Dogpound Fitness

What Dogpound Fitness does

Dogpound Fitness is a luxury boutique fitness studio founded in 2015 and headquartered in New York City, operating flagship physical locations in New York (1 Renwick Street) and West Hollywood (627 N. Robertson Blvd.). The company delivers in-person personal training, group fitness classes (Boxing, Booty Builder, Strength & Conditioning, Full Body Burn, Strong & Snatched, Athletic Training, Run Club), and a virtual training program (DOGPOUND VIRTUALLY ANYWHERE) priced at $500 for three 1:1 sessions delivered worldwide. The customer base consists of affluent individuals and high-profile celebrities including Justin Bieber, Hugh Jackman, Karlie Kloss, Tom Holland (also an investor since 2022), Lori Harvey, and Georgina Rodriguez.

The business generates revenue across four streams: in-person personal training sessions ($250 single / $600 three-pack), recurring memberships with VIP perks and unlimited group classes, worldwide virtual training packages, and e-commerce merchandise including branded essentials and limited-edition collaborations with Balmain (BBold sneakers), lululemon, and Swarovski. Distribution is multi-channel: two physical studios, MindBody Online booking infrastructure, proprietary iOS/Android apps, and a Shopify-based e-commerce shop. Marketing relies on celebrity-driven earned media across Instagram, TikTok, and major publications (Bloomberg, Vogue, GQ, Forbes).

The company is privately held and incorporated in Delaware as DOGPOUND FITNESS, INC. Founder Kirk Myers serves as chairman following the 2022 departure of former CEO Jenny Liu, who left to launch Crush It Ventures. The company has raised approximately $6.5 million in disclosed funding (2018) and sought an additional $10 million in 2022. No AI/ML capabilities, proprietary technology platforms, or third-party model integrations are disclosed; the technology stack is limited to commercial booking software and consumer mobile apps.

Name

Dogpound Fitness

Legal name

DOGPOUND FITNESS, INC.

Website

https://thedogpound.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Dogpound Fitness is a luxury boutique fitness studio operating flagship locations in New York City and West Hollywood, offering premium personal training, group classes, worldwide virtual training, and branded merchandise to affluent consumers and celebrity clientele.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Boutique fitness studio
• Personal training services
• Group fitness classes
• Luxury gym membership
• Virtual fitness training

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Personal Training Sessions: In-person personal training sessions offered at NYC and LA locations. Pricing includes single intro sessions at $250 and 3-pack packages at $600.
2. Membership Program: Exclusive membership program offering personal training sessions, early access to classes and merch drops, and VIP perks. Members receive unlimited access to group classes.
3. Virtual Training: Three personalized 1:1 virtual training sessions with elite trainers delivered worldwide via video platform, priced at $500 per package.
4. Merchandise Sales: E-commerce sales of branded fitness apparel and accessories including lululemon collaborations, DOGPOUND X SWAROVSKI items, and essential wear. Products range from $38-$500+.
5. Group Fitness Classes: Unlimited access to group classes including Boxing, Booty Builder, Strength & Conditioning, Full Body Burn, Strong & Snatched, Athletic Training, and Run Club at NYC and LA locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dogpound Fitness operates luxury boutique fitness studios in New York City and Los Angeles offering one-on-one and small group personal training sessions led by an elite team of trainers across modalities such as boxing, kettlebells, strength training, and cardio. The company complements in-person training with unlimited group fitness classes, a worldwide virtual training program (DOGPOUND VIRTUALLY ANYWHERE), an exclusive membership program with VIP perks, and a branded merchandise e-commerce shop featuring collaborations with lululemon, Balmain, and SWAROVSKI.

Product overview

Dogpound Fitness is a luxury boutique fitness studio offering a unified product portfolio centered on elite personal training and group fitness experiences. The core offering consists of Personal Training Sessions and Group Fitness Classes at two physical locations (NYC and LA), complemented by the Virtual Training program (DOGPOUND VIRTUALLY ANYWHERE) for worldwide access. The Membership Program provides ongoing access with VIP perks, while the Dogpound Shop extends the brand through branded merchandise and luxury collaborations (lululemon, Balmain, Swarovski). The Partnership Program enables brand collaborations on activations and events. The company positions itself as a celebrity-favorite gym serving high-profile clientele including Justin Bieber, Hugh Jackman, Karlie Kloss, and Tom Holland (investor).

Differentiator

Problem solved

Functional benefit

Brands

• lululemon Collection: Curated fitness apparel collection sold at Dogpound shop featuring items such as the Everywhere Belt Bag, License To Train Lightweight Jacket, and Align Bodysuit.
• Essentials Collection
• DOGPOUND VIRTUALLY ANYWHERE

Products and services

• Personal Training Sessions One-on-one and small group personal training sessions led by expert trainer teams using diverse modalities including boxing, kettlebells, strength training, and cardio. Sessions include dynamic warm-ups, high-energy workouts with music, and cool-downs with Therabody massage guns and personalized recovery advice.
• Group Fitness Classes Unlimited access to group classes including Boxing, Booty Builder, Strength & Conditioning, Full Body Burn, Strong & Snatched, Athletic Training, and Run Club. Available at NYC and LA locations with options for all fitness levels.
• Virtual Training (DOGPOUND VIRTUALLY ANYWHERE) Three personalized 1:1 virtual training sessions delivered worldwide by elite trainers, including a premium gift box. Designed for travel, hybrid work, and beyond with seamless, bespoke, results-forward experience.
• Membership Program Exclusive membership including personal training sessions, early access to classes and new merchandise drops, VIP perks and privileges. Intro packages available: Single session $250, 3-pack $600.
• Dogpound Shop (Merchandise) E-commerce shop featuring branded merchandise including lululemon collaboration collection, Essentials line, Dogpound X Swarovski Essential Hoodie ($500), and Dogpound X Balmain BBold sneakers.

Quantifiable outcome

• Zion Clark broke Guinness World Records at DOGPOUND LA: 33-inch highest box jump with hands and 248 diamond push-ups in 3 minutes
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• BalmainflagshipStrategic or Co-development PartnerLuxury fashion house Balmain collaborated with DOGPOUND to create the BBold sneakers - an exclusive workout sneaker. Balmain Creative Director Olivier Rousteing noted aesthetic similarities and a shared supportive community spirit between the brands. This collaboration represents DOGPOUND's most exclusive merchandise drop to date, combining fitness functionality with high fashion.
• lululemoncoreStrategic or Co-development PartnerDOGPOUND launched an exclusive lululemon collection featuring workout apparel and accessories including Everywhere Belt Bag, License to Train Lightweight Jacket, sports bras, shorts, and bodysuits. The collaboration leverages both brands' positioning in the premium fitness lifestyle market.
• Seva.LoveminorStrategic or Co-development PartnerPhilanthropic partner for DOGPOUND's NFT release. Seva.Love collaborated on the NFT auction launched on OpenSea on May 31, 2022, with all profits donated to education non-profit Community of Unity.
• Community of UnityminorStrategic or Co-development PartnerEducation non-profit benefiting from DOGPOUND's NFT auction. The NFT collaboration supports Community of Unity's fitness and Web3 education programs within the New York City school system.
• NFT ClassroomminorStrategic or Co-development PartnerEducational partner in DOGPOUND's NFT philanthropy initiative supporting Web3 education for NYC students alongside Seva.Love and Community of Unity.
• Yovanna VenturaminorStrategic or Co-development PartnerDigital artist who created the NFT artwork for DOGPOUND's charitable NFT release. The one-of-one NFT and 22 edition public NFT were auctioned on OpenSea with proceeds supporting NYC education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoulCycle: Iconic premium indoor cycling brand with strong celebrity following and community-driven membership model. Comparable to Dogpound in premium pricing, aspirational branding, and concentration in NYC/LA markets.
• SLT: NYC-based boutique strength training brand using Megaformer machines. Comparable to Dogpound in premium positioning, NYC concentration, and results-driven small-group training format targeting affluent women.
• F45 Training: Functional training boutique franchise with standardized group workout formats. Comparable to Dogpound in group fitness class offerings and athletic performance focus, though distributed via franchise model rather than company-owned studios.
• Tone House: NYC-based athletic training boutique focused on sport-inspired group workouts. Comparable to Dogpound in athletic performance training, NYC flagship, and trainer-led premium group class model.
• Solidcore: Premium boutique fitness brand offering 50-minute strength workouts on proprietary machines, with strong celebrity following. Comparable to Dogpound in premium positioning, transformation-focused results, and celebrity-driven brand.
• Barry's (Barry's Bootcamp): Premium boutique fitness brand combining HIIT cardio and strength training in a red-lit 'red room' studio format. Closely comparable to Dogpound on positioning, price point, celebrity clientele, and dual-location strategy in NYC and LA.
• Rumble Boxing: Premium boxing-themed boutique fitness brand with strong presence in NYC and LA. Comparable to Dogpound in offering boxing classes, celebrity clientele, and premium pricing within the boutique fitness category.

Broad incumbents

• Peloton: Connected fitness platform with live and on-demand classes. Comparable to Dogpound through its virtual training offering (DOGPOUND VIRTUALLY ANYWHERE), though operates at vastly larger scale with hardware-enabled distribution.
• Equinox: Luxury fitness club operator with full-service amenities, group classes, and personal training across major US markets. Comparable to Dogpound in affluent target customer and premium positioning, but operates at significantly larger scale as a broad incumbent.
• Life Time Fitness: Large-scale premium health club operator with group classes, personal training, and wellness amenities across the US. Comparable to Dogpound in premium target customer and full-service fitness offering, but at much broader scale and price point below boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dogpound/?hl=en
• TikToktiktok.com/@dogpound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogpound Fitness