What Syook does

Syook is an enterprise Industrial IoT company founded in 2016 and headquartered in Bengaluru, India, that provides a Real-Time Location System (RTLS) platform for large industrial and operational customers. The company's core product, InSite, is a no-code, hardware-agnostic, and cloud-agnostic platform that delivers real-time visibility into people, assets, vehicles, and environmental conditions across industrial facilities. Syook targets Fortune 500 enterprises and large organizations in verticals including manufacturing, oil and gas, mining, healthcare, automotive, railways, and consumer goods, with named deployments at ONGC, Unilever, Bosch, Coal India, Tata, Indian Railways, FCA/Stellantis, Medtronic, UPL, and Danone.

The platform supports multiple connectivity protocols (BLE, LoRaWAN, UWB, RFID, Wi-Fi, GPS) and combines Syook's own hardware devices, including ATEX-certified tags for hazardous environments, with a modular solution suite covering connected worker safety, contractor management, asset tracking, truck-in/truck-out logistics, hazardous area solutions, and CMMS integration. In 2021, Syook launched Maayaa, an agentic AI layer that uses a retrieval-augmented generation approach to read operational documents such as SOPs, EHS policies, and equipment manuals, combining them with InSite's live data to deliver cited, human-in-the-loop recommendations for safety, compliance, productivity, and capex decisions. The platform is deployable on-prem or in cloud and is available via the Microsoft Azure Marketplace.

Syook generates revenue through a combination of subscription-based SaaS licensing for the InSite platform, hardware sales for its wireless devices and ATEX-certified equipment, and professional services for implementation and system integration. Pricing is quote-based and not publicly disclosed, with annual billing cadence. Go-to-market combines direct enterprise field sales, channel partners (Microsoft, SAP, Accenture, EY, Cisco, Bosch, Honeywell), and participation in accelerator and startup programs (HPE Digital Catalyst, Capgemini-SAP, Bosch DNA, Microsoft Global Social Entrepreneurship). The company has offices in India (Bengaluru, Noida), the Middle East (Abu Dhabi, Doha), and the United States (Dover), and has raised $1 million in Series A funding from Inflection Point Ventures and ONGC in August 2021.

Name

Syook

Legal name

SPARKYO TECHNOLOGY PRIVATE LIMITED

Website

https://syook.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Syook provides an enterprise IIoT platform combining a no-code RTLS system (InSite) with an agentic AI layer (Maayaa) to deliver real-time visibility and operational recommendations for Fortune 500 industrial customers.

Ownership category

akta.pro rank

Product category

Industrial IoT / Real-Time Location Systems (RTLS)

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)

akta.pro primary industry

High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI)

akta.pro secondary industries

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Real-time location systems
• Industrial IoT platform
• Asset tracking solutions
• Connected worker safety
• RTLS enterprise solutions

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: Syook InSite platform provided as subscription-based SaaS model. No-code modular platform with various add-ons available through marketplace. Cloud agnostic deployment options.
2. Hardware Devices: Family of wireless devices including tags, sensors, beacons, and ATEX-certified equipment for hazardous environments. Hardware is part of end-to-end visibility solution.
3. Professional Services: Implementation, consulting, and system integration services. End-to-end solution includes hardware, software, connectivity data, and reporting tools.
4. Connectivity Services: Variety of data connectivity solutions included with service. No costly data plans to purchase separately mentioned in FAQ.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Syook provides a no-code, hardware-agnostic and cloud-agnostic Industrial IoT platform called InSite, which combines a Real-Time Location System (RTLS) with AI video analytics and sensor intelligence to deliver real-time visibility into people, assets, vehicles and the environment. Layered on top is Maayaa, an agentic AI platform that reads operational documents (SOPs, EHS policies, manuals) and combines them with InSite's live data to recommend the next action with human-in-the-loop approval. The end-to-end offering also includes a family of Syook wireless devices and ATEX-certified hardware for hazardous environments, sold to large enterprises across manufacturing, oil and gas, mining, supply chain and healthcare.

Product overview

Syook offers a platform-plus-modules product architecture centered on two core products: InSite (the data and visibility layer) and Maayaa (the intelligence and AI layer). InSite is a no-code, modular, hardware-agnostic, cloud-agnostic Industrial IoT and RTLS platform providing real-time visibility into people, assets, vehicles, and the environment. Maayaa is an agentic AI layer that reads SOPs and operational documents and combines them with InSite's live data to recommend next actions. The portfolio spans hardware (Syook Devices, ATEX-certified hazardous-area devices), a marketplace of add-ons, mobile apps (iOS/Android), and industry-specific solution modules for Connected Worker, People Management, Contractor Management, Truck-in Truck-out, Asset Management, Hazardous Area Solutions, CMMS, and RoI Calculator. The platform supports multiple connectivity standards (BLE, LoRaWAN, UWB, Wi-Fi, RFID, GPS) and is available via Microsoft Azure Marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• InSite: A no-code Industrial IoT and Real-Time Location System (RTLS) platform that provides live visibility into people, assets, and operations across facilities.
• Maayaa
• Truck-in Truck-out (TiTo)

Products and services

• InSite Platform A no-code, modular, hardware-agnostic and cloud-agnostic Industrial IoT and Real-Time Location System (RTLS) platform that delivers live visibility into people, assets, vehicles and the environment across industrial facilities. Provides configurable no-code workflows, real-time dashboards, alerts, and geofencing for enterprise customers.
• Maayaa An agentic AI platform that reads operational documents such as SOPs, EHS policies and equipment manuals and combines them with InSite's live RTLS data to recommend the right next action. Uses Retrieval-Augmented Generation, is human-in-the-loop, audit-ready, and can be deployed on-prem or in cloud for enterprise customers.
• Syook Devices A family of wireless tags, beacons, sensors and ATEX-certified devices for real-time tracking of people and assets in industrial and hazardous environments. Supports BLE, LoRaWAN, UWB and other connectivity standards, sold as part of Syook's end-to-end RTLS solution.
• Syook Marketplace A digital marketplace offering proprietary add-ons for the InSite platform, including modules for compliance management, asset optimization and extended platform functionality, available to existing Syook customers.
• InSite Mobile App Mobile application for the InSite platform available on Google Play and Apple App Store, enabling on-the-go operations management and real-time visibility from smartphones and tablets for enterprise field users.
• Syook InSite on Microsoft Azure Marketplace Distribution of the InSite platform via Microsoft Azure Marketplace, enabling global enterprise Azure customers to procure and deploy Syook's RTLS solution with native Azure cloud integration.

Quantifiable outcome

• 4X Average ROI reported for customers
• +11 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• MicrosoftcoreTechnology or IntegrationTechnology partnership through Azure Marketplace listing. Syook InSite available in Microsoft Azure Marketplace for global enterprise customers. Also part of Microsoft Global Social Entrepreneurship Program.
• SAPcoreTechnology or IntegrationTechnology and integration partnership. Syook was named top 3 startup in Capgemini-SAP Startup Cohort 2022-23. ERP integration capabilities for enterprise customers.
• AccenturecoreImplementation/ SI/ Consulting PartnerStrategic partnership through Microsoft joint initiative for social entrepreneurs. Implementation and consulting partner for enterprise deployments.
• EYsecondaryImplementation/ SI/ Consulting PartnerProfessional services and consulting partnership for enterprise implementations and digital transformation projects.
• CiscosecondaryTechnology or IntegrationTechnology partnership for networking and infrastructure integration in enterprise deployments.
• BoschsecondaryGTM or Marketing PartnerTop 13 startup recognition in Bosch DNA program. Co-marketing and ecosystem partnership for industrial IoT solutions.
• HoneywellsecondaryTechnology or IntegrationTechnology partnership for building automation and industrial IoT integration capabilities.
• Hewlett Packard EnterprisesecondaryGTM or Marketing PartnerSelected as one of 7 startups in HPE Digital Catalyst Program Cohort 3 for mentorship, resources, and go-to-market support.
• CapgeminisecondaryGTM or Marketing PartnerTop 3 startup recognition in Capgemini-SAP Startup Cohort 2022-23. Co-marketing and potential integration partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CenTrak: RTLS and location services provider primarily for healthcare and senior living, with growing enterprise and industrial exposure. Comparable on RTLS platform architecture and enterprise SaaS delivery.
• Ubisense: UK-based RTLS and indoor location platform provider focused on manufacturing, automotive, and industrial customers. Closely comparable to Syook given its enterprise RTLS positioning, multi-protocol support, and presence in factory asset/worker tracking.
• Sewio Networks: UWB-based RTLS vendor targeting manufacturing, logistics, and sports. Comparable to Syook as a focused industrial RTLS platform with similar use cases in worker safety, asset tracking, and process optimization.
• Litum: RTLS and IoT solutions provider for manufacturing, logistics, healthcare, and mining. Direct comparable given similar vertical mix (manufacturing, mining, healthcare) and focus on real-time visibility of people and assets.
• Kontakt.io: BLE-based RTLS and indoor intelligence platform with enterprise focus on healthcare, manufacturing, and supply chain. Comparable hardware-agnostic, cloud-delivered architecture with overlapping target segments.

Broad incumbents

• Honeywell: Industrial conglomerate with extensive IoT, asset tracking, and worker safety solutions, including ATEX-rated devices and Connected Worker offerings. Comparable to Syook on industrial safety and asset visibility, but bundled into a much broader automation portfolio.
• Zebra Technologies: Large enterprise asset intelligence and RTLS provider (MotionWorks, Savanna platform) serving manufacturing, logistics, retail, and healthcare. Comparable on RTLS but operates at much greater scale across broader enterprise mobility.
• Siemens: Industrial automation and IoT giant with Insights Hub (formerly MindSphere) and connected worker offerings. Competes with Syook in manufacturing asset visibility and worker safety, but as part of a much larger digital industries stack.
• Cisco: Networking and IoT incumbent with DNA Spaces/Catalyst Center location services and industrial IoT offerings. Comparable as an enterprise connectivity and visibility partner, with broader networking reach than Syook.

Emerging players

• Impinj: RAIN RFID platform provider for item-level visibility in retail, logistics, and manufacturing. Comparable to Syook on asset visibility but with a more focused RFID-only hardware and tag ecosystem approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/syookapp
• Facebookfacebook.com/syookinc
• LinkedInlinkedin.com/company/13229261
• Instagraminstagram.com/syookinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syook