What FoundIt does

FoundIt (operating as FOUNDIT PROPERTY) is an Australian property technology platform founded in 2025 that operates as a buyer-first intermediary in the residential property market. The company connects individual property purchasers with a vetted national network of local buyers agents, providing technology-enabled services including off-market property access, real-time market research, and acquisition support. The platform is positioned against the asymmetric information advantage held by sellers' agents, aiming to reduce buyer search-to-purchase time by up to 50% through institutional-grade research combined with agent expertise. The company is headquartered in South Melbourne with a Sydney office in Double Bay, and operates across Sydney, Melbourne, Brisbane, Northern Rivers, Northern Beaches, Mornington Peninsula, and Noosa.

The company's core technology stack comprises a proprietary research platform integrating Census data, property listings, planning activity, and market indicators into suburb-level intelligence, augmented by emerging AI capabilities described as "AI-Enhanced Housing Intelligence." Its product surface includes the FoundIt Property Buying Platform (consumer-facing marketplace where buyers submit briefs and get matched with local buyers agents), FOUNDIT Research (institutional-grade market intelligence service published across realestate.com.au, Elite Agent, and major Australian media), and Agent Technology Tools (proprietary CRM, market research, and deal support systems for affiliated buyers agents). The platform's data architecture combines public datasets with curated off-market listing inventory accessed through agent relationships.

FoundIt monetizes through two primary streams: professional services fees charged to property buyers for buyers agent representation (quote-based, not publicly disclosed), and partnership/referral arrangements with affiliated agents who receive qualified leads and technology tooling. The company operates a hybrid go-to-market model combining direct buyer acquisition via its website platform with a partner-led agent network. Go-to-market is described as both sales-led (direct buyer engagement) and community-led (agent partnership recruitment). The company is venture-backed by experienced real estate technology operators from Domain, Realbase, and Realtair, having raised $2 million AUD in pre-seed funding in June 2025. Leadership includes Co-Founder and Co-CEO Angus Ferguson (former Domain executive who built and sold Real Time Agent) and Co-Founder Joel Tomaino (former Frazis Capital fund manager), with Nick Dowling as Chairman (former Macquarie Bank, Jellis Craig, REA Group).

Name

FoundIt

Website

https://foundit.property

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

FoundIt is an Australian property technology platform that connects individual property buyers with a vetted national network of local buyers agents, providing off-market property access, institutional-grade market research, and AI-enhanced suburb-level intelligence to reduce search-to-purchase time.

Ownership category

akta.pro rank

Product category

Real Estate Buyer Agency Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ)

akta.pro secondary industry

Domain, Website & App Discovery Portals (BPAMAAAM)

Keywords

• Buyer agency services
• Property technology
• Real estate advisory
• Off-market listings
• Market research services

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Buyers Agent Services to Property Purchasers: FOUNDIT charges buyers for access to expert buyers agents who provide property search, negotiation, and acquisition services. The platform generates revenue by connecting buyers with agents and providing technology-enabled support.
2. Technology Platform for Buyers Agents: FOUNDIT provides tools and resources to buyers agents including qualified leads, market research, and technology platforms in exchange for partnership/referral arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

FoundIt is a property technology platform that connects Australian property buyers with a national network of vetted, local buyers agents. It combines expert buyer representation, off-market and pre-market property access, and proprietary technology-driven market research to help buyers secure properties faster and at better value. The platform also provides partner buyers agents with technology tools, qualified leads, and institutional-grade research to scale their buyer advocacy businesses.

Product overview

FoundIt is a technology-powered buyer's agency platform operating in Australia's property market. The platform consists of a core property buying platform that connects buyers with vetted local buyers agents, supplemented by FOUNDIT Research (institutional-grade market intelligence), Agent Technology Tools (proprietary tools for market research, client management, and deal support), Off-Market Property Access (exclusive listings), and a National Network of Buyers Agents. The company combines world-class research, proprietary technology, and a national network of experienced buyer's agents to give everyday buyers the edge in a market stacked against them.

Differentiator

Problem solved

Functional benefit

Products and services

• FoundIt Property Buying Platform A buyer-first property technology platform that connects Australian home seekers with expert vetted buyers agents, providing real-time market intelligence, off-market and pre-market property access, and technology-enabled insights to help buyers find the right property faster and at the right price.
• FOUNDIT Research Institutional-grade property market research service providing suburb-level intelligence on prices, risk, affordability, and supply-demand dynamics. Integrates Census data, listings, planning activity, and market indicators to help buyers understand risk, value, and local market conditions, delivered through published reports and media partnerships.
• National Buyers Agent Services End-to-end property acquisition services delivered through a nationwide network of vetted, local market expert buyers agents. Services include property search, off-market and pre-market access, negotiation, due diligence, and settlement support for owner-occupiers, investors, developers, and prestige buyers across Australia's property markets.
• Agent Technology Tools Proprietary technology platform provided to partner buyers agents, including market research tools, client management systems, and deal support features. Designed to help agents scale their buyer advocacy businesses with qualified leads and institutional-grade tools in exchange for partnership or referral arrangements.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Propertybuyer: One of Australia's largest and most established buyer's agencies, founded by Rich Harvey. Directly comparable to FoundIt as a buyer-advocacy firm serving Australian residential property purchasers with a network of agents across major markets.
• Cohen Handler Buyers Advocates: National Australian buyer's agency offering independent property acquisition services across residential and investment markets. Direct competitor in the same buyer advocacy category with comparable services targeting owner-occupiers and investors.
• Metropole Property Strategists: Australian property advisory and buyer's agency combining investment strategy with buyer advocacy. Comparable to FoundIt's blend of research-led advisory and agent network, particularly in serving investors and wealth-building buyers.
• Buyers Agent Australia (BAA): Australian buyer's agency network connecting buyers with local advocates. Directly comparable to FoundIt's national agent network model, offering buyer representation across multiple Australian markets.
• National Homebuyer Services: Australian buyer's agency providing property acquisition services with a national footprint. Competes with FoundIt in the same buyer advocacy segment, particularly for first-home buyers and investors.

Broad incumbents

• Domain Group: Major Australian residential property portal owned by Nine Entertainment, with a much broader scope than FoundIt. Multiple FoundIt executives (including co-founder Angus Ferguson) are former Domain leaders. Domain's audience, data, and capital make it a credible entrant or acquirer in buyer-side services.
• REA Group: Owner of realestate.com.au, Australia's dominant property portal and the country's largest digital real estate business. Chairman Nick Dowling is a former REA Group director. REA's scale, data, and relationships position it as a potential competitor or partner in buyer-side services.
• Zillow: US-based proptech giant offering AI-driven property search, Zestimates, and an agent marketplace. Comparable as a property technology platform combining data, AI, and buyer-agent services — illustrates the scale of the opportunity FoundIt could pursue in Australia if it executes.
• Redfin: US-based technology-powered real estate brokerage with salaried buyer agents. Highly comparable business model to FoundIt — combining proprietary technology with a buyer-agent network — and a useful benchmark for the trajectory of tech-enabled buyer representation at scale.

Regional players

• Homely: Australian residential property search platform focused on suburbs, schools, and lifestyle data. Comparable proptech in Australian residential market but primarily a discovery/portal business rather than buyer advocacy; potential competitor or partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoundIt