What VKTRY Performance Insoles does

VKTRY Performance Insoles (legal name: VKTRY) is a Wilton, Connecticut-based direct-to-consumer performance insole brand founded in 2015 and operating with 11-50 employees. The company designs and sells patented carbon fiber insoles in three tiers—Gold (100% aerospace-grade carbon fiber, fully customized), Silver (carbon fiber composite, mass-fit for 90%+ of users), and Platinum Custom Orthotics (molded to exact foot shape)—plus a recovery footwear line (Carbon Cloud Core Recovery Clogs and Slides) and accessories (Grip Socks, Compression Socks, VK Boost ankle booster straps). Its core technology is a patented aerospace-grade carbon fiber baseplate whose flexibility and top-cover thickness are configured based on athlete age, gender, weight, sport, and shoe type, supported by 15+ years of R&D, an APMA Seal of Approval, and a 6-month Korey Stringer Institute study documenting improved lower-body biomechanics, ankle/knee stability, and shock absorption.

The business model is exclusively DTC through vktry.com, monetizing via one-time unit purchases with a 90-day money-back guarantee that less than 0.5% of customers exercise. Products are priced from $15 (grip socks) to $199 (Ultimate Gift Box bundle), with the Recovery Clog at $99, VK Boost at $35, and compression socks at $39; core insole pricing is configured per order. The company acquires customers through a heavy organic social flywheel (3+ billion combined views across TikTok, Instagram, YouTube, Facebook), professional-athlete endorsements (Tracy McGrady, Padraig Harrington, Ladd McConkey, Mac McClung, Gunnar Henderson, Kaillie Humphries), collegiate programs (UConn, Alabama, Nebraska), sports-medicine experts, and affiliate/referral programs. As of May 2026, VKTRY operates as a subsidiary of Scholl's Wellness Company (Dr. Scholl's), a portfolio company of Yellow Wood Partners, retaining its brand identity and leadership team (CEO Steve Wasik; Founder/CTO Matthew Arciuolo). Cumulative disclosed venture funding totals approximately $3.69M across a 2015 seed, a 2018 round, and a 2021 follow-on from Puget Sound Venture Club and Seed Round Capital.

Name

VKTRY Performance Insoles

Legal name

VKTRY

Website

https://vktrygear.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

VKTRY Performance Insoles is a Wilton, Connecticut-based direct-to-consumer brand that designs and sells patented, aerospace-grade carbon fiber performance insoles—mass-customized by athlete profile—alongside recovery footwear and athletic accessories to competitive and recreational athletes.

Ownership category

akta.pro rank

Product category

Performance Athletic Insoles

NAICS

Footwear Manufacturing (31621), Shoe Retailers (45821), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

Keywords

• Carbon fiber insoles
• Performance insoles
• Athletic recovery footwear
• Custom orthotic insoles
• Sports performance gear

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Performance Insole Sales: Direct-to-consumer sales of carbon fiber performance insoles in Gold, Silver, and Platinum Custom Orthotics tiers. Products are sold individually or in bundles with a 90-day money-back guarantee.
2. Recovery Footwear Sales: Sale of VKTRY Recovery Clogs and Recovery Slides featuring Carbon Cloud Core technology for athletic recovery and daily comfort.
3. Accessories and Gear: Sale of complementary products including VK Boost ankle booster straps, grip socks, compression socks, and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

VKTRY designs, manufactures, and sells patented carbon fiber performance insoles customized by athlete profile (age, gender, body weight, sport, and shoe type). Its portfolio spans three insole tiers — Gold Performance Insoles (100% aerospace-grade carbon fiber), Silver Training Insoles (carbon fiber composite), and Platinum Custom Orthotics — complemented by Carbon Cloud Core recovery footwear (clogs and slides) and athletic accessories such as VK Boost ankle straps, grip socks, and compression socks. Products are sold directly to consumers through a personalized online configuration flow backed by a 90-day money-back guarantee.

Product overview

VKTRY offers a performance insole-focused product portfolio centered on patented carbon fiber technology. The core offerings include three insole tiers (Gold Performance Insoles with full aerospace-grade carbon fiber, Silver Training Insoles with carbon fiber composite, and Platinum Custom Orthotics), complemented by recovery footwear (Recovery Clog and Recovery Slides featuring Carbon Cloud Core technology), athletic accessories (Grip Socks, Compression Socks, VK Boost ankle straps), and bundle/gift options. The Gold Performance Insoles serve as the flagship product with full customization based on sport, size, weight, and age. All insoles are backed by a 90-day money-back guarantee and over 15 years of R&D.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Performance Insoles Flagship performance insole featuring a 100% aerospace-grade carbon fiber baseplate with fully customizable flexibility and top cover thickness based on age, gender, body weight, sport, and shoe type. Designed for explosive jumps, sprints, stability, and all-day comfort across all sports and footwear.
• Silver Training Insoles Mid-tier training insole with a carbon fiber composite baseplate and 5mm top cover thickness optimized for non-cleated shoes. Designed for training and everyday use, suitable for over 90% of users but not for cleats.
• Platinum Custom Orthotics Orthopedic-grade insoles custom molded to the exact shape of the foot for maximum comfort, support, and stability. Combines custom orthotic benefits with the performance and protection of VKTRY's patented carbon fiber baseplate.
• VKTRY Recovery Clog Recovery footwear featuring VKTRY's Carbon Cloud Core technology, a proprietary carbon-infused foam designed to boost athletic recovery and daily comfort. Priced at $99.00 per pair in Carbon Black and Cloud White across male and female sizing.
• VKTRY Recovery Slides Recovery slide sandal featuring Carbon Cloud Core technology for post-activity comfort and recovery, currently on sale with up to $40 savings.
• VKTRY Grip Socks Single-pair grip socks priced at $15 (reduced from $20), designed for sharper cuts, faster sprints, and improved stability on field or court. Available in M, L, XL sizes.
• Inside Edge Propulsion Socks Compression socks priced at $39 per pair, designed to improve propulsion and athletic performance through compression technology.
• VK Boost Ankle Booster Straps Proprietary booster strap accessory sold at $35 per pair in Medium and Large, designed to maximize energy return from VKTRY insoles by an estimated additional 25%, improve athletic efficiency, and reinforce ankle stability.

Quantifiable outcome

• Over 850,000 pairs of insoles sold
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• USA Bobsled & SkeletoncoreStrategic or Co-development Partner · 28 January 2026VKTRY Gear renewed its partnership with USA Bobsled & Skeleton to provide custom carbon fiber insoles for athletes competing in the 2026 Winter Olympics. The insoles are designed to improve propulsion during the critical initial push in bobsled races. Olympic medalist Kaillie Humphries has endorsed the benefits of VKTRY insoles for bobsled performance.
• Korey Stringer InstitutecoreStrategic or Co-development PartnerIndependent research partnership with the Korey Stringer Institute (KSI) at the University of Connecticut. A 6-month research study conducted by KSI confirmed that VKTRY insoles improve lower body biomechanics, stability of the ankle and knee during running, and shock absorption during landing, providing injury protection for athletes.
• Boston Red SoxminorStrategic or Co-development PartnerSports medicine partnership with Dr. Jamie Creps, Senior Physical Therapist for the Boston Red Sox, who has endorsed VKTRY insoles as 'a quantum leap in the world of performance insoles.'

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Dr. Scholl's (Scholl's Wellness Company): Direct parent of VKTRY as of May 2026. Dr. Scholl's is the dominant OTC insole/foot care brand in mass retail (Walmart, CVS, Walgreens), offering orthotics, heel cups, and blister treatment — overlapping with VKTRY's custom orthotic and insole categories but at lower price points and broader distribution.
• Under Armour: Global athletic apparel/footwear brand with its own insole and recovery footwear lines. Broad incumbent in the athletic performance category overlapping with VKTRY's athletes in explosive sports, with substantially greater retail distribution and marketing budget.
• Nike (Nike React/Zoom insoles): Global footwear leader incorporating proprietary insole/cushioning technology (React, Zoom Air, Carbon Plate) into its own shoes. Indirect competitive threat: VKTRY is positioned as a performance upgrade that works inside any shoe including Nike's, so Nike could expand built-in carbon plate technology to compete more directly.

Direct peers

• Superfeet Worldwide: Leading premium performance insole brand sold through running, outdoor, and specialty retail (REI, running stores). Superfeet insoles use structured support shapes (not carbon fiber) but compete head-to-head with VKTRY for the same athlete/endurance consumer in the $40–$60 premium insole category.
• Powerstep: Major OTC insole brand sold in pharmacies, running stores, and online. Powerstep offers both comfort and sport/orthotic insoles in a similar $30–$70 price band and competes directly for VKTRY's middle-tier Silver and lower-tier buyers.
• Currex (Currex BikePro / RunPro): Sport-specific insole company offering dynamic arch support insoles tailored to foot profile, similar to VKTRY's mass-customization approach. Direct competitor in running, cycling, soccer, and golf with comparable pricing and DTC + retail distribution.
• SOLE (SOLE Footbeds): Custom-moldable EVA insole brand sold in running and outdoor specialty retail. SOLE competes with VKTRY's custom-moldable Platinum tier and serves overlapping customer segments (runners, skiers, hikers) seeking custom-fit performance insoles.
• Oofos: Leading recovery footwear brand (slides and clogs using proprietary OOfoam) — direct competitor to VKTRY's Recovery Clog and Recovery Slides in the post-activity recovery category, with established retail presence in running stores and major sporting goods retailers.

Emerging players

• Currex / Kustom Insert: Kustom Insert offers 3D-printed custom insoles with a foot-mapping app, competing with VKTRY's Platinum Custom Orthotics in the personalized orthotic category. Early-stage but technologically adjacent in using biometrics-driven insole customization.

Regional players

• Feetures: Premium performance sock brand (compression and athletic socks) sold in running specialty retail. Comparable to VKTRY's Grip Socks and Inside Edge Propulsion Socks in target customer (runners, athletes) and DTC + specialty retail go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/teamvktry
• YouTubeyoutube.com/c/TeamVKTRY
• Facebookfacebook.com/TeamVKTRY
• Instagraminstagram.com/teamvktry
• TikToktiktok.com/@teamvktry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VKTRY Performance Insoles