Superfeet
- Company typePrivate
- Founded1977
- HeadquartersFerndale, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Superfeet does
Superfeet Worldwide LLC is a Ferndale, Washington-based, privately held manufacturer of premium performance and orthotic insoles, founded in 1977 by Dennis Brown and Dr. Chris Smith out of the Sports Medicine Division of Northwest Podiatric Laboratory. The company designs and produces a broad portfolio of activity-specific insoles spanning running, hiking, cleated sports (soccer, football, baseball, lacrosse), court sports, hockey, winter sports, work/industrial, golf, and everyday categories, differentiated by a proprietary biomechanical shape, EVOLyte carbon fiber stabilizer caps, Aerospring Rebound foam, Moisturewick top covers, and Adaptive Comfort Technology, all protected by 100+ US and international patents and validated by 20+ third-party studies over three decades. APMA-certified models and an on-site biomechanics lab with 3D motion capture, EMG, IMU, and pressure analysis underpin credibility with podiatrists and physical therapists.
The business operates a hybrid go-to-market model: a primary direct-to-consumer e-commerce store (superfeet.com) with an interactive Insole Finder quiz, supplemented by specialty running and outdoor retailers, a dedicated healthcare professional sales line (Superfeet-RX), and direct workplace programs serving HR, wellness, and injury-prevention buyers. Standard insoles retail between $34.99 and $69.99 with bundle and gift-card incentives, and in 2026 the company launched ME3D, a browser-based iPhone 13+ scanning platform that produces custom 3D-printed insoles manufactured at its Bellingham, Washington facility, opening a premium personalized-product tier. Distribution reaches global markets via international distributors alongside a separate Canadian subsidiary, Superfeet Canada ULC.
Superfeet firmographics
Firmographics- Name
- Superfeet
- Legal name
- Superfeet Worldwide LLC
- Website
- https://superfeet.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Superfeet industry classification
Industry- Product category
- Premium Insoles and Orthotic Footwear Inserts
- NAICS
- Footwear Manufacturing (316210), Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Shoe Retailers (458210)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
- akta.pro secondary industries
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)
Keywords
Where Superfeet is headquartered
LocationHeadquarters
- HQ city
- Ferndale
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Superfeet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Superfeet sells insoles directly to consumers through superfeet.com, offering the full product range including standard and personalized ME3D insoles. This is the primary revenue channel.
- Specialty Retail Partners: Superfeet distributes through specialty running stores, outdoor retailers, and work footwear retailers. The company has a store locator tool and relationships with independent retailers.
- Healthcare Professional Channel: Superfeet sells to healthcare providers including podiatrists, physical therapists, and medical professionals who recommend or dispense Superfeet orthotics to patients.
- Workplace Programs: Superfeet offers workplace programs for injury prevention service providers, HR departments, wellness teams, and workwear stores, selling insoles in bulk for employee wellness and safety protocols.
- Personalized ME3D Insoles: Custom 3D-printed insoles generated from iPhone scans, manufactured at Superfeet's Bellingham, Washington facility. Premium pricing for personalized products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hike Cushion - Hiking insole with dual comfort foam |
| One time/ perpetual license | Pay-as-you-go | Run and Hike Support insoles - Performance with carbon fiber caps |
| One time/ perpetual license | Pay-as-you-go | All-Purpose Support insoles - Everyday comfort and support |
| One time/ perpetual license | Pay-as-you-go | Casual Pain Relief - Pain relief insoles for everyday wear |
| One time/ perpetual license | Pay-as-you-go | Bundle Discount - Multiple insoles purchased together |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | ME3D Personalized 3D-Printed Insoles |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Superfeet product offering
Product offeringCore offering
Superfeet designs, manufactures, and sells premium insoles and orthotic shoe inserts built on a proprietary biomechanical shape with carbon fiber stabilizer caps and advanced foam cushioning. The portfolio spans activity-specific insoles for running, hiking, cleated sports, court sports, hockey, winter sports, golf, and workplace use, plus ME3D personalized 3D-printed insoles generated from iPhone scans and manufactured at the Bellingham, Washington facility.
Product overview
Superfeet is a performance and comfort insole company offering a comprehensive portfolio of orthotic shoe insoles across multiple activity categories. The core product line includes activity-specific insoles (Running, Hiking, Cleat Sports, Court Sports, Hockey, Snow Sports, Work, Golf, Walking, Fitness) with various arch heights and cushioning levels. The company differentiates through proprietary technology including Carbitex carbon fiber plates, EVOLyte stabilizer caps, SuperRev supercritical foam, and Moisturewick moisture management. Recent innovation includes ME3D, a direct-to-consumer 3D-printed insole platform using iPhone scanning technology for personalized customization. The product range spans from standard trim-to-fit insoles ($34.99-$69.99) to premium performance models featuring carbon fiber technology, and the revolutionary ME3D personalized 3D-printed offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleat Playmaker Elite Flagship performance insole engineered for soccer, football, baseball, and lacrosse, featuring biomechanically engineered Carbitex carbon fiber plate, SuperStrike performance foam, and silicone grip top cover for explosive speed and stability.
- Cleat Playmaker Performance insole designed for cleated sports providing cushioned comfort and flexible support for athletes in soccer, baseball, football, lacrosse, rugby, and field hockey.
- Court Playmaker Elite Performance insole engineered specifically for court sports including basketball and volleyball, featuring carbon fiber plate for explosive speed and stability.
- Sport Ultralight Lightweight insole for multi-sport athletes seeking responsive feel underfoot for training and performance footwear.
- Sport Support Insole for athletes wanting a stable, underfoot foundation for powerful swings and strong strides in fitness and training footwear.
- Sport Cushion Durable cushioning insole for multi-sport athletes to fight fatigue during longer activities.
- ME3D Personalized 3D-Printed Insoles Personalized 3D-printed insoles generated from iPhone scans via the browser-based ME3D platform; users review foot profile, preview 3D model, choose foam options, and the order is manufactured at Superfeet's Bellingham, Washington facility.
- Run Pacer Elite Performance running insole featuring Carbitex carbon fiber plate and proprietary SuperRev supercritical foam technology delivering 39% more responsiveness than traditional insoles; validated by third-party testing.
- Run Support Medium Arch Running insole with medium arch height, maximum thickness, and mid cushioning, featuring EVOLyte carbon fiber cap and dual-layer Aerospring Rebound foam for stability and efficient energy transfer.
- All-Purpose Support High Arch Versatile everyday insole with high arch support, priced at $59.99, designed for wear across various footwear types.
- All-Purpose Support Medium Arch Versatile everyday insole with medium arch support for everyday wear across various footwear types.
- All-Purpose High Impact Support High impact everyday support insole priced at $64.99, designed for maximum support across various footwear.
- Casual Pain Relief Pain relief insole designed to address foot pain conditions such as plantar fasciitis, priced at $69.99 for everyday wear.
- Hike Cushion Hiking insole with Adaptive Comfort Technology and dual-layer Aerolyte foam, designed to fight foot fatigue with energizing heel cushion for long hikes; priced at $34.99.
- Hike Women's Support Women's-specific hiking insole with Aerospring Ascent foam and carbon fiber support, featuring a narrower heel cup designed for women's foot dimensions.
- Hockey Playmaker Plus Performance hockey insole with EVOLyte Carbon Fiber stabilizer cap and Flybridge design that dynamically loads and channels energy from foot flex through skate boot into blades.
- Hockey Playmaker Hockey insole with flexible polymer cap creating a contoured heel cradle, designed to minimize heel slippage, friction, and lace bite while adding comfort and stability.
- Winter Thin Support Ski and snowboard insole with thermal top cover, carbon fiber arch support, and Moisturewick technology for warmth and moisture management.
- Winter Support Ski and snowboard insole with thermal top cover, carbon fiber infusion, and enhanced support for steep slopes and demanding winter conditions.
- Work Cushion and Work Slim-Fit Workplace insoles designed for comfort and injury prevention for workers who spend long hours on their feet or on concrete surfaces, including safety footwear users.
Quantifiable outcome
- Reduce strain on plantar fascia by 24%
- +6 more outcomes
Companies that use Superfeet
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles6 records
Superfeet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
Superfeet partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- iPhone (Apple)coreSuperfeet's ME3D platform integrates with iPhone 13 and newer devices for browser-based foot scanning without requiring a standalone app, leveraging Apple iOS camera technology.
- CQL (with Riess Group acquisition)minorCQL is a Shopify agency that implemented Superfeet's digital and eCommerce platforms. CQL acquired Riess Group to become a leading global Shopify agency for unified commerce.
- Sanya Richards-Ross (Olympian)coreOlympic sprinter Sanya Richards-Ross joined Superfeet's pro athlete roster as part of the company's rebranding effort and renewed mission to serve athletes through biomechanical innovation.
- Colleen Quigley (Olympian)coreOlympic steeplechaser and NCAA champion Colleen Quigley joined Team Superfeet as an athlete ambassador. She embodies the Superfeet mission through her athletic achievements and dedication to community wellness.
- Professional Women's Hockey League (PWHL)coreSuperfeet is the official insole partner of the Professional Women's Hockey League, providing performance insoles to elite women hockey players.
- Kitchener RangerscoreSuperfeet is the official insole partner of the Kitchener Rangers junior hockey team, supporting player performance and skate fit.
- HeeluxeminorThird-party testing partner for Superfeet product validation. Heeluxe conducted independent testing for Run Pacer Elite insoles.
- University of Calgary Human Performance LabminorAcademic research partner that conducted third-party validation testing for Superfeet Run Pacer Elite insoles.
- Specialty Run RetailerscoreIn-store ME3D scanning is available at participating specialty run retailers for users with non-compatible devices, expanding access to personalized insoles.
- 1% for the PlanetminorSuperfeet donates 1% of annual sales to environmental causes through 1% for the Planet membership, supporting their sustainability mission.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Superfeet competitors and assessment
Company assessmentDirect peers
- Dr. Scholl's: Dr. Scholl's is the largest OTC insole brand in the US, offering a broad mass-market portfolio across drugstores, grocery, and specialty retail. It is Superfeet's closest direct competitor with comparable sports insole market share (15-19%) but vastly wider distribution and lower price points.
- Currex: Currex is a German-headquartered performance insole brand focused on running and athletic use cases with activity-specific profiles. It is explicitly named alongside Superfeet and Dr. Scholl's as a top player in the sports and athletic insoles market.
- Powerstep: Powerstep manufactures OTC orthotic insoles distributed through podiatry channels, specialty running retail, and online. It competes directly with Superfeet's all-purpose and pain-relief product lines at similar mid-tier price points.
- Spenco: Spenco produces orthotic insoles and foot care products with strong positioning in healthcare professional channels and specialty running retail. It directly overlaps with Superfeet's arch support and pain relief portfolio.
- Sof Sole: Sof Sole offers performance insoles for running, walking, and athletic footwear distributed through sporting goods retailers and Amazon. It competes with Superfeet's athletic and all-purpose product lines at lower price points.
- Aetrex: Aetrex manufactures orthotic insoles and comfort footwear with both OTC and professional channels, including podiatrist-recommended products. It directly competes in Superfeet's pain-relief and arch-support categories with comparable APMA-style positioning.
- Footbalance: Footbalance provides custom-molded insoles via in-store foot analysis systems at specialty running retailers. It competes with Superfeet's ME3D personalized offering through a retail-based scanning and molding process.
Broad incumbents
- Birkenstock: Birkenstock is a globally recognized footbed footwear brand with deep heritage in contoured arch support. While primarily a footwear manufacturer, its molded footbeds overlap with Superfeet's biomechanical support positioning in the consumer mindset.
- New Balance: New Balance is a major athletic footwear brand that bundles branded insoles with its shoes and offers removable sock liners. While primarily a footwear manufacturer, its insole bundle strategy overlaps with Superfeet's athletic performance positioning.
Emerging players
- Upstep: Upstep is a DTC custom-orthotics company that sells personalized insoles direct to consumers online. It represents the emerging DTC-custom category that competes with Superfeet's ME3D platform through a different scanning and fulfillment model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Superfeet social profiles
Digital presenceSuperfeet compliance and trust
Trust signalCompliance6 records
Superfeet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superfeet leadership team
Management profileNumber of profiles
Profiles5 records
Superfeet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superfeet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superfeet
What does Superfeet do?
Superfeet designs, manufactures, and sells premium insoles and orthotic shoe inserts built on a proprietary biomechanical shape with carbon fiber stabilizer caps and advanced foam cushioning. The portfolio spans activity-specific insoles for running, hiking, cleated sports, court sports, hockey, winter sports, golf, and workplace use, plus ME3D personalized 3D-printed insoles generated from iPhone scans and manufactured at the Bellingham, Washington facility.
Is Superfeet a public or private company?
Superfeet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superfeet founded?
Superfeet was founded in 1977. It employs 51 to 100 people.
Where is Superfeet based?
Superfeet is headquartered in Ferndale, United States, in the North America region.
How does Superfeet make money?
Five revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are specialty Retail Partners, healthcare Professional Channel, workplace Programs and personalized ME3D Insoles.
Who are Superfeet's main competitors?
Direct peers on record are Dr. Scholl's, Currex, Powerstep, Spenco, Sof Sole, Aetrex and Footbalance. Broad incumbents are Birkenstock and New Balance. Upstep is listed as an emerging player.
Does Superfeet have an API?
No public API is recorded for Superfeet.
What industry is Superfeet in?
Superfeet's product category is Premium Insoles and Orthotic Footwear Inserts. Its primary akta.pro industry code is CRAAACAK, Footwear Components & Materials (Uppers, Soles, Laces, Insoles), with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 316210 and its SIC code is 3842.