Dugout
Dugout is a London-based digital football platform founded in 2016 that aggregates scores, news, video, and betting content for global football fans, monetizing via advertising, betting-affiliate partnerships, and branded content distributed through mobile apps, web, and partners like Yahoo Sports.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dugout does
Dugout is a London-based digital football (soccer) platform founded in 2016, operating in the for-profit, private sector with a headcount of 101-250 employees. The company positions itself as an innovative digital football destination, though much of the supplied product and technology evidence describes a closely related football content and streaming platform (OneFootball). Based on available evidence, the business operates a mobile-first content platform distributed through iOS App Store, Google Play, and a web property, offering live scores, match news, team and competition data, editorial coverage aggregated from multiple publishers (including GOAL, Evening Standard, The Independent, and Football Today), and video content.
The platform's product portfolio comprises a core mobile application, a dedicated streaming product (OneFootball TV), and a betting predictions/previews feature covering major competitions including the World Cup. A strategic content partnership with Yahoo Sports extends reach into USA and Canada markets, and the company maintains active social media presences across Instagram, Facebook, Twitter/X, YouTube, TikTok, and AudioBoom to drive awareness and engagement.
The business model relies on three primary revenue streams: (1) display and video advertising across the platform, (2) affiliate commissions and advertising from betting operator partners integrated into the betting section, and (3) branded content and partnership/brand solutions offered to advertisers and partners. Pricing is not publicly disclosed. The company completed a funding round of approximately $11.4M in April 2018 and acquired BallBall in March 2018, and is led by a chairman, a president, a chief business officer, a chief of staff, and regional leadership including a Regional Manager for Italy.
Dugout firmographics
Firmographics- Name
- Dugout
- Website
- https://dugout.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 101–250 employees
- Short description
- Dugout is a London-based digital football platform founded in 2016 that aggregates scores, news, video, and betting content for global football fans, monetizing via advertising, betting-affiliate partnerships, and branded content distributed through mobile apps, web, and partners like Yahoo Sports.
- Ownership category
- akta.pro rank
Dugout industry classification
Industry- Product category
- Sports Media Platform
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where Dugout is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Dugout business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Betting and Wagering: The platform features betting sections with predictions and partner integrations with betting operators, likely generating revenue through affiliate commissions and advertising from betting partners
- Digital Advertising: Display advertising and sponsored content integrated throughout the platform, including video ads and banner placements
- Partnership and Brand Solutions: Monetization through branded content, partner integrations, and brand solutions offered to partners and advertisers
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Dugout product offering
Product offeringCore offering
Dugout is a digital football platform that provides football content, live scores, transfer updates, and editorial coverage to football fans across web and mobile. The platform aggregates and distributes football content, offering live streaming, betting predictions, and personalized content experiences for users globally.
Product overview
OneFootball is a single unified mobile application focused on football content delivery. The product portfolio includes the core OneFootball mobile app providing live matches, team updates, and news, the OneFootball TV streaming application, and a betting predictions feature. The platform partners with Yahoo Sports for content distribution in North American markets.
Differentiator
Problem solved
Functional benefit
Products and services
- OneFootball Mobile application providing football news, live scores, transfer updates, statistics, and editorial coverage to football fans globally.
- OneFootball TV Video streaming product offering football match replays, highlights, live streams, and exclusive football video content to fans.
- Football Betting Predictions Service providing betting predictions, odds, and tips for football matches integrated within the platform.
Companies that use Dugout
Customer profileSegments1 record
Ideal customer profiles1 record
Dugout technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dugout partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yahoo SportscoreOneFootball has a strategic content partnership with Yahoo Sports to deliver quality football content to fans in USA and Canada. Yahoo Sports features OneFootball content and branding, and OneFootball TV is promoted in partnership with Yahoo Sports. The partnership enables cross-promotion and expanded reach for both platforms.
Recent moves6 records
Expansion highlights6 records
Dugout competitors and assessment
Company assessmentDirect peers
- OneFootball: OneFootball is a mobile-first football content and streaming platform delivering live scores, news, video, and betting integrations to a global football fan base. It is the most direct competitor to Dugout, operating in the same product category with a near-identical target user.
- FotMob: FotMob is a football scores, statistics, and news app covering global leagues with detailed match data and live commentary. It directly overlaps Dugout on the scores, stats, and news experience for football fans.
- Goal: Goal is a global digital football media brand publishing news, scores, transfer rumors, and video content. It is a direct competitor in the digital football content and audience-monetization space.
- LiveScore: LiveScore delivers real-time football (and other sports) scores, results, and statistics via web and mobile. It competes directly with Dugout for the live-match fan who wants scores and basic news on a mobile-first interface.
- Bleacher Report: Bleacher Report is a multi-sport digital media platform producing news, highlights, and original social-first content. It is comparable as a digital-native sports media business targeting younger, mobile-first sports fans, though it spans multiple sports rather than football only.
Broad incumbents
- DAZN: DAZN is a global sports subscription streaming service with rights to major football competitions. It operates at much larger scale with a paid subscription model, representing a higher-tier competitor for attention and rights in the football content space.
- ESPN: ESPN is the largest global sports media brand spanning TV, digital, and streaming. It is a broad incumbent in football (and other sports) content with vastly greater resources, brand recognition, and rights portfolio than Dugout.
- The Athletic: The Athletic is a subscription-based digital sports media outlet with deep football (and other sport) coverage. It is comparable as a premium digital sports content business, though its subscription model and editorial focus differ from Dugout's likely ad/affiliate model.
- Sky Sports: Sky Sports is the dominant UK pay-TV sports broadcaster with extensive Premier League and football rights. It is the most powerful incumbent in Dugout's home market and a structural competitor for football audiences and advertiser spend.
- BBC Sport: BBC Sport is the UK's public-broadcaster sports division offering free news, scores, and live coverage of major football events. It is a broad incumbent providing a free alternative that constrains Dugout's ability to monetize UK football audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Dugout social profiles
Digital presenceDugout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dugout leadership team
Management profileNumber of profiles
Profiles5 records
Dugout funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dugout M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dugout
What does Dugout do?
Dugout is a digital football platform that provides football content, live scores, transfer updates, and editorial coverage to football fans across web and mobile. The platform aggregates and distributes football content, offering live streaming, betting predictions, and personalized content experiences for users globally.
Is Dugout a public or private company?
Dugout is a private company. It is classified as venture growth investor backed.
When was Dugout founded?
Dugout was founded in 2016. It employs 101 to 250 people.
Where is Dugout based?
Dugout is headquartered in London, United Kingdom, in the Europe region.
How does Dugout make money?
Three revenue lines are on record. Betting and Wagering is the primary driver. The others are digital Advertising and partnership and Brand Solutions.
Who are Dugout's main competitors?
Direct peers on record are OneFootball, FotMob, Goal, LiveScore and Bleacher Report. Broad incumbents are DAZN, ESPN, The Athletic, Sky Sports and BBC Sport.
Does Dugout have an API?
No public API is recorded for Dugout.
What industry is Dugout in?
Dugout's product category is Sports Media Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 7112 and its SIC code is 7990.