neon's ConsigaMais platform on the Saque-Aniversário FGTS and private Consignado products.
- Money Plus Sociedade de Crédito ao Microempreendedorembedded credit partnerMoney Plus (CNPJ 11.581.339/0001-45) is Neon's banking correspondent for private Consignado Crédito on the ConsigaMais platform.
- WhatsApp (payments)distribution-grade integrationNeon card/account is enabled inside WhatsApp payments for sending, receiving, and requesting money in chats — free of charge and available 24/7.
- Corban partners (Correspondentes Bancários)core b2b2c distribution channelNeon operates a Corban partner network that originates Consignado Crédito for end-customers under Resolução CMN nº 4.935. Partners earn 100% variable commissions, are onboarded via Portal de Negócios in 15-30 days, and are supported with a dedicated e-mail/WhatsApp channel and specialist accompaniment.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Neon competitors and assessment
Company assessmentDirect peers
- Nubank: Brazil's largest neobank, also operating as a payments institution with free accounts, Pix, no-fee credit cards, CDBs, and personal loans. Most direct competitor to Neon given overlapping customer base and product set in Brazil.
- C6 Bank: Brazilian digital bank offering conta digital, credit cards, investments, and Consignado, with both D2C and B2B2C distribution (via partnership with Banco C6 Consignado). Overlaps Neon across accounts, cards, and credit.
- Banco Inter: Brazilian publicly listed digital bank offering free checking, multi-asset investment marketplace, credit, insurance, and a Consignado platform. Direct competitor on consumer accounts, CDB, and payroll-deductible loans.
- Will Bank: Brazilian digital bank (originally Banco Original spin-off) focused on mass-market consumers, offering free checking, credit cards, and Consignado — competing head-on with Neon on underbanked segments.
- PicPay: Brazilian digital wallet and payments app offering Pix, credit, payments, and an investment marketplace. Comparable to Neon on Pix-centric flows, consumer payments, and embedded credit.
Broad incumbents
- Next (Bradesco): Digital-only bank launched by incumbent Bradesco, offering free accounts, Pix, cards, and credit to mass-market consumers. Competes with Neon through Bradesco's branch network and lower funding cost.
- Banco Original: Brazilian digital-first bank (now part of J&F) offering consumer accounts, credit, and Consignado. Overlaps with Neon's account and Consignado offerings and benefits from J&F's balance sheet.
- Stone (StoneCo): Brazilian publicly listed payments and banking company offering acquiring, digital accounts (Ton), and credit. Adjacent to Neon through payments and SMB banking, though its core is acquiring rather than consumer accounts.
- Mercado Pago: Fintech arm of Mercado Livre, offering digital accounts, credit, credit cards, and payments across Latin America. Comparable on D2C digital banking within Brazil and a larger consumer footprint via Mercado Livre.
Others
- QI Tech (Qi Sociedade de Crédito Direto): Brazilian embedded-credit/credit-as-a-service platform that already acts as a Neon banking correspondent for Consignado and FGTS Saque-Aniversário. Enables rather than competes with Neon's ConsigaMais business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Neon social profiles
Digital presenceNeon compliance and trust
Trust signalCompliance7 records
Neon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neon leadership team
Management profileNumber of profiles
Profiles6 records
Neon subsidiaries and ownership
Company hierarchySubsidiaries5 records
Neon funding detail
Funding detailFunding overview
Funding rounds11 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neon M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neon
What does Neon do?
Neon Pagamentos S.A. operates a 100% digital, app-based financial platform authorized by the Banco Central do Brasil, offering a fee-free payment account (Conta Digital Neon) bundled with a no-annual-fee Visa credit card, Visa debit and virtual cards, Pix-based instant payments, fixed-income CDB investments (up to 113% of CDI), personal and payroll-deductible (Consignado) loans, insurance products, and an integrated MEI micro-entrepreneur compliance module.
Is Neon a public or private company?
Neon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neon founded?
Neon was founded in 2016. It employs 501 to 1,000 people.
Where is Neon based?
Neon is headquartered in São Paulo, Brazil, in the Latin America region.
How does Neon make money?
Seven revenue lines are on record. Cashback subscription program is the primary driver. The others are investment float (CDB spread), credit card interchange and fees, personal and Consignado loan interest, insurance premiums, correspondente Bancário (Corban) commissions and partner revenue and cross-border card fees.
Who are Neon's main competitors?
Direct peers on record are Nubank, C6 Bank, Banco Inter, Will Bank and PicPay. Broad incumbents are Next (Bradesco), Banco Original, Stone (StoneCo) and Mercado Pago. QI Tech (Qi Sociedade de Crédito Direto) is listed as an others.
Does Neon have an API?
No public API is recorded for Neon.
What industry is Neon in?
Neon's product category is Digital Banking. Its primary akta.pro industry code is FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 52211 and its SIC code is 6099.