What Shebah does

Shebah is an Australian rideshare platform operating exclusively for women and children, accessible via dedicated iOS and Android applications and available across all Australian states and territories (VIC, NSW, QLD, SA, WA, TAS, NT, ACT) with New Zealand listed as 'Coming Soon.' The service connects female drivers, branded the 'Army of Aunties,' with riders seeking safer transportation, processing fares through Stripe-integrated driver accounts and routing via HERE Maps. The platform offers differentiated features including a world-first Preferred Driver function allowing riders to select up to five priority drivers, Split Fare for up to four passengers, child seat bookings with certified drivers, XL vehicles, and unaccompanied minor transport backed by Working with Children and police checks.

Revenue is generated through a 15% commission on each trip fare, with 85% passed to drivers, structurally above the industry average of 75% or less. Base fares are tiered by time period (A$9.91 off-peak, A$10.34 peak, A$10.76 premium peak) with per-kilometer and per-minute charges, and ancillary revenue from A$11.32 child seats, a A$20.29 cancellation fee, and a temporary A$1 petrol surcharge introduced in March 2026. Customer acquisition is driven by promotional codes, referral incentives, social media presence (LinkedIn, Facebook, Instagram, Twitter), and partnerships such as the Fernwood Fitness co-marketing arrangement launched in March 2023.

Founded in 2017 by George McEncroe and operated under parent Safe Transport Australia (STA), Shebah is privately held with a headcount of 11-50 employees headquartered in Melbourne. The company has been funded primarily through equity crowdfunding, raising a record A$3 million in April 2019 (the largest raise under Australia's equity-crowdfunding regime) followed by a second round in December 2019. It became Australia's first carbon offset rideshare in March 2020 and launched Shebah Drops, a contactless delivery service, during COVID-19 lockdowns.

Name

Shebah

Legal name

Shebah

Website

https://shebah.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shebah is an Australia-wide rideshare platform exclusively serving women and children via iOS and Android apps, connecting female drivers with riders, taking a 15% commission on fares. It differentiates through safety features including a preferred-driver model, child seat services, and Australia's first carbon-offset rides positioning.

Ownership category

akta.pro rank

Product category

Rideshare Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Women-Focused / Safety-Focused Ride-Hailing (THADADAI)

akta.pro secondary industries

Women-Only / Safety-Focused Ride-Hailing Platforms (TLAFAIAH), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Carpool Coordination & Shared Rides for Children (HSAAAKAE)

Keywords

• Rideshare services
• Women transportation platform
• Child transport service
• Driver earnings platform
• Carbon offset rideshare

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Rideshare Transaction Commission: Shebah takes 15% commission on every trip fare, with 85% going directly to drivers. Base fares vary by time period (off-peak $9.91, peak $10.34, premium peak $10.76), plus per-minute and per-km charges. Additional charges include child seat fees ($11.32/seat), tolls, and a temporary $1 petrol surcharge (March 2026).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shebah operates an Australian all-women rideshare marketplace that matches vetted female drivers with women and children via dedicated iOS and Android apps for riders and drivers. The platform provides on-demand and pre-booked transportation across all Australian states and territories, taking a 15% commission on each fare while passing 85% to drivers, and offers specialized services such as unaccompanied minor transport, child seats, XL vehicles, and contactless delivery.

Product overview

Shebah is an all-women rideshare platform providing safe transportation for women and children across Australia. The core offering is the Shebah Rideshare Platform, complemented by the Shebah Driver App and Shebah Rider App for drivers and passengers respectively. Key features include the Preferred Driver feature (a world-first allowing selection of up to 5 preferred drivers), child seat services, XL vehicles for larger groups, Split Fare for cost sharing, and the Shebah Drops delivery service. The platform also includes an environmental initiative through its Carbon Offset Program, making it Australia's first carbon offset rideshare. Shebah operates under Safe Transport Australia (STA) and serves multiple Australian states and territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Shebah Rideshare Platform Core Shebah ride-booking service enabling female passengers (and accompanying children) to book rides with vetted female drivers via the iOS/Android app, with both on-demand and advance booking up to 30 days; available Australia-wide with usage-based fares and a 15% platform commission.
• Shebah Drops Contactless delivery service that enables Shebah drivers to deliver essential supplies such as food and groceries to customers in self-isolation, leveraging the existing driver network for last-mile needs during COVID-19.
• Unaccompanied Minor Transport Specialized transport service for children traveling alone to school, after-school activities, or family members, requiring guardian approval and assigned only to drivers holding Working with Children Checks and Police Checks.

Quantifiable outcome

• Drivers earn 85% of fare vs industry average of 75%
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor, flagship and core.

• Fernwood FitnessminorGTM or Marketing Partner · 20 March 2023Partnership offering $10 discount on first trip for Fernwood Fitness members who created accounts between March-June 2023.
• Carbon Offset ProgramflagshipStrategic or Co-development Partner · 12 March 2020Shebah became Australia's first carbon offset rideshare service, offsetting all trips through a carbon offset program.
• StripecoreTechnology or IntegrationStripe is used as the payment gateway for driver earnings, connecting directly to driver accounts for fare management and payout frequency control.
• HERE MapscoreTechnology or IntegrationHERE Maps provides navigation technology for both driver and rider apps, including speed limit notifications and automatic re-routing features.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Uber: Global rideshare leader operating across all major Australian cities. Competes for the same rider pool but offers a generalist, mixed-gender driver marketplace rather than Shebah's women-only, safety-focused model.
• DiDi: Major global TNC with Australian operations competing on price and availability. Lacks Shebah's women-only driver community but pressures driver supply and rider pricing in the same geographies.
• Ola: International TNC active in Australia with broad driver supply. Directly comparable on the rideshare mechanics but without a women-only or child-vetting product layer.
• Careem: Super-app rideshare operator in the Middle East and Pakistan with category-specific services. Demonstrates how regional TNCs extend into verticals like women-only and family transport that compete with Shebah's niche.
• Gojek: Multi-service ride-hailing and delivery platform across Southeast Asia. Comparable on platform mechanics and ride-hailing technology, though not directly competing in Shebah's Australian footprint.

Regional players

• 13cabs: Australia's largest taxi network and a key ground-transport incumbent. Competes for the same Australian rider base but uses a regulated taxi-hail model rather than app-based gig drivers.

Direct peers

• HopSkipDrive: US-based rideshare service focused exclusively on transporting children with vetted drivers and caregiver oversight. Closely comparable to Shebah's Unaccompanied Minor Transport offering in both model and safety requirements.
• Safr: US women-focused ridesharing platform matching female riders with vetted drivers. Mirrors Shebah's women-only positioning and safety-first branding, though operating in a different geography.

Emerging players

• SheSafe: Women-only ride-hailing and safety-app concept targeting similar rider safety concerns as Shebah. Represents an emerging entrant into the niche Shebah pioneered in Australia.
• Spur (formerly Kanga): Australian on-demand rideshare focused on regional and suburban coverage where Shebah also operates. Competes for driver supply and rider share in Shebah's long-tail geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shebahrideshare
• Facebookfacebook.com/shebahrideshare
• LinkedInlinkedin.com/company/shebah-rideshare
• Instagraminstagram.com/shebahride/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shebah