Color Intelligence
Color Intelligence (dba Colourlab AI) builds AI-powered color grading software for film, television, and streaming post-production, serving professional colorists, editors, filmmakers, and film students with a proprietary ACES-native neural engine and plugin integrations across DaVinci Resolve, Premiere Pro, Final Cut Pro, Nuke, Baselight, and Flame.
- Company typePrivate
- Founded2018
- HeadquartersWest Hollywood, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Color Intelligence does
Color Intelligence, Inc., operating as Colourlab AI, is a privately held software company founded in 2018 by Dado Valentic (CEO) and headquartered in West Hollywood, California, with a registered corporate address in Miami Beach as a Delaware-incorporated entity. The company develops AI-powered color grading and film emulation software for the professional post-production industry, targeting colorists, editors, filmmakers, cinematographers, and film students. Its flagship product, Colourlab AI, is offered in two tiers: a Creator edition for editors working inside DaVinci Resolve, Adobe Premiere Pro, and Final Cut Pro ($29/month or $250/year), and a Pro edition for high-end finishing environments integrating with Foundry Nuke, Baselight, and Autodesk Flame ($49/month or $490/year). The platform is complemented by an ecosystem of sub-products including Look Designer (film emulation with 50+ negative and print stocks), Grainlab (3D grain simulation), Neural Looks (AI-generated cinematic presets in X01 format), JPLog2 (a free ultra-HDR color space), and Freelab (free look interpreter). Distribution is primarily direct-to-consumer via a Shopify-powered storefront, with perpetual Pro licenses sold exclusively through B&H Photo, and a free student licensing program serves as a long-term pipeline into professional markets.
The company's core technology is a proprietary neural engine — the Gen-3 Color Matching Engine — described as the world's first ACES-native neural network for cinematic color matching, operating in 16 stops of dynamic range with multimodal shot-to-shot balancing. The newer Perceptual Image Analysis (PIA) engine, introduced with Colourlab AI 4, reads footage contextually and supports natural-language prompt-based grading, with autonomous agent features orchestrated via Anthropic's Claude API. All color processing runs locally on the user's device for privacy and performance; only still images and text prompts are sent to third-party APIs (OpenAI for semantic analysis, Anthropic for agent orchestration). The company claims 22x performance improvement in version 3.5, support for 40+ camera RAW formats via Tinman integration, and named enterprise users across every major studio and streamer including Warner Bros., Netflix, Disney, HBO, Amazon Prime, and Apple TV.
The business model combines subscription recurring revenue (monthly and annual) with perpetual one-time licenses (4-year validity), affiliate referrals, and free educational access. Pricing is asset-light and self-serve, with marketing driven by product-led growth (free trials, no credit card required), a Discord community (Art of Color), educational content via YouTube, and event presence at NAB and IBC. Total disclosed external funding is $650,000 ($150,000 in 2020 and a $500,000 seed from Hedge in July 2021), suggesting a largely bootstrapped operation with 1-10 employees despite marquee enterprise logos. Notable expansion vectors include the Honor Magic 8 partnership for on-device mobile color grading and the AI 4 product line positioning the company toward consumer electronics and AI-agent workflows.
Color Intelligence firmographics
Firmographics- Name
- Color Intelligence
- Legal name
- Color Intelligence, Inc.
- Website
- https://colourlab.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Color Intelligence (dba Colourlab AI) builds AI-powered color grading software for film, television, and streaming post-production, serving professional colorists, editors, filmmakers, and film students with a proprietary ACES-native neural engine and plugin integrations across DaVinci Resolve, Premiere Pro, Final Cut Pro, Nuke, Baselight, and Flame.
- Ownership category
- akta.pro rank
Color Intelligence industry classification
Industry- Product category
- Video Color Grading Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Color Grading & Color Management (MPAHAAAB)
- akta.pro secondary industries
- Color Grading & Finishing (DI, HDR, Deliverables) (MPADAGAB), Offline/Online Editorial (Picture Editing) (MPAHAAAA)
Keywords
Where Color Intelligence is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Color Intelligence business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: Monthly and annual subscription licenses for Colourlab AI Creator and Pro versions. Subscriptions include desktop application, plugins, and server components. Auto-renewing subscriptions with monthly or annual billing cycles.
- Perpetual Software Licenses: One-time purchase licenses for Look Designer and Colourlab AI with 4-year validity before renewal. Includes dual system activation and offline activation capabilities.
- Plugin Licenses: Separate licensing for Look Designer and Grainlab plugins across different host applications (DaVinci Resolve, Adobe Premiere, Final Cut Pro). Available in monthly, annual, and perpetual formats.
- Affiliate Referrals: Affiliate program allowing registered partners to earn commissions by referring customers. Account approval required before earning referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Colourlab AI Creator for DaVinci Resolve |
| Subscription | Monthly | Colourlab AI Pro for Nuke/Flame/Baselight |
| Subscription | Monthly | Look Designer 3 for DaVinci Resolve |
| Subscription | Monthly | Look Designer 3 for Adobe Premiere |
| One time/ perpetual license | Multi-year contract | Colourlab AI Perpetual License |
| Subscription | Annual | Colourlab AI Pro Yearly |
| Freemium | Annual | Student Free Access |
| Subscription | Annual | Education/School Discounts |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Color Intelligence product offering
Product offeringCore offering
Color Intelligence develops and sells Colourlab AI, an AI-powered color grading software platform for professional video post-production. The product provides automated shot balancing, color matching, film emulation, and neural-network-driven grading that runs locally on the user's device. It is offered as standalone desktop software and as plugins for DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Foundry Nuke, Baselight, and Autodesk Flame, with separate Creator and Pro editions targeting editors/filmmakers and professional colorists respectively.
Product overview
Color Intelligence offers Colourlab AI as a modular platform-plus-products architecture for professional AI-powered color grading. The portfolio centers on two editions: Colourlab AI Creator (for editors and filmmakers using DaVinci Resolve, Premiere Pro, Final Cut Pro) and Colourlab AI Pro (for professional colorists requiring Nuke, Baselight, Flame integration). The ecosystem extends through add-on plugins: Look Designer (film emulation and LUT creation), Grainlab (3D film grain simulation), and Neural Looks (AI-generated cinematic presets). All products share the proprietary Gen-3 neural engine that operates natively in ACES color space, with processing running entirely on-device for privacy and performance. JPLog2 provides a complementary free color space tool for ultra-HDR workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Look Designer: Film emulation and show look design plugin for DaVinci Resolve and Adobe Premiere. Features negative stock library, print stock library, subtractive color processing, and EL Zones exposure analysis. Used by professional colorists on Hollywood productions.
- Grainlab
- Filmlab AI
- Neural Looks
- JPLog2
- Lenslab
- Halo Lab
- Freelab
- Tinman
Quantifiable outcome
- 22x faster performance in version 3.5 compared to previous versions
- +3 more outcomes
Companies that use Color Intelligence
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Color Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature8 records
Color Intelligence partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and infrastructure.
- Tinman by CalibratedcoreIntegrated RAW support for 40+ camera brands through Tinman technology by Calibrated. Enables RAW playback capabilities in Colourlab AI Pro version.
- HonorflagshipWorld's first on-device AI color grading technology partnership. Colourlab AI fourth-generation technology integrated into Honor Magic 8 smartphone for mobile AI color grading.
- ShotdeckcoreIntegration allowing Colourlab AI users to match cinematic references in record time using Shotdeck's reference image library and AI-powered matching capabilities.
- OpenAIcoreAPI provider for image semantic analysis features in Colourlab AI. Still images transmitted to OpenAI API for content analysis when users employ semantic search. Per OpenAI policy, submitted content not used for model training.
- AnthropiccoreAPI provider for AI agent orchestration via Claude API in Colourlab AI 4. Handles prompts, conversation context, and project metadata for autonomous color-grading agent features.
- AWS (Amazon Web Services)infrastructureCloud infrastructure provider for application backend hosting and storage services.
- VercelinfrastructureWebsite hosting provider for colourlab.ai and related subdomains.
- CloudflareinfrastructureContent delivery, DDoS protection, and DNS services for website and application infrastructure.
- StripecorePayment processing for all e-commerce transactions. Receives transaction metadata (amount, currency, card details) per Stripe's privacy policy.
- SentryinfrastructureCrash and error reporting service for application diagnostics. Collects stack traces, version info, and limited contextual data when application crashes.
- Shopify Inc.coreE-commerce platform provider powering the online store for product sales and licensing.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Color Intelligence competitors and assessment
Company assessmentDirect peers
- Blackmagic Design: Maker of DaVinci Resolve, the dominant color grading platform and primary host for Colourlab AI. Closest direct competitor at the platform layer and the most important distribution dependency.
- Colorfront: Provides color grading and HDR pipeline tools (Colorfront On-Set Dailies, Express Dailies) used on major Hollywood productions. Directly comparable in high-end post-production color workflows.
- Pomfort: Developer of Livegrade and Silverstack, on-set look management and dailies tools used by DPs and colorists. Look Designer integrates with Pomfort Livegrade Studio, making it both partner and adjacent competitor.
- Maxon (Red Giant): Owner of Magic Bullet Suite (Looks, Colorista), a popular color correction plugin family for editors. Direct competitor in the consumer/prosumer color grading plugin category.
- Digital Vision: Provides DVO image processing and restoration tools used in post-production color workflows. Comparable as a long-standing post-production color technology vendor.
Broad incumbents
- FilmLight: Developer of Baselight, a high-end color grading system that Colourlab AI integrates with via OFX plugin. Incumbent in the professional finishing tier that Colourlab AI Pro targets.
- Autodesk: Maker of Flame and Lustre, high-end finishing and color grading systems with AI features. Broad incumbent that Colourlab AI Pro integrates with and partially competes against.
- Adobe: Owner of Premiere Pro and host of Colourlab AI's editor-side plugin; also pushing Firefly-powered AI features into video workflows. Major platform partner and structural competitive threat.
Emerging players
- ImagenAI: Applies AI to photo and video editing workflows, including learned style and color adjustments. Comparable as an AI-first entrant into creative color workflows, though primarily photo-focused today.
- Runway: Generative AI video platform with color and style transfer capabilities. Adjacent competitor that could expand from generative video into professional color grading workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Color Intelligence social profiles
Digital presenceColor Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Color Intelligence leadership team
Management profileNumber of profiles
Profiles2 records
Color Intelligence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Color Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Color Intelligence
What does Color Intelligence do?
Color Intelligence develops and sells Colourlab AI, an AI-powered color grading software platform for professional video post-production. The product provides automated shot balancing, color matching, film emulation, and neural-network-driven grading that runs locally on the user's device. It is offered as standalone desktop software and as plugins for DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, Foundry Nuke, Baselight, and Autodesk Flame, with separate Creator and Pro editions targeting editors/filmmakers and professional colorists respectively.
Is Color Intelligence a public or private company?
Color Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Color Intelligence founded?
Color Intelligence was founded in 2018. It employs 1 to 10 people.
Where is Color Intelligence based?
Color Intelligence is headquartered in West Hollywood, United States, in the North America region.
How does Color Intelligence make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are perpetual Software Licenses, plugin Licenses and affiliate Referrals.
Who are Color Intelligence's main competitors?
Direct peers on record are Blackmagic Design, Colorfront, Pomfort, Maxon (Red Giant) and Digital Vision. Broad incumbents are FilmLight, Autodesk and Adobe. Emerging players are ImagenAI and Runway.
Does Color Intelligence have an API?
No public API is recorded for Color Intelligence.
What industry is Color Intelligence in?
Color Intelligence's product category is Video Color Grading Software. Its primary akta.pro industry code is MPAHAAAB, Color Grading & Color Management, with a secondary code of MPADAGAB, Color Grading & Finishing (DI, HDR, Deliverables). Its NAICS code is 51219 and its SIC code is 7812.