Wildcraft India
Wildcraft India is a Bangalore-based outdoor and adventure lifestyle brand designing and selling performance apparel, footwear, bags, and gear for Indian consumers across men's, women's, and kids categories via D2C e-commerce, exclusive retail stores, and Amazon Fashion marketplace.
- Company typePrivate
- Founded1992
- HeadquartersBangalore, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wildcraft India does
Wildcraft India is a Bangalore-headquartered, privately held outdoor and adventure lifestyle brand founded in 1992, operating primarily in the Indian market. The company designs and sells performance apparel, footwear, bags, and gear across men's, women's, and children's categories, marketed under the core Wildcraft brand alongside the WiKi sub-brand for kids and teens (which includes a licensed Disney character line) and the TorQ sub-brand referenced in warranty and service contexts. Its product portfolio spans jackets, sweatshirts, tracksuits, cargo pants, rainwear, hiking and trekking shoes, sandals, backpacks, laptop bags, trolleys, duffle bags, sleeping bags, tents, and travel accessories, priced from approximately ₹549 for entry-level accessories up to ₹7,499 for premium footwear.
The company's underlying technology is rooted in proprietary material and design systems rather than software. The HYPA technology family includes HYPAGRIP (footwear traction), HYPADRY (waterproofing for rainwear and footwear), HYPAWARM (insulation claiming 40% greater heat retention at 30% lower weight), HEAT LOCK (heat retention for winter wear with breathability), and HYPACOOL (moisture-wicking for activewear). These technologies underpin functional differentiation claims around weather protection, thermal regulation, and durability for Indian climate and terrain conditions.
Wildcraft operates a direct-to-consumer-led go-to-market, combining its owned e-commerce platform (wildcraft.com), exclusive brand retail stores across India, and a mobile app presence on Google Play and Apple App Store. It supplements owned channels with marketplace distribution on Amazon Fashion and a B2B corporate gifting service for bulk purchases. Revenue is generated through one-time unit sales of branded apparel and gear, with regular seasonal promotions offering 20–60% discounts and a first-purchase mobile app code (APP10) for 10% off. Customer acquisition is supported through content marketing (blog), email via The Circle loyalty program, app-based promotions, and marketplace event participation. The company has raised approximately $41.3 million in disclosed equity funding across rounds led by Peak XV Partners (2013, 2016), Premji Invest (2017), and FidelisWorld with participation from Flipkart and Peak XV Partners (2018).
Wildcraft India firmographics
Firmographics- Name
- Wildcraft India
- Legal name
- Wildcraft India
- Website
- https://wildcraft.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wildcraft India is a Bangalore-based outdoor and adventure lifestyle brand designing and selling performance apparel, footwear, bags, and gear for Indian consumers across men's, women's, and kids categories via D2C e-commerce, exclusive retail stores, and Amazon Fashion marketplace.
- Ownership category
- akta.pro rank
Wildcraft India industry classification
Industry- Product category
- Outdoor Apparel and Gear
- NAICS
- Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Wildcraft India is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Wildcraft India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Wildcraft generates revenue through direct sales of outdoor apparel, footwear, bags, and gear to consumers via its e-commerce platform and physical retail stores. Products are sold at varying price points from entry-level to premium, with regular seasonal sales offering discounts up to 60%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular retail pricing for apparel, footwear, and gear |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Wildcraft India product offering
Product offeringCore offering
Wildcraft India designs, manufactures, and sells outdoor apparel, footwear, bags, and technical gear (including jackets, rainwear, hiking shoes, backpacks, trolleys, sleeping bags, and tents) under its own brand and the WiKi kids/teens sub-brand to Indian consumers. The offerings rely on proprietary technologies (HYPAGRIP, HYPADRY, HYPAWARM, HEAT LOCK, HYPACOOL) for weather resistance, traction, insulation, and moisture management. The company distributes through its own e-commerce site, exclusive retail stores, Amazon Fashion marketplace, and a corporate gifting program.
Product overview
Wildcraft India is an outdoor clothing, footwear, bags, and gear brand offering a comprehensive portfolio of products for men, women, and children. The company's main Wildcraft brand provides technical outdoor apparel including jackets (husky jackets, light quilt jackets, softshell jackets, down jackets), rainwear (rain jackets, raincoats, rainsuits), clothing (trackpants, joggers, cargo pants, shirts, t-shirts), footwear (hiking shoes, trekking boots, running shoes, sandals, flip-flops), and bags (travel trolleys, duffle bags, backpacks, laptop backpacks, rucksacks, messengers). The WiKi sub-brand serves kids and teens with school bags, backpacks, and accessories. Wildcraft incorporates proprietary technologies including HYPAGRIP (footwear traction), HYPADRY (waterproofing), HYPAWARM (insulation), HYPACOOL (moisture management), and HEAT LOCK (heat retention) across its product lines. The company also offers B2B corporate gifting services.
Differentiator
Problem solved
Functional benefit
Brands
- WiKi: Sub-brand targeting kids and teens, featuring backpacks, school accessories, rainwear, and lifestyle products for younger consumers.
- TorQ
Products and services
- Wildcraft Men's Outdoor Apparel, Footwear, and Rainwear Men's outdoor apparel, footwear, and rainwear line including jackets, sweatshirts, tracksuits, joggers, trackpants, cargo pants, shorts, shirts, t-shirts, rainwear (jackets, raincoats, ponchos, rain pants, rainsuits), and footwear (hiking, trekking, running, travel, sandals, flip-flops) for adult male consumers in India.
- Wildcraft Women's Outdoor Apparel, Footwear, and Rainwear Women's outdoor apparel, footwear, and rainwear line including jackets, sweatshirts, shirts, t-shirts, trousers, trackpants, capris, leggings, rainwear (jackets, raincoats, rain pants, rain suits, ponchos), and footwear (hiking, trekking, sandals, flip-flops) for adult female consumers in India.
- Wildcraft Packs, Travel Cases, and Technical Gear Packs and luggage category offering travel trolleys (soft, hard, hybrid trolleys, cabin and check-in sizes), duffle bags, duffle trolleys, daypacks, laptop backpacks, rucksacks, techpacks, messengers and portfolios, sleeping bags, tents, and travel accessories (belts, wallets) for travelers and outdoor users in India.
- WiKi Kids and Teens Sub-Brand Wildcraft's kids and teens sub-brand offering backpacks, school bags, WiKi rainwear, WiKi masks, and WiKi Disney Collection accessories (campus backpacks, hood messengers, character-themed products) for children and teenagers.
- Corporate Gifting Program B2B service enabling Indian businesses to purchase Wildcraft outdoor products in bulk for corporate gifting and team apparel needs.
- Wildcraft Essentials and Accessories Outdoor accessories including socks, caps, hats, mufflers, gaiters, gloves, and supermasks for men, women, and teens, sold as supplementary purchases alongside Wildcraft apparel and footwear.
Companies that use Wildcraft India
Customer profileSegments4 records
Ideal customer profiles4 records
Wildcraft India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wildcraft India partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon FashionminorWildcraft products are available through Amazon Fashion's marketplace platform, particularly during promotional sales events like the Wardrobe Refresh Sale. This channel provides additional reach beyond Wildcraft's owned e-commerce and retail stores.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
Wildcraft India competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wildcraft India social profiles
Digital presenceWildcraft India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildcraft India leadership team
Management profileNumber of profiles
Profiles4 records
Wildcraft India funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildcraft India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildcraft India
What does Wildcraft India do?
Wildcraft India designs, manufactures, and sells outdoor apparel, footwear, bags, and technical gear (including jackets, rainwear, hiking shoes, backpacks, trolleys, sleeping bags, and tents) under its own brand and the WiKi kids/teens sub-brand to Indian consumers. The offerings rely on proprietary technologies (HYPAGRIP, HYPADRY, HYPAWARM, HEAT LOCK, HYPACOOL) for weather resistance, traction, insulation, and moisture management. The company distributes through its own e-commerce site, exclusive retail stores, Amazon Fashion marketplace, and a corporate gifting program.
Is Wildcraft India a public or private company?
Wildcraft India is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wildcraft India founded?
Wildcraft India was founded in 1992. It employs 5,001 to 10,000 people.
Where is Wildcraft India based?
Wildcraft India is headquartered in Bangalore, India, in the Asia region.
How does Wildcraft India make money?
One revenue line is on record: direct Product Sales.
Does Wildcraft India have an API?
No public API is recorded for Wildcraft India.
What industry is Wildcraft India in?
Wildcraft India's product category is Outdoor Apparel and Gear. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 45911 and its SIC code is 5600.